New Braunfels Alcohol Sales

Top Alcohol-Selling Establishments in New Braunfels

Leading the pack in October 2025 is THE POUR HAUS, boasting impressive total receipts of $301,102. This hotspot shines with its liquor sales, accounting for over half of its total at $191,452. Beer also plays a significant role in its sales mix, contributing $100,309 to the total.

In second place, GRISTMILL RESTAURANT stands out with a total of $279,903. This establishment has a balanced approach, leveraging strong liquor sales of $158,832 alongside a significant $52,576 from wine. This diverse offering seems to attract a wide range of clientele.

MCADOO'S SEAFOOD COMPANY, LLC secures the third spot with $229,083 in sales, demonstrating a strong performance in both liquor ($142,047) and wine ($61,522). The focus on wine suggests a tailored strategy to complement their seafood offerings.

Notable Trends and Insights

A notable trend is the dominance of liquor sales across the board, with many establishments like THE POUR HAUS and MCADOO'S SEAFOOD COMPANY prioritizing this category. However, some spots, such as KRAUSE'S CAFE, buck the trend by drawing significant revenue from beer, with $137,506 in sales.

On the other hand, MYRON'S STEAK HOUSE showcases a unique approach with a significant portion of its $101,041 total coming from wine sales ($47,999), indicating a focus on pairing wines with meals. Similarly, GRISTMILL RESTAURANT leverages its wine selection effectively.

Geographically, many of these top performers are clustered around key areas like Gruene Road and San Antonio Street, suggesting these locations are prime real estate for new ventures looking to capture the thriving nightlife and dining scenes.

Concentration of Alcohol Sales

In New Braunfels, the bulk of alcohol sales are concentrated in Zip Code 78130, which accounts for a whopping 93% of total sales in the area. With 118 establishments generating $5,467,990 in sales, it's clear that this zip code is the hub for alcohol purchases. It dwarfs Zip Code 78132, where sales are significantly lower at $394,303 from just 22 establishments.

Types of Alcohol Sold

The sales mix reveals interesting preferences in each zip code. In 78130, liquor dominates the market at 56%, followed by beer at 32%, and wine at 9%. Conversely, 78132 also favors liquor but to a slightly lesser extent at 46%, with beer sales accounting for 24% and wine for 10%. This suggests that while liquor is popular across both areas, 78130 has a stronger inclination towards beer than 78132.

Opportunities for New Establishments

Given the high number of establishments in 78130, new businesses might find it challenging to enter this saturated market. However, with 78132 having only 22 establishments, there could be potential for growth and development in this area. Entrepreneurs could explore opportunities to cater to the local preferences by offering a unique selection of liquors or expanding the wine variety, which currently has the smallest market share.

Interesting Patterns and Insights

One notable pattern is the overall preference for liquor in both zip codes, suggesting a strong market for spirits in New Braunfels. The disparity in beer sales between the two areas might indicate different demographic preferences or cultural influences. This data-driven insight could be valuable for tailoring marketing strategies and product offerings to meet local demand.

Overall Sales Trends

Over the past 12 months, alcohol sales in New Braunfels have experienced some interesting shifts. The total receipts for October 2025 were $5,862,293, showing a strong recovery with an 11.58% increase from the previous month. The highest sales month was May 2025, with receipts peaking at $7,093,699, thanks to a significant 13.27% increase from April. This suggests a robust demand, particularly during the late spring and early summer months.

Liquor, Wine, and Beer Dynamics

Liquor consistently dominated the sales mix, with October 2025 receipts at $3,245,917, representing the largest share of alcohol sales. Beer and wine followed, with $1,855,258 and $507,505 respectively. Notably, while liquor sales remained strong, beer saw its highest sales in August 2025, reaching $2,387,325. This indicates that beer might be more popular during the warmer months, possibly due to outdoor events and gatherings.

Establishment and Sales Volume Changes

The number of establishments selling alcohol gradually increased, reaching 140 by October 2025. This uptrend suggests a growing market and potential new opportunities for businesses. The significant dip in total receipts in September by 25.88% was likely an anomaly, possibly due to seasonal transitions or local events impacting sales.

Seasonal Patterns and Market Implications

Seasonal patterns are evident, with sales peaking during late spring and summer. The boost in May and consistent high sales through August might be linked to tourism and local events. The data indicates a well-established preference for liquor, but the fluctuating beer sales highlight opportunities for targeted marketing, especially during the summer months.

Year-Over-Year Insights

Comparing the data from late 2024 to 2025, there is a general upward trend in both the number of establishments and total sales, suggesting a healthy, expanding market. This growth points to an increasing demand and a thriving business environment for alcohol sales in New Braunfels. Businesses could leverage these insights to optimize inventory and marketing strategies tailored to seasonal demands and consumer preferences.