Round Rock Alcohol Sales

Top Performer: Kalahari Resort

Leading the pack is Kalahari Resort at 3001 Kalahari Blvd, with a remarkable total of $1,252,267 in alcohol receipts. Their liquor sales alone hit $859,116, making up the bulk of their revenue, followed by beer at $280,910 and wine at $112,241. This venue's diverse offerings and popularity make it a key player in Round Rock's alcohol market.

Round Rock Tavern and Twin Peaks Restaurant

Coming in second, Round Rock Tavern raked in $291,300, with a strong preference for liquor, accounting for $235,175 of their sales. Meanwhile, Twin Peaks Restaurant at 100 Louis Henna Blvd saw total receipts of $195,909, with beer being their standout, bringing in $124,062.

Long Branch Saloon and the Rise of Sports Venues

The Long Branch Saloon at 107 W Main St is another top contender with $188,790 in total receipts, primarily from liquor sales at $137,502. Notably, Ryan Sanders Sports Services, LLC, a venue at 3400 E Palm Valley Blvd, capitalized on the sports crowd, with beer sales narrowly surpassing liquor, totaling $80,904 out of $172,166.

Whiskey Cake and Casual Dining Spots

Whiskey Cake Kitchen + Bar, known for its eclectic menu, reported $163,373 in total alcohol sales, with a significant portion from liquor at $131,754. Casual dining spots like Third Base Round Rock, LLC and Salt Traders also made a mark, highlighting the diverse range of Round Rock's dining and drinking scene.

Trends and Interesting Insights

An interesting trend to note is the dominance of liquor sales across most venues, with establishments like Jack Allen's Kitchen and Bar Louie following this pattern. Additionally, places like Pluckers Wing Bar and The Brass Tap show a strong affinity for beer, appealing to patrons looking for a more laid-back atmosphere.

Market Opportunities

For business owners and investors, these numbers highlight potential opportunities in the market. The success of diverse establishments, from resorts to sports bars, suggests a healthy demand for varied drinking experiences. Whether you're looking to open a new spot or invest in existing ones, Round Rock's vibrant alcohol scene offers plenty of possibilities.

Overview of Alcohol Sales in Round Rock

In August 2025, Round Rock saw total alcohol sales reaching a substantial $6,069,863 spread across 128 establishments. The sales were distributed over three zip codes, each showing unique trends in consumer preferences and establishment concentration. Let's dive into the details to understand the dynamics of each area.

Top Performing Zip Code: 78664

Zip code 78664 emerged as the leader with $2,559,868 in alcohol sales, supported by 64 establishments. This area shows a strong preference for liquor, which accounts for 58% of total sales, followed by beer at 35%, and wine at a modest 3%. The high density of establishments suggests a competitive market, but there's a clear opportunity for businesses focusing on liquor sales.

Opportunities in Zip Code 78665

In 78665, total sales were slightly lower at $2,170,400, but with only 27 establishments, the competition is less fierce. Liquor dominates here as well, making up 64% of the sales, while wine and beer account for 7% and 27%, respectively. This area presents potential for new entrants, especially those offering a wider variety of wine options, given its current low market share.

Trends in Zip Code 78681

Zip code 78681, while having the lowest total sales at $1,339,595, boasts 37 establishments. This area shares a similar sales mix with 64% liquor, 27% beer, and a higher 9% for wine compared to the other zip codes. The relatively higher wine sales percentage could indicate an emerging market for wine enthusiasts, presenting a growth opportunity for wine-focused businesses.

Insights and Opportunities

Overall, liquor is the dominant product across all zip codes, suggesting a strong consumer preference in Round Rock. The variance in wine sales indicates potential for market expansion, particularly in areas like 78665 and 78681. Businesses looking to enter or expand in Round Rock should consider these trends and the density of current establishments when planning their strategies.

Overview of Alcohol Sales in Round Rock

The past year in Round Rock has seen some interesting twists and turns in alcohol sales. March 2025 was a standout month, with total receipts hitting a remarkable $8,006,248, marking a 56.7% increase from the previous month. This surge was the highest of the year, with liquor and beer leading the charge in sales. However, the months following showed a steep drop in April, where sales plummeted by 26.35% as the market adjusted from the March high.

Trends in Sales Mix: Liquor, Wine, and Beer

Liquor consistently held the largest share of sales across all months, peaking at $4,481,667 in March 2025. Despite fluctuations, this category maintained a steady lead, suggesting a strong preference for spirits among consumers. Beer sales, while also significantly contributing, showed more stability compared to wine, which had its ups and downs. Wine sales peaked in March but generally contributed less to the overall sales mix.

Seasonal Patterns and Market Dynamics

Seasonal trends were evident, particularly with the sharp increase in March, potentially driven by events or seasonal festivities. The data suggests that establishments slightly fluctuated, with the highest number being 129 in various months, which indicates a stable market presence despite the variations in sales receipts.

Market Insights and Future Outlook

The increase in establishment numbers, particularly in October and November 2024, and again in June 2025, suggests that business confidence remained high, even as sales varied. The slight uptick in establishments from July to August 2025, accompanied by a modest increase in total receipts, indicates a resilient market with opportunities for growth. Business owners might want to focus on enhancing customer experiences and exploring innovative offerings to capitalize on these trends.