New Braunfels Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in New Braunfels for December 2025 is the Gristmill Restaurant with total alcohol receipts of $306,367. Their balanced approach to selling liquor, wine, and beer seems to be paying off, as their sales are almost evenly distributed across these categories.

Close on its heels is The Pour Haus with receipts totaling $306,365. Notably, they have a strong leaning towards liquor sales, which account for a significant portion of their revenue, nearly $30,000 more than Gristmill’s liquor sales.

McAdoo's Seafood Company also makes a strong showing with $283,167 in total receipts. They excel in wine sales, boasting the second-highest wine receipts after Gristmill, making them a key player in the wine market within the area.

Trends and Observations

An interesting trend is the dominance of liquor sales across most top establishments, with places like Pour Haus and McAdoo's leading in this category. This trend suggests a robust demand for cocktails and mixed drinks among patrons.

Topgolf stands out with impressive beer sales, coming in at $115,951, which is the highest among the top establishments. This reflects a strong preference for beer among its sporty clientele, aligning with the casual and fun atmosphere Topgolf is known for.

Notable Mentions

Krause’s Cafe is noteworthy for its beer sales, which are the highest in its overall receipts. This emphasis on beer, over liquor and wine, highlights its appeal as a beer-focused venue, likely catering to a crowd that enjoys a traditional beer garden experience.

Meanwhile, Double Schotts Sports Bar & Grill reports zero sales across all categories, which could suggest they were closed for the reporting period or undergoing renovation. This is a significant outlier in the data and worth monitoring for future performance.

Lastly, establishments like La Cosecha Mexican Table and Lupe Tortilla Mexican Restaurant show strong liquor sales compared to their beer and wine offerings, indicating a potential trend towards tequila and margarita preferences at Mexican-themed venues.

Alcohol Sales Overview in New Braunfels

In December 2025, New Braunfels saw a total of $6,427,508 in alcohol sales spread across 140 establishments in two main zip codes. With such significant revenue, it's clear that the area is a vibrant market for alcohol sales, with a notable concentration in one particular zip code.

Concentration of Sales by Zip Code

Zip Code 78130 stands out with a staggering $6,095,362 in sales from 118 establishments. This zip code clearly dominates the market, accounting for the vast majority of sales. On the other hand, Zip Code 78132 recorded $332,146 in sales from 22 establishments, indicating a much smaller market presence.

Differences in Alcohol Preferences

In Zip Code 78130, liquor sales lead the charge, making up 56% of total sales, followed by beer at 29%, and wine at 10%. This contrasts with Zip Code 78132, where liquor still leads but at a lower 32%, with beer and wine trailing at 18% and 7%, respectively. This difference suggests a stronger preference for liquor in the more bustling 78130 area.

Opportunities for New Establishments

Given the high density of establishments in 78130, there might be limited room for new entrants unless they offer something unique. However, 78132, with fewer establishments, presents a potential opportunity for growth, especially for businesses that can tap into local preferences or offer niche products.

Noteworthy Insights

The data suggests that New Braunfels is a major hub for liquor sales, particularly in 78130. The lower beer and wine sales in both areas could indicate an untapped market segment or simply reflect local consumer preferences. Businesses looking to enter the market should consider these dynamics to tailor their offerings effectively.

Overview of Alcohol Sales Trends

Over the past year, New Braunfels has seen some interesting trends in alcohol sales. The most notable high point was in May 2025, where total receipts peaked at $7,093,699. This month marked a 13.27% increase from April, highlighting a significant boost in consumer spending as the summer approached.

Seasonal Patterns and Monthly Changes

There is a clear seasonal pattern, with higher sales in the warmer months, particularly from May to August. After the peak in May, sales remained strong through the summer, with August seeing receipts at $7,088,178. However, September experienced a sharp decline of 25.92%, possibly indicating the end of summer festivities impacted alcohol purchases.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently leads the sales mix, accounting for over half of the total receipts each month. In December 2025, liquor sales were $3,546,260, making up a significant portion of the $6,427,508 total. Beer sales also hold a strong position, often surpassing wine, which remains the least purchased category. Notably, wine sales saw a modest increase in December, reaching $625,444, likely driven by holiday celebrations.

Market Dynamics and Business Implications

The number of establishments remained relatively stable throughout the year, with only minor fluctuations. This stability suggests that growth in sales is primarily driven by increased consumer spending rather than an expansion in the number of vendors. Businesses might focus on enhancing customer experience and marketing to further capitalize on the existing market base.

Conclusion and Insights

Overall, New Braunfels' alcohol market shows a strong seasonal influence, with liquor being the dominant segment. As the city continues to attract visitors and new residents, understanding these trends can help businesses tailor their strategies to maximize sales during peak months while exploring ways to boost off-season performance.