Wichita Falls Alcohol Sales

Top Alcohol-Selling Establishments

For December 2025, Texas Roadhouse on Lawrence Rd takes the lead as the top alcohol-selling establishment in Wichita Falls, with total receipts of $101,276. They have a balanced mix of sales across liquor and beer, with each contributing nearly equally to their impressive total.

Following closely is B&R on Plaza Pkwy, with $98,221 in total receipts. Their standout feature is a significant preference for liquor, which makes up over half of their alcohol sales. This suggests a customer base that favors cocktails or spirits.

Beer vs. Liquor Sales

Buffalo Wild Wings on Call Field Rd shows a strong inclination towards beer, accounting for the majority of their $91,191 in total receipts. Similarly, The Parkway Grill and Sports Bar sees beer as a substantial part of their sales, with $54,594 out of $82,839 total receipts coming from beer sales alone.

In contrast, Delta Hotel by Marriott and Pelican's have a more liquor-heavy profile, with Delta Hotel reaching $54,547 in liquor sales and Pelican's not far behind at $51,533. These establishments focus more on providing a sophisticated cocktail experience or premium liquor selections.

Notable Trends and Insights

It's interesting to note that some establishments like Water Hole and The Players Lounge report no wine sales at all, focusing entirely on liquor and beer. This could indicate a strategic choice based on customer preferences or operational focus.

On the other hand, Pelican's and Delta Hotel stand out with significant wine sales, showcasing a diverse offering that includes a more refined beverage selection. Pelican's wine sales alone contribute $14,804 to their total, indicating a potential niche market for wine enthusiasts.

Overall, the data reveals a diverse landscape of alcohol preferences among Wichita Falls' top establishments, with each venue carving out its own niche whether it be through beer dominance, liquor specialization, or a balanced approach including wine.

Top Performing Areas

When it comes to alcohol sales in Wichita Falls during December 2025, Zip Code 76308 stands out with a whopping $1,038,518 in sales across 36 establishments. This area alone accounts for over half of the total sales in the region, making it a significant hub for alcohol commerce. The sales mix here is quite diverse, with liquor leading at 53%, followed by beer at 40%, and wine contributing 6%.

Alcohol Preferences by Zip Code

Exploring the types of alcohol sold across different zip codes reveals some intriguing preferences. Zip Code 76301 and Zip Code 76302 both show a strong preference for liquor, comprising 60% of sales in each area. On the other hand, Zip Code 76305 is predominantly beer-focused, with a massive 85% of its sales coming from beer, despite having only one establishment.

Opportunities for New Establishments

Despite the high concentration of sales in certain areas, there seems to be room for growth, particularly in zip codes with fewer establishments. For instance, Zip Code 76309 and Zip Code 76302 have only 6 and 4 establishments respectively, suggesting potential opportunities for new businesses to tap into these markets. Additionally, the beer-dominant Zip Code 76305 might benefit from more diverse offerings to attract a broader clientele.

Interesting Patterns and Insights

A notable pattern is the minimal presence of wine sales across all zip codes, with the highest being just 6% of total sales in several areas. This could indicate an opportunity for establishments to introduce more wine options to capture untapped market potential. Furthermore, the stark contrast between liquor and beer preferences in different zip codes can guide targeted marketing and product placement strategies for businesses looking to optimize their offerings.

Overview of Alcohol Sales Trends

Over the past year, alcohol sales in Wichita Falls have shown some intriguing dynamics. The highest total receipts were recorded in May 2025, reaching a whopping $2,159,503. This surge was largely driven by increased liquor sales, which peaked at $1,142,037. Conversely, the lowest point was in February 2025, with total receipts at $1,665,501, indicating a significant seasonal dip.

Seasonal and Monthly Variations

Seasonality plays a notable role in the alcohol sales landscape here. The warm months, particularly May and August, saw higher sales, possibly due to outdoor events and social gatherings. In contrast, the cooler months like February experienced lower sales volumes. This pattern suggests that businesses might want to tailor their inventory and marketing strategies to capitalize on these fluctuations.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix across the year, accounting for the majority of alcohol receipts each month. For instance, in December 2025, liquor sales alone were $1,100,003 out of a total of $1,990,681. Beer sales, while substantial, followed behind liquor, and wine sales made up the smallest portion. The preference for liquor over beer and wine could indicate consumer trends favoring stronger beverages, or perhaps the availability of more premium liquor options.

Market Dynamics and Establishments

The number of establishments selling alcohol experienced slight fluctuations, generally trending upwards. By December 2025, the number of establishments increased to 88, up from 85 at the beginning of the year. This rise corresponds with the overall increase in sales, suggesting a growing market or increased consumer demand. However, the variance in sales growth and establishment numbers in some months highlights the competitive and dynamic nature of the market.

Implications for Businesses

For businesses in the alcohol industry in Wichita Falls, understanding these trends is crucial for strategic planning. The dominance of liquor sales suggests opportunities for expanding liquor selections and promotions. Moreover, anticipating seasonal demands can help in optimizing stock levels and marketing efforts. As the number of establishments expands, competition will likely increase, pushing businesses to innovate and differentiate their offerings to capture consumer interest.