Matagorda County Alcohol Sales

Top Performers in Matagorda

Leading the charge in Matagorda's alcohol sales for October is George's on Speight Ave, boasting total receipts of $170,821. It's clear that their beer selection is quite popular, bringing in $78,270, but liquor sales are also strong at $88,870. This balance of beer and liquor sales suggests a versatile menu that caters to a wide range of tastes.

Close behind is Tia Juanita's Fish Camp Waco, with total receipts of $163,179. They seem to have a knack for liquor, as it's their top seller at $94,015. This focus on liquor might indicate a cocktail-heavy menu or a clientele that leans towards spirits over other options.

Notable Trends and Insights

One interesting trend is the performance of Scruffy Murphy's, which ranks fifth with $127,240 in total receipts, despite having no wine sales. This suggests a heavy focus on liquor and beer, which might appeal to a more traditional bar crowd. Their liquor sales alone hit $87,957, highlighting this emphasis.

Blacks Beverage Co stands out with a substantial $42,434 in wine sales, the highest among the top establishments. With total receipts of $123,842, their strategy seems to cater to wine enthusiasts, setting them apart from competitors who focus more on beer and liquor.

Emerging Players and Strategies

Hotel Herringbone, LLC showcases a unique balance, with their wine sales at $16,347, which is significant compared to others in the top ten. This suggests they might be appealing to a more upscale crowd, blending hotel hospitality with a sophisticated selection of drinks.

Meanwhile, George's Restaurant & Bar on Hewitt Dr has positioned itself with a steady mix of beer ($58,672) and liquor ($55,389) sales, totaling $116,041. This balanced approach might indicate a strategy to offer something for everyone, appealing to both casual beer drinkers and those looking for a cocktail experience.

Top Sales Areas

When we look at the numbers, it's clear that Zip Code 76701 stands out with impressive sales of $1,391,989 from 41 establishments. This is the highest concentration of alcohol sales in Matagorda, driven largely by a strong preference for liquor, which makes up 63% of the sales mix. Following closely is Zip Code 76706 with $1,218,712 in sales from 31 establishments, showing a slightly different mix with a higher beer preference at 34%.

Sales Mix Differences

The sales mix varies notably across different zip codes. For example, Zip Code 76701 and 76710 both have a strong preference for liquor, with over 60% of sales in this category. However, Zip Code 76711 bucks the trend with nearly half of its sales (47%) coming from beer, making it unique among the top-selling areas. Meanwhile, smaller areas like Zip Code 76707 show an overwhelming preference for beer, with 80% of sales in this category.

Opportunities for New Establishments

While the larger zip codes have a significant number of establishments, there are areas like Zip Code 76682 and 76655 with only one or two establishments. These areas could potentially benefit from additional businesses, especially if they can offer a diverse selection of alcohol to meet unfulfilled demands. Also, Zip Code 76640 reported sales but with no breakdown, indicating a possible data anomaly or opportunity for a fresh market approach.

Interesting Patterns and Insights

Overall, liquor dominates the sales mix across most zip codes. However, there's a noticeable preference for beer in certain areas, such as Zip Code 76711 and smaller markets like Zip Code 76707. This suggests that new establishments in these areas might do well to focus more on beer offerings. It's also interesting to note that despite having establishments, Zip Code 76638 reported no sales, which could point to either a need for better marketing or a reevaluation of the business strategy in that area.

Overview of Alcohol Sales in Matagorda: October 2024 to October 2025

The past year has been quite dynamic for alcohol sales in Matagorda, showing a mix of peaks and troughs. The standout month was May 2025, with total receipts reaching a high of $6.39 million. This surge was largely driven by liquor sales, which topped $3.7 million, the highest for the year. Seasonal trends are evident, with significant spikes during spring and summer months, suggesting a strong correlation with social events and tourism.

Trends in Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix, contributing the largest share each month. October 2025 saw liquor sales at $3.1 million, marking a notable recovery from a dip in September. Meanwhile, beer sales remained stable but peaked slightly in May with $1.81 million, aligning with the overall sales high. Wine, while the smallest category, showed a gradual increase in October, reaching $457,305, indicating a slow but steady growth in popularity.

Changes in Establishments and Market Dynamics

Interestingly, the number of establishments fluctuated, peaking at 191 in May and September, before slightly decreasing in October. This variation suggests a dynamic market environment, possibly influenced by seasonal business openings and closures. The overall increase in total receipts by 6.89% in October, despite a small drop in establishments, indicates a robust demand driving higher sales per establishment.

Year-Over-Year Insights and Market Implications

Comparing year-over-year data, there is a noticeable overall growth trajectory, with October's sales surpassing the previous November's total of $5.24 million. These trends highlight a resilient market with potential opportunities for businesses to capitalize on the growing demand, especially in the liquor segment. The data suggests an expanding market with a keen consumer interest in premium spirits, possibly driven by lifestyle changes and increased disposable income.

As businesses look to the future, understanding these trends can inform strategic decisions, such as inventory adjustments and marketing campaigns, to align with consumer preferences and seasonal demand surges. Keeping an eye on establishment numbers could also offer insights into competitive dynamics and market saturation levels.