Wichita Falls Alcohol Sales

Top Performers in Wichita Falls

Leading the pack, Buffalo Wild Wings on Call Field Road raked in an impressive $101,154 in total receipts for July 2025. With beer sales at $71,146, it's clear that this spot is a favorite for beer enthusiasts. Liquor sales were also strong, contributing $29,436 to their total.

Texas Roadhouse on Lawrence Road follows with $75,557 in total sales, showing a balanced preference for both liquor and beer, at $35,809 and $37,368 respectively. This suggests a versatile crowd that enjoys a mix of drinks.

Rising Stars and Consistent Players

The Black Sheep Bar on Plaza Parkway is making waves with $71,008 in total receipts, boasting the highest liquor sales among the top three at $44,809. This indicates a strong preference for cocktails and spirits among its patrons.

Meanwhile, the Delta Hotel by Marriott stands out with significant wine sales of $11,920, alongside liquor and beer, showing a diverse beverage menu that caters to a wide range of tastes. Their total receipts stand at $68,891.

Beer-Centric Venues

Kay Yeager Coliseum is a unique outlier, with all $68,375 of its sales coming from beer alone. This venue clearly capitalizes on events and gatherings where beer is the drink of choice.

Similarly, The Parkway Grill and Sports Bar shows a strong preference for beer with $46,813 in sales, supporting its sports bar theme where patrons likely enjoy brews while watching games.

Interesting Observations

Just Stack'n on Scott Ave has a notable focus on liquor sales, with a staggering 92% of its $44,069 total receipts coming from liquor. This could indicate a niche clientele with a strong preference for harder drinks.

On the contrary, Pelican's on Midwestern Parkway balances its sales between liquor and wine, with wine sales at $12,003, the second-highest among the top venues, suggesting a more refined drink selection appealing to wine lovers.

Top Performing Zip Codes

Wichita Falls' alcohol sales for July 2025 are quite telling, with Zip Code 76308 leading the pack by a significant margin. This area recorded sales of $913,831 across 36 establishments, making up nearly half of the city's total alcohol revenue. The sales mix here is diverse, with liquor and beer nearly on par, indicating a balanced consumer preference.

Sales Mix Insights

There are notable differences in the types of alcohol sold across the zip codes. For instance, Zip Code 76305 is heavily skewed toward beer, with 91% of its sales in this category, despite being the lowest in total sales. In contrast, areas like 76306 and 76302 show a strong preference for liquor, comprising 59% and 61% of sales, respectively. This suggests varying consumer tastes, possibly influenced by demographic or cultural factors.

Opportunities for New Establishments

The distribution of establishments offers insights into potential opportunities. Zip Codes 76305 and 76310 have the fewest establishments, with 1 and 4 respectively, yet their sales figures suggest room for growth. Especially in 76305, where a single establishment accounts for all sales, there might be a demand for more venues to cater to beer enthusiasts.

Interesting Patterns and Insights

Overall, liquor tends to be the dominant choice across most areas, except in Zip Code 76305. The very low percentage of wine sales citywide, peaking at just 6% in some areas, might indicate an untapped market for wine-focused businesses. Additionally, the concentration of sales in a few zip codes suggests that areas like 76308 and 76301 can be considered as thriving hubs for potential investors looking to tap into well-established consumer bases.

Overall Sales Trends

Over the past year, Wichita Falls has seen some interesting shifts in alcohol sales. The total receipts have fluctuated significantly, with the highest sales recorded in May 2025 at $2,159,503. This month saw a remarkable 16.4% increase in sales, perhaps indicating a seasonal or event-driven spike. In contrast, January 2025 experienced a steep decline, dropping 16.44% from the previous month, suggesting a post-holiday sales slump.

Seasonal Patterns and Fluctuations

Looking at the data, it seems that the end-of-year holiday season boosts alcohol sales considerably, as evidenced by December 2024's receipts of $2,033,352, a 14.09% increase. However, the months following these peaks tend to see declines, as seen in January and February 2025. The surge in May could be tied to local events or seasonal celebrations that traditionally encourage higher alcohol consumption.

Sales Mix: Liquor, Wine, and Beer

The sales mix over the year shows a consistent preference for liquor, which consistently outperforms wine and beer. Liquor sales peaked in May 2025 at $1,142,037, indicating strong consumer preference. Beer sales have shown variability but generally align with overall sales trends, peaking in May as well. Wine, while the least sold category, has shown slightly more stability, with minor fluctuations month-to-month.

Market Dynamics

The number of establishments has remained relatively stable, with minor fluctuations, indicating a steady market presence. However, the slight decline in establishments from July 2025 might suggest consolidation or competition challenges. The overall sales trends and mix suggest a robust market for liquor, with business opportunities in capitalizing on seasonal peaks and enhancing beer and wine offerings to capture more market share.

Year-over-Year Insights

While year-over-year data isn't fully available, the patterns observed from late 2024 into 2025 suggest that the market responds well to holiday and event-driven promotions. Businesses might consider leveraging these insights to organize promotions and marketing campaigns that align with these peak periods to maximize sales potential.