Wichita Falls Alcohol Sales

Top Performers in Wichita Falls

Leading the pack for September 2025 in Wichita Falls is Texas Roadhouse on Lawrence Rd, with total receipts hitting $94,995. They have a perfectly balanced split between liquor and beer sales, with each contributing nearly half to the total. Wine sales, although present, are a smaller segment.

Close on their heels is Buffalo Wild Wings on Call Field Rd, with receipts of $94,241. This venue stands out for its strong beer sales, which dominate the landscape, while liquor also makes a significant contribution. Wine, however, plays a very minor role in their sales strategy.

Notable Trends and Highlights

Interestingly, The Parkway Grill and Sports Bar on Southwest Pkwy and Water Hole on Old Iowa Park Rd are neck and neck, with receipts of $73,671 and $73,347, respectively. The Parkway Grill leans heavily on beer sales, while Water Hole prioritizes liquor, with no wine sales at all.

Back Porch Draft House on Kell Blvd maintains a solid position with $71,899 in total receipts, showcasing a strong affinity for both beer and liquor. In contrast, B&R on Plaza Pkwy shows a preference for liquor, making it the main driver of their $65,654 total.

Diverse Sales Strategies

At the Delta Hotel by Marriott Wichita Falls, wine plays a more significant role compared to other establishments, contributing substantially to their $56,977 total. This is a notable deviation from the broader trend of beer and liquor dominance in the city.

Meanwhile, Pelican's and Fat Alberts offer interesting contrasts. Pelican's has a strong focus on liquor and wine, while Fat Alberts opts out of wine entirely, relying solely on liquor and beer for their $45,264 in sales.

Strategies for Success

For business owners and potential investors, these trends highlight the importance of tailoring alcohol offerings to match customer preferences. Establishments that effectively balance liquor and beer sales tend to perform well. However, venues like the Delta Hotel illustrate the potential for niche wine markets.

Understanding these dynamics can be pivotal for new and existing businesses trying to carve out a competitive edge in Wichita Falls' vibrant alcohol market. Whether opting for a beer-heavy menu like Buffalo Wild Wings or a wine-inclusive strategy like the Delta Hotel, flexibility and customer insight remain key.

Top Performing Zip Codes

The standout area for alcohol sales in Wichita Falls for September 2025 is definitely Zip Code 76308, which raked in a whopping $866,804. With 36 establishments, it’s no surprise this area leads the pack, especially given its balanced sales mix of 50% liquor and 43% beer. This suggests a thriving market catering to diverse preferences.

Sales Mix Variability

Each area shows distinct preferences in the types of alcohol sold. For example, Zip Code 76306 has the highest liquor sales proportion at 59%, indicating a strong market for spirits. On the other hand, Zip Code 76305 heavily favors beer, with 85% of its sales in this category, suggesting a more beer-centric clientele.

Market Density and Opportunities

With only one establishment, Zip Code 76305 shows room for growth, especially considering its strong beer sales. Similarly, Zip Code 76310 features just four establishments and could potentially attract more businesses, given its unique 67% beer sales mix. These areas represent opportunities for new ventures targeting these preferences.

Interesting Patterns

An interesting insight is the minimal focus on wine across most areas. No wine sales were reported in Zip Codes 76302, 76305, and 76310, suggesting either a lack of demand or opportunities for niche wine markets. The overall data highlights a robust and varied market in Wichita Falls, with potential for strategic business expansions.

Overview of Alcohol Sales Trends in Wichita Falls

Over the past year, Wichita Falls has seen some interesting trends in alcohol sales. The most notable highlight is the spike in sales during May 2025, where total receipts hit a high of $2,159,503. This peak suggests a seasonal boost, possibly driven by local events or warmer weather encouraging social gatherings.

Monthly Sales Dynamics

Despite May's peak, the months following showed a decline. By September 2025, total receipts dropped to $1,821,660, reflecting an 8.97% decrease from August. This downward trend might indicate a cooling off after the summer highs or possibly the impact of economic factors affecting consumer spending.

Shifts in Alcohol Preferences

Liquor consistently leads the sales mix, with its highest share in May 2025 at $1,142,037. Interestingly, beer sales, while generally lower than liquor, stayed relatively steady, peaking at $847,472 in May. Wine, although the smallest segment, showed some resilience, maintaining a stable range between $79,458 and $99,993 throughout the year.

Market Dynamics

The number of establishments has fluctuated slightly, with September 2025 noting a small increase to 87. This could suggest a modest growth in the market's retail landscape, potentially offering more variety or niche options to consumers. However, the overall trend shows that sales do not directly correlate with the number of establishments, highlighting the importance of consumer behavior and preferences.

Conclusions and Market Insights

Overall, the data from the past year illustrates a market that thrives on seasonal demand, with liquor remaining the dominant choice. Businesses might consider focusing on promotional strategies around peak seasons like May and December to capitalize on higher spending. Additionally, understanding the slight but steady interest in wine could present opportunities for targeted marketing to niche consumer groups.