Nestled in the heart of West Texas, Midland stands as a vibrant hub of industry and culture, known for its pivotal role in the oil and gas sector. As one of Texas's fastest-growing cities, Midland is not just an economic powerhouse but also a community with a dynamic lifestyle. This article delves into a data-driven analysis of Midland's alcohol sales, revealing fascinating trends and insights about the city's drinking habits.
In exploring the top alcohol-selling establishments in Midland, readers will find a detailed table and analysis highlighting where residents prefer to purchase their libations. Additionally, a breakdown of sales by zip code will illuminate which areas boast the highest concentration of sales, offering a glimpse into the city's diverse neighborhoods.
Finally, the article presents a monthly trends analysis to showcase how alcohol sales have evolved over the past year. Whether you're a business owner, a resident, or simply curious about Midland's market dynamics, these insights provide a comprehensive overview of the local alcohol sales landscape as of April 2025.
Top 25 Midland Businesses By October 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Fair to Midland, LLC
|
$345,123 |
$250,500
|
$1,053
|
$93,570
|
| 2. |
Cowboy Prime - Midland
|
$302,990 |
$178,786
|
$102,327
|
$21,877
|
| 3. |
The Tailgate
|
$294,561 |
$187,900
|
$2,000
|
$104,661
|
| 4. |
Little Woodrow's
|
$185,300 |
$91,371
|
$240
|
$93,689
|
| 5. |
Cork & Pig Tavern
|
$168,896 |
$106,472
|
$31,722
|
$30,702
|
| 6. |
Bubba's 33
|
$165,935 |
$54,113
|
$1,331
|
$110,491
|
| 7. |
Antojo Pura Vida
|
$165,397 |
$89,780
|
$23
|
$75,594
|
| 8. |
Double Bar Saloon
|
$163,267 |
$108,320
|
$0
|
$54,947
|
| 9. |
Walk On's Sports Bistreaux of Midland/odessa
|
$153,567 |
$54,447
|
$1,755
|
$97,365
|
| 10. |
La Cheve-ceria
|
$149,455 |
$86,279
|
$0
|
$63,176
|
| 11. |
Pi Social
|
$137,588 |
$106,673
|
$8,271
|
$22,644
|
| 12. |
El Relajo
|
$137,334 |
$92,947
|
$300
|
$43,637
|
| 13. |
Rockin Rodeo
|
$134,125 |
$91,206
|
$0
|
$42,919
|
| 14. |
Green Tree Country Club, Inc.
|
$128,950 |
$82,035
|
$22,868
|
$24,047
|
| 15. |
Torino's Pizza Bar
|
$118,714 |
$74,719
|
$41
|
$43,954
|
| 16. |
The Bar
|
$111,296 |
$56,644
|
$3,024
|
$51,628
|
| 17. |
Woody's Hideaway
|
$110,820 |
$57,987
|
$138
|
$52,695
|
| 18. |
Petroleum Club of Midland
|
$109,913 |
$75,050
|
$23,651
|
$11,212
|
| 19. |
Macarena's Delicious Mexican Dishes & Bar
|
$109,775 |
$68,397
|
$0
|
$41,378
|
| 20. |
Buffalo Wild Wings
|
$108,486 |
$31,396
|
$49
|
$77,041
|
| 21. |
Texas Roadhouse-midland
|
$104,964 |
$41,360
|
$1,795
|
$61,809
|
| 22. |
La Chula
|
$104,390 |
$71,065
|
$260
|
$33,065
|
| 23. |
Midland Country Club
|
$99,826 |
$44,913
|
$28,014
|
$26,899
|
| 24. |
Lucky Strike Midland
|
$98,361 |
$48,549
|
$357
|
$49,455
|
| 25. |
La Cerveceria 19 No.2
|
$93,802 |
$55,419
|
$0
|
$38,383
|
Top Performers
Leading the pack in Midland's alcohol sales for October 2025 is Fair to Midland, LLC at 1115 Tradewinds Blvd, with impressive total receipts of $345,123. Their liquor sales dominated with $250,500, showcasing a strong preference among patrons. Following closely is Cowboy Prime - Midland at 200 Spring Park Dr Ste 210, pulling in $302,990 in total receipts, with a notable $102,327 from wine sales, indicating a unique customer base with a taste for vino.
Trends in Alcohol Preferences
The Tailgate at 4401 N Big Spring St also made a significant mark with $294,561 in total receipts, primarily driven by liquor at $187,900 and beer at $104,661. The preference for beer is particularly strong at Little Woodrow's on N Loop 250 W, where beer sales slightly surpassed liquor, bringing in $93,689 compared to $91,371 for liquor.
Interesting Observations
Cork & Pig Tavern at 200 Spring Park Dr Ste 200 shows a well-rounded sales approach with substantial contributions from liquor ($106,472), wine ($31,722), and beer ($30,702). Meanwhile, Bubba's 33 on W Loop 250 N stands out with the highest beer sales among the top establishments at $110,491, suggesting a strong beer-loving clientele.
Notable Mentions
It's worth noting that Double Bar Saloon at 621 W Wall St generated $163,267 in total receipts with zero wine sales, indicating a focus on liquor and beer. PI Social at 203 W Wall St Ste 104 also leans heavily on liquor, with $106,673 out of their $137,588 total receipts coming from this category, suggesting a cocktail-heavy menu.
Midland Zip Codes By October 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
79705
|
56 | $2,829,560 |
$1,562,000
|
$275,908
|
$920,369
|
| 2. |
79701
|
50 | $2,444,680 |
$1,391,770
|
$122,856
|
$780,285
|
| 3. |
79707
|
24 | $1,304,404 |
$675,442
|
$36,010
|
$535,762
|
| 4. |
79706
|
23 | $794,339 |
$462,580
|
$9,700
|
$280,258
|
| 5. |
79703
|
5 | $333,788 |
$220,049
|
$87
|
$113,652
|
Top Performing Zip Codes
Zip code 79705 is leading the pack with total sales reaching a whopping $2,829,560 across 56 establishments. This area seems to have a strong preference for liquor, which makes up 55% of its sales, followed by beer at 33%. Meanwhile, zip code 79701 isn't too far behind, boasting sales of $2,444,680 from 50 establishments. Here, liquor sales are slightly higher, capturing 57% of the market.
Alcohol Preferences by Zip Code
Across all zip codes, liquor is the clear leader, but there are some interesting variations. In zip code 79703, liquor sales dominate at 66%, with no wine sales reported at all. In contrast, zip code 79707 has a higher proportion of beer sales at 41%, suggesting different consumer preferences or potentially untapped markets for wine.
Opportunities for New Establishments
With 158 establishments spread over five zip codes, there's a noticeable disparity in density. Zip code 79703, for example, has only five establishments but still manages to contribute $333,788 in sales. This suggests an opportunity for new businesses to tap into this less crowded market, especially given its strong leaning towards liquor sales.
Key Insights
Overall, Midland's alcohol market shows a strong preference for liquor across all zip codes, but beer and wine present varied opportunities. The lower density of establishments in certain areas like zip code 79703 could be capitalized on to capture more of the market. Additionally, the significant sales figures in zip codes with fewer establishments hint at potential unmet demand, particularly for wine and beer varieties.
Midland Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Oct 2025 | 158 | $7,706,771 |
$4,311,841
|
$444,561
|
$2,630,326
|
6.3%
↑
|
| Sep 2025 | 161 | $7,249,407 |
$3,925,905
|
$404,415
|
$2,718,572
|
6.2%
↓
|
| Aug 2025 | 152 | $7,727,297 |
$4,607,223
|
$392,966
|
$2,707,016
|
17%
↑
|
| Jul 2025 | 153 | $6,604,136 |
$3,857,239
|
$355,372
|
$2,352,809
|
10.3%
↓
|
| Jun 2025 | 156 | $7,360,326 |
$4,382,961
|
$357,896
|
$2,582,883
|
7.2%
↓
|
| May 2025 | 155 | $7,929,483 |
$4,553,546
|
$424,249
|
$2,590,922
|
4.9%
↑
|
| Apr 2025 | 159 | $7,559,430 |
$4,356,186
|
$500,393
|
$2,601,361
|
5.6%
↓
|
| Mar 2025 | 145 | $8,008,503 |
$4,563,714
|
$421,765
|
$2,933,473
|
23.1%
↑
|
| Feb 2025 | 139 | $6,504,385 |
$3,661,219
|
$419,693
|
$2,408,481
|
0.8%
↑
|
| Jan 2025 | 150 | $6,454,308 |
$3,720,257
|
$378,633
|
$2,298,791
|
20.3%
↓
|
| Dec 2024 | 150 | $8,094,367 |
$4,811,038
|
$577,226
|
$2,642,703
|
13.4%
↑
|
| Nov 2024 | 151 | $7,139,814 |
$4,235,406
|
$463,044
|
$2,440,169
|
0%
↑
|
Monthly Sales Trends
Over the past 12 months, Midland's alcohol sales have shown some interesting ups and downs. Notably, December 2024 was the month with the highest sales, peaking at $8,094,367. This isn't too surprising as holiday festivities often drive up alcohol consumption. Fast forward to this October, and sales have bounced back to $7,706,771, showing a solid 6.31% increase from September.
Seasonal Patterns
Seasonal fluctuations are evident in the data. The beginning of the year saw a significant dip, with January 2025 experiencing a 20.26% drop in sales from the previous December. However, March came back strong with an impressive 23.12% increase, suggesting possible spring break influences. The summer months, particularly July, saw another dip, indicating a typical mid-year lull that might be linked to outdoor and non-alcoholic events.
Changes in Sales Mix
The sales mix between liquor, wine, and beer also tells a story. Liquor consistently leads the charge, with its sales peaking in December at $4,811,038, and maintaining strong figures throughout the year. Beer sales, while more variable, showed a notable increase in March, aligning with the overall sales spike. Wine, on the other hand, saw its highest sales in December, possibly catering to holiday dinners and gatherings.
Market Insights
Overall, the data suggests that Midland's alcohol market is resilient, bouncing back from seasonal dips with significant gains. The fluctuating number of establishments, peaking in April and dropping by October, could indicate a competitive market environment, with businesses entering and exiting frequently. For those in the industry, focusing on key sales periods like December and March could be crucial for maximizing profits.
Economic Overview
Midland, Texas, stands as a pivotal hub in the heart of the Permian Basin, one of the richest oil-producing regions in the United States. The city's economy is predominantly driven by the energy sector, with oil and gas exploration and production companies playing a significant role. This has fostered a robust business climate, attracting numerous service companies, technology firms, and logistics providers that support the industry.
In recent years, Midland has seen economic diversification efforts, with growth in sectors such as healthcare, education, and retail. The city's strategic location and business-friendly policies have encouraged investments, bolstering its economic stability and making it a promising destination for entrepreneurs and investors.
Cultural Scene
Midland boasts a vibrant cultural scene with a variety of events and attractions that reflect its rich heritage and community spirit. The city hosts the Midland County Fair, a well-attended annual event that features rodeo shows, live music, and local crafts. Additionally, the Wagner Noël Performing Arts Center showcases a wide range of performances, from Broadway shows to symphony concerts.
Cultural enthusiasts can explore the Permian Basin Petroleum Museum, which offers insights into the region's oil history, or visit the Museum of the Southwest, known for its art exhibitions and planetarium. These attractions contribute to Midland's dynamic cultural landscape, making it an engaging place for residents and visitors alike.
Lifestyle
Midland offers a diverse array of neighborhoods, each with its own unique character and charm. Areas such as Grassland Estates and Greathouse boast spacious homes and family-friendly environments, while downtown Midland is known for its mix of modern apartments and historic buildings. The city's entertainment districts, including the bustling downtown area, provide a variety of dining, shopping, and nightlife options.
Residents enjoy a high quality of life with access to parks, recreational facilities, and community events. The friendly local character and strong sense of community make Midland an attractive place to live and work, offering a balance between urban amenities and a welcoming, small-town atmosphere.
Future Outlook
Midland's future outlook is marked by continued growth and development, driven by its strong economic foundation and strategic initiatives. The city is investing in infrastructure improvements, including road expansions and public transportation enhancements, to support its growing population and business activities.
As the energy sector evolves, Midland is poised to capitalize on new opportunities in renewable energy and technology advancements. With ongoing efforts to diversify its economy and enhance quality of life, the city is well-positioned for sustained prosperity, making it an appealing prospect for future investment and development.