Wichita Falls Alcohol Sales

Top Performers in Wichita Falls Alcohol Sales

Wichita Falls' top spot for alcohol sales this month goes to Buffalo Wild Wings on Call Field Road, with total receipts hitting $110,599. It's clear they're a go-to for beer lovers, with a substantial $80,234 in beer sales. If you're in the business and considering what to focus on, the formula here seems to be lots of sports and beer.

Trailing behind is B&R on Plaza Parkway, boasting $81,887 in total receipts. Notably, they lead in liquor sales with $48,780, suggesting a strong cocktail game. This might be an interesting case study for bars looking to boost their liquor sales.

Strong Showings from Hotels and Sports Bars

The Delta Hotel by Marriott also makes a strong showing with $76,816 in total receipts. They have an impressive balance across liquor, wine, and beer sales, making them a versatile stop for patrons. Meanwhile, The Parkway Grill and Sports Bar remains a favorite for beer enthusiasts, pulling in $51,229 from beer alone.

Equally noteworthy is the performance of Black Sheep Bar. With $74,876 in total sales, they're very close to the top, excelling in liquor sales at $45,546. This suggests a focus on a high-quality liquor selection could be a winning strategy.

Trends and Insights for Business Owners

Wine seems to take a back seat across most venues, with only a few places like the Delta Hotel and Pelican's showing significant wine receipts. This could hint at an opportunity for establishments looking to carve out a niche in the wine market.

Texas Roadhouse sees a balanced mix, with a slight edge in beer sales over liquor. This balance might be worth emulating for venues aiming to appeal to diverse preferences. Meanwhile, Just Stack'N and The Players Lounge focus heavily on liquor, an approach that seems to pay off in their total sales.

Overall, it’s evident that establishments with a strong focus on beer or liquor, complemented by a vibrant atmosphere like sports bars or hotel lounges, are leading the pack. This data can be crucial for new entrants or existing businesses planning their next strategic moves.

Top Performing Areas

When it comes to alcohol sales in Wichita Falls, Zip Code 76308 is the clear leader, raking in a whopping $930,277. With 35 establishments, this area not only has the highest sales but also the most outlets for consumers to choose from. If you're looking to understand where the action is, 76308 is your go-to.

Variety in Sales Mix

Different zip codes show distinct preferences for types of alcohol. For instance, Zip Code 76302 leans heavily towards liquor, making up 63% of sales, with no wine sales recorded. On the other hand, Zip Code 76305 shows a strong preference for beer, which accounts for 86% of its total sales.

Opportunities for New Establishments

Analyzing the density of establishments, Zip Codes 76309 and 76310 appear to have room for growth. With only 6 and 4 establishments respectively, there could be untapped potential for new businesses to set up shop, particularly if they can offer a unique product mix.

Interesting Patterns

It's intriguing to note that despite having fewer establishments, Zip Code 76306 manages to secure the second-highest sales figure at $366,483. This suggests a high demand or possibly more strategic locations that drive greater sales volumes. Such insights could be valuable for businesses looking to expand or optimize their existing operations.

Overview of Alcohol Sales in Wichita Falls

Over the past year, alcohol sales in Wichita Falls have experienced some notable fluctuations, with total receipts peaking in May 2025 at $2,159,503. This was followed by a significant drop in June, revealing a typical post-holiday slump. Interestingly, despite a smaller number of establishments in October 2025, sales bounced back, showing an increase of 8.99% from the previous month, reaching $1,883,193.

Seasonal Trends and Patterns

Seasonal patterns are evident in the data, with December 2024 and May 2025 standing out as particularly strong months for sales, likely due to holiday celebrations and the onset of summer, respectively. Conversely, months like January and February tend to see lower sales figures, reflecting a common trend of reduced consumer spending after the holidays.

Changes in Sales Mix

Liquor consistently dominates the sales mix, making up a significant portion of total receipts each month. For example, in October 2025, liquor sales accounted for $998,135 out of the total $1,883,193. Beer also maintains a strong presence, while wine sales, although stable, consistently lag behind liquor and beer. This distribution suggests a preference for liquor and beer among consumers in Wichita Falls.

Market Implications

The data indicates a resilient market with certain months showing strong recovery after dips. The decrease in the number of establishments in recent months, coupled with higher sales figures, suggests that remaining businesses are capturing a larger share of the market. This could be an opportunity for new entrants or existing businesses to expand their offerings to capitalize on these trends.