Mission Alcohol Sales

Top Performers: SKEAN-DHU and Chili's Grill & Bar

SKEAN-DHU takes the top spot with total receipts of $54,959, largely driven by strong liquor sales at $31,175 and substantial beer sales of $22,959. It's a standout venue for those looking into high liquor and beer sales volumes. Meanwhile, Chili's Grill & Bar isn't far behind with $45,434 in total receipts, almost evenly split between liquor at $23,794 and beer at $21,281, making it a versatile choice for both liquor and beer sales.

Noteworthy Wine Sales: The Loretto at Mission and Olive Garden

The Loretto at Mission shines in the wine department, boasting $9,846 in wine sales, the highest among the establishments listed. This might be a prime location for businesses focusing on wine aficionados. Olive Garden also excels with $7,397 in wine sales, complementing their balanced offering of liquor and beer, with total receipts at $17,592.

Liquor-Heavy Venues: Suerte Bar & Grill and Moon Restaurant Mixology

Suerte Bar & Grill on Shary is notable for its focus on liquor, generating $23,820 from liquor sales, despite having no wine sales. Similarly, Moon Restaurant Mixology leans heavily on liquor, with $18,640 in sales, indicating a strong preference among patrons for mixed drinks or cocktails.

Beer Focused Establishments: Buffalo Wings & Rings and Buchanan's Bar & Grill

Buffalo Wings & Rings leads the pack in beer sales, earning $24,776, which highlights its appeal to beer enthusiasts. Buchanan's Bar & Grill also shows a strong beer focus, with $13,303 in beer sales, despite its smaller scale operations compared to top earners. This could suggest a loyal customer base with a preference for beer.

Unique Observations: Volcan Music and Quinta Las 4 Lunas

Volcan Music LLC and Quinta Las 4 Lunas are interesting outliers, reporting total receipts but no specific alcohol sales data. This might suggest a different revenue model or unreported sales specifics. Their presence suggests a potential area for growth or further exploration in understanding their business models.

Emerging Opportunities: RGV Padel Club and The Still Tap

RGV Padel Club, with its $9,669 solely from beer, and The Still Tap, with $5,802 from liquor, highlight niche opportunities for businesses looking to specialize in single alcohol categories. These establishments illustrate how focused offerings can carve out successful niches in the market.

Concentration of Alcohol Sales

In Mission, the bulk of alcohol sales are concentrated in Zip Code 78572, which accounts for a whopping $527,352 out of the total sales of $589,241. This area hosts 32 out of the 38 establishments, making it a hotspot for alcohol retail. Zip Code 78574, on the other hand, contributes significantly less with just $61,889 in sales and only 6 establishments.

Differences in Alcohol Preferences

The type of alcohol that leads sales varies significantly between the two zip codes. In Zip Code 78572, beer reigns supreme, making up 42% of sales, closely followed by liquor at 39%, with wine trailing at just 5%. In contrast, Zip Code 78574 shows a stronger preference for beer, which constitutes 53% of sales, while liquor makes up 18% and wine is surprisingly absent from the sales mix.

Opportunities for New Establishments

Given the high concentration of establishments in Zip Code 78572, there could be opportunities for new businesses to tap into the less saturated Zip Code 78574. With only 6 establishments currently in place, there is potential for growth, especially for wine retailers, as this category is currently unrepresented in the area.

Insights and Patterns

One interesting pattern is the overall dominance of beer sales across both zip codes, suggesting a strong local preference that new businesses should consider when planning inventory. Additionally, the stark difference in the presence of wine sales between the two areas indicates potential for market development in Zip Code 78574, where introducing wine could meet an unmet demand.

Overview of Alcohol Sales in Mission

Over the past 12 months, Mission's alcohol sales have experienced notable fluctuations, with May 2025 standing out as the peak month. During this time, total receipts soared to $740,803, marking a substantial increase driven by heightened liquor and beer sales. Conversely, September 2025 saw a dip in sales at $521,304, partly due to a reduction in the number of establishments.

Trends in Alcohol Categories

Throughout the year, liquor consistently generated the highest revenue share, peaking at $358,795 in May 2025. Beer closely followed, often dominating the sales mix in several months. Wine sales, while more modest, showed a consistent pattern without significant spikes, indicating a steadier market presence. This suggests that consumers in Mission gravitate towards stronger spirits and beer over wine.

Seasonal Patterns and Establishments Dynamics

Seasonal trends are evident, with a robust increase in sales during late spring, possibly due to events or warmer weather activities driving higher consumption. The number of establishments also fluctuated, reaching a high of 43 in October 2024 but dropping to 36 by September 2025. This decrease in establishments likely contributed to the recent downturn in sales.

Implications for the Market

The data indicates that while there is a strong demand for liquor and beer, the market faces challenges with establishment retention. Businesses might consider focusing on enhancing customer experiences and diversifying product offerings to stabilize sales. Additionally, capitalizing on peak months with strategic promotions could further boost revenues.