Victoria Alcohol Sales

Top Alcohol-Selling Establishments in Victoria

At the top of the list for June 2025 is Texas Roadhouse with total receipts of $83,130. This lively spot is a hit for its balanced sales across liquor, wine, and beer, but liquor sales are the standout contributor, reaching $41,097. Beer is not far behind, pulling in $39,756, marking Texas Roadhouse as a go-to for a well-rounded drink menu.

Following closely is Froggy's Grub and Pub, which brought in $72,200. Liquor sales dominate here as well, with $37,746, while beer sales are also robust at $33,412. Interestingly, wine takes a back seat, contributing just over a thousand dollars to the total.

In third place, Palmas Mexican Cafe impresses with a hefty $56,544 in liquor sales, making up the bulk of its $71,381 total. Wine is nearly negligible, but the cafe's beer sales are a steady complement to its liquor offerings.

Notable Trends and Insights

Liquor sales are a dominant trend among the top establishments, with most venues reporting significantly higher receipts from spirits compared to wine and beer. For example, Dodge City Saloon and Sports both maintain strong liquor sales, which are key drivers of their overall figures.

Beer remains a cornerstone for several businesses. Buffalo Wild Wings leads with beer sales of $46,569, indicating a solid preference for casual and social drinking settings. Meanwhile, Casa Jalisco reports $38,918 entirely from beer, showing a focused niche.

It's also worth noting some establishments like Shadow's Bar, Campomar Seafood & Mexican Cuisine, and Rumorz list zero sales across all categories, which might suggest temporary closures or reporting issues worth investigating.

Opportunities for Business Owners

For those looking to invest or expand in Victoria, the data highlights the potential in liquor sales, as evidenced by the top earners. Establishments that offer a strong liquor menu tend to perform well. However, a balanced approach that includes a variety of alcoholic beverages could cater to a broader audience.

Lastly, real estate near bustling venues like N Navarro St might be prime spots for new ventures, given the high concentration of top performers in this area. For those already in the business, understanding these trends can help tailor offerings to maximize sales potential.

Top Zip Codes for Alcohol Sales

If you're looking at where the money flows in Victoria's alcohol market, Zip Code 77904 is in the lead with a whopping $829,520 in total sales. This area hosts 29 establishments, making it a hotspot for liquor sales, which dominate at 55%. Close on its tail is Zip Code 77901 with $784,087 in sales across 33 establishments. This area sees a slightly different mix, with liquor making up 44% of the sales.

Alcohol Preferences by Area

When it comes to what folks are buying, Zip Code 77904 leans heavily towards liquor, but beer isn't far behind at 37%. Meanwhile, in 77901, the beer scene is also strong, capturing 32% of sales, though wine is less of a hit in both areas. Over in Zip Code 77905, beer takes the crown, accounting for 58% of its modest $24,062 in sales, with no wine sales reported.

Opportunities for New Establishments

Looking to tap into a new market? Zip Code 77905 might be your spot. With only three establishments, there’s room for growth, particularly if you can cater to the beer-loving crowd. On the other hand, while 77904 and 77901 are more saturated, these areas show strong sales numbers, suggesting they can support new ventures if you bring something unique.

Interesting Trends and Insights

It's interesting to note the stark difference in wine sales across these zip codes. While wine remains a small portion of sales in 77904 and is nearly nonexistent in 77901 and 77905, there could be an opportunity to introduce wine-focused events or selections to diversify offerings. Additionally, the dominance of liquor sales in the largest markets suggests that upscale or specialty liquor stores might find success here.

Overview of Alcohol Sales in Victoria

Over the past 12 months, Victoria's alcohol sales landscape has experienced notable fluctuations. The peak of this period was May 2025, with total receipts hitting an impressive $1,793,988. This surge can be partly attributed to an increase in the number of establishments, which rose to 70, reflecting a growth trend in the market.

Trends and Seasonal Patterns

Seasonal patterns are evident, with significant spikes in sales during the holiday season of December 2024, where total receipts jumped by 10.61%. This suggests a strong correlation between festive periods and heightened alcohol consumption. Conversely, January 2025 saw a sharp decline of 11.42% in total receipts, likely due to post-holiday financial prudence among consumers.

Changes in Sales Mix

Liquor consistently dominated the sales mix, with May 2025 witnessing the highest sales at $928,730. Beer followed closely, peaking in October 2024 at $679,660. Interestingly, wine sales remained relatively stable but modest throughout the year, indicating a potential niche market that remains untapped. This stability could imply a loyal customer base or price inelasticity for wine.

Market Implications

The overall increase in establishments, particularly in the lead-up to May 2025, suggests a growing demand and market confidence. However, the decrease in both establishments and sales in June 2025 indicates a possible market saturation or seasonal adjustment. Businesses may need to adapt by focusing on promotions during low periods and optimizing stock based on the sales mix trends.

Year-over-Year Comparisons

Despite short-term fluctuations, the year-over-year data hints at a generally upward trend with occasional dips. Compared to the same period last year, the market shows resilience and an ability to bounce back from declines, as seen in March and October 2024. These insights can guide strategic planning, helping businesses align their operations with consumer patterns.