Nestled just north of Austin, Pflugerville, Texas, is a vibrant city known for its rapid growth and community spirit. As one of the key suburban areas in the Greater Austin metropolitan region, Pflugerville's market dynamics offer intriguing insights into local consumer behaviors, particularly in the realm of alcohol sales. This article delves into a comprehensive data-driven analysis of the city's alcohol market, revealing fascinating patterns and trends.
In the first section, we present a detailed table showcasing the top alcohol-selling establishments in Pflugerville. This analysis not only highlights the most popular venues but also provides insights into consumer preferences and spending patterns. Moving on, the article explores a breakdown of alcohol sales by zip code, pinpointing which areas have the highest concentration of sales, offering a geographic perspective on consumption trends.
Finally, a monthly trends analysis uncovers how alcohol sales have evolved over the past year, identifying seasonal variations and shifts in purchasing habits. By examining these elements, readers will gain a deeper understanding of the economic and social factors influencing alcohol sales in Pflugerville, making this a must-read for anyone interested in the dynamics of this bustling Texan city.
Top 25 Pflugerville Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
54th Street Restaurant & Draft
|
$116,497 |
$70,932
|
$10,202
|
$35,363
|
| 2. |
The Goat
|
$85,748 |
$58,878
|
$7,756
|
$19,114
|
| 3. |
Old Gregg Brewing Company
|
$83,360 |
$41,174
|
$1,833
|
$40,353
|
| 4. |
Mavericks
|
$77,882 |
$46,974
|
$4,361
|
$26,547
|
| 5. |
Pflutto's Tavern
|
$66,026 |
$41,535
|
$279
|
$24,212
|
| 6. |
Austin's Park N Pizza
|
$65,155 |
$37,088
|
$1,050
|
$27,017
|
| 7. |
Willie's Grill & Icehouse
|
$59,506 |
$28,497
|
$2,151
|
$28,858
|
| 8. |
Lone Star Bar
|
$56,116 |
$31,783
|
$147
|
$24,186
|
| 9. |
Casa Garcia's
|
$54,125 |
$40,559
|
$1,533
|
$12,033
|
| 10. |
Cheddar's Casual Cafe
|
$52,638 |
$44,957
|
$1,318
|
$6,363
|
| 11. |
Red Rooster's
|
$50,635 |
$30,039
|
$77
|
$20,519
|
| 12. |
Hanover's Draught Haus
|
$47,229 |
$26,567
|
$385
|
$20,277
|
| 13. |
Songwriters of Texas Llc- the Whiskey Room
|
$43,993 |
$27,508
|
$0
|
$16,485
|
| 14. |
The Victory Tap
|
$41,054 |
$16,597
|
$2,614
|
$21,843
|
| 15. |
Spare Time Fun Center
|
$38,813 |
$20,747
|
$829
|
$17,237
|
| 16. |
Chili's Grill & Bar
|
$38,725 |
$24,653
|
$691
|
$13,381
|
| 17. |
Torchy's Tacos
|
$34,438 |
$24,629
|
$8,514
|
$1,295
|
| 18. |
El Taquito
|
$33,742 |
$27,395
|
$0
|
$6,347
|
| 19. |
Taterque
|
$32,905 |
$30,095
|
$2,270
|
$540
|
| 20. |
Masfajitas Restaurant
|
$31,713 |
$25,491
|
$85
|
$6,137
|
| 21. |
Pfield Day Social
|
$25,895 |
$16,482
|
$101
|
$9,312
|
| 22. |
Sip & Smash LLC
|
$23,946 |
$12,065
|
$0
|
$11,881
|
| 23. |
Last Call
|
$23,885 |
$13,242
|
$6
|
$10,637
|
| 24. |
Tr3 Snappy Snacks, LLC
|
$22,733 |
$16,960
|
$0
|
$5,773
|
| 25. |
El Rincon Norteno
|
$21,782 |
$14,296
|
$42
|
$7,444
|
Top Alcohol-Selling Spots in Pflugerville
Leading the charge in September 2025 is the 54TH STREET RESTAURANT & DRAFT at Limestone Commercial Drive, raking in an impressive $116,497 in total alcohol receipts. With liquor sales at $70,932, they clearly have a strong focus on spirits, while beer and wine contribute $35,363 and $10,202, respectively.
Close behind is THE GOAT on Pfluger Farm Lane, bringing in $85,748. This establishment also leans heavily on liquor, with $58,878 in sales, while beer and wine make up the rest. It's worth noting that their beer sales are significantly lower than their liquor sales, suggesting a clear preference among patrons.
Noteworthy Performers
OLD GREGG BREWING COMPANY and MAVERICKS are neck and neck, with total sales of $83,360 and $77,882, respectively. Old Gregg stands out with a nearly even split between liquor and beer sales, highlighting its dual focus. Mavericks, on the other hand, shows a strong leaning towards liquor, pulling in $46,974 in that category.
The quirky PFLUTTO'S TAVERN and family-friendly AUSTIN'S PARK N PIZZA both demonstrate diversified offerings but with a noticeable skew towards liquor. Pflutto’s cashes in a hefty $41,535 from liquor, indicating a strong cocktail game perhaps, while Austin's Park N Pizza has a balanced beer and liquor sales profile.
Trends and Insights
Interestingly, establishments like TORCHY'S TACOS and EL TAQUITO show a significant investment in liquor sales, with Torchy's seeing a strong $8,514 in wine sales, a bit uncommon for a taco joint. Meanwhile, CHEDDAR'S CASUAL CAFE has the highest proportion of liquor sales relative to its total, with $44,957 out of $52,638, suggesting a potential strategy centered around premium liquor offerings.
WILLIE'S GRILL & ICEHOUSE and LONE STAR BAR both demonstrate a nearly even split between liquor and beer, catering to a broad audience. In contrast, THE WHISKEY ROOM stands out for its exclusive focus on liquor and beer, completely sidestepping wine, which could be a strategic move to target craft beer and whiskey aficionados.
Pflugerville Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 49 | $1,386,710 |
$856,830
|
$58,954
|
$469,434
|
15.3%
↓
|
| Aug 2025 | 48 | $1,637,174 |
$1,027,350
|
$63,883
|
$545,932
|
5.9%
↑
|
| Jul 2025 | 49 | $1,545,541 |
$962,848
|
$57,069
|
$525,624
|
1.4%
↓
|
| Jun 2025 | 49 | $1,567,415 |
$979,592
|
$60,751
|
$503,072
|
5.4%
↓
|
| May 2025 | 48 | $1,657,741 |
$958,206
|
$71,703
|
$522,297
|
8.4%
↑
|
| Apr 2025 | 50 | $1,529,410 |
$864,414
|
$60,088
|
$484,387
|
5.1%
↓
|
| Mar 2025 | 45 | $1,612,270 |
$991,138
|
$59,284
|
$537,848
|
36.5%
↑
|
| Feb 2025 | 43 | $1,180,795 |
$737,356
|
$50,629
|
$392,810
|
9%
↓
|
| Jan 2025 | 47 | $1,297,463 |
$773,985
|
$54,480
|
$433,553
|
14.6%
↓
|
| Dec 2024 | 47 | $1,519,704 |
$975,490
|
$65,347
|
$463,867
|
3.5%
↑
|
| Nov 2024 | 48 | $1,467,713 |
$894,013
|
$67,035
|
$491,665
|
4.2%
↑
|
| Oct 2024 | 47 | $1,408,990 |
$871,969
|
$59,853
|
$432,392
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, alcohol sales in Pflugerville have experienced some interesting fluctuations. The year reached its peak in May 2025, with total receipts hitting a high of $1,657,741. This was a standout month, showing an 8.39% increase from the previous month. However, by September 2025, sales had dropped significantly, falling 15.3% from August to $1,386,710. This decline suggests a possible seasonal trend or a shift in consumer behavior post-summer.
Seasonal Patterns and Changes
There is a noticeable pattern of increased sales in the spring leading into early summer, peaking in May, and then declining as summer ends. March also saw a significant spike with a 36.54% increase, which could be attributed to spring events or holidays. These peaks and valleys indicate that businesses might benefit from gearing up for these high-demand months with strategic marketing and inventory planning.
Liquor, Wine, and Beer Dynamics
Liquor consistently dominated sales across all months, making up the majority of total receipts. In September 2025, liquor sales were $856,830, although this was a decrease from the high in August, where liquor sales peaked at $1,027,350. Beer sales have been more stable, hovering around the $500,000 mark for most months, while wine sales have been the smallest segment, with only slight variations throughout the year.
Market Insights
The increase in establishments from 43 in February 2025 to 49 in September 2025 suggests growing business interest in the area, despite fluctuating sales. This growth indicates confidence in the local market's potential. For business owners, focusing on the liquor segment might yield the best returns given its consistent dominance in sales. Moreover, aligning promotional activities with seasonal trends could capitalize on peak sales periods effectively.
Year-Over-Year Comparison
Compared to the same period last year, there has been a general increase in sales, although not without variability. December 2024 and November 2024 both showed positive growth compared to their preceding months, setting the stage for a strong start to 2025. The data suggests that while there are opportunities for growth, businesses should remain adaptable to seasonal shifts and consumer preferences.
Economic Overview
Pflugerville, Texas, has evolved from a small farming community into a vibrant economic hub. The city's strategic location, nestled between Austin and Round Rock, has attracted a diverse array of industries, including technology, manufacturing, and retail. Pflugerville is home to several business parks, such as the 130 Commerce Center, which houses numerous companies that contribute to the area's economic vitality. The city's pro-business climate, characterized by favorable tax incentives and robust infrastructure, continues to draw both startups and established enterprises, fueling economic growth and innovation.
With a population that has more than doubled in the past two decades, Pflugerville is also witnessing a surge in residential and commercial developments. This growth is supported by an educated workforce and a strong public school system, making it an attractive location for families and businesses alike. The city's economic landscape is further bolstered by regional transportation projects, which enhance connectivity and accessibility, crucial factors for sustaining long-term economic expansion.
Cultural Scene
Pflugerville offers a rich tapestry of cultural events and attractions that reflect its dynamic community spirit. The Pflugerville Pfall Chili Pfest is a local favorite, drawing residents and visitors alike to enjoy spicy chili and live music. Another highlight is the Deutschen Pfest, an annual celebration of the city's German heritage, featuring parades, food stalls, and family-friendly activities.
The city also boasts a thriving arts scene, with the Pflugerville Arts Council promoting various art installations, performances, and exhibitions throughout the year. The Pflugerville Public Library serves as a cultural hub, hosting a variety of events and workshops that cater to diverse interests and age groups. These cultural offerings not only enrich the community but also enhance the city's appeal as a vibrant place to live and work.
Lifestyle
Pflugerville's neighborhoods are a mix of suburban charm and modern amenities, offering residents a high quality of life. Communities such as Falcon Pointe and Blackhawk are known for their well-planned layouts, featuring parks, trails, and recreational facilities that encourage an active lifestyle. The city's commitment to green spaces is evident in places like Lake Pflugerville, a popular destination for kayaking, fishing, and picnicking.
For entertainment, the Stone Hill Town Center serves as the city's primary shopping and dining district, providing a variety of retail options and eateries. Additionally, Pflugerville's proximity to Austin allows residents to easily access the vibrant music and arts scene of the capital city. This blend of suburban tranquility and urban excitement makes Pflugerville an appealing choice for those seeking a balanced lifestyle.
Future Outlook
Looking ahead, Pflugerville is poised for continued growth and development. The city's comprehensive planning efforts focus on sustainable expansion, with initiatives aimed at enhancing transportation infrastructure and expanding public services. Projects like the upcoming Pecan District, a mixed-use development, are set to transform the city's landscape with new residential, commercial, and recreational spaces.
As Pflugerville continues to attract new residents and businesses, its strategic focus on smart growth and community engagement ensures that it remains a desirable place to live and invest. With a solid foundation in place, the city is well-positioned to thrive in the coming years, offering a dynamic environment that supports economic prosperity and cultural richness.