Harlingen Alcohol Sales

Top Performers in Alcohol Sales

In September 2025, Walk-On's at 97 Bass Pro Dr took the lead in alcohol sales in Harlingen with total receipts of $82,610. Impressively, their beer sales alone accounted for $49,716, showcasing a strong preference among patrons. Texas Roadhouse closely followed with $77,571 in total receipts, leading in liquor sales at $32,565, indicating a solid demand for spirits.

Noteworthy Trends and Insights

The Rockin Cue, located at 2020 S Expressway 83 Ste B08A, stood out with significant liquor sales at $30,846, contributing to their total receipts of $64,332. This indicates a potential hotspot for spirit enthusiasts. Meanwhile, Hooters demonstrated a strong beer-centric clientele, with beer sales hitting $45,285 out of their total $59,656.

Emerging Players and Surprises

Tipsy Tavern Bar & Grill and Ramses Tacos-Primera LLC both reported identical total receipts of $52,941, with Tipsy Tavern showing a heavy lean towards liquor sales at $41,722. Interestingly, Ramses Tacos-Primera LLC matched these figures exactly, reflecting a diversified yet balanced sales strategy.

Unique Offerings and Preferences

Chili's Grill & Bar at 1725 W Tyler Ave maintained a balanced approach with significant liquor sales of $29,503, supporting their total receipts of $51,473. Meanwhile, establishments like The Deep End focused primarily on beer, with sales reaching $27,399, indicating a specialized customer base.

Overall Observations

Across Harlingen, there's a noticeable trend toward strong beer and liquor sales, with wine generally taking a back seat. Establishments like The Woods Cabaret and Stefano's Brooklyn Pizza, however, maintain a notable balance with wine sales contributing a respectable share to their totals, suggesting niche markets for wine enthusiasts.

High Concentration of Sales

In September 2025, Harlingen's alcohol sales were concentrated in the 78550 zip code, which accounted for over half of the total sales with $786,263 generated across 38 establishments. This area not only had the highest sales but also boasted the largest number of establishments, indicating a robust market presence and consumer demand.

Differences in Alcohol Preferences

Analyzing the sales mix reveals interesting consumer preferences. In 78550, liquor dominated sales at 51%, with beer close behind at 43%. Meanwhile, 78552 showed a slightly more balanced demand with 48% for liquor and 47% for beer. Despite being a smaller segment, wine sales were slightly higher in 78552 at 5% compared to 3% in 78550.

Opportunities for New Establishments

With 78550 having a higher number of establishments, new businesses might find more opportunities by tapping into the emerging market in 78552, where fewer establishments exist. The nearly equal sales of liquor and beer suggest a diversified consumer palate, providing a potential niche for new players to explore wine offerings further.

Additional Insights

The distribution of sales indicates a strong preference for liquor and beer across both zip codes, but the slightly higher wine sales in 78552 might hint at an untapped market segment. Entrepreneurs could consider this when planning new ventures, perhaps focusing on specialty wine shops or expanding wine selections in existing formats.

Overall Sales Trends

Over the past year, Harlingen's alcohol sales have shown some intriguing patterns. The data reveals a notable peak in December 2024, where total receipts hit a high of $1,786,950. This suggests a strong holiday season for alcohol sales, a trend commonly seen in many markets. However, sales have generally fluctuated, with the most recent data from September 2025 showing a decline to $1,373,746, a 13.53% drop from the previous month.

Seasonal and Monthly Variations

Seasonal trends are apparent, with December 2024 experiencing the highest sales, likely driven by holiday festivities. Conversely, the summer months of June and July 2025 showed modest increases and decreases, indicating a relatively stable demand during this period. Interestingly, sales spiked in March 2025 by 9.05%, potentially hinting at events or holidays that boost spending.

Changes in Sales Mix

The sales mix between liquor, wine, and beer provides further insight into consumer preferences. Liquor consistently leads in sales, peaking in December 2024 at $881,715. Beer follows closely behind, indicating strong competition between these categories. Wine sales, while significantly lower, have remained stable, suggesting a niche but consistent market segment. Notably, beer sales saw a dip in September 2025, which might reflect changing consumer preferences or external factors affecting beer consumption.

Market Implications

The fluctuations in total establishments, with a peak of 63 in October 2024, suggest a dynamic market with entries and exits. The stability in establishment numbers in recent months might indicate market saturation or stabilization. For businesses, understanding these trends is crucial for inventory planning, marketing strategies, and identifying potential growth periods, particularly around the holiday season and specific local events. Overall, Harlingen's alcohol market displays resilience with opportunities for strategic adjustment to maximize sales throughout the year.