Mission Alcohol Sales

Top Alcohol Sellers in Mission

In October 2025, Chili's Grill & Bar on E Business Highway 83 took the crown as the top alcohol seller in Mission with impressive total receipts of $59,010. Liquor sales were the driving force here, bringing in $30,774, while beer followed closely at $27,893. Wine, however, was a minor player at just $343.

Coming in a close second, Skean-Dhu on E Griffin Pkwy raked in $57,258, primarily driven by liquor sales totaling $32,429. This establishment also saw strong beer sales at $24,004, with wine contributing $825 to the mix. The focus on liquor over wine seems to be a trend for many top sellers.

Notable Venues and Trends

Suerte Bar & Grill on Shary placed third, showing a heavy reliance on liquor sales, which accounted for over 60% of their $41,553 in total receipts. Meanwhile, The Loretto at Mission stood out for having a significant portion of their sales from wine, totaling $11,945, which is quite unique among the top establishments.

Buffalo Wings & Rings and Casa Del Taco both demonstrated robust beer sales, with beer making up the majority of their alcohol revenue. This indicates a strong preference for beer among their patrons, a trend that might be worth exploring for business owners in similar markets.

Insights for Business Owners

For those considering investing in the Mission area, it's clear that liquor is the top performer across most establishments, suggesting a potential focus area for maximizing revenue. However, venues like The Loretto at Mission and Moon Restaurant Mixology show that wine can play a significant role when targeted correctly.

Overall, the data suggests that while liquor leads the pack, there’s room for diversification in product offerings, particularly with beer and wine, to capture different customer segments. Knowing your clientele and their preferences could be key to climbing the ranks in this competitive market.

High Sales Concentration in Zip Code 78572

When it comes to alcohol sales in Mission, the 78572 zip code is the clear leader, accounting for a whopping 91.3% of total sales. With 32 establishments contributing to $521,714 in sales, this area is bustling with activity. The sales mix here is quite balanced, with liquor and beer each making up 44% of sales and wine trailing at 6%.

Beer Dominates in Zip Code 78574

In contrast, the 78574 zip code, while significantly smaller in sales volume, shows a strong preference for beer. With 60% of the $49,656 in sales coming from beer, it's clear that this area has a distinct taste. Liquor follows at 32%, and interestingly, wine sales are non-existent here, suggesting a potential opportunity for diversification.

Opportunities for New Establishments

Despite the dominance of 78572, there could be room for growth in 78574 with only six establishments currently operating. Given the heavy lean towards beer, new businesses might consider introducing a wider range of wine options to capture untapped market potential. The data suggests that expanding the variety of offerings in this area could attract more customers.

Insights and Patterns

Overall, the data reveals a fascinating pattern where 78572 is thriving with a balanced alcohol market, while 78574 presents a more niche market focused on beer. Business owners looking to enter these markets should consider these preferences to tailor their offerings effectively. Additionally, the high concentration of establishments in 78572 might indicate a saturated market, suggesting that 78574 could be ripe for investment and innovation.

Overall Sales Trends

Over the past year, alcohol sales in Mission have shown some interesting fluctuations. The standout month was May 2025, with total receipts peaking at $740,803. This surge was largely driven by heightened liquor sales, which reached $358,795. In contrast, October 2025 closed with sales of $514,546, marking a recovery from a dip in September.

Seasonal Patterns

Looking at the seasonal trends, the end of the year tends to see a spike, as observed in December 2024 with receipts of $660,062. This pattern suggests that holiday celebrations contribute significantly to alcohol sales. However, the following January saw a noticeable drop, which could be attributed to post-holiday spending slowdowns.

Sales Mix Insights

The sales mix between liquor, wine, and beer reveals some telling shifts. Liquor consistently holds the largest share, with significant peaks in months like May and March. Beer sales have been relatively stable, maintaining figures around the $240,000 mark, except for a notable peak in May. Wine, while the smallest category, saw its highest sales in August, hinting at a possible summertime preference for lighter beverages.

Market Changes

The number of establishments also fluctuated, peaking at 42 in several months, including May and November 2024. The decrease in establishments by October 2025 did not hinder the rebound in sales, suggesting that existing venues might be capturing more market share or optimizing their offerings. Overall, the market appears adaptive, with sales resilient against the backdrop of changing establishment numbers.

Year-Over-Year Comparison

The sales data from November 2024 compared to the same month in 2025 indicates a slight decline, with October's receipts falling short of the previous year's November figure of $621,180. This decline might suggest a cooling off after last year's strong holiday start. However, given the strong rebound in October 2025, businesses might be looking at a promising close to the year.