San Angelo Alcohol Sales

Top Performers in San Angelo's Alcohol Scene

CITY LIMITS leads the pack with an impressive total of $140,771 in receipts. Their strong liquor sales, totaling $95,813, set them apart, while beer sales also contribute significantly with $43,123. This establishment is clearly a favorite among those looking for a lively night out.

SHENANIGAN'S BAR follows closely with $120,159 in total receipts. While their liquor sales are robust at $52,304, it's the beer sales at $67,405 that really shine, making it a go-to spot for beer enthusiasts.

TWIN PEAKS rounds out the top three with $107,610 in total receipts. The establishment manages a fine balance between liquor, wine, and beer sales, with beer leading the charge at $66,376, attracting a diverse crowd.

Shifts and Surprises

An interesting observation is the performance of RANCH 125 and THE PENNY TAP HOUSE, both reporting zero sales in liquor, wine, and beer, yet their total receipts are $94,708 and $91,708, respectively. This suggests they may have other significant revenue streams or reporting discrepancies that warrant further investigation.

FIDDLESTRINGS BAR & PATIO also stands out with a unique sales pattern, boasting the highest liquor sales percentage relative to their total at $56,846 out of $98,911. This could indicate a strong preference for cocktails or premium spirits among their patrons.

Insights for Bar Owners and Investors

For those looking to invest in San Angelo's bustling bar scene, establishments like THE PARROT'S HEAD TAVERN and FAT BOSS'S PUB show promising liquor sales with $66,318 and $56,202, respectively, indicating a healthy demand for spirited drinks.

Meanwhile, BUFFALO WILD WINGS GRILL AND BAR and BLAINES PUB demonstrate significant beer sales at $47,183 and $36,597, respectively, highlighting a strong market for beer-focused venues. These insights could be valuable for strategic business planning and expansion.

High Concentration of Alcohol Sales

San Angelo's alcohol sales in November 2025 were quite concentrated, with the bulk of sales coming from Zip Code 76903. This area alone accounted for over 41% of the total sales, raking in $982,567 across 42 establishments. This high concentration indicates a thriving market, possibly driven by a dense population or a vibrant nightlife scene.

Differences in Alcohol Preferences

Each zip code in San Angelo shows distinct preferences for different types of alcohol. In 76901, there's a notable preference for liquor, which constitutes 51% of sales, while in 76905, beer dominates with 92% of sales. This contrast suggests potential opportunities for targeted marketing and product offerings tailored to local tastes.

Opportunities for New Establishments

While Zip Code 76903 has a high number of establishments, areas like 76905 present opportunities for growth. With only 3 establishments and a total sales figure of $18,476, this area could be ripe for new ventures, especially those focusing on beer, which clearly dominates the sales mix.

Interesting Patterns and Insights

One interesting pattern is the low percentage of wine sales across all zip codes, notably in 76905 where it accounts for 0% of sales. This suggests an untapped market for wine enthusiasts, potentially offering a niche for new entrants. Additionally, the consistent preference for liquor in 76901 and 76903 might indicate robust demand for premium spirits, which could be leveraged by specialty stores or bars.

Overall Sales Trends

Over the past year, alcohol sales in San Angelo have shown a dynamic pattern, with total receipts peaking in April 2025 at $2,888,870. This surge was largely driven by increased liquor and beer sales. Interestingly, April also saw the most significant increase in the number of establishments, which rose by nearly 13%, suggesting a seasonal boost or possibly new entrants in the market.

Monthly Fluctuations and Patterns

Monthly sales trends reveal a rollercoaster pattern, with notable swings in receipts. For example, after a strong April, May saw a nearly 10% drop in total receipts. The summer months of June and July experienced relatively stable sales, with only slight fluctuations, indicating a steady demand during this period.

Sales Mix: Liquor, Beer, and Wine

Liquor consistently takes the lead in sales, making up about half of the total receipts each month. April was a standout month for wine, which saw its highest sales at $200,534. Beer sales, while robust, showed more variability, dropping in June and July before rebounding in August. This suggests that while liquor remains a staple, beer and wine are more susceptible to seasonal changes and possibly promotional activities.

Market Dynamics and Year-Over-Year Comparisons

Compared to the previous year, the alcohol market in San Angelo has shown resilience and growth, especially in the earlier months of 2025. The increase in establishment numbers in April and August points to potential confidence in the market and perhaps a response to consumer demand. However, the decline in sales in November raises questions about potential market saturation or changing consumer preferences as the year ends.

Implications for Business

For businesses looking to capitalize on these trends, focusing on liquor could be lucrative given its consistent performance. However, there is also an opportunity to innovate with wine and beer offerings, especially during peak months. Monitoring monthly trends and anticipating seasonal shifts will be crucial for strategic planning and maximizing sales potential.