New Braunfels Alcohol Sales

Top Performers in New Braunfels

The Gristmill Restaurant is leading the pack with total alcohol receipts of $364,839. The breakdown shows a strong preference for liquor at $233,437, followed by beer at $83,336, and wine bringing in $48,066. This iconic spot seems to have struck the right balance between its rustic charm and a varied drink menu.

Hot on its heels is The Pour Haus, with total receipts of $356,836. It’s interesting to note that while their liquor sales of $238,031 slightly surpass those at Gristmill, their beer sales are notably higher at $110,431. Wine lovers might be less enthused, as wine sales only account for $8,374.

Notable Trends and Observations

Muck & Fuss Craft Beer and Burgers - Side Car Bar secures the third spot with $253,446 in total receipts. This establishment has a balanced approach with significant sales in liquor ($173,201) and beer ($70,623), but a relatively modest performance in wine at $9,622.

McAdoo's Seafood Company makes a splash with $244,138 in total sales, leaning heavily on liquor ($157,018) and featuring notable wine sales of $59,614. This is one of the highest wine sales figures among the top establishments, suggesting a customer base with a taste for the finer things.

Interesting Insights

Krause's Cafe shows a different pattern, with beer being the dominant force at $146,654, dwarfing their liquor and wine sales. This indicates a strong beer culture that could be appealing for beer-focused businesses.

Meanwhile, Camp Fimfo's focus seems to be on liquor, with $148,689 in sales, while their beer sales at $76,507 also make a significant contribution. However, wine sales are almost negligible, suggesting a potential area for growth or a deliberate strategic choice.

It's worth noting the unique case of Double Schotts Sports Bar & Grill, which reports total receipts but zeros across the board for liquor, wine, and beer. This could indicate a reporting anomaly or another interesting business situation worth investigating further.

Overview of Alcohol Sales in New Braunfels

In June 2025, New Braunfels' alcohol sales reached an impressive $6,721,571, spread across 135 establishments. These sales are divided between two main zip codes, 78130 and 78132, each showcasing unique characteristics in their alcohol sales dynamics.

Largest Sales Concentration: Zip Code 78130

Zip Code 78130 stands out with a substantial $6,080,401 in total sales, accounting for the lion's share of the area's alcohol transactions. With 114 establishments, this zip code is bustling with activity. Liquor takes the lead in popularity here, comprising 57% of sales, followed by beer at 29%, and wine at a modest 8%.

Smaller but Notable: Zip Code 78132

On the other hand, Zip Code 78132, while having a smaller total sales figure of $641,170, shows a similar preference pattern with liquor making up 58% of sales. Beer accounts for 32%, while wine lags at 5%. This area hosts 21 establishments, suggesting room for growth, especially for those looking to introduce more wine options.

Opportunities for New Establishments

With a higher concentration of establishments in 78130, there may be an opportunity to expand in zip code 78132, which has fewer locations but similar consumer preferences. This could be particularly appealing for businesses looking to tap into the liquor and beer market, as these categories dominate sales in both areas.

Insights and Patterns

Both zip codes show a strong preference for liquor, suggesting potential for growth in premium and craft options. The lower percentage of wine sales across both areas might indicate an untapped opportunity for wine-focused establishments. Additionally, the consistent demand for beer highlights its steady popularity, making it a safe bet for new businesses.

Overview of Alcohol Sales in New Braunfels

Over the past year, New Braunfels has experienced dynamic shifts in alcohol sales, with May 2025 marking the peak at $7,093,699 in total receipts. This surge represents a significant 13.27% increase from April, highlighting a robust demand likely tied to seasonal events or promotions. However, by June 2025, sales dropped by 5.25%, closing the month at $6,721,571, despite a stable number of establishments.

Seasonal Trends and Patterns

Examining seasonal patterns, we notice a consistent uptick in sales during the summer months. The period from July to September 2024 saw healthy figures, with August standing out at $6,395,161. This period traditionally benefits from tourism and local events, driving higher consumption rates across all beverage categories. The winter months, particularly December, also posted strong numbers at $5,790,642, indicating holiday-driven spending.

Sales Mix: Liquor, Wine, and Beer

The sales mix reveals some interesting preferences among consumers. Liquor consistently leads the pack, accounting for the largest share of sales each month, peaking at $4,149,123 in May 2025. Beer follows, showing resilience with steady figures, while wine, although the smallest contributor, saw its highest sales in December 2024 with $600,735. This trend suggests a strong preference for liquor, though beer remains a staple choice.

Market Implications

These fluctuations and trends indicate a market that responds strongly to seasonal factors and consumer trends. The surge in May could be a strategic opportunity for businesses to capitalize on peak demand periods. The consistent preference for liquor suggests that targeting marketing efforts and promotions towards this segment could yield significant returns. Additionally, understanding the downturn in June might help businesses adjust strategies to maintain momentum post-peak months.