Victoria Alcohol Sales

Top-Selling Establishments

Leading the pack this month is Texas Roadhouse at 4908 N Navarro St, boasting the highest total receipts at $74,980. They have a balanced mix of liquor and beer sales, with beer just slightly trailing liquor. Not far behind is Froggy's Grub and Pub, with total receipts of $73,675, showing a slight edge in beer sales over liquor, which might suggest a preference for their beer offerings.

Noteworthy Performers

Palmas Mexican Cafe stands out with a significant skew towards liquor sales, with a whopping $51,736 out of their $67,616 total. This indicates a strong preference for their cocktail or spirit offerings. Meanwhile, Buffalo Wild Wings continues to dominate in beer sales, leading the charge with $46,783 out of their total $58,190, which is expected given their sports bar atmosphere.

Surprising Entries

It's interesting to see Shadow's Bar and Friends of Victoria Public Library Inc on the list with no reported sales for liquor, wine, or beer. This may be an anomaly or reporting issue. Sports has no wine sales, which could suggest a focus on beer and liquor to cater to their clientele.

Trends and Insights

Across the board, beer continues to be a strong performer, with several establishments like Casa Jalisco and Buffalo Wild Wings showing significant beer sales. Meanwhile, venues like La Cantina Tacos & Tequila and La Terraza Mexican Grill show a strong preference for liquor sales, aligning with the growing popularity of tequila and cocktail culture.

Overall, the data suggests a diverse range of preferences among Victoria's patrons, with some establishments excelling in specific categories like beer or liquor. This insight could be valuable for bar owners and investors looking to capitalize on emerging trends in alcohol sales within the city.

Concentration of Alcohol Sales

Victoria's alcohol sales in September 2025 amounted to an impressive $1,446,791 spread across three key zip codes. The lion's share of these sales is concentrated in zip codes 77904 and 77901, which together account for nearly all of the total sales, leaving 77905 trailing significantly behind. With 31 establishments, 77904 edges out 77901 slightly in total sales, indicating a higher sales-per-establishment ratio.

Alcohol Type Preferences by Zip Code

Zip code 77904 shows a clear preference for liquor, making up 55% of its sales, while beer follows with 38%. In contrast, 77901 presents a more diversified profile with liquor at 46% and beer at 32%, though wine sales are minimal across both areas. Interestingly, 77905 stands out with the highest beer sales proportion at 51%, suggesting a distinct market for beer enthusiasts in this area.

Opportunities for New Establishments

With 37 establishments, zip code 77901 has a dense market, yet still achieves nearly as much in sales as 77904. This suggests a vibrant market that could support additional establishments, particularly those that might diversify the wine options. Meanwhile, the sparse presence of only three establishments in 77905 indicates a potential opportunity for new businesses to capitalize on the high beer preference.

Insights and Patterns

Despite the significant sales figures, wine remains a small player across all zip codes, especially in 77901 and 77905, where it's nearly absent. This could point to an untapped market segment for wine-focused promotions or establishments. Additionally, the stark difference in the sales mix between 77904 and 77905 highlights varied consumer preferences that new or expanding businesses should consider in their strategies.

Seasonal Sales Patterns

Over the past year, alcohol sales in Victoria have shown some intriguing seasonal patterns. May 2025 was the peak month with total sales hitting a high of $1,793,988. This spike could indicate a seasonal trend related to events or holidays in that period, driving increased consumption. Conversely, September 2025 saw a decline in total receipts by 8.27% from the previous month, suggesting a potential post-peak slump or normalization after earlier highs.

Shifts in Product Preferences

Throughout the year, there have been noticeable shifts in consumer preferences among liquor, wine, and beer. Liquor consistently accounted for the largest share of sales each month, reaching a peak of $928,730 in May 2025. Beer sales, although trailing liquor, remained robust, with a notable peak in March 2025 at $630,849. Wine sales, however, fluctuated more significantly, with the highest revenue in May 2025 at $113,245, possibly driven by seasonal demand or promotional activities.

Market Dynamics and Establishments

The number of establishments has generally risen over the year, albeit with some fluctuations. From October 2024 to September 2025, the count increased from 64 to 71 establishments, reflecting a 4.41% rise in September 2025. This growth suggests a healthy interest in entering the market, although it doesn't always directly correlate with increased sales, as seen in the recent dip in total receipts despite more establishments.

Year-Over-Year Insights

Comparing year-over-year trends, the most notable changes occurred in product sales composition. Liquor and beer have maintained their dominance, but the variability in wine sales indicates potential volatility in consumer preferences or seasonal influences. Total receipts in December 2024 were significantly up by 10.61% compared to the previous month, highlighting strong holiday sales, which is a consistent trend seen in retail sectors.

Implications for the Industry

For businesses, these trends underscore the importance of strategic planning around peak sales months like May and December. The data suggests focusing on liquor and beer could yield more consistent returns, while wine sales might require targeted marketing efforts to capture specific seasonal demands. Additionally, the increase in establishments points to a competitive market landscape, where differentiation and customer loyalty could become key drivers of success.