Round Rock Alcohol Sales

Top Performers in Round Rock

The undisputed leader in Round Rock's alcohol scene for June 2025 is KALAHARI RESORT, raking in a whopping $1,532,582 in total receipts. Their liquor sales alone hit over a million dollars, with beer and wine contributing significantly as well. This shows the resort's strong appeal to a diverse clientele looking for a comprehensive beverage selection.

Noteworthy Contenders

ROUND ROCK TAVERN, formerly known as The Penalty Box, holds the second spot with $219,992. They are primarily driven by liquor sales, indicating a shift towards a more cocktail-focused crowd. Meanwhile, RYAN SANDERS SPORTS SERVICES, LLC rounds out the top three with nearly $195,000, with beer sales being their strongest category, likely due to their sports-centric environment.

Emerging Trends

It's interesting to note that WHISKEY CAKE KITCHEN + BAR and LONG BRANCH SALOON both emphasize liquor over other categories, highlighting a growing trend towards spirits. In contrast, TWIN PEAKS RESTAURANT stands out with beer as their top seller, suggesting a customer base that favors laid-back, beer-centric experiences.

Diverse Offerings

Some establishments like SALT TRADERS and JACK ALLEN'S KITCHEN offer a well-balanced mix of liquor, wine, and beer, catering to a variety of tastes. This can be a strategic approach to attract a broad audience, providing multiple options for different preferences.

Smaller Players Making Waves

Despite being lower on the list, places like CHUY'S #6007 and PLUCKERS WING BAR have carved out niches with specific strengths; CHUY'S has impressive liquor sales while PLUCKERS excels in beer. These focused approaches can be key for smaller establishments looking to compete in a crowded market.

Alcohol Sales Overview in Round Rock for June 2025

In June 2025, Round Rock saw total alcohol sales reaching a whopping $6,220,390 spread across 129 establishments. Three main zip codes contributed to these figures, each showcasing unique sales patterns and opportunities for growth.

Top Performing Zip Code: 78665

Zip Code 78665 led the charge with sales totaling $2,535,341. Despite having only 28 establishments, this area boasted a high concentration of liquor sales, accounting for 62% of its total revenue. With just 8% of sales coming from wine, there's potential for new wine-centric venues to cater to this underrepresented segment.

Close Contender: Zip Code 78664

Following closely, Zip Code 78664 reported $2,350,416 in sales, distributed over 64 establishments. This area showed a significant preference for beer, making up 36% of sales, which is notably higher than in other zip codes. This suggests a vibrant market for beer-focused pubs or breweries, albeit with a saturated establishment density.

Opportunities in Zip Code 78681

Zip Code 78681 saw sales of $1,334,633 across 37 establishments. Liquor was the dominant seller here at 65%, yet this zip code had the highest percentage of wine sales at 10%. With fewer overall sales compared to other areas, there might be room for innovative establishments that can capture a larger share of the wine and beer markets.

Key Insights

Overall, liquor consistently dominates sales across all zip codes, but the variance in beer and wine sales highlights potential market gaps. New businesses could focus on these niches—particularly wine in 78665 and 78681, and beer in 78664—to tap into unmet demands. Additionally, the relatively low density of establishments in 78665 signals an opportunity for new entrants to capture market share.

Overview of Alcohol Sales in Round Rock

Over the past year, alcohol sales in Round Rock have seen some interesting fluctuations, especially with a standout month in March 2025. March was a high point, achieving total receipts of $8,006,248, largely driven by a significant spike in liquor sales at $4,481,667. This suggests a seasonal or event-driven demand, possibly linked to spring festivities or events.

Monthly Sales Patterns

After the March peak, sales took a dip in April, dropping by 26.35% to $5,896,221. This decrease might reflect a normalization after the March surge, which is common in retail trends where a spike is followed by a decline. Despite this drop, the number of establishments actually increased, indicating a growing market presence despite the sales fall-off.

Product Preference Shifts

Throughout the year, liquor consistently led the sales, comprising the largest portion of the revenue, with beer maintaining a steady second place. However, beer sales saw their highest numbers in March at $2,834,369, suggesting a possible tie to social gatherings or sports events that month. Wine, while the smallest segment, peaked in March as well, but with less dramatic growth compared to liquor and beer.

Year-Over-Year Comparisons and Market Insights

Comparing year-over-year data, December 2024 and June 2025 show a notable resilience in sales despite seasonal fluctuations. Total receipts in June 2025 were slightly up from May, indicating a recovering or stabilizing trend post-March. The number of establishments has generally increased, suggesting a thriving market and opportunities for new businesses or expansions.

Overall, the data portrays a dynamic market in Round Rock, with significant opportunities for businesses that can capitalize on seasonal peaks and product demand shifts. Liquor remains the top seller, but savvy businesses might look to tap into the potential for beer and wine, especially during high-demand months.