Nestled in the northern part of Texas, Wichita Falls stands as a vital hub of culture and commerce, bridging the gap between major metropolitan areas like Dallas and Oklahoma City. Known for its rich history and vibrant community, this city is more than just a waypoint; it's a thriving ecosystem where local businesses, including those in the alcohol industry, contribute significantly to the local economy.
This article provides a comprehensive, data-driven analysis of the alcohol sales landscape in Wichita Falls, offering insights into market dynamics and consumer preferences. Readers will first encounter a detailed table and analysis of the top alcohol-selling establishments, highlighting key players and their market share. Next, we delve into a breakdown of alcohol sales by zip code, revealing which areas of the city are the most active in terms of sales volume.
Finally, our monthly trends analysis offers a chronological view of how alcohol sales have evolved over the past year, illustrating seasonal variations and emerging patterns. Through this analysis, readers will gain a deeper understanding of the economic and social factors influencing alcohol consumption in Wichita Falls. Each section is designed to shed light on different aspects of the market, providing valuable insights for both industry stakeholders and curious residents alike.
Top 25 Wichita Falls Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
b&r
|
$99,581 |
$61,831
|
$186
|
$37,564
|
2. |
Texas Roadhouse
|
$86,724 |
$43,845
|
$3,195
|
$39,684
|
3. |
Buffalo Wild Wings
|
$84,625 |
$24,999
|
$535
|
$59,091
|
4. |
Black Sheep Bar
|
$78,120 |
$52,379
|
$449
|
$25,292
|
5. |
Back Porch Draft House
|
$77,592 |
$30,817
|
$2,269
|
$44,506
|
6. |
The Parkway Grill and Sports Bar
|
$76,938 |
$23,426
|
$608
|
$52,904
|
7. |
The Broken Tap
|
$69,262 |
$48,216
|
$98
|
$20,948
|
8. |
Delta Hotel by Mariott Wichita Falls
|
$69,140 |
$43,852
|
$10,942
|
$14,346
|
9. |
Water Hole
|
$64,682 |
$41,397
|
$0
|
$23,285
|
10. |
Kay Yeager Coliseum
|
$60,370 |
$0
|
$0
|
$60,370
|
11. |
Bricktown Tap House & Kitchen
|
$55,280 |
$23,613
|
$2,904
|
$28,763
|
12. |
The Players Lounge
|
$54,949 |
$41,152
|
$0
|
$13,797
|
13. |
Pelican's
|
$53,597 |
$33,586
|
$13,862
|
$6,149
|
14. |
Half Pint Taproom & Restoration Hall
|
$49,802 |
$22,642
|
$2,679
|
$24,481
|
15. |
Fat Alberts
|
$49,658 |
$32,396
|
$0
|
$17,262
|
16. |
Crazy Horse Saloon
|
$49,222 |
$24,575
|
$0
|
$24,647
|
17. |
Just Stack'n
|
$48,316 |
$44,706
|
$0
|
$3,610
|
18. |
Wichita Falls Country Club
|
$47,601 |
$21,017
|
$8,520
|
$18,064
|
19. |
El Tapatio Cafe & Cantina
|
$44,217 |
$28,921
|
$198
|
$15,098
|
20. |
Fast Eddy's
|
$43,659 |
$24,876
|
$9
|
$18,774
|
21. |
Iron Horse Pub
|
$42,682 |
$22,345
|
$207
|
$20,130
|
22. |
Lone Star Bar
|
$37,009 |
$26,725
|
$62
|
$10,222
|
23. |
Broad Street Billiards
|
$36,584 |
$26,707
|
$0
|
$9,877
|
24. |
Parkway Grill and Sports Bar
|
$36,226 |
$14,640
|
$590
|
$20,996
|
25. |
Don Jose's Mexican Restaurant
|
$34,951 |
$29,203
|
$111
|
$5,637
|
Top Performers in Wichita Falls
Leading the pack for May 2025 is B&R located at Plaza Parkway, boasting total receipts of $99,581. Their liquor sales are particularly strong, contributing $61,831 to their total, while beer sales add another $37,564.
Close behind is Texas Roadhouse on Lawrence Road with $86,724 in total receipts. Beer is their top seller, bringing in $39,684, followed by $43,845 in liquor sales, showing a well-rounded performance across categories.
Beer Lovers Unite
Buffalo Wild Wings on Call Field Road is the place for beer enthusiasts, with beer sales hitting $59,091, the highest among all the establishments. This helped them achieve a total of $84,625 in receipts, showcasing their beer-driven business model.
KAY YEAGER COLISEUM stands out with $60,370 in total receipts, all from beer sales. This unique focus might be attributed to its event-driven customer base.
Liquor Dominance
Black Sheep Bar at Plaza Parkway is another notable name, with liquor sales of $52,379 driving their $78,120 total. Their approach seems to focus heavily on liquor, with beer sales coming in at $25,292.
Interestingly, Just Stack'n on Scott Avenue makes a strong case for liquor sales, accounting for a substantial $44,706 out of their $48,316 total receipts, leaving little room for wine or beer.
Insights and Trends
Overall, the data indicates a strong preference for liquor across most top establishments. However, beer remains a significant contributor, particularly in places like Buffalo Wild Wings and KAY YEAGER COLISEUM.
Wine sales, while present, often take a backseat, except for notable exceptions like Pelican's, where wine sales hit $13,862. This could suggest opportunities for establishments looking to diversify their offerings or tap into niche markets.
Wichita Falls Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
76308
|
34 | $945,658 |
$489,933
|
$59,012
|
$389,265
|
2. |
76301
|
19 | $446,017 |
$245,300
|
$13,779
|
$186,938
|
3. |
76306
|
15 | $378,501 |
$231,157
|
$11,827
|
$135,517
|
4. |
76309
|
6 | $167,174 |
$89,269
|
$9,947
|
$67,958
|
5. |
76302
|
3 | $81,806 |
$52,176
|
$161
|
$29,469
|
6. |
76305
|
1 | $23,308 |
$3,243
|
$0
|
$20,065
|
7. |
76310
|
3 | $4,723 |
$2,194
|
$20
|
$2,509
|
Top Sales Areas
Zip Code 76308 is the clear leader in alcohol sales, raking in a whopping $945,658. With 34 establishments, it's no surprise this area tops the list, as it represents nearly half of the total sales in Wichita Falls. The sales mix here is quite balanced with a slight preference for liquor at 52%.
Trailing behind, yet still significant, is 76301 with $446,017 in sales across 19 establishments. This area leans more towards liquor at 55%, but beer also holds a strong presence at 42% of sales.
Sales Mix Differences
Interestingly, 76306 shows a distinct preference for liquor, constituting 61% of its $378,501 in sales. Despite having fewer establishments, the focus here is clearly on spirits over wine and beer.
Meanwhile, 76305 stands out for its unique market, where beer dominates with 86% of sales. Though it only has one establishment, this could indicate untapped potential for beer-focused ventures.
Opportunities for New Establishments
Given the high sales density in 76308 and 76301, there's potential for new establishments to thrive, especially those that cater to liquor enthusiasts. With 34 and 19 establishments respectively, these areas are proven markets for new entries.
On the flip side, areas like 76302 and 76310 have very few establishments (3 each) and significantly lower sales. This suggests potential opportunities for growth if market demand can be stimulated, especially in liquor and beer offerings.
Interesting Patterns
A notable pattern is the minimal presence of wine sales across most zip codes, with some areas like 76302 and 76310 reporting 0% in wine sales. This might indicate a market that's less inclined towards wine or an opportunity for niche wine-focused establishments to educate and expand the market.
Overall, Wichita Falls presents a diverse landscape for alcohol sales, with clear preferences and potential opportunities for both new and existing businesses to explore.
Wichita Falls Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 81 | $2,047,187 |
$1,113,272
|
$94,746
|
$831,721
|
10.3%
↑
|
Apr 2025 | 87 | $1,855,292 |
$1,013,307
|
$83,490
|
$751,047
|
6.3%
↓
|
Mar 2025 | 85 | $1,980,858 |
$1,066,611
|
$92,956
|
$776,515
|
18.9%
↑
|
Feb 2025 | 85 | $1,665,501 |
$911,997
|
$87,117
|
$666,387
|
2%
↓
|
Jan 2025 | 85 | $1,699,120 |
$885,932
|
$79,458
|
$701,872
|
16.4%
↓
|
Dec 2024 | 86 | $2,033,352 |
$1,118,058
|
$99,993
|
$770,525
|
14.1%
↑
|
Nov 2024 | 87 | $1,782,307 |
$961,547
|
$80,328
|
$740,432
|
2.8%
↑
|
Oct 2024 | 88 | $1,733,382 |
$917,077
|
$81,211
|
$735,094
|
2.7%
↑
|
Sep 2024 | 88 | $1,688,546 |
$902,262
|
$68,550
|
$717,734
|
10.2%
↓
|
Aug 2024 | 85 | $1,880,326 |
$1,005,748
|
$84,581
|
$789,997
|
7.5%
↑
|
Jul 2024 | 86 | $1,749,899 |
$931,032
|
$71,991
|
$746,876
|
4.7%
↓
|
Jun 2024 | 84 | $1,836,684 |
$1,020,476
|
$67,076
|
$749,132
|
0%
↑
|
Overview of Alcohol Sales in Wichita Falls
Over the past 12 months, Wichita Falls has seen some interesting shifts in alcohol sales. The latest data from May 2025 reports the highest monthly sales at $2,047,187, which is a notable increase of 10.34% from the previous month. Despite this high, the number of establishments has decreased by 6.9%, indicating a consolidation trend where fewer establishments are capturing a larger share of the market.
Monthly Trends and Patterns
Throughout the year, there have been fluctuations in total receipts. For instance, December 2024 also saw a peak in sales at $2,033,352, followed by a significant drop in January 2025 by 16.44%. These trends suggest a strong seasonal impact, likely driven by holiday festivities and end-of-year celebrations that boost alcohol consumption.
Changes in Sales Mix
Liquor consistently leads the sales mix, with May 2025 showing liquor sales at $1,113,272, which is over half of the total receipts. This dominance indicates a strong preference for spirits in the market. Beer follows as the second favorite, with sales reaching $831,721 in May 2025. Interestingly, while wine contributes the least to the sales mix, its numbers are steadily increasing, suggesting a growing niche market.
Market Implications
The year-over-year comparison highlights a robust growth in total alcohol sales despite a reduction in the number of establishments. This suggests that while fewer players are in the market, those remaining are capitalizing effectively on consumer demand. The data implies potential for strategic expansion or partnership opportunities for businesses looking to enter or grow in the Wichita Falls market.
Economic Overview
Wichita Falls, Texas, boasts a diverse economic landscape characterized by a mix of manufacturing, health care, and education sectors. The city is home to major employers like the Sheppard Air Force Base, which plays a pivotal role in the local economy and workforce development. Wichita Falls is also seeing growth in advanced manufacturing and energy industries, bolstered by its strategic location and robust infrastructure.
Small businesses thrive here, supported by a proactive business climate and resources such as the Wichita Falls Chamber of Commerce. The city has been actively pursuing economic diversification, with recent trends showing a promising increase in technology and service-oriented startups. This economic dynamism makes Wichita Falls a compelling place for business investment and development.
Cultural Scene
Wichita Falls offers a vibrant cultural scene, highlighted by events such as the annual Falls Fest, which brings together music, food, and family-friendly activities. The city is also home to the Kemp Center for the Arts, a hub for visual and performing arts that hosts exhibitions and theater productions throughout the year.
For those interested in history, the Wichita Falls Museum of Art provides insight into the region's rich heritage. The city celebrates its cultural diversity with events like the Cajun Fest and the Hotter'N Hell Hundred, one of the largest cycling events in the country, attracting participants from all over the world.
Lifestyle
Wichita Falls offers a range of lifestyle options, catering to both families and young professionals. The charming neighborhood of Country Club Estates is known for its beautiful homes and proximity to top-rated schools, making it a popular choice for families. Meanwhile, the downtown area is undergoing revitalization, offering a mix of loft-style apartments, trendy restaurants, and boutique shops.
Outdoor enthusiasts will appreciate the city's extensive park system, including Lucy Park and the scenic Wichita River Trail. With its combination of urban amenities and small-town charm, Wichita Falls provides residents with a high quality of life and a welcoming community atmosphere.
Future Outlook
The future of Wichita Falls looks promising, with several development projects underway aimed at enhancing the city's infrastructure and economic vitality. The downtown revitalization efforts are a key focus, aimed at attracting new businesses and fostering a lively urban environment. Plans to expand the city's public transportation network and improve roadways are also in progress, which will further boost connectivity and growth.
Population growth is expected to continue, driven by the city's appeal as a cost-effective and livable location. Wichita Falls is committed to fostering a sustainable future, investing in renewable energy initiatives and green spaces. With these strategic developments, the city is well-positioned to attract more businesses and residents, ensuring a prosperous future.