Round Rock Alcohol Sales

Top Performers in Round Rock's Alcohol Sales

Kalahari Resort is leading the pack by a large margin with total receipts of $1,464,893 in July 2025. The resort's impressive sales are heavily driven by its liquor sales, which stand at $1,005,451. Wine and beer also contribute significantly, with $108,449 and $350,993, respectively.

In second place, Round Rock Tavern, formerly known as The Penalty Box, shows a strong preference for liquor with its sales hitting $201,079. This establishment has zero wine sales, indicating a clear focus on liquor and beer, the latter accounting for $49,096 of their total $250,175 in receipts.

Interesting Trends and Observations

Twin Peaks Restaurant is notable for its beer sales, which are quite substantial at $110,131, comprising a significant portion of its $174,982 total. Meanwhile, Whiskey Cake Kitchen + Bar has a strong leaning towards liquor, with $131,845 out of their $162,024 total receipts, showing a clear customer preference.

Salt Traders and Jack Allen's Kitchen both feature strong liquor sales, but what's interesting is Salt Traders' wine sales at $27,758, indicating a more diverse offering that's appealing to wine enthusiasts. Jack Allen's, on the other hand, maintains a straightforward focus on liquor.

Noteworthy Newcomers

Pixel Palace Arcade and Bar, with its unique blend of entertainment and drinks, generates $63,116 in total sales, almost evenly split between liquor and beer, showing a balanced approach. Tequila Bar & Grill, with its $52,469 in total receipts, shows a heavy preference for liquor at $41,828, making it a go-to spot for tequila lovers.

In the bustling Main Street area, The Brass Tap and The Alcove Cantina are making their presence felt with their beer-focused sales strategies. The Brass Tap's beer sales of $42,302 dominate its offerings, while The Alcove Cantina's mix includes $16,768 in beer sales, complementing their strong liquor sales.

Overview of Alcohol Sales in Round Rock

In July 2025, Round Rock's alcohol sales reached a notable $6,033,640 spread across 127 establishments within three zip codes. This bustling scene demonstrates a vibrant market, with each area showing unique patterns in consumer preferences and potential opportunities for new businesses.

Top-Selling Zip Code: 78665

Leading the pack is Zip Code 78665, raking in $2,408,184 from 27 establishments. With a sales mix of 62% liquor, 7% wine, and 26% beer, this area shows a strong preference for liquor, suggesting a robust market for spirits. Despite having fewer establishments, the high sales indicate a concentrated demand, which could be an opportunity for new or expanding businesses.

Close Contender: Zip Code 78664

Close behind is Zip Code 78664, with total sales of $2,382,400 across 63 establishments. This area also favors liquor (59%) but shows a higher percentage of beer sales at 36%, compared to only 3% for wine. The higher number of establishments may suggest a competitive market, yet the substantial beer sales might indicate room for niche beer-focused venues.

Opportunities in Zip Code 78681

Trailing slightly is Zip Code 78681, generating $1,243,056 from 37 establishments. Liquor dominates the sales mix at 65%, followed by beer and wine at 26% and 9%, respectively. While this area has fewer total sales, the higher percentage of wine sales compared to other zip codes could point to a growing market for wine-focused businesses.

Insights and Opportunities

Overall, liquor is the clear favorite across all zip codes, but the variance in beer and wine sales highlights differing consumer preferences. Zip Code 78665’s high sales with fewer establishments suggest an untapped market potential. Meanwhile, the beer popularity in 78664 and the wine interest in 78681 could guide new business concepts. Entrepreneurs might consider these patterns when planning new ventures, as aligning with local tastes could be key to success.

Overall Sales Trends

Over the past 12 months, alcohol sales in Round Rock have shown some interesting fluctuations. The month of March 2025 stood out with record-breaking sales of $8,006,248, largely driven by a surge in liquor and beer sales. However, by July 2025, total receipts had dipped to $6,033,640, marking a 2.3% decline from June. This suggests a seasonal peak in spring, possibly linked to local events or holidays.

Seasonal Patterns

March's sales high was quite dramatic, with total receipts jumping 56.7% from February. This spike was not sustained into April, where sales dropped by 26.35%, indicating that March might have been an anomaly due to specific events or promotions. Winter months like December also saw higher sales, likely due to holiday celebrations, but not nearly as high as the spring peak.

Sales Mix Changes

The sales mix over the year clearly indicates a preference for liquor, consistently holding the largest share of total receipts. In July 2025, liquor sales accounted for $3,688,490 of the total, significantly higher than beer and wine. Beer has maintained a steady second place, with minor fluctuations, whereas wine sales have been more variable, peaking in March alongside overall sales.

Market Insights

The fluctuations in the number of establishments seem to correlate with sales trends. For instance, March saw a slight decrease in establishments but a huge increase in sales, hinting at possibly fewer but larger or more efficient operations driving those numbers. The consistent strong performance of liquor suggests a stable demand, while beer and wine see more seasonal shifts. These insights could be crucial for businesses planning inventory and marketing strategies.