Mission Alcohol Sales

Top Alcohol-Selling Establishments in Mission

At the top of the list, SKEAN-DHU led the pack with total receipts of $59,629. This establishment has a strong focus on liquor and wine, with significant sales of $33,687 and $25,307 respectively. Interestingly, beer sales were minimal at just $635, indicating a clear preference among patrons for stronger spirits.

CHILI'S GRILL & BAR and SUERTE BAR & GRILL ON SHARY, LLC followed closely with receipts of $44,291 and $42,274 respectively. CHILI'S saw a more balanced distribution between liquor and beer sales, while SUERTE BAR & GRILL showed a strong preference for liquor, with no wine sales reported.

BUFFALO WINGS & RINGS and MOON RESTAURANT MIXOLOGY also made notable appearances in the top five. BUFFALO WINGS & RINGS had the highest beer sales among the top establishments at $24,499, whereas MOON RESTAURANT MIXOLOGY focused heavily on liquor, which accounted for nearly 80% of its total sales.

Insights and Trends

A trend worth noting is the clear division between venues that prioritize liquor over beer. Establishments like MOON RESTAURANT MIXOLOGY and MALQUERIDA are heavily liquor-oriented, while places like WING DADDY'S SAUCE HOUSE and BUFFALO WINGS & RINGS are beer-centric.

Another interesting observation is the low wine sales across most establishments, except for SKEAN-DHU and THE LORETTO AT MISSION, where wine sales were significantly higher. This might suggest a niche market for wine enthusiasts in the area.

In terms of variety, CHILI'S GRILL & BAR stands out with a more balanced approach to alcohol sales, offering a diverse selection that appeals to a wider audience. This strategy could be a key factor in attracting a varied customer base.

High Concentration of Sales in Zip Code 78572

When it comes to alcohol sales in Mission, zip code 78572 is clearly the leader, boasting a substantial $565,999 in sales. This area hosts the majority of establishments, with 34 out of the total 41, making it a bustling hub for alcohol purchases. The sales mix here is quite balanced, with nearly half of the sales coming from liquor, and an almost equal split between wine and beer.

Distinctive Sales Patterns in Zip Code 78574

In contrast, zip code 78574, while having fewer establishments, shows a strong preference for beer, which makes up a whopping 73% of its sales. Liquor follows at 27%, but interestingly, wine sales are non-existent in this area. With total sales of just over $58,000, this zip code might benefit from a diversification in product offerings to capture a wider market.

Opportunities for New Establishments

Given the data, zip code 78574 presents an intriguing opportunity for new businesses. With only 7 establishments currently, there's room to increase the number of outlets, particularly those that might offer a better selection of wine, which is currently absent. Entrepreneurs should consider tapping into this potential market gap.

Insights and Opportunities

The data highlights a clear opportunity to enhance wine offerings in both zip codes, but especially in 78574. Meanwhile, the high demand for beer in 78574 suggests that new or existing establishments might consider expanding their beer selections to further capitalize on this preference. Overall, understanding these patterns can help businesses tailor their strategies to meet local demands more effectively.

Overview of Alcohol Sales in Mission

In Mission, alcohol sales over the past year have shown some fascinating trends. The peak was in May 2025, where total receipts soared to $740,803, marking a significant high for the year. This surge was primarily driven by liquor and beer sales. On the other hand, the recent month of August 2025 saw sales slightly up at $559,168, despite a decrease in the number of establishments.

Seasonal Trends and Patterns

Seasonal patterns are clearly visible in the sales data. December 2024 and May 2025 were particularly strong months, likely influenced by holiday celebrations and the onset of summer, respectively. Notably, December saw a healthy increase to $660,062 in total receipts, with beer being the star performer. Conversely, sales dipped considerably in June to $519,990, following the May peak, which might suggest a cooldown after the summer kickoff.

Changes in Sales Mix

The sales mix between liquor, wine, and beer has also shifted throughout the year. Liquor has consistently been a strong performer, peaking in May with $358,795 in sales. Interestingly, beer sales have remained relatively stable, even showing resilience in months where total sales fell, like June and July. Wine, while lagging behind the other categories, saw a significant spike in August 2025, reaching $57,987, suggesting a growing interest in wine among consumers.

Market Insights and Business Implications

The data indicates a dynamic market environment in Mission. The fluctuations in total receipts and establishment numbers suggest a competitive landscape with businesses entering and exiting the market. The strong performance of liquor and beer implies that these segments are key drivers of growth, while the recent uptick in wine sales could signal an emerging trend for wine enthusiasts.

Year-Over-Year Comparison

Comparing year-over-year data, there's a noticeable growth trajectory. For instance, November 2024's sales were up by 17.41% compared to the previous month, and this trend of growth continued into early 2025. Despite some months of decline, like January and June 2025, the overall market has shown resilience and potential for continued growth, especially as businesses adapt to changing consumer preferences.