New Braunfels Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in New Braunfels for August 2025 is Facility Concession Services @ Whitewater, boasting impressive total receipts of $704,080. The venue's popularity is evident with substantial sales in beer and liquor, making it a top contender for business owners to watch.

Coming in second is The Pour Haus on W San Antonio St, with total sales of $394,981. This spot shows a strong preference for liquor, contributing the majority share of its sales, followed by beer and wine.

Strong Performers and Notable Trends

Gristmill Restaurant remains a consistent favorite with total receipts of $281,324, showing a balanced distribution across liquor, wine, and beer. Its location on Gruene Rd continues to draw in crowds, emphasizing its well-rounded appeal.

Muck & Fuss Craft Beer and Burgers - Side Car Bar and McAdoo's Seafood Company follow closely with strong liquor sales. Muck & Fuss stands out for its craft beer selection, while McAdoo's shines with its wine offerings.

Insights for Business Owners

For those looking to tap into beer sales, Krause's Cafe is a standout, with beer sales dominating its total receipts of $205,387. Similarly, Freiheit Country Store also shows a strong preference for beer, indicating a potential market for beer-centric businesses.

Notably, Double Schotts Sports Bar & Grill reported zero sales across all categories, which might indicate a temporary closure or operational change, worth investigating for those interested in the location.

Overall, liquor continues to be a strong seller across the board, with establishments like C Bar C Rooftop Bar and Moonshine & Ale showcasing substantial liquor sales. These trends suggest a robust demand for spirits in New Braunfels, offering a lucrative opportunity for potential investors and entrepreneurs in the bar and restaurant industry.

Highest Concentration of Alcohol Sales

New Braunfels' alcohol sales are heavily concentrated in the 78130 zip code, which accounted for a whopping $5,970,288 out of the total $7,170,636 in sales for August 2025. With 114 establishments, this area clearly dominates the local market, making it a hotspot for alcohol retail. In contrast, 78132 pales in comparison with just $1,200,348 in sales spread across 21 establishments.

Differences in Types of Alcohol Sold

There's a noticeable difference in consumer preferences between the two zip codes. In 78130, liquor takes the lead with a 58% share of sales, while beer follows at 30%, and wine lags at just 8%. Meanwhile, 78132 shows a slightly different pattern, with liquor also leading at 51%, but beer making up a significant 43%, leaving wine with a mere 3% share.

Opportunities for New Establishments

Given the current density and sales figures, 78132 could present opportunities for new establishments, especially those focusing on beer, given its popularity in this area. With fewer establishments compared to 78130, new businesses could fill gaps in the market, particularly for those looking to diversify the wine offerings, as it currently only makes up 3% of the sales mix.

Interesting Patterns and Insights

This data reveals that while 78130 is the clear leader in total sales, 78132 shows potential for growth, particularly in the beer segment. The lower wine sales in both zip codes could also suggest an opportunity for specialized wine shops or marketing campaigns to boost interest. Overall, the dominance of liquor sales indicates a strong preference in both areas, suggesting that new entrants might benefit from focusing on this category as well.

Overview of Recent Trends

New Braunfels has witnessed a dynamic year in alcohol sales, culminating in a record-breaking August 2025 with total receipts hitting an impressive $7.17 million. This marks a 5.1% increase from July, indicating a robust appetite for alcoholic beverages during the summer peak. Over the past 12 months, there’s been a noticeable ebb and flow, with sales often spiking in the spring and summer months.

Seasonal Patterns and Market Behavior

The data reveals a clear seasonal pattern, with alcohol sales typically rising during the warmer months. For instance, May 2025 also saw a high of $7.09 million, suggesting that outdoor activities and social gatherings may drive consumption. In contrast, sales dipped during the winter months, reaching a low of $4.78 million in January 2025. This seasonal fluctuation is a critical factor for businesses in planning inventory and marketing strategies.

Changes in Sales Mix

Liquor continues to dominate the sales mix, consistently accounting for the largest share of monthly receipts. In August 2025, liquor sales alone reached $4.1 million, showcasing its stronghold in the market. Beer sales have also remained robust, peaking in August at $2.32 million, while wine sales, though smaller, experienced fluctuations, with the highest sales recorded in December 2024 at $600,735.

Market Implications

The increase in total establishments, from a low of 128 in March 2025 to 135 in August, reflects an expanding market that might be driven by consumer demand and tourism. The recent growth in sales and establishments suggests a healthy market with potential opportunities for new entrants, particularly in the liquor and beer segments. Businesses should consider leveraging these insights to optimize their product offerings and marketing efforts.

Year-Over-Year Insights

Comparing year-over-year data, there has been a steady increase in total receipts, indicating overall market growth. From September 2024 to August 2025, the market saw significant gains, particularly during peak months. For businesses, this suggests a resilient demand for alcohol, even amidst economic fluctuations, and underscores the importance of strategic planning to capitalize on seasonal peaks and consumer preferences.