Victoria Alcohol Sales

Top Performers in Victoria’s Alcohol Sales

Leading the pack in August 2025, FROGGY'S GRUB AND PUB on N Navarro St topped the charts with total receipts of $76,983. Interestingly, their sales were almost evenly split between beer and liquor, with beer just slightly edging out. This balance might suggest a well-rounded menu appealing to diverse tastes.

Close on Froggy's heels, PALMAS MEXICAN CAFE showcased a strong preference for liquor sales, making up nearly 79% of their total $75,027 receipts. With wine sales being minimal, it appears their clientele favors stronger spirits alongside their meals.

Interesting Trends and Insights

AREO CRAFTERS, INC. and TEXAS ROADHOUSE both had similar total receipts, but their sales dynamics show different customer preferences. While Aero Crafters leaned more towards liquor, Texas Roadhouse saw higher beer sales, possibly indicating a strong casual dining influence at the latter.

LA CANTINA TACOS & TEQUILA stood out with significant liquor sales, comprising a notable 71% of their total receipts. This focus aligns well with their thematic branding and likely draws in patrons looking for a spirited experience.

Notable Mentions and Surprises

Despite being known for wings and sports, BUFFALO WILD WINGS GRILL & BAR saw an overwhelming preference for beer, comprising 80% of their $54,886 total. This suggests a robust sports bar atmosphere where patrons enjoy beer as they catch games.

In a surprising twist, both SHADOW'S BAR and KNIGHTS OF COLUMBUS 8388 reported zero sales across all categories yet had notable total receipts. This could point to other revenue streams or data discrepancies worth investigating for business insights.

Concentration of Alcohol Sales

Victoria's alcohol sales are primarily concentrated in two zip codes: 77901 and 77904. Zip code 77901 leads with total sales of $849,627, accounting for over half of the city's total sales. Zip code 77904 follows closely with $754,311. These two areas together dominate the market, leaving zip code 77905 with a modest $26,961 in sales.

Types of Alcohol Sold

There are notable differences in the types of alcohol sold across these zip codes. In 77901, liquor and beer are the most popular, with 44% and 30% of sales respectively. Meanwhile, 77904 shows a stronger preference for liquor, making up 56% of its sales. Interestingly, 77905 shows a high preference for beer, which makes up 54% of its sales, with no recorded wine sales.

Opportunities for New Establishments

Given the concentration of establishments, there might be opportunities for new businesses, especially in zip code 77905, which only has three establishments. Expanding options in this area could potentially capture more market share and cater to unmet demand, particularly for wine, which is not currently being sold.

Interesting Patterns and Insights

One interesting insight is the low percentage of wine sales across the board, with 77904 being the only area showing a slight interest at 6%. This suggests that Victoria's market might be under-served in terms of wine offerings. Additionally, the high concentration of sales in 77901 and 77904 suggests these areas are prime locations for future investments, especially in liquor and beer-focused ventures.

Overview of Alcohol Sales in Victoria

Over the past year, Victoria's alcohol sales have shown dynamic shifts, with total receipts peaking in May 2025 at $1,793,988. This month stood out with a robust increase of 10.76% in total receipts, likely driven by a combination of seasonal demand and an increase in the number of establishments. Interestingly, the number of establishments also reached a high of 70 in May, suggesting a correlation between available venues and sales volume.

Monthly Variations and Trends

Following May's peak, sales saw a significant downturn in June, with receipts dropping by 16.12%. This fall might reflect a post-peak season lull, common in consumer behavior after high spending periods. However, by August 2025, sales were back on an upswing with an 8.07% increase in total receipts compared to July, along with a healthy rise in the number of establishments. This resurgence indicates a recovery towards the end of the summer, possibly fueled by tourism and local events.

Sales Mix: Liquor, Wine, and Beer

The sales mix has consistently favored liquor, which dominated receipts every month, peaking at $928,730 in May. Beer followed as the second most popular choice, with its highest sales also in May at $616,194. Wine sales have remained relatively stable, although they spiked notably in May, hinting at an increased preference during special occasions. This pattern suggests that while liquor and beer are staples, wine experiences more variability, possibly tied to specific events or celebrations.

Market Implications

The fluctuations in establishment numbers and sales volumes suggest a vibrant and responsive market. The consistent increase in establishments, particularly in high-sales months, indicates business confidence and a competitive environment. For businesses, the data highlights the importance of aligning with peak seasons and leveraging the popularity of liquor and beer. The modest but steady demand for wine could also represent an opportunity for niche marketing and targeted promotions.