Round Rock Alcohol Sales

Top Performers in Alcohol Sales

At the top of the list, we have Kalahari Resort with an impressive $911,445 in total alcohol receipts. Their liquor sales alone hit $598,420, making them a leader in liquor sales by a significant margin. Following them is Round Rock Tavern with $313,236 in total receipts, although their sales are heavily skewed towards liquor, with no reported wine sales.

Notable Trends and Insights

Twin Peaks Restaurant and Long Branch Saloon are neck and neck with total receipts of $202,274 and $199,265, respectively. Twin Peaks has a stronger beer sales presence, while Long Branch leans towards liquor. Interestingly, Whiskey Cake Kitchen + Bar shows a balanced approach with $129,005 in liquor sales, significantly higher than their wine and beer sales.

Insights for Business Owners

For those considering investments or expansions, it’s worth noting that Third Base Round Rock and Whiskey Cake Kitchen + Bar are performing well in liquor sales, indicating a robust demand in this category. Meanwhile, Pluckers Wing Bar stands out with a strong beer sales performance, suggesting a solid customer base for beer-focused promotions.

Opportunities for Growth

Establishments like Salt Traders and Jack Allen's Kitchen could explore strategies to boost their beer sales, as they currently have higher liquor and wine sales. With the right marketing and promotions, they could tap into the beer-loving crowd, similar to Bar Louie and The Brass Tap, which have solid beer sales figures.

Concentration of Alcohol Sales

In Round Rock, zip code 78664 leads the pack with total sales of $2,703,047, accounting for nearly half of the area's alcohol sales. This zip code hosts 69 establishments, suggesting a bustling market with a high concentration of sales. The prominence of liquor sales here, making up 58% of the total, highlights a strong preference in this area.

Differences in Alcohol Preferences

When comparing the sales mix, zip code 78665 shows a higher inclination towards liquor, which constitutes 63% of its total sales. Meanwhile, zip code 78681 has a slightly more balanced mix with 62% liquor and a noticeable 10% in wine sales, the highest among the three zip codes. These differences could reflect demographic variations or cultural preferences influencing alcohol consumption patterns.

Opportunities for New Establishments

With 28 establishments, zip code 78665 offers potential room for new entrants, considering its substantial sales of $1,520,718. Given the high percentage of liquor sales, new businesses might consider focusing on premium liquor offerings or unique wine selections to capture untapped segments. Similarly, the 37 establishments in zip code 78681 suggest moderate saturation but still present opportunities, particularly for niche markets like craft beer or fine wines.

Interesting Patterns and Insights

A notable trend across all zip codes is the dominance of liquor sales, reflecting a robust demand. However, the relatively low percentage of wine sales, especially in 78664 and 78665, could indicate an opportunity for growth in this category. Additionally, the consistent demand for beer, particularly in zip code 78664 with 35% sales, underscores its enduring popularity, suggesting that new craft beer ventures may find a welcoming market here.

Overview of Alcohol Sales Trends

Over the past 12 months, Round Rock's alcohol sales have shown some intriguing fluctuations. The standout month was March 2025, which saw a peak in total receipts at a whopping $8,006,248. This surge was largely driven by liquor sales, which accounted for over half of the total revenue. The spike in March might suggest a seasonal or event-related boost that businesses could capitalize on in the future.

Liquor, Wine, and Beer Sales Dynamics

Throughout the year, liquor consistently dominated the sales mix, contributing the lion's share of revenues each month. For instance, in October 2025, liquor sales alone brought in $3,345,759, outpacing beer and wine by substantial margins. However, wine sales, while the smallest category, showed resilience with steady figures month-over-month, hinting at a loyal customer base.

Beer sales demonstrated a more variable pattern, peaking alongside liquor in March and showing a consistent presence across the months. This could indicate a strong preference for beer during specific events or seasons, such as summer, when beer sales typically see an uptick.

Market Growth and Establishments

The number of establishments selling alcohol has generally increased, from 121 in March to 134 in October 2025. This growth could be a sign of a burgeoning market, with new businesses stepping in to meet demand. The overall upward trend in total receipts, despite some monthly dips, underscores a healthy appetite for alcohol in the area.

The consistent rise in the number of establishments, coupled with varying sales figures, suggests that while the market is expanding, individual businesses might experience fluctuations based on competition and consumer preferences.

Key Takeaways for Businesses

For businesses looking to tap into Round Rock's alcohol market, understanding these sales dynamics is crucial. March stands out as a key month for potential promotional efforts, given its historical sales peak. Additionally, focusing on liquor could be a strategic move, given its dominant share in the sales mix.

However, it’s important not to overlook the steady demand for wine and the seasonally influenced beer sales, which can provide opportunities for targeted marketing and inventory planning. Overall, staying tuned to these trends can help businesses better align their strategies with consumer behavior and market conditions.