Mission Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack, SKEAN-DHU on E Griffin Pkwy made the most significant impact with total receipts hitting $61,452. Their success was primarily driven by liquor sales totaling $34,335, with beer and wine trailing at $26,282 and $835 respectively. This establishment clearly knows how to cater to the spirits-loving crowd.

Chili's Grill & Bar on E Business Highway 83 also put in a strong performance, coming in second with $50,604 in total receipts. Liquor sales were their strongest suit at $27,643, while beer sales followed closely at $22,659. Wine, however, played a minor role in their revenue mix at $302.

Notable Trends and Insights

It's interesting to note that Suerte Bar & Grill on Shary had no wine sales yet managed to secure the third spot with total receipts of $39,248. Their focus on liquor and beer seems to have paid off, with liquor bringing in $25,283.

In contrast, The Loretto at Mission showed a balanced approach with significant contributions from wine sales, accounting for $13,321 out of their $31,793 total receipts. They exemplify how diversifying alcohol offerings can drive sales.

Opportunities for Growth

Venues like The Still Tap and The Mix reported no sales, which might signal opportunities for new strategies or rebranding to capture market share. On the other hand, Buffalo Wings & Rings maintained a strong position with beer sales of $22,384, hinting at a robust market for beer-focused venues.

Overall, establishments focusing on liquor seem to dominate the top spots, but venues with a balanced offering of wine and beer, like Moon Restaurant Mixology, also hold significant potential for growth. Bar owners and potential investors might consider these trends when planning their business strategies in Mission.

Overview of Alcohol Sales in Mission

In June 2025, Mission's alcohol sales totaled a substantial $577,571 across 43 establishments. The city is divided into two main zip codes, 78572 and 78574, each contributing differently to these sales figures. Understanding the breakdown of sales by zip code can provide valuable insights for business strategies.

Zip Code 78572: The Dominant Player

Zip Code 78572 is the clear leader, raking in $523,147 of the total sales. With 36 establishments, it hosts the majority of the city's alcohol outlets. The sales mix here is evenly split between liquor and beer at 45% each, with wine trailing at 7%.

Zip Code 78574: A Beer-Lover's Haven

In contrast, Zip Code 78574 reported $54,424 in sales from just 7 establishments. This area shows a strong preference for beer, which accounts for 62% of sales, while liquor makes up 35%. Notably, wine sales are non-existent here, suggesting a potential niche market opportunity.

Sales Concentration and Establishment Opportunities

The concentration of sales in zip code 78572 highlights it as the hub of alcohol commerce in Mission, possibly due to its larger number of establishments. Meanwhile, zip code 78574, with fewer establishments, could present an opportunity for new businesses to capitalize on the existing beer market or introduce wine to diversify offerings.

Interesting Patterns and Insights

One interesting pattern is the significant preference for beer in both zip codes, especially in 78574, where it dominates the sales mix. Additionally, the absence of wine sales in 78574 could indicate either a lack of demand or an untapped market. Businesses could explore introducing wine options in this area or focus on expanding beer offerings to meet local preferences.

Monthly Sales Trends

Over the past year, the alcohol sales in Mission have seen quite a bit of fluctuation. The peak sales month was May 2025, with total receipts hitting $740,803, a significant 13.84% increase from April. However, June saw a sharp decline of 29.37% in total receipts, bringing them down to $523,210. This suggests a potential seasonal high in May, possibly due to events or holidays driving sales.

Changes in Establishments

The number of establishments selling alcohol has also fluctuated slightly throughout the year. From July 2024 to June 2025, the count varied between 39 and 43. Notably, May saw no change from April, maintaining 42 establishments, but June saw a small dip to 41. Despite the slight decrease, establishment numbers generally stayed consistent, indicating a stable market environment.

Sales Mix: Liquor vs. Beer vs. Wine

Throughout the year, beer and liquor dominated sales, often neck and neck. In May 2025, beer sales were $313,352, while liquor was just shy at $358,795. However, in June, both categories saw reductions, with beer at $231,000 and liquor at $238,229. Wine, though consistently the smallest category, experienced a notable drop in June, dropping to $34,123 from May's $50,795, suggesting a possible shift in consumer preference or a response to seasonal availability.

Year-Over-Year Comparison

Looking back, December 2024 experienced a significant uptick in sales, with a 6.26% increase from November. This aligns with typical holiday season trends. When comparing total receipts from December 2024 to June 2025, there's a decline, but it's crucial to note that the holiday boost naturally dissipates, impacting subsequent months. The overall year shows resilience in sales despite these fluctuations, hinting at a robust market that can adapt to seasonal changes.

Market Insights

The fluctuating sales figures and establishment numbers suggest a dynamic market in Mission. Businesses should note the peak in May and plan accordingly, perhaps by stocking popular items and promoting events. The consistent preference for beer and liquor over wine might guide future inventory decisions. Additionally, understanding the seasonal dips and peaks can help businesses strategize marketing efforts and manage staffing and inventory to maximize profitability.