Round Rock Alcohol Sales

Kalahari Resort Leads the Pack

The Kalahari Resort continues to dominate the alcohol sales scene in Round Rock with impressive total receipts of $844,210 for September 2025. Liquor sales alone accounted for a whopping $551,707, showcasing its popularity among patrons. This establishment's strong performance keeps it at the forefront, significantly outpacing other venues.

Round Rock Tavern's Strong Liquor Sales

Round Rock Tavern, formerly known as The Penalty Box, comes in second with $233,384 in total receipts. Notably, all of their sales were from liquor and beer, with a substantial $189,273 from liquor alone. This focus on high-proof beverages seems to be resonating with their clientele.

Twin Peaks and Ryan Sanders Sports Services

Twin Peaks Restaurant takes the third position with $194,500 in total receipts, driven by strong beer sales totaling $117,927. Meanwhile, Ryan Sanders Sports Services capitalized on a balanced mix of liquor and beer, contributing to their $167,893 in total revenue, highlighting a diverse offering.

Whiskey Cake's Liquor Success

Whiskey Cake Kitchen + Bar made a substantial mark with total sales of $160,730, primarily driven by liquor at $127,930. This suggests a successful strategy focused on spirits, appealing to a crowd that favors cocktails and mixed drinks.

Trends and Observations

A trend worth noting is the dominance of liquor sales across the top-performing establishments, indicating a strong preference for spirits among Round Rock patrons. Beer sales, while still significant, take a back seat in most top venues, except for Twin Peaks and a few others. Additionally, venues like Salt Traders and Jack Allen's Kitchen show balanced sales across liquor, wine, and beer, suggesting a diversified appeal to their customers.

Concentration of Alcohol Sales

In Round Rock, zip code 78664 leads the pack with a whopping $2,310,323 in alcohol sales, accounting for a significant portion of the area's total. With 64 establishments, this zip code has the highest concentration of sellers, indicating a bustling market. This area might be a prime spot for new businesses looking to tap into a thriving scene.

Alcohol Preferences Across Zip Codes

There's a noticeable preference for liquor across all three zip codes, with 78664 and 78665 both reporting over 59% of their sales in this category. However, 78664 stands out with a higher proportion of beer sales at 37%, compared to 26% in the other areas. Meanwhile, wine sales remain a smaller segment across the board, with 78681 showing a slightly higher interest at 10%.

Opportunities for New Establishments

Given the number of establishments and sales volumes, zip code 78665, with only 28 establishments, presents an opportunity for new entrants. Despite having fewer sellers, it still boasts substantial sales of $1,684,376, suggesting room for growth and competition. Entrepreneurs might find this area ripe for innovative business models or niche offerings.

Interesting Patterns and Insights

While liquor consistently dominates the sales mix, the variance in beer sales between zip codes could indicate different consumer preferences or demographics. Additionally, the relatively small wine market might suggest an opportunity for specialized wine retailers to carve out a niche. Overall, the data suggests robust demand across all alcohol types, with potential for strategic expansion in less saturated areas.

Overview of Alcohol Sales Trends

Over the past year, Round Rock's alcohol sales have been on quite a rollercoaster. The most striking peak happened in March 2025, when total receipts soared to a whopping $8 million. This spike was primarily driven by liquor sales, which accounted for more than half of the revenue. However, this was a significant outlier in the data, as sales generally hovered around the $5-6 million mark in other months.

Seasonal Patterns and Fluctuations

Looking at the seasonal patterns, March's explosive growth was followed by a sharp decline in April, with total receipts dropping by over 26%. This could suggest a seasonal event or promotion in March that wasn't repeated in April. Meanwhile, the summer months of June and July saw relatively stable sales, with only slight dips and rises in total receipts, possibly indicating a steady tourist influx or local demand during warmer months.

Changes in Sales Mix

Examining the sales mix, liquor consistently dominated the revenue streams, maintaining a strong lead over beer and wine. Although wine sales showed occasional growth, they remained the smallest contributor throughout the year. Interestingly, beer sales experienced some fluctuations but generally stayed consistent, suggesting a loyal consumer base that sustained its demand regardless of broader economic changes.

Market Implications

The data indicates a robust market for liquor, which might encourage businesses to focus more on this segment. Meanwhile, the relatively stable beer sales could suggest opportunities for targeted marketing to boost its growth. The sharp fluctuations in monthly sales, particularly the March anomaly, highlight the potential for special promotions or events to significantly impact sales figures.