McAllen Alcohol Sales

Top Performers in McAllen's Alcohol Sales

Leading the charge this June, Twin Peaks at 901 W Expressway 83 dominated with total receipts of $291,248. Their beer sales were particularly strong, raking in $183,854, which is more than double their liquor sales. This suggests a solid customer preference for beer at this location.

In second place, Yard House #8382 at 2200 S 10th St Ste S17 generated $248,007 in total receipts. Their liquor sales slightly outpaced their beer, indicating a balanced mix of customer preferences. Notably, their wine sales were significantly higher than many other establishments, totaling $7,925.

Noteworthy Trends and Insights

An interesting standout is the Oak Texas Bar & Grill North Park at 1200 Auburn Ave, which reported $135,522 in liquor sales, leading all establishments in this category. This suggests a strong preference for cocktails and spirits among its patrons.

Meanwhile, Grand Central Square appears to have reported no alcohol sales despite having a total receipt of $198,225, which raises questions about the data reporting or the nature of their sales during this period.

Other Notable Establishments

Buffalo Wings & Rings and Howling Rabbits Beer Works showed similar sales patterns, with each having robust beer sales, contributing heavily to their total receipts of $176,820 and $193,186, respectively. This underscores the importance of beer to these venues' revenue streams.

At the lower end, Explore McAllen and Texas Roadhouse both reported total receipts just over $85,000. Explore McAllen's sales leaned more towards liquor, while Texas Roadhouse had a higher proportion of beer sales, consistent with the casual dining experience they offer.

Top Zip Codes for Alcohol Sales

McAllen's zip code 78504 takes the lead with a whopping $2,727,862 in alcohol sales across 77 establishments. Following closely behind is zip code 78501, which raked in $2,612,294 from its 112 establishments. These two areas clearly dominate the market, making them hot spots for alcohol sales in the city.

Alcohol Preferences by Area

There's a noticeable difference in alcohol preferences across the zip codes. Zip code 78504 leans heavily towards liquor, making up 55% of its sales, while wine barely makes a dent. Meanwhile, in 78503, beer lovers have a stronger presence, contributing to 41% of sales. Interestingly, zip code 78505 shows a significant preference for liquor, with 84% of sales attributed to it.

Opportunities for New Establishments

Given the high concentration of alcohol sales in zip codes 78504 and 78501, these areas might seem saturated, yet they show they can sustain a large number of outlets. On the other hand, zip codes 78505 and 78502, each with only one establishment, might present opportunities for new businesses to tap into unserved demand, especially in beer sales, which dominate in 78502.

Interesting Patterns and Insights

One interesting observation is the stark contrast in sales distribution between the top and bottom-performing zip codes. While 78504 and 78501 account for a substantial portion of sales, 78505 and 78502 together contribute less than 1% of the total. This suggests a concentration of purchasing power and possibly nightlife or social hubs in the more prosperous zip codes, offering insights into consumer behavior and potential business strategies.

Overview of Alcohol Sales in McAllen

Over the past 12 months, McAllen has seen some interesting patterns in alcohol sales. The numbers have fluctuated, but the overall trend shows a dynamic market responding to various factors. The peak month for sales was October 2024, with total receipts hitting an impressive $9,113,062. This spike was driven by a significant boost in liquor sales, which made up more than half of the total receipts that month.

Seasonal Trends and Monthly Fluctuations

Sales tend to peak in the fall, as seen in October 2024, before dipping towards the start of the new year. The months leading up to October, particularly September, also showed strong sales growth, suggesting a seasonal pattern where consumers are purchasing more alcohol during this period. Conversely, January and February 2025 saw noticeable drops in total receipts, indicating a post-holiday slump.

Sales Mix: Liquor, Wine, and Beer

Looking at the sales mix, liquor consistently leads the pack, accounting for the largest share of total receipts each month. For instance, in June 2025, liquor sales alone amounted to $3,750,503. Beer follows closely, with fluctuating sales that peaked in October 2024 at $3,461,974. Meanwhile, wine, although the smallest category, has shown steady sales, reaching a high of $534,623 in December 2024.

Market Dynamics and Business Implications

Recent data indicates a slight decline in total receipts by June 2025, down 9.58% from May, despite a small increase in the number of establishments. This suggests that while more venues are selling alcohol, individual sales per establishment might be decreasing. Businesses should consider this when planning inventory and marketing strategies, especially focusing on peak months to maximize sales.

Year-Over-Year Insights

Comparing year-over-year data, there has been a general upward trend in alcohol sales, with significant growth in the fall months. This could indicate a growing market or increased consumer spending on alcohol. However, the fluctuations also suggest that businesses need to be agile and responsive to these changing patterns to capture market opportunities effectively.