Mission Alcohol Sales

Top Performers in Mission's Alcohol Sales

Leading the charge in December 2025, SKEAN-DHU on East Griffin Parkway takes the crown with total receipts of $64,467. They excelled particularly in liquor sales, bringing in $37,894, while their beer sales also contributed significantly with $26,033. Their focus on liquor has paid off, dominating the top spot with a clear margin.

Right behind them, CHILI'S GRILL & BAR on East Business Highway 83 secured the second position with $51,641 in total sales. Their liquor sales were strong at $26,795, almost neck-and-neck with beer sales of $24,622, showing a well-balanced approach to their offerings.

Noteworthy Trends and Observations

Interestingly, LUX LOUNGE reported total receipts of $44,776, yet listed zero for liquor, wine, and beer sales. This anomaly suggests potential non-alcoholic sales or reporting errors that warrant further investigation for those interested in market opportunities.

THE LORETTO AT MISSION shows a diverse sales mix with a notable $12,121 from wine, the highest among the top establishments. This highlights a strong niche market for wine aficionados in the area.

Emerging Players and Unique Trends

SUERTE BAR & GRILL ON SHARY, LLC and LA FOGATA both hover around the $40,000 mark, with a pronounced preference for liquor sales. This trend might indicate a growing demand for spirits over beer and wine in these locations.

Despite its smaller size, MOON RESTAURANT MIXOLOGY stands out with a hefty wine revenue of $7,488, suggesting an upscale or specialized wine offering that attracts a specific clientele.

Opportunities for Bar Owners and Investors

Locations like SPARE TIME CONCESSIONS, LLC and RANCH HOUSE BURGERS reported no liquor sales, indicating untapped potential or a strategic business model focusing solely on food and other offerings. This could be a ripe area for business expansion or diversification.

Meanwhile, MUELLE 37 and J A L L'S BAR AND GRILL reflect a strong market for beer, with over 70% of their sales coming from this category. This trend suggests a robust local demand for beer-centric venues.

High Concentration of Alcohol Sales

The data reveals that zip code 78572 is the major player in Mission's alcohol sales scene, raking in a whopping $699,792 from 34 establishments. This zip code accounts for the lion’s share of the total sales, making it the epicenter for alcohol commerce in the area. With its substantial sales volume, businesses here clearly cater to a robust market demand.

Differences in Alcohol Preferences

Analyzing the sales mix, zip code 78572 shows a balanced preference for liquor and beer, with 39% of sales from liquor and 35% from beer. Interestingly, wine only represents 6% of the sales here. On the other hand, zip code 78574 is predominantly beer country, with a significant 66% of sales coming from beer and no sales from wine, indicating a strong beer-drinking culture.

Opportunities for New Establishments

With 34 establishments, zip code 78572 might seem saturated, but its high sales suggest potential for niche markets like wine, which is currently underrepresented. Zip code 78574, with only 6 establishments, offers a promising opportunity for new entrants to tap into the beer-loving community or introduce new products like wine, which is currently missing from the sales mix.

Interesting Patterns and Insights

One intriguing pattern is the stark contrast in wine sales between the two areas, with zip code 78574 having none. This could indicate a consumer preference trend or a lack of supply. Additionally, the high percentage of liquor sales in 78572 suggests a potential market for upscale or specialty liquor products. Overall, the data indicates vibrant yet distinct alcohol markets in each zip code, providing insightful opportunities for targeted business strategies.

Overview of Alcohol Sales in Mission

Over the past year, the alcohol market in Mission has shown some interesting shifts and trends. The year started with 42 establishments, which dipped to 36 by September, before gradually climbing back to 37 by December. This fluctuation in establishments is indicative of a dynamic market where business openings and closures are relatively common.

Monthly Sales and Seasonal Peaks

May was a standout month with total receipts hitting a peak of $740,803. This could suggest a seasonal surge, possibly due to events or holidays that encourage more social gatherings. Conversely, June saw a significant drop of nearly 30% in receipts, which was the largest monthly decline of the year. By December, sales had bounced back with a healthy 17.18% increase, possibly driven by holiday festivities and end-of-year celebrations.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently held the largest share of sales, peaking in May at $358,795. Beer sales followed closely, with notable consistency, except for a slight dip in December. Wine, while the smallest segment, saw fluctuations, with a notable high in August at $57,987, possibly driven by seasonal preferences for lighter drinks during summer months.

Market Insights and Implications

The overall trend shows a resilient market with a year-end upswing that bodes well for businesses. The increase in establishments towards the end of the year suggests renewed interest in the market, potentially from new entrepreneurs or expansions. The fluctuating sales mix underscores a diverse consumer preference, with liquor and beer being the staples, but wine showing potential for growth during specific periods.

For businesses in Mission, understanding these trends can help in strategizing inventory and marketing efforts. Capitalizing on peak months and adjusting to consumer preferences in liquor, beer, and wine could enhance profitability and market share in this vibrant and evolving market.