Missouri City Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Missouri City for September 2025 is Lupe Tortilla Mexican Restaurant with total receipts of $77,990. Its liquor sales alone contributed $66,127 to this impressive figure. This restaurant has clearly made its mark as a top destination for tequila and margarita enthusiasts.

Bogie's Pub & Grill secured the second spot with $53,120 in total receipts, largely driven by liquor sales amounting to $37,424. Meanwhile, The Throne Barber Parlor & Speakeasy Lounge stands out with a strong focus on liquor sales, achieving $41,800 out of their total $46,800 receipts.

Noteworthy Trends and Observations

Interestingly, Buffalo Wild Wings saw a significant portion of its sales from beer, totaling $25,795, which is more than half of their $46,406 in total sales. This highlights its continued appeal as a go-to spot for beer lovers.

Another point of interest is Playbook Missouri City and Bar Kada, both showing total receipts without specific breakdowns for liquor, wine, or beer. This might suggest these establishments focus on other revenue streams or have unique licensing arrangements.

Emerging Establishments and Surprises

Los Vaqueros Mexican Restaurant made a strong showing with $43,855 in total receipts, with liquor sales alone at $38,603. It's a notable competitor among the top sellers, similar to Lupe Tortilla in its focus on liquor.

Additionally, FLEXX Lounge Cocktail & Bistro Bar displayed a high concentration on liquor with $20,573 out of its $21,148 total receipts, indicating a niche focus that seems to be paying off.

Shifts in Consumer Preferences

On the beer front, Texas Biergarten and Missouri Valley Golf Course both reported robust beer sales, at $15,291 and $14,925 respectively. This suggests a continued strong demand for beer in relaxed, social settings.

Lastly, ALEXIS Kitchen showed a balanced approach with both liquor and wine sales contributing significantly to its $18,369 total receipts, indicating a diverse offering that caters to a wide range of tastes.

Concentration of Alcohol Sales

In Missouri City, the majority of alcohol sales activity is focused in zip code 77459, which accounts for a whopping 98.3% of the total sales. With 37 establishments generating $733,937 in sales, this area is clearly the hub for alcohol purchases. Meanwhile, zip code 77489 lags significantly with only $12,963 in sales from just 2 establishments.

Types of Alcohol Sold

There's a noticeable difference in the sales mix between the two zip codes. In 77459, liquor sales make up the largest portion at 54%, followed by beer at 19% and wine at 6%. On the other hand, in 77489, liquor overwhelmingly dominates the sales mix at 88%, with virtually no wine sales and beer contributing a mere 1%.

Opportunities for New Establishments

Given the high concentration of sales and establishments in 77459, there may be opportunities to expand in the less saturated market of 77489. With only 2 establishments currently operating, new businesses could cater to unmet demand, particularly focusing on diversifying the product offerings beyond just liquor.

Interesting Patterns and Insights

One interesting insight is the stark difference in consumer preferences between the two zip codes. While 77459 has a more balanced distribution of alcohol types, 77489's heavy reliance on liquor could indicate a niche market or lack of variety. This presents an opportunity for businesses to introduce wine and beer options to potentially capture a new customer base in 77489.

Overview of Alcohol Sales in Missouri City

Over the past year, Missouri City's alcohol sales have shown dynamic fluctuations, with the most notable peak in May 2025. Total receipts soared to $947,032, marking it as the highest month for sales, likely driven by increased social events and gatherings during the spring season. This was a significant 14.23% jump from the previous month, highlighting a strong demand for alcoholic beverages, particularly spirits.

Trends in Types of Alcohol

The sales mix has predominantly been led by liquor, consistently contributing the largest share of total receipts, peaking at $592,270 in May 2025. Beer sales followed, with its highest in the same month at $173,141, while wine has remained the least variable, peaking at $58,337. This suggests a steady preference for liquor, with beer sales being more susceptible to seasonal changes and events.

Seasonal Patterns and Market Dynamics

Seasonal patterns are evident, with a noticeable dip in February 2025, where total receipts fell by 16.07%. This drop can be attributed to the post-holiday lull. However, the market rebounded quickly, with a substantial increase in establishments and sales from March onwards, indicating a strong recovery and potential market expansion. The number of establishments peaked in May at 40, aligning with the highest sales month.

Market Implications

The consistent dominance of liquor sales suggests that businesses might benefit from focusing more on spirits in their inventory. The increase in establishments in April 2025 by 29.03% compared to the previous month suggests a growing opportunity in the market, likely spurred by increased demand. Despite minor fluctuations, the overall trend indicates a robust market with potential for growth, especially in the spring and early summer months when sales historically peak.