Nestled just north of Austin, Pflugerville, Texas, is a vibrant city known for its rapid growth and community spirit. As one of the key suburban areas in the Greater Austin metropolitan region, Pflugerville's market dynamics offer intriguing insights into local consumer behaviors, particularly in the realm of alcohol sales. This article delves into a comprehensive data-driven analysis of the city's alcohol market, revealing fascinating patterns and trends.
In the first section, we present a detailed table showcasing the top alcohol-selling establishments in Pflugerville. This analysis not only highlights the most popular venues but also provides insights into consumer preferences and spending patterns. Moving on, the article explores a breakdown of alcohol sales by zip code, pinpointing which areas have the highest concentration of sales, offering a geographic perspective on consumption trends.
Finally, a monthly trends analysis uncovers how alcohol sales have evolved over the past year, identifying seasonal variations and shifts in purchasing habits. By examining these elements, readers will gain a deeper understanding of the economic and social factors influencing alcohol sales in Pflugerville, making this a must-read for anyone interested in the dynamics of this bustling Texan city.
Top 25 Pflugerville Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Typhoon Texas
|
$123,155 |
$67,840
|
$120
|
$55,195
|
| 2. |
54th Street Restaurant & Drafthouse
|
$121,675 |
$76,820
|
$10,180
|
$34,675
|
| 3. |
The Goat
|
$96,299 |
$72,772
|
$5,407
|
$18,120
|
| 4. |
Austin's Park N Pizza
|
$87,006 |
$58,939
|
$1,050
|
$27,017
|
| 5. |
Mavericks
|
$80,698 |
$49,437
|
$4,937
|
$26,324
|
| 6. |
Old Gregg Brewing Company
|
$79,177 |
$41,199
|
$1,361
|
$36,617
|
| 7. |
Taterque
|
$75,743 |
$0
|
$0
|
$0
|
| 8. |
Pflutto's Tavern
|
$70,834 |
$43,263
|
$116
|
$27,455
|
| 9. |
Willie's Grill & Icehouse
|
$61,912 |
$30,275
|
$2,008
|
$29,629
|
| 10. |
Cheddar's Casual Cafe
|
$58,057 |
$50,003
|
$1,626
|
$6,428
|
| 11. |
Casa Garcia's
|
$56,104 |
$42,445
|
$1,653
|
$12,006
|
| 12. |
Spare Time Fun Center
|
$51,251 |
$28,394
|
$658
|
$22,199
|
| 13. |
Lone Star Bar
|
$50,984 |
$29,830
|
$95
|
$21,059
|
| 14. |
Hanover's Draught Haus
|
$46,387 |
$26,199
|
$388
|
$19,800
|
| 15. |
Songwriters of Texas Llc- the Whiskey Room
|
$45,848 |
$28,717
|
$0
|
$17,131
|
| 16. |
Red Rooster's
|
$45,768 |
$26,140
|
$11
|
$19,617
|
| 17. |
East Pecan Lounge and Cigars
|
$44,776 |
$0
|
$0
|
$0
|
| 18. |
The Victory Tap
|
$39,217 |
$16,678
|
$2,505
|
$20,034
|
| 19. |
Torchy's Tacos
|
$38,651 |
$28,784
|
$8,466
|
$1,401
|
| 20. |
Chili's Grill & Bar
|
$38,623 |
$25,343
|
$594
|
$12,686
|
| 21. |
Masfajitas Restaurant
|
$35,749 |
$28,734
|
$99
|
$6,916
|
| 22. |
El Taquito
|
$34,367 |
$27,283
|
$0
|
$7,084
|
| 23. |
Cinemark Tinseltown 20 and Xd
|
$28,009 |
$13,935
|
$7,887
|
$6,187
|
| 24. |
Tr3 Snappy Snacks, LLC
|
$27,020 |
$17,572
|
$0
|
$9,448
|
| 25. |
Pfield Day Social
|
$24,951 |
$15,327
|
$183
|
$9,441
|
Top Performers in Pflugerville
Leading the pack in June 2025 is Typhoon Texas, raking in a total of $123,155. Their sales were bolstered significantly by liquor, contributing $67,840, while beer sales followed closely at $55,195. Despite minimal wine sales, they managed to secure the top spot.
In a close second, 54th Street Restaurant & Drafthouse gathered $121,675. Liquor sales dominated here too, at $76,820, with beer making a substantial contribution of $34,675. This establishment shows a strong preference for liquor among patrons.
Rising Stars and Consistent Players
The Goat comes in third with $96,299, showcasing a high inclination towards liquor, which made up $72,772 of their total sales. Meanwhile, Austin's Park N Pizza and Mavericks continue to attract customers with total receipts of $87,006 and $80,698, respectively, both showing a balanced mix of liquor and beer sales.
Old Gregg Brewing Company, although further down the list, stands out for its beer sales, which account for nearly half of its $79,177 total, hinting at its strong reputation as a beer destination in Pflugerville.
Interesting Observations
Despite being a prominent name, Taterque reported no sales figures for liquor, wine, or beer, which might indicate an operational pause or shift in business model. This is an interesting anomaly worth monitoring for any potential market changes.
Newer or smaller establishments like East Pecan Lounge and Cigars and Pfield Day Social show potential growth areas, especially if they can capitalize on specific niches or expand their offerings to include more diverse alcohol options.
Pflugerville Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 49 | $1,645,115 |
$939,965
|
$60,201
|
$500,430
|
0.8%
↓
|
| May 2025 | 48 | $1,657,741 |
$958,206
|
$71,703
|
$522,297
|
8.4%
↑
|
| Apr 2025 | 50 | $1,529,410 |
$864,414
|
$60,088
|
$484,387
|
5.1%
↓
|
| Mar 2025 | 45 | $1,612,270 |
$991,138
|
$59,284
|
$537,848
|
36.5%
↑
|
| Feb 2025 | 43 | $1,180,795 |
$737,356
|
$50,629
|
$392,810
|
9%
↓
|
| Jan 2025 | 47 | $1,297,463 |
$773,985
|
$54,480
|
$433,553
|
14.6%
↓
|
| Dec 2024 | 47 | $1,519,704 |
$975,490
|
$65,347
|
$463,867
|
3.5%
↑
|
| Nov 2024 | 48 | $1,467,713 |
$894,013
|
$67,035
|
$491,665
|
4.2%
↑
|
| Oct 2024 | 47 | $1,408,990 |
$871,969
|
$59,853
|
$432,392
|
6.4%
↓
|
| Sep 2024 | 47 | $1,504,745 |
$948,688
|
$63,082
|
$448,199
|
1.8%
↓
|
| Aug 2024 | 47 | $1,531,763 |
$958,866
|
$78,143
|
$491,144
|
2%
↑
|
| Jul 2024 | 48 | $1,501,875 |
$937,452
|
$75,634
|
$488,139
|
0%
↑
|
Overview of Alcohol Sales Trends
Over the past twelve months, Pflugerville's alcohol sales have shown dynamic shifts in consumer preferences and business activity. The total receipts reached their peak in May 2025, with sales hitting $1,657,741. Notably, June 2025 saw a slight dip of 0.76% in total receipts, settling at $1,645,115, despite an increase in the number of establishments.
Seasonal Patterns and Sales Mix
The data reveals interesting seasonal trends, with significant spikes in sales during the spring months. March 2025, in particular, experienced a substantial surge with a 36.54% increase in total receipts compared to February. When it comes to the sales mix, liquor consistently dominated the market, accounting for over half of the sales each month. However, beer sales showed resilience, particularly in the summer of 2024, and wine, though the smallest segment, experienced fluctuations with notable peaks in August 2024.
Business Dynamics and Establishment Changes
The number of establishments has seen notable variability, impacting total sales. For instance, a drop in establishments in February 2025 correlated with a dip in sales, while an overall increase in the number of establishments in the spring months aligned with higher revenues. This suggests that the market in Pflugerville is sensitive to the number of active vendors, which directly influences sales performance.
Market Insights
Year-over-year patterns suggest that while there is a steady demand for liquor, consumer preferences show responsiveness to seasonal changes and promotional activities. The dip in wine sales from May to June 2025 could indicate a shift in consumer preferences or competitive pricing strategies in the beer and liquor segments. Businesses should consider leveraging these insights to optimize stock and marketing efforts around peak sales periods to maximize profits.
Economic Overview
Pflugerville, Texas, has evolved from a small farming community into a vibrant economic hub. The city's strategic location, nestled between Austin and Round Rock, has attracted a diverse array of industries, including technology, manufacturing, and retail. Pflugerville is home to several business parks, such as the 130 Commerce Center, which houses numerous companies that contribute to the area's economic vitality. The city's pro-business climate, characterized by favorable tax incentives and robust infrastructure, continues to draw both startups and established enterprises, fueling economic growth and innovation.
With a population that has more than doubled in the past two decades, Pflugerville is also witnessing a surge in residential and commercial developments. This growth is supported by an educated workforce and a strong public school system, making it an attractive location for families and businesses alike. The city's economic landscape is further bolstered by regional transportation projects, which enhance connectivity and accessibility, crucial factors for sustaining long-term economic expansion.
Cultural Scene
Pflugerville offers a rich tapestry of cultural events and attractions that reflect its dynamic community spirit. The Pflugerville Pfall Chili Pfest is a local favorite, drawing residents and visitors alike to enjoy spicy chili and live music. Another highlight is the Deutschen Pfest, an annual celebration of the city's German heritage, featuring parades, food stalls, and family-friendly activities.
The city also boasts a thriving arts scene, with the Pflugerville Arts Council promoting various art installations, performances, and exhibitions throughout the year. The Pflugerville Public Library serves as a cultural hub, hosting a variety of events and workshops that cater to diverse interests and age groups. These cultural offerings not only enrich the community but also enhance the city's appeal as a vibrant place to live and work.
Lifestyle
Pflugerville's neighborhoods are a mix of suburban charm and modern amenities, offering residents a high quality of life. Communities such as Falcon Pointe and Blackhawk are known for their well-planned layouts, featuring parks, trails, and recreational facilities that encourage an active lifestyle. The city's commitment to green spaces is evident in places like Lake Pflugerville, a popular destination for kayaking, fishing, and picnicking.
For entertainment, the Stone Hill Town Center serves as the city's primary shopping and dining district, providing a variety of retail options and eateries. Additionally, Pflugerville's proximity to Austin allows residents to easily access the vibrant music and arts scene of the capital city. This blend of suburban tranquility and urban excitement makes Pflugerville an appealing choice for those seeking a balanced lifestyle.
Future Outlook
Looking ahead, Pflugerville is poised for continued growth and development. The city's comprehensive planning efforts focus on sustainable expansion, with initiatives aimed at enhancing transportation infrastructure and expanding public services. Projects like the upcoming Pecan District, a mixed-use development, are set to transform the city's landscape with new residential, commercial, and recreational spaces.
As Pflugerville continues to attract new residents and businesses, its strategic focus on smart growth and community engagement ensures that it remains a desirable place to live and invest. With a solid foundation in place, the city is well-positioned to thrive in the coming years, offering a dynamic environment that supports economic prosperity and cultural richness.