Nestled along the shores of Lewisville Lake, Little Elm, Texas, is a rapidly growing suburb in the Dallas-Fort Worth metroplex. Known for its scenic waterfront views and vibrant community life, Little Elm has become an attractive destination for both residents and businesses. As the town expands, understanding local market trends, such as alcohol sales, offers valuable insights into consumer behavior and economic growth.
This report provides a comprehensive, data-driven analysis of Little Elm’s alcohol sales market, offering a detailed look at the city's top-selling establishments. Readers will discover which venues lead in alcohol sales, providing a glimpse into local hotspots and consumer preferences. Additionally, the report breaks down sales by zip code, highlighting areas with the highest concentration of alcohol sales and revealing geographic trends within the community.
Finally, a monthly trends analysis examines how alcohol sales in Little Elm have evolved over the past year, identifying patterns and shifts in consumer habits. This section sheds light on seasonal variations and emerging trends that could influence future market dynamics. Together, these insights offer a nuanced understanding of Little Elm's alcohol sales landscape as of April 2025.
Top 19 Little Elm Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Tower Tap House
|
$84,432 |
$43,374
|
$1,316
|
$39,742
|
| 2. |
The Brass Tap
|
$54,704 |
$22,930
|
$3,655
|
$28,119
|
| 3. |
Up in Smoke
|
$45,543 |
$37,401
|
$375
|
$7,767
|
| 4. |
Wing Daddy's Sauce House
|
$41,666 |
$17,527
|
$279
|
$23,860
|
| 5. |
Twisted Spirits
|
$37,374 |
$29,048
|
$4,396
|
$3,930
|
| 6. |
Mario's Mexican & Salvadorian Restaurant
|
$33,084 |
$28,540
|
$2
|
$4,542
|
| 7. |
Casa Mia Latin Cuisine
|
$27,509 |
$26,412
|
$0
|
$1,097
|
| 8. |
Outta Bounds Bar & Grill
|
$25,331 |
$16,260
|
$25
|
$9,046
|
| 9. |
Thai in Town
|
$16,854 |
$2,511
|
$12,194
|
$2,149
|
| 10. |
Applebee's Neighborhood Grill & Bar
|
$15,095 |
$10,149
|
$815
|
$4,131
|
| 11. |
Los Jalapenos Restaurant
|
$14,765 |
$808
|
$192
|
$13,765
|
| 12. |
Ted Es Kitchen
|
$12,423 |
$6,696
|
$144
|
$5,583
|
| 13. |
Mariscos Sinaloa Little Elm Seafood & Grill
|
$11,955 |
$2,702
|
$0
|
$9,253
|
| 14. |
The Elm
|
$9,474 |
$6,850
|
$1,033
|
$1,591
|
| 15. |
The Good Cigar Lounge
|
$4,756 |
$4,140
|
$79
|
$537
|
| 16. |
Fuzzy's Taco Shop
|
$2,908 |
$1,802
|
$84
|
$1,022
|
| 17. |
Lakeside Bar & Grill
|
$844 |
$695
|
$0
|
$149
|
| 18. |
Barracruda Seafood and Grill
|
$500 |
$350
|
$0
|
$150
|
| 19. |
Seiko
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Alcohol Sales
Leading the pack in Little Elm this May is Tower Tap House, boasting impressive total receipts of $84,432. Their sales are nearly balanced between liquor and beer, with liquor bringing in $43,374 and beer close behind at $39,742. These figures highlight their strong customer base and effective sales strategy.
The Brass Tap and Up In Smoke follow as second and third respectively. The Brass Tap generated $54,704 in total, with a notable focus on beer sales at $28,119. Meanwhile, Up In Smoke concentrated heavily on liquor, which accounted for $37,401 of their $45,543 total receipts.
Noteworthy Trends and Observations
There’s an interesting trend with Twisted Spirits and Mario's Mexican & Salvadorian Restaurant, both showing a high reliance on liquor sales, constituting over 75% of their total receipts. This strategy seems to be working well, securing their spots in the top half of the list.
Casa Mia Latin Cuisine stands out as a unique player, generating $27,509 almost entirely from liquor sales, indicating a niche market or specialized offerings that appeal to their clientele. In contrast, Thai In Town has a strong emphasis on wine, which is quite rare in this list, making up the majority of their $16,854 total receipts.
Lower Tier and Emerging Establishments
At the lower end of the spectrum, Lakeside Bar & Grill and Barracruda Seafood and Grill both show modest sales figures, with total receipts under $1,000. This could indicate opportunities for growth or a need for revamped marketing strategies to boost their presence in the market.
Interestingly, Seiko reported no alcohol sales for the month, possibly signaling a temporary closure or a shift in business focus. Observing these trends can offer valuable insights for business owners looking to optimize their operations or explore new opportunities in the Little Elm market.
Little Elm Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 19 | $439,217 |
$258,195
|
$24,589
|
$156,433
|
1.4%
↓
|
| Apr 2025 | 20 | $445,255 |
$244,183
|
$13,611
|
$135,923
|
16.2%
↓
|
| Mar 2025 | 21 | $531,204 |
$280,676
|
$16,889
|
$162,214
|
41.6%
↑
|
| Feb 2025 | 21 | $375,249 |
$176,961
|
$9,761
|
$117,102
|
7.9%
↓
|
| Jan 2025 | 21 | $407,356 |
$194,379
|
$26,179
|
$115,373
|
27.4%
↓
|
| Dec 2024 | 22 | $561,480 |
$218,305
|
$14,772
|
$131,584
|
4.7%
↑
|
| Nov 2024 | 21 | $536,118 |
$234,335
|
$17,368
|
$149,126
|
6.3%
↓
|
| Oct 2024 | 22 | $572,058 |
$244,131
|
$16,448
|
$176,190
|
21.1%
↑
|
| Sep 2024 | 23 | $472,359 |
$282,163
|
$15,918
|
$174,278
|
0.7%
↓
|
| Aug 2024 | 22 | $475,551 |
$281,398
|
$15,330
|
$178,823
|
8.6%
↓
|
| Jul 2024 | 21 | $520,108 |
$307,723
|
$14,876
|
$197,509
|
16.7%
↓
|
| Jun 2024 | 21 | $624,588 |
$362,570
|
$16,534
|
$245,484
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, Little Elm has seen quite a dynamic landscape in alcohol sales. The month of June 2024 stands out as a peak with the highest recorded sales at $624,588. However, by May 2025, sales had softened to $439,217, reflecting a 29.6% decline from the peak. The number of establishments has also fluctuated, decreasing from 23 in September 2024 to 19 by May 2025, indicating a possible consolidation in the market.
Seasonal Patterns and Sales Mix
Seasonal patterns reveal an interesting ebb and flow. June 2024's record sales likely benefited from summer festivities, while December 2024's $561,480 suggests a holiday boost. Liquor consistently leads sales across all months, peaking in June 2024 at $362,570. Beer sales follow closely, with July 2024 seeing the highest beer sales at $197,509. Wine, albeit steady, remains a smaller piece of the pie, with May 2025 showing a slight increase to $24,589 compared to earlier months.
Market Changes and Implications
The changes in total receipts and the number of establishments imply shifts in consumer preferences and market dynamics. The notable dip in April 2025, down 16.18% from March, coupled with a reduction in establishments, suggests a possible market saturation or tightening economic conditions impacting discretionary spending. The consistent lead of liquor sales might indicate a preference for spirits over beer and wine in social settings and personal consumption.
Year-Over-Year Insights
Comparing year-over-year data from June 2024 to June 2025, the downward trend in overall sales suggests a cooling in demand or increased competition. Businesses might need to pivot strategies, perhaps by diversifying offerings or enhancing customer experiences, to revitalize sales. The resilience of liquor suggests that promotions or targeted marketing in this segment could be particularly fruitful.
Economic Overview
Little Elm, Texas, is a burgeoning hub for economic activity, with its strategic location in the Dallas-Fort Worth metroplex playing a pivotal role in its growth. The city's economy is diverse, with strong performances in sectors such as healthcare, retail, and technology. The presence of several tech startups and established firms underscores the area's commitment to fostering innovation. Additionally, the city's business-friendly climate, characterized by low taxes and supportive local government policies, continues to attract entrepreneurs and investors.
Residential development and infrastructure projects are on the rise, further propelling economic expansion. The city’s proximity to major highways and its well-planned public transportation system make it an attractive option for businesses looking to establish a presence in a rapidly growing market.
Cultural Scene
Little Elm boasts a vibrant cultural scene with a calendar brimming with events and festivals that reflect the community's diverse heritage. The annual Autumn Fest is a highlight, drawing visitors with its lively parades, local food vendors, and crafts. The Little Elm Craft Brew & Que Festival is another popular event, celebrating local craftsmanship and culinary arts.
For art enthusiasts, the Little Elm Cultural Arts Council hosts regular exhibitions and workshops, promoting local talent and fostering a love for the arts within the community. The town's scenic parks and lakefront also serve as venues for numerous outdoor concerts and movie nights, providing residents and visitors with ample opportunities to enjoy the town's cultural offerings.
Lifestyle
Little Elm's residential landscape is as varied as its cultural offerings, with neighborhoods that cater to diverse lifestyles. From the family-friendly communities in Paloma Creek to the luxurious lakefront properties in Sunrise Bay, there's a neighborhood for everyone. The town's emphasis on green spaces and outdoor recreational facilities ensures a quality of life that is both relaxed and invigorating.
The Little Elm Beach area serves as a focal point for entertainment and leisure, featuring a sandy beach, a pavilion for live music, and a variety of dining options. Residents also enjoy easy access to shopping centers and local boutiques, providing a satisfying blend of convenience and charm.
Future Outlook
Looking ahead, Little Elm is poised for continued growth and development. City planners are focused on sustainable expansion, with projects aimed at enhancing infrastructure, expanding public services, and preserving the town's natural beauty. The anticipated completion of new residential and commercial developments will further boost the local economy and attract new residents.
The city’s strategic plans include the creation of mixed-use developments that blend residential, commercial, and recreational spaces, fostering a sense of community and enhancing the town's appeal. With its robust growth trajectory and commitment to innovation, Little Elm is set to become an even more dynamic and desirable location for businesses and residents alike.