Midland Alcohol Sales

Top Alcohol Sellers in Midland

Leading the charge in August 2025, Fair to Midland, LLC on Tradewinds Blvd is the top dog with a whopping $405,527 in total receipts. Liquor sales dominate here, accounting for over $293,000, while beer brings in a solid $110,755. It's clear that this establishment has found its sweet spot with patrons who appreciate a strong drink.

Not far behind, Cowboy Prime - Midland at Spring Park Dr takes second place, pulling in $292,051. Here, the sale of liquor remains a strong focus, making up the lion's share of their earnings. Meanwhile, wine sales at $82,705 highlight a clientele with a taste for the finer things.

Interesting Trends and Insights

It's worth noting that La Santa on State Highway 191, despite showing $246,008 in total receipts, reports zero sales in liquor, wine, or beer. This anomaly might indicate a reporting error or a unique business model that doesn't rely on alcohol sales.

Meanwhile, Momentum Bank Park stands out with its entire $168,812 revenue attributed solely to liquor sales. This suggests a focused strategy on serving spirits, which could be an attractive point for event-driven establishments.

Beer vs. Liquor: A Balancing Act

In the battle between beer and liquor, Bubba's 33 and Walk On's Sports Bistreaux show a strong preference for beer, with each earning over $80,000 in beer sales. This trend could inform bar owners about the potential to capitalize on the popularity of beer, especially in sports and casual dining environments.

On the flip side, places like Double Bar Saloon and P.I. Social thrive on liquor sales, indicating that a different ambiance or target market can heavily influence the beverage portfolio. Understanding these nuances could be key for new establishments looking to carve out their niche.

Top Sales Areas

In August 2025, Midland's alcohol sales reached a total of $8,047,926, spread across 152 establishments in five zip codes. Leading the pack is Zip Code 79705 with sales of $2,700,058 from 54 establishments. Close on its heels is Zip Code 79701, racking up $2,373,406 from 48 establishments. These two areas alone account for a significant chunk of the city's total alcohol sales, making them crucial zones for existing and potential business ventures.

Alcohol Preferences by Area

The data reveals distinct preferences in alcohol types across different zip codes. In Zip Code 79706, liquor dominates the sales mix with a whopping 67%, while Zip Code 79707 has a more balanced distribution, with 44% of sales coming from liquor and 38% from beer. Interestingly, Zip Code 79703 shows no sales of wine at all, with liquor and beer making up the entirety of its sales.

Opportunities for New Establishments

Despite having the fewest establishments, Zip Code 79703 might present opportunities for new entrants, given its unique sales mix and lower competition. Conversely, Zip Code 79705 and 79701 already boast a high concentration of establishments, but their high sales figures could mean there's still room for niche markets, particularly in wine, which has lower representation in these areas.

Additional Insights

The overall sales mix across Midland suggests a strong preference for liquor, consistently leading the charge in each zip code. This pattern could indicate potential for growth in the wine sector, which remains underrepresented. Businesses looking to expand or enter the market might consider targeting specific zip codes based on these alcohol preferences and existing establishment density.

Monthly Sales Overview

The past year in Midland's alcohol sales paints an interesting picture of shifting consumer preferences and seasonal patterns. December 2024 was the standout month with total receipts peaking at $8,094,367, likely driven by holiday festivities. In contrast, the beginning of 2025 saw a dip, with January's sales dropping significantly by 20.26% from December, highlighting a typical post-holiday slowdown.

Establishments and Sales Growth

Midland saw some fluctuations in the number of establishments, starting with 150 in December 2024 and generally varying between 139 and 159 over the year. Despite minor changes in the number of establishments, total receipts saw notable increases, especially in March 2025, which experienced a 23.12% uptick from February, suggesting a robust recovery from the early year slump.

Trends in Alcohol Categories

Liquor consistently led the sales mix, often accounting for more than half of the total receipts. It reached its zenith in December 2024, with $4,811,038 in sales. Meanwhile, beer sales remained relatively stable, with a slight peak in March 2025 at $2,933,473. Wine sales, although the smallest category, showed some interesting spikes, particularly in April 2025, with $500,393 in sales, indicating a possible seasonal preference or promotional effect.

Seasonal and Market Implications

The data suggests a clear seasonal trend with sales spiking around the holiday season, followed by a dip in January, then a gradual recovery leading into the spring and summer months. The March 2025 surge could indicate successful marketing efforts or a return to pre-holiday consumption patterns. Businesses should consider these trends for inventory and promotional planning, especially focusing on liquor, which shows the strongest demand.

Year-over-Year Insights

When comparing the same months year-over-year, the trend seems positive, with most months in 2025 outperforming their 2024 counterparts. This overall growth points to a robust market recovery and potentially increased consumer spending power in Midland. Keeping an eye on these patterns will be crucial for businesses aiming to capitalize on the lucrative opportunities in the alcohol sales market.