Matagorda County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in Matagorda for September 2025 is the Backyard Bar Stage and Grill, boasting total receipts of $189,121. This hotspot is clearly a favorite for liquor lovers, with $113,152 in liquor sales. Beer follows closely, contributing $74,841 to their impressive earnings.

Trailing not too far behind, Tia Juanita's Fish Camp Waco raked in $159,801. They excel in liquor sales as well, totaling $95,498, but also draw substantial crowds for their beer offerings, which brought in $62,653.

George's stands out for its balanced sales across liquor and beer, with $79,552 and $76,156 respectively, contributing to a total of $157,990. Meanwhile, Baylor Stadium - OVG 03424 showcases a unique profile with significant wine sales of $15,387, while still maintaining strong liquor and beer sales.

Notable Trends and Insights

It's interesting to note that Scruffy Murphy's and Bubba's 33 are strong competitors, despite their differences in focus. Scruffy Murphy's leans heavily on liquor sales at $89,974, while Bubba's 33 has a more beer-centric approach, with $71,205 in beer sales.

George's Restaurant & Bar at Hewitt Drive shows a balanced beverage offering, with beer slightly edging out liquor in sales. This reflects a trend where traditional restaurants are diversifying their alcohol offerings to match customer preferences.

Among the lower-ranked establishments, Hotel 1928 and Diamond Back's Restaurant / Gratziano's make notable marks with their wine sales, highlighting a niche market in Matagorda that appreciates a fine glass of wine alongside their meals.

Top Performing Zip Codes

When it comes to alcohol sales in Matagorda for September 2025, Zip Code 76706 leads the pack with an impressive $1,244,803 in sales across 30 establishments. Not far behind is Zip Code 76701, with $1,223,287 in sales from 41 establishments. These areas clearly show a high concentration of alcohol sales, making them hotspots for business opportunities in the industry.

Sales Mix and Preferences

Liquor dominates the sales mix across most zip codes, with Zip Code 76710 having the highest proportion at 62%. However, there's quite a variation in beer sales, particularly in Zip Code 76711, where beer accounts for 48% of sales. Interestingly, some areas like Zip Code 76640 report negligible sales numbers, indicating potential untapped markets.

Opportunities for New Establishments

With a total of 191 establishments across 17 zip codes, there are areas that show potential for new business ventures. Zip Codes like 76657 and 76682, with only a few establishments but steady sales, could support additional businesses catering to the local demand. Especially with a balanced mix of liquor and beer sales, these zip codes could benefit from more specialized or diverse offerings.

Interesting Patterns and Insights

An intriguing observation is the absence of wine in the sales mix for several zip codes, such as 76655 and 76657. This could indicate either a lack of interest or availability, suggesting a niche market opportunity for wine-focused establishments. Additionally, Zip Code 76638 reported zero sales, which might point to regulatory restrictions or lack of market presence, warranting further investigation.

Overview of Alcohol Sales Trends in Matagorda

Over the past 12 months, Matagorda has seen some interesting shifts in alcohol sales, marked by notable fluctuations in total receipts and changes in the mix between liquor, wine, and beer. The data reveals that May 2025 was a standout month, with the highest total sales reaching $6,392,361. This surge was driven largely by liquor sales, which peaked at $3,704,726, indicating a strong preference for spirits during the early summer.

Seasonal Patterns and Monthly Fluctuations

Sales trends throughout the year highlight several seasonal patterns. For instance, December 2024 saw high sales figures typical of the holiday season, although they dipped slightly compared to the previous month. In contrast, May 2025's spike was followed by a significant drop in June, where receipts fell by 21.64%. This suggests a possible post-spring celebration slowdown. Additionally, after a summer lull, August 2025 experienced a noteworthy rebound with a 16.89% increase, hinting at a back-to-school or late summer revival in alcohol purchases.

Changes in Sales Mix: Liquor, Wine, and Beer

The sales mix reveals a dominant preference for liquor, consistently making up the largest portion of total receipts. Notably, while beer sales remained relatively stable, averaging around $1.6 million per month, wine sales exhibited more volatility. Wine receipts peaked in May 2025 at $466,938, potentially driven by social events or seasonal preferences. The steady interest in beer, with minor fluctuations, suggests a loyal customer base for this category.

Market Indicators and Business Implications

The year-over-year analysis indicates a dynamic market environment with a 9.55% decrease in total receipts in September 2025 compared to the previous month. Such variations could be attributed to changing consumer preferences or economic factors influencing discretionary spending. The consistent increase in the number of establishments, which rose by 2.14% in September 2025, also hints at a growing market capacity and opportunities for new entrants.

These insights suggest that businesses should consider emphasizing liquor offerings, especially around peak seasons like spring and summer. Additionally, monitoring wine trends could uncover niche opportunities, while maintaining a solid beer selection to cater to its steady demand. Understanding these patterns can help businesses strategize inventory and marketing efforts effectively.