Pharr Alcohol Sales

Top Performers in Pharr's Alcohol Sales

Leading the pack in Pharr's alcohol sales for November 2025 is TOPGOLF on W Interstate 2, boasting total receipts of $135,580. With beer sales reaching $69,151, it’s clear that patrons are enjoying a cold brew while perfecting their swings. Liquor sales aren't far behind, contributing a significant $64,491 to their total.

Pappadeaux Seafood Kitchen on W Expressway 83 follows closely with $96,227 in total sales. Notably, they lead in wine sales with $21,710, highlighting their appeal to wine connoisseurs. Their liquor sales also play a major role, totaling $55,995, showcasing a balanced preference among their patrons.

Mid-Tier Players and Emerging Trends

Main Event - Pharr on N Jackson Rd is another key player, with $68,840 in sales. Their beer sales of $38,185 suggest a strong preference among guests for a casual, fun atmosphere paired with a cold one. Liquor sales also contribute significantly, indicating a diverse drink menu that appeals to a broad audience.

At Stiletto's Gentlemen's Club Cabaret, patrons seem to favor liquor, which accounts for more than half of their $44,398 total with $23,027. Wine enthusiasts can also find solace here, with $5,996 in wine sales, a surprisingly high figure for a cabaret setting.

Smaller Venues and Unique Offerings

Parry's Pizzeria & Taphouse and The Bridge Bar offer a more beer-centric experience, with beer sales making up the majority of their totals at $22,590 and $13,786, respectively. These establishments are ideal for those looking to enjoy a more laid-back, friendly atmosphere.

On the smaller end, Muelle 37 and Altamar Seafood Bar show that a focus on beer can still drive sales, with their beer receipts at $11,288 and $5,752, respectively. Meanwhile, Cinemark El Centro Mall 16 stands out by driving wine sales of $5,929, indicating that moviegoers enjoy a glass of wine with their cinematic experience.

Interesting Observations

Wing Daddy's Sauce House reported no alcohol sales for November 2025, an anomaly that could suggest operational changes or a temporary closure. In contrast, Kato Sabi Sushi Bar also reported zero sales, which might indicate a shift in focus or possibly a dry month for the establishment.

Overall, the data reveals a diverse drinking culture in Pharr, with establishments catering to a wide range of preferences from beer lovers to wine aficionados. For business owners and real estate investors, these trends highlight opportunities for expansion and investment in targeted beverage offerings.

Overview of Alcohol Sales Trends in Pharr

Over the past year, alcohol sales in Pharr have showcased some intriguing patterns. December 2024 marked the peak with total receipts hitting the highest point at $610,578. This is typical as holiday celebrations drive up demand, especially for liquor and wine, which saw substantial spikes. The subsequent months saw fluctuations, with March 2025 also being a standout due to a significant 24.18% jump in sales, possibly driven by springtime festivities and events.

Monthly Fluctuations and Seasonal Patterns

There is a clear seasonal influence on sales, with notable drops in January 2025 following the holiday high, as total receipts plummeted by 19.23%. Sales started to stabilize through February and March, with another decline in April, indicating a post-holiday and post-spring break lull. Summer months like June and July saw moderate activities, with a slight dip in June followed by small increases, suggesting a steady demand for summer gatherings and barbecues.

Sales Mix: Liquor vs. Beer vs. Wine

The sales mix reveals some interesting consumer preferences. Liquor consistently outperformed wine across the board, with beer maintaining a strong position as well. Notably, December 2024 had the highest liquor sales at $275,935, whereas wine peaked the same month at $53,813, likely due to celebratory occasions. Beer showed resilience throughout, peaking at $298,982 in March 2025, possibly tied to sporting events and social gatherings.

Market Insights and Business Implications

Analyzing these trends, businesses can capitalize on peak seasons like December and March by ramping up marketing efforts and inventory. The steady number of establishments, despite slight fluctuations, suggests a stable market with room for strategic growth. The decline in certain months highlights the need for creative promotions to boost sales during off-peak times. Understanding these patterns can help businesses in Pharr optimize their strategies for maximizing revenue throughout the year.