Wichita Falls Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Wichita Falls for November 2025 is Buffalo Wild Wings on Call Field Rd, racking up a total of $93,795 in sales. Beer is their strongest suit, contributing a hefty $67,614 to the total. This success suggests a thriving sports bar atmosphere where beer lovers flock to enjoy their favorite games.

Hot on their heels is B&R at Plaza Pkwy, with total receipts reaching $92,631. Interestingly, this establishment flips the script with liquor sales ($58,000) far outpacing beer, indicating a preference among patrons for stronger spirits. Potential investors might see this as a prime spot for cocktail-focused offerings.

Mid-Tier Contenders

The Parkway Grill and Sports Bar and Texas Roadhouse both exceed $75,000 in total sales, showing strong performances in beer and liquor, respectively. The Parkway Grill's beer sales of $53,921 suggest it’s a go-to for those seeking a casual drink, while Texas Roadhouse’s nearly equal distribution between liquor and beer sales highlights its versatile appeal.

Black Sheep Bar and Water Hole also make notable appearances, with the former's liquor sales of $46,303 hinting at a cocktail-friendly crowd, and the latter's complete focus on liquor ($48,421), pointing to a solid niche market in spirits.

Interesting Observations

The Delta Hotel by Marriott differentiates itself with substantial wine sales ($11,062), which is quite unique among the top sellers. This could signal an opportunity for wine enthusiasts and events that cater to a more sophisticated palate.

Kay Yeager Coliseum stands out with its exclusive focus on beer, achieving $42,588 in sales. This all-beer strategy might be linked to the venue's event-driven clientele, where quick and easy-to-serve drinks are in high demand.

Insights for Potential Investors

For those considering investment or expansion in Wichita Falls, the data suggests a strong market for beer and liquor, with Buffalo Wild Wings and B&R setting robust examples. Additionally, unique trends at places like the Delta Hotel indicate potential for niche markets in wine and spirits.

Overall, the November 2025 sales figures reveal diverse consumer preferences and opportunities across the city's vibrant bar and restaurant scene, making it a fertile ground for new ventures or strategic growth.

Top Sales Areas

Wichita Falls has some interesting hotspots when it comes to alcohol sales. The standout leader is Zip Code 76308, which accounts for over half of the total sales at a whopping $941,522, split among 36 establishments. This area seems to have a balanced preference for liquor and beer, with each making up approximately half of the sales.

Regional Sales Mix

Delving into the types of alcohol preferred, Zip Code 76306 leads in liquor sales, with a hefty 62% of its $332,097 total sales. Meanwhile, Zip Code 76305 showcases a strong beer preference, with 79% of its sales leaning towards this category, albeit from just one establishment.

Opportunities for New Establishments

If you're eyeing expansion opportunities, Zip Code 76309 and 76302 might be worth investigating. With only six and four establishments respectively, these areas have room for growth, especially considering their respectable total sales figures and a healthy mix of liquor and beer sales.

Interesting Patterns

One intriguing pattern is the minimal sales in Zip Code 76310, which has four establishments but only $1,268 in sales. This could indicate an oversaturation of establishments for the demand or a potential untapped market if approached with a fresh strategy. Another point of interest is the absence of wine sales in several zip codes, suggesting a potential niche market.

Overview of Alcohol Sales in Wichita Falls

Over the past 12 months, Wichita Falls has experienced a dynamic landscape in alcohol sales, with significant fluctuations in total receipts and the number of establishments. The highest sales peak occurred in May 2025, with total receipts hitting $2,159,503, which was a remarkable 16.4% increase from the previous month. This spike suggests a strong seasonal demand, possibly linked to events or warmer weather activities that drive higher consumption.

Trends in Liquor, Wine, and Beer Sales

Liquor consistently outperformed both wine and beer, maintaining its position as the top seller each month. May 2025 saw liquor sales soar to $1,142,037, contributing significantly to the overall sales peak. Beer also showed robust performance, particularly in May, with receipts reaching $847,472. However, wine sales remained relatively stable throughout the year, with the highest receipts in December 2024 at $99,993, suggesting a steady but niche market presence.

Monthly Fluctuations and Market Insights

Monthly fluctuations in sales reveal interesting insights into consumer behavior. For instance, after the May peak, there was a notable decline in June and September, with total receipts dropping by 13.99% and 13.66%, respectively. These declines could indicate post-peak saturation or seasonal downturns post-summer. Conversely, the market picked up in August, with a 5.42% increase in total receipts, possibly driven by summer events and gatherings.

Changes in Establishments and Market Dynamics

The number of alcohol-selling establishments also varied, influencing sales dynamics. November 2025 saw a 2.35% increase in establishments compared to October, although sales slightly dipped by 0.79%. This suggests that while more players entered the market, the overall demand did not proportionally increase, potentially indicating market saturation or shifts in consumer preferences.

Market Outlook and Strategic Considerations

Overall, the data suggests that the alcohol market in Wichita Falls is influenced by seasonal trends and consumer preference for liquor over other types. Businesses could capitalize on peak sales periods by aligning marketing strategies and inventory with anticipated demand. Additionally, understanding the stable niche of wine consumers could help in developing targeted promotions to boost sales in this category.