Harlingen Alcohol Sales

Top Performers in Harlingen

Leading the pack in May 2025, TIPSY TAVERN BAR & GRILL stands out with total receipts of $176,992. It's clear this establishment is a crowd favorite, with liquor sales alone hitting $107,665. Their beer sales are also impressive, amounting to $69,279.

THE ROCKIN CUE follows with $85,197 in total receipts, showing a balanced approach across liquor and beer sales. Meanwhile, WALK-ONS takes third place, with beer being their top seller at $41,939, part of their $72,832 total.

Interesting Trends and Insights

It's intriguing to see RAMSES TACOS-PRIMERA LLC heavily leaning on liquor, with $54,722 of their $68,664 total coming from spirits. This suggests a strong preference among their patrons for cocktails or mixed drinks.

THE DEEP END and HOOTERS both show a strong beer culture, with beer sales making up the majority of their total receipts. THE DEEP END brings in $39,020 from beer alone.

Unexpected Standouts

STATION 83 is an anomaly, reporting no sales across liquor, wine, or beer. This could indicate a temporary closure or a data reporting issue.

For those eyeing the wine market, STEFANO'S BROOKLYN PIZZA offers a surprising twist, with $7,358 in wine sales, which is quite significant for a pizza place.

Concentration of Alcohol Sales

In Harlingen, the majority of alcohol sales for May 2025 are concentrated in Zip Code 78550, which boasts a total of $1,062,898 in sales across 38 establishments. This zip code significantly outpaces Zip Code 78552, which generated $727,508 from 23 establishments. The higher sales in 78550 suggest a larger market presence and potentially more consumer traffic.

Sales Mix Differences

Examining the types of alcohol sold reveals some intriguing differences between the two zip codes. In 78550, liquor sales dominate the market with 54%, while beer follows closely at 43%, and wine lags behind at 3%. Conversely, Zip Code 78552 has a slightly more balanced sales mix, with liquor accounting for 46% of sales, beer at 42%, and wine showing a modest increase to 6%.

Opportunities for New Establishments

Given the current density of establishments, Zip Code 78552 may present opportunities for new businesses. With fewer establishments and a significant total sales figure, this area could benefit from additional venues to meet potential demand. Entrepreneurs might consider focusing on wine offerings, as this category seems underrepresented compared to liquor and beer.

Interesting Patterns and Insights

Overall, the strong performance of liquor sales across both zip codes indicates a stable demand for spirits in Harlingen. The slight preference for beer in Zip Code 78550 could hint at consumer preferences or successful marketing strategies by existing establishments. Furthermore, the relatively low percentage of wine sales suggests room for growth in this category, especially if consumer trends shift towards wine consumption in the future.

Overview of Alcohol Sales in Harlingen

Over the past 12 months, Harlingen has experienced some interesting fluctuations in alcohol sales. December 2024 marked the peak with total receipts hitting $1,786,950, likely driven by holiday festivities and gatherings. This month saw a notable increase in liquor sales, suggesting a preference for cocktails and spirits during the holiday season.

Seasonal Patterns and Trends

The data indicates a clear seasonal pattern with higher sales during the winter months, tapering off slightly as the year progresses. For instance, sales dipped in January and February 2025, with total receipts decreasing by 7.75% and 7.1%, respectively, likely due to post-holiday spending cuts. However, sales began to rise steadily again by March, suggesting a recovery in consumer spending.

Changes in Sales Mix

Throughout the year, liquor consistently led the sales mix, averaging over $800,000 monthly. Beer followed closely, with sales showing resilience across all months except for a slight dip in July. Wine, while the smallest segment, showed a steady increase in sales, peaking in December with receipts of $73,916, indicating a growing niche market for wine enthusiasts.

Market Dynamics

Interestingly, the number of establishments selling alcohol fluctuated, peaking at 64 in September 2024, but generally remained around 60. This suggests a stable business environment with minor entries and exits. The steady increase in total receipts, particularly in May 2025 with a 3.71% rise, highlights a robust market recovering from seasonal lows.

Conclusions and Opportunities

For businesses looking to capitalize on these trends, focusing on liquor sales during the holiday season could be particularly lucrative. Additionally, expanding wine offerings might tap into a growing market segment. Overall, the data points to a vibrant and dynamic alcohol market in Harlingen, with opportunities for growth and innovation.