McAllen Alcohol Sales

Top Performers in McAllen's Alcohol Sales

October 2025 was an impressive month for alcohol sales in McAllen, with Twin Peaks leading the pack. They topped the list with total receipts of $304,173, driven primarily by their beer sales, which accounted for $192,596. It's interesting to note that beer significantly outperformed their liquor and wine sales.

Oak Texas Bar & Grill North Park made a strong showing with $218,973, where liquor sales were the primary contributor at $143,492. This establishment seems to have a particular knack for selling liquor, outperforming others in this category.

The Yard House came in third with $203,680, showcasing a balanced approach with substantial beer sales at $114,126. Their strategy of mixing liquor and beer offerings appears to be working well.

Notable Trends and Insights

One interesting trend is the dominance of beer sales in establishments like Twin Peaks and Yard House, suggesting a strong beer culture in McAllen. Additionally, venues like Suerte Bar & Grill Uptown and '76 Bar and Kitchen have shown impressive liquor sales without offering wine, indicating a preference for spirits over wine in these spots.

The data also reveals some unique cases, such as Mousai, which reported zero sales across all categories. This could be due to operational issues or a temporary closure, which warrants further investigation for those interested in business opportunities.

Emerging Opportunities and Key Locations

Establishments on 10th Street, like Buffalo Wings & Rings and Ojos Locos Sports Cantina, are performing well, indicating this area might be a lucrative spot for alcohol-focused businesses. Santa Fe Steakhouse stands out with wine sales making up a significant portion of its receipts, suggesting a niche market for wine enthusiasts in the region.

Overall, McAllen's alcohol sales landscape offers diverse opportunities, whether you're looking to tap into the high-performing beer market or cater to the growing demand for spirits. Understanding these trends can help potential investors and business owners make informed decisions about where to focus their efforts.

Top Sales by Zip Code

When you look at alcohol sales in McAllen for October 2025, Zip Code 78504 leads the pack with a whopping $2,930,427 in sales spread across 82 establishments. This zip code shows a strong preference for liquor, which makes up 54% of its sales. Meanwhile, the 78501 area isn't far behind, bringing in $2,490,152 from 108 establishments. Here, liquor also takes the lead but with a slightly lower share at 47%.

Alcohol Preferences by Area

The data highlights some interesting differences in alcohol preferences across McAllen. For instance, in Zip Code 78503, beer is more popular compared to other areas, accounting for 43% of the sales. On the other hand, Zip Code 78505, despite having only one establishment, shows a strong skew towards liquor, which constitutes a massive 79% of its sales.

Opportunities for New Establishments

Given the current density, there's a clear opportunity for new establishments in areas like 78502 and 78505. With only one establishment each, these areas might benefit from increased competition, especially considering their existing sales of $37,082 and $33,306, respectively. Expanding the number of outlets could potentially increase market share and overall sales.

Interesting Patterns and Insights

One noteworthy pattern is the dominance of liquor sales across most areas, suggesting a strong local preference that new and existing businesses might want to capitalize on. Additionally, the surprisingly low wine sales across all zip codes might indicate an untapped market segment that could be explored further. This data provides a rich landscape for strategic planning and resource allocation for businesses looking to thrive in McAllen's alcohol market.

Overall Sales Trends

Over the past 12 months in McAllen, alcohol sales have demonstrated some interesting dynamics. The peak in total receipts was reached in December 2024, with a significant $8.58 million, likely driven by holiday celebrations. Since then, sales have fluctuated, with notable peaks in April 2025 and a recent uptick in October 2025, where sales jumped 12.7% from September 2025.

Shifts in Establishments

The number of establishments selling alcohol has seen some movement, peaking in April 2025 with 238 establishments, which coincided with a substantial rise in sales. Interestingly, despite a slight decline in the number of establishments from September 2025 to October 2025, total receipts increased, suggesting that remaining businesses captured more sales per establishment.

Liquor, Wine, and Beer Dynamics

Liquor has consistently been the top contributor to sales, peaking in December 2024 and maintaining strong performance throughout the year. Wine sales have remained relatively stable, though they peaked in December 2024, indicating a seasonal preference. Beer, while showing some fluctuations, has been a steady performer, with occasional spikes that align with overall sales trends.

Market Indicators

The data suggests a robust market resilience, with liquor leading the charge. The spikes during holiday seasons highlight the importance of strategic stocking and marketing during these peak times. The decline in total establishments in October 2025, coupled with increased sales, may indicate a shift towards larger, more efficient operations.

Year-Over-Year Insights

Comparing year-over-year data, there is a clear upward trajectory in total receipts, suggesting a growing market or increased spending per customer. This trend can provide confidence for potential investors and existing businesses to expand their operations or refine their product offerings to capture more market share.