Nestled just north of Austin, Pflugerville, Texas, is a vibrant city known for its rapid growth and community spirit. As one of the key suburban areas in the Greater Austin metropolitan region, Pflugerville's market dynamics offer intriguing insights into local consumer behaviors, particularly in the realm of alcohol sales. This article delves into a comprehensive data-driven analysis of the city's alcohol market, revealing fascinating patterns and trends.
In the first section, we present a detailed table showcasing the top alcohol-selling establishments in Pflugerville. This analysis not only highlights the most popular venues but also provides insights into consumer preferences and spending patterns. Moving on, the article explores a breakdown of alcohol sales by zip code, pinpointing which areas have the highest concentration of sales, offering a geographic perspective on consumption trends.
Finally, a monthly trends analysis uncovers how alcohol sales have evolved over the past year, identifying seasonal variations and shifts in purchasing habits. By examining these elements, readers will gain a deeper understanding of the economic and social factors influencing alcohol sales in Pflugerville, making this a must-read for anyone interested in the dynamics of this bustling Texan city.
Top 25 Pflugerville Businesses By April 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
54th Street Restaurant & Drafthouse
|
$128,428 |
$78,056
|
$11,499
|
$38,873
|
| 2. |
Mavericks
|
$92,113 |
$56,835
|
$4,883
|
$30,395
|
| 3. |
Old Gregg Brewing Company
|
$88,249 |
$47,858
|
$1,049
|
$39,342
|
| 4. |
Taterque
|
$75,745 |
$0
|
$0
|
$0
|
| 5. |
The Goat
|
$74,044 |
$54,077
|
$4,899
|
$15,068
|
| 6. |
Pflutto's Tavern
|
$69,202 |
$43,120
|
$286
|
$25,796
|
| 7. |
Willie's Grill & Icehouse
|
$68,093 |
$31,690
|
$1,878
|
$34,525
|
| 8. |
Austin's Park N Pizza
|
$62,069 |
$34,002
|
$1,050
|
$27,017
|
| 9. |
Chili's Grill & Bar
|
$56,518 |
$38,069
|
$958
|
$17,491
|
| 10. |
Casa Garcia's
|
$56,235 |
$43,375
|
$1,793
|
$11,067
|
| 11. |
Hanover's Draught Haus
|
$49,622 |
$26,332
|
$490
|
$22,800
|
| 12. |
Cheddar's Casual Cafe
|
$48,990 |
$42,043
|
$1,296
|
$5,651
|
| 13. |
Spare Time Fun Center
|
$47,312 |
$26,401
|
$613
|
$20,298
|
| 14. |
Songwriters of Texas Llc- the Whiskey Room
|
$46,694 |
$28,531
|
$0
|
$18,163
|
| 15. |
Rotary Club of Pflugerville Foundation
|
$44,776 |
$0
|
$0
|
$0
|
| 16. |
Lone Star Bar
|
$44,460 |
$24,042
|
$54
|
$20,364
|
| 17. |
Red Rooster's
|
$44,192 |
$26,840
|
$56
|
$17,296
|
| 18. |
The Victory Tap
|
$44,179 |
$19,431
|
$3,029
|
$21,719
|
| 19. |
Torchy's Tacos
|
$42,503 |
$30,343
|
$10,398
|
$1,762
|
| 20. |
Masfajitas Restaurant
|
$42,117 |
$34,813
|
$165
|
$7,139
|
| 21. |
El Taquito
|
$32,507 |
$26,205
|
$0
|
$6,302
|
| 22. |
Last Call
|
$30,740 |
$20,200
|
$12
|
$10,528
|
| 23. |
Pfield Day Social
|
$27,648 |
$17,498
|
$234
|
$9,916
|
| 24. |
Cinemark Tinseltown 20 and Xd
|
$25,085 |
$12,480
|
$7,064
|
$5,541
|
| 25. |
Courtyard by Marriott Austin/pflugerville
|
$24,769 |
$6,827
|
$2,878
|
$15,064
|
Top Performers in Pflugerville
Leading the pack in April 2025, 54th Street Restaurant & Drafthouse has topped the charts with total receipts of $128,428. Their liquor sales alone reached an impressive $78,056, making them a standout in the liquor category. This establishment continues to be the go-to spot for those seeking a diverse range of alcoholic beverages, with strong performances in both wine and beer sales as well.
Trailing behind, but still noteworthy, is Mavericks with $92,113 in total receipts. Their focus seems to be on liquor, contributing $56,835 to their total sales. Meanwhile, Old Gregg Brewing Company is making a name for itself with nearly equal contributions from liquor and beer sales, totaling $88,249.
Interesting Trends and Insights
One of the more intriguing entries is Taterque, which reported $75,745 in total receipts despite having no sales recorded in liquor, wine, or beer. This anomaly might indicate special events, catering, or non-alcoholic offerings playing a significant role in their revenue.
There's a notable emphasis on beer sales at Willie's Grill & Icehouse, where beer revenue of $34,525 nearly matches their liquor sales. This suggests a clientele that favors beer, possibly due to the casual dining atmosphere.
Emerging and Unique Establishments
The Goat also stands out with a strong focus on liquor sales, raking in $54,077 out of their $74,044 total receipts. This suggests a thriving cocktail culture at their location, potentially attractive for those looking to invest in similar business models.
For those eyeing the family entertainment angle, Austin's Park n Pizza mixes fun with alcohol, generating $62,069 in total receipts with a notable portion from liquor sales. It's a promising model for those looking to combine entertainment with dining in a family-friendly setting.
Pflugerville Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Apr 2025 | 50 | $1,543,164 |
$859,104
|
$60,088
|
$477,131
|
4.3%
↓
|
| Mar 2025 | 45 | $1,612,270 |
$991,138
|
$59,284
|
$537,848
|
36.5%
↑
|
| Feb 2025 | 43 | $1,180,795 |
$737,356
|
$50,629
|
$392,810
|
9%
↓
|
| Jan 2025 | 47 | $1,297,463 |
$773,985
|
$54,480
|
$433,553
|
14.6%
↓
|
| Dec 2024 | 47 | $1,519,704 |
$975,490
|
$65,347
|
$463,867
|
3.5%
↑
|
| Nov 2024 | 48 | $1,467,713 |
$894,013
|
$67,035
|
$491,665
|
4.2%
↑
|
| Oct 2024 | 47 | $1,408,990 |
$871,969
|
$59,853
|
$432,392
|
6.4%
↓
|
| Sep 2024 | 47 | $1,504,745 |
$948,688
|
$63,082
|
$448,199
|
1.8%
↓
|
| Aug 2024 | 47 | $1,531,763 |
$958,866
|
$78,143
|
$491,144
|
2%
↑
|
| Jul 2024 | 48 | $1,501,875 |
$937,452
|
$75,634
|
$488,139
|
0.8%
↓
|
| Jun 2024 | 49 | $1,513,426 |
$945,629
|
$57,736
|
$508,261
|
2%
↑
|
| May 2024 | 49 | $1,484,157 |
$932,604
|
$57,374
|
$494,179
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, alcohol sales in Pflugerville have shown notable fluctuations, with the highest sales recorded in March 2025 at $1,612,270. This peak represents a significant increase of 36.54% from February 2025, indicating a potential seasonal uptick or successful marketing strategies during this period. Despite the record sales in March, April saw a slight decline of 4.29%, bringing total receipts down to $1,543,164.
Establishment Growth
The number of alcohol-selling establishments in Pflugerville has seen a steady increase, growing from 43 in February 2025 to 50 by April 2025. This growth of 11.11% in April compared to March suggests a robust market with new entrants eager to tap into the city's expanding consumer base. This trend also indicates a healthy competitive environment likely contributing to the sales dynamics observed.
Liquor, Wine, and Beer Breakdown
Liquor sales consistently dominate the sales mix, with March 2025 seeing the highest liquor receipts at $991,138. This preference for liquor over wine and beer has been a consistent trend throughout the year. However, beer sales also saw a notable increase in March, with receipts reaching $537,848, potentially driven by social or sporting events. Wine sales, while the smallest segment, experienced a modest but steady presence, peaking in August 2024 at $78,143.
Seasonal Patterns and Market Insights
Seasonal patterns are evident, particularly with spikes in sales during the warmer months, as seen in August 2024 and March 2025. These periods might coincide with local events or holidays that drive higher consumption. The data indicates that strategic promotions or events during these months could capitalize on existing consumer behavior.
Implications for Business
For businesses looking to enter or expand in the Pflugerville alcohol market, focusing on liquor could yield the highest returns given its dominant share. Additionally, aligning marketing efforts with seasonal trends and community events could further enhance sales. The increase in the number of establishments suggests rising competition, but also a growing market that can support new ventures.
Economic Overview
Pflugerville, Texas, has evolved from a small farming community into a vibrant economic hub. The city's strategic location, nestled between Austin and Round Rock, has attracted a diverse array of industries, including technology, manufacturing, and retail. Pflugerville is home to several business parks, such as the 130 Commerce Center, which houses numerous companies that contribute to the area's economic vitality. The city's pro-business climate, characterized by favorable tax incentives and robust infrastructure, continues to draw both startups and established enterprises, fueling economic growth and innovation.
With a population that has more than doubled in the past two decades, Pflugerville is also witnessing a surge in residential and commercial developments. This growth is supported by an educated workforce and a strong public school system, making it an attractive location for families and businesses alike. The city's economic landscape is further bolstered by regional transportation projects, which enhance connectivity and accessibility, crucial factors for sustaining long-term economic expansion.
Cultural Scene
Pflugerville offers a rich tapestry of cultural events and attractions that reflect its dynamic community spirit. The Pflugerville Pfall Chili Pfest is a local favorite, drawing residents and visitors alike to enjoy spicy chili and live music. Another highlight is the Deutschen Pfest, an annual celebration of the city's German heritage, featuring parades, food stalls, and family-friendly activities.
The city also boasts a thriving arts scene, with the Pflugerville Arts Council promoting various art installations, performances, and exhibitions throughout the year. The Pflugerville Public Library serves as a cultural hub, hosting a variety of events and workshops that cater to diverse interests and age groups. These cultural offerings not only enrich the community but also enhance the city's appeal as a vibrant place to live and work.
Lifestyle
Pflugerville's neighborhoods are a mix of suburban charm and modern amenities, offering residents a high quality of life. Communities such as Falcon Pointe and Blackhawk are known for their well-planned layouts, featuring parks, trails, and recreational facilities that encourage an active lifestyle. The city's commitment to green spaces is evident in places like Lake Pflugerville, a popular destination for kayaking, fishing, and picnicking.
For entertainment, the Stone Hill Town Center serves as the city's primary shopping and dining district, providing a variety of retail options and eateries. Additionally, Pflugerville's proximity to Austin allows residents to easily access the vibrant music and arts scene of the capital city. This blend of suburban tranquility and urban excitement makes Pflugerville an appealing choice for those seeking a balanced lifestyle.
Future Outlook
Looking ahead, Pflugerville is poised for continued growth and development. The city's comprehensive planning efforts focus on sustainable expansion, with initiatives aimed at enhancing transportation infrastructure and expanding public services. Projects like the upcoming Pecan District, a mixed-use development, are set to transform the city's landscape with new residential, commercial, and recreational spaces.
As Pflugerville continues to attract new residents and businesses, its strategic focus on smart growth and community engagement ensures that it remains a desirable place to live and invest. With a solid foundation in place, the city is well-positioned to thrive in the coming years, offering a dynamic environment that supports economic prosperity and cultural richness.