Mission Alcohol Sales

Top Performers in Alcohol Sales

The leading establishments for alcohol sales in Mission for July 2025 showcase some interesting dynamics. At the forefront is SKEAN-DHU, racking up $60,017 in total receipts with a strong showing in liquor and beer sales. Close on its heels is Chili's Grill & Bar, with $59,229 total receipts, also showing impressive liquor and beer numbers. Both establishments are neck-and-neck in their overall sales, indicating a competitive market.

Emerging Trends

It's worth noting the strong presence of beer in the sales mix across multiple venues. Buffalo Wings & Rings and Wing Daddy's Sauce House both showcase significant beer sales, suggesting a solid preference for beer among patrons. Similarly, Volcan Music LLC has a notable concentration on beer sales, which could be a key strategy for these establishments.

Specialty Focus

Some venues have carved out a niche with their specific alcohol offerings. Moon Restaurant Mixology stands out with a heavy focus on liquor, bringing in $26,491 of its total $31,107 from this category. Meanwhile, The Loretto at Mission distinguishes itself with a balanced approach, featuring significant wine sales alongside liquor.

Noteworthy Observations

Among other notable points, Suerte Bar & Grill on Shary has zero wine sales but secures a strong position with liquor and beer, suggesting a targeted beverage strategy. Furthermore, The Mix and La Catedral report zero sales across all categories, which might indicate operational changes or temporary closures worth investigating for business opportunities.

Alcohol Sales Overview in Mission for July 2025

In July 2025, Mission saw a total of $588,816 in alcohol sales spread across 43 establishments in two zip codes. The majority of these sales were concentrated in zip code 78572, which accounted for a whopping $543,382 of the total. With 36 establishments, it's clear that 78572 is the hub for alcohol sales in the area.

Sales Concentration by Zip Code

Zip code 78572 dominates the scene, not just in total sales but also in the number of establishments. It boasts 36 out of the 43 establishments in Mission, making it the area with the highest sales concentration. In contrast, zip code 78574, with only 7 establishments, contributed $45,434 to the total sales, indicating less activity compared to its neighbor.

Alcohol Sales Mix Differences

When we dive into the types of alcohol sold, there's a fascinating split between the two zip codes. In 78572, the sales are almost evenly divided between liquor (45%) and beer (47%), with a small slice for wine (6%). Meanwhile, 78574 shows a strong preference for beer, which makes up a hefty 68% of sales, while liquor accounts for 32%. Interestingly, there's no wine sold in 78574, which could point to an opportunity.

Opportunities for New Establishments

Given the existing establishment density, 78574 appears to have room for growth. With only 7 establishments and a significant portion of sales going to beer, there might be untapped potential for new businesses, particularly those that could introduce wine or expand the liquor selection. Meanwhile, 78572, with its high concentration, might be more competitive but offers a proven market for diverse alcohol sales.

Interesting Patterns and Insights

A noteworthy pattern is the nearly non-existent wine market in 78574, possibly signaling an opportunity for wine-focused ventures. Moreover, the strong performance of beer in both zip codes suggests a local preference that new businesses could cater to. Understanding these nuances can guide strategic decisions for anyone looking to capitalize on Mission's alcohol market.

Overview of Alcohol Sales Trends

Over the past year, Mission's alcohol sales have demonstrated some intriguing trends. The data shows fluctuations in both total receipts and the number of establishments, with notable peaks and troughs across the months. May 2025 stands out as the month with the highest sales, reaching a remarkable $740,803 in total receipts. This was a significant 13.84% increase from the previous month, suggesting a possible seasonal or event-driven spike.

Monthly Sales Dynamics

While May boasted the highest sales, other months varied considerably. For instance, July 2025 saw sales climb slightly by 2.5% to $532,992, despite having the same number of establishments as June. In contrast, June experienced a sharp decline, down 29.81% from May, indicating that the spike in May might have been an outlier rather than a sustained trend.

Category-Specific Trends

Examining the breakdown of sales between liquor, wine, and beer reveals some interesting patterns. Liquor consistently held a strong share of sales, particularly in May 2025, where it accounted for $358,795 of the total. Beer sales also saw a significant climb in May but dipped in June before slightly recovering in July. Wine, although the smallest category, showed a steady but less volatile presence, peaking in May and again seeing a higher share in June before decreasing in July.

Establishments and Market Changes

The number of establishments has fluctuated slightly, impacting sales. Notably, the increase to 42 establishments in May coincided with the sales peak, hinting at a correlation between more outlets and higher sales. However, the number of establishments doesn't always directly translate to increased revenue, as seen in other months where sales fell despite a stable or increased number of outlets.

Interpreting the Data for Business Insights

For businesses, these trends suggest that while there are opportunities to capitalize on peak sales periods, possibly linked to local events or seasonal trends, the market remains sensitive to changes in the number of establishments and consumer preferences between liquor types. The significant variability month-to-month indicates a need for adaptable business strategies that can respond to these shifts effectively.