Midland Alcohol Sales

Top Performers in Midland's Alcohol Sales

Leading the pack in Midland for September 2025 is Fair to Midland, LLC at 1115 Tradewinds Blvd, with impressive total receipts of $308,150. This venue stands out for its substantial liquor sales, which reached $223,937, making it the top choice for spirits lovers in town.

Close on its heels is The Tailgate at 4401 N Big Spring St, amassing $282,048 in total receipts. Notably, this establishment has a balanced offering, with beer sales leading at $147,857, demonstrating its appeal as a beer destination alongside its liquor and wine offerings.

Noteworthy Trends and Insights

Cowboy Prime - Midland at 200 Spring Park Dr Ste 210 rounds out the top three with $270,297 in total receipts, driven largely by liquor sales amounting to $160,561. This suggests a strong preference for higher-end spirits, given the significant wine sales as well.

Meanwhile, Bubba's 33 and Little Woodrow's are notable for their beer sales, with Bubba's 33 selling $127,542 worth of beer and Little Woodrow's closely following with $105,662. These establishments clearly cater to beer enthusiasts, as seen in their substantial beer sales figures.

Emerging Patterns

In the mid-tier, Antojo Pura Vida and Woody's Hideaway both show strong performances, particularly in liquor and beer categories. Antojo Pura Vida, with $105,412 in liquor sales, highlights a strong cocktail or mixed drink culture, while Woody's Hideaway's balanced sales indicate a broad appeal across different beverage types.

Interestingly, P.I. Social at 203 W Wall St Ste 104, despite its smaller size, has a strong showing with liquor sales of $103,709. This could indicate a niche market or a loyal customer base that prefers their cocktail offerings.

Conclusion

The September 2025 data for Midland reveals a dynamic alcohol sales landscape, with a mix of strong performers across liquor, beer, and wine categories. Establishments like Fair to Midland, The Tailgate, and Cowboy Prime lead the way, while others show promising trends worth watching for future business opportunities.

High Concentration of Alcohol Sales

The Midland area saw a total of $7,455,869 in alcohol sales for September 2025, spread across 161 establishments. Among the five zip codes, 79705 and 79701 dominated the sales, with $2,638,092 and $2,290,665 respectively. These two areas alone accounted for more than half of the total sales, indicating a high concentration of activity in these regions.

Alcohol Preferences by Zip Code

Liquor is the top choice across all zip codes, with its share ranging from 50% to 64% of sales. Notably, 79703 stands out with a striking 64% preference for liquor, and no wine sales recorded, which contrasts with other areas that have at least a small percentage of sales in wine. Meanwhile, beer shows a consistent presence, particularly in 79707, where it accounts for 42% of sales.

Opportunities for New Establishments

Considering the number of establishments, 79703 has only 5, yet it shows a strong preference for liquor. This could indicate an opportunity for new businesses to tap into the demand. Similarly, 79706 and 79707 have relatively fewer establishments compared to their sales figures, suggesting potential for growth in these areas as well.

Interesting Patterns and Insights

It's intriguing to see that despite having fewer establishments, zip codes like 79706 and 79703 maintain a healthy sales figure, perhaps indicating strong loyalty to existing stores or a lack of competition. Additionally, the low percentage of wine sales across most areas could suggest an untapped market or a strong cultural preference for liquor and beer in Midland.

Overview of Alcohol Sales in Midland

Over the past 12 months, Midland’s alcohol sales have showcased some intriguing trends, with seasonal fluctuations and changes in consumer preferences shaping the market dynamics. December 2024 marked the peak of sales, reaching a hefty $8,094,367, likely boosted by holiday festivities. In contrast, sales in September 2025 tapered to $7,455,869, indicating a post-summer dip.

Significant Trends and Patterns

Liquor consistently dominated the sales mix, accounting for the largest share across all months. Notably, liquor sales spiked in December 2024, reaching $4,811,038. However, there was a noticeable decline in liquor sales by September 2025, dropping to $3,918,548. Meanwhile, beer sales remained relatively stable, with minor fluctuations, peaking at $2,933,473 in March 2025, possibly reflecting the end of winter celebrations.

Seasonal and Monthly Variations

Seasonal variations were evident, with December standing out as the highest-grossing month, likely driven by holiday celebrations. Interestingly, March 2025 also saw a significant increase in sales, up 23.12% from February 2025. This surge may be attributed to events like St. Patrick’s Day, which typically boost alcohol consumption.

Month-to-month changes were quite pronounced; for instance, April 2025 experienced a 5.61% dip in sales compared to March, despite an increase in the number of establishments. This suggests that while more outlets were available, consumer spending did not keep pace.

Market Insights and Business Implications

The growth in the number of establishments from February 2025 onwards, with a peak in September 2025 at 161, indicates a competitive market landscape. However, this increase in outlets has not always translated into higher total receipts, as seen with the 6.71% drop in sales from August to September 2025.

For businesses, understanding these trends is crucial. The consistent preference for liquor suggests that stocking a diverse and high-quality selection could capitalize on consumer demand. Additionally, leveraging seasonal peaks by aligning promotions and inventory with holiday and event-driven demand spikes can enhance profitability.