Midland Alcohol Sales

Top Performers in Midland's Alcohol Sales

November's alcohol sales in Midland saw FAIR TO MIDLAND, LLC leading the pack with impressive total receipts of $348,197. Their liquor sales alone stand at a hefty $254,487, dwarfing their wine and beer sales. This establishment clearly has a strong pull for those seeking a good drink.

Following closely is COWBOY PRIME - MIDLAND, which recorded total receipts of $247,885. Their sales are notably balanced between liquor and wine, with $152,298 and $78,591 respectively. It seems they cater well to a clientele that enjoys a variety of alcoholic beverages.

Interesting Trends and Insights

One of the standout trends is the dominance of liquor sales across most top establishments. For instance, DOUBLE BAR SALOON and CORK & PIG TAVERN both have high liquor receipts, with minimal or no wine sales noted. This suggests a strong demand for cocktails and spirits among patrons.

On the flip side, BUBBA'S 33 and LITTLE WOODROW'S are leading in beer sales, with totals of $106,977 and $80,524 respectively. This indicates a robust market for beer drinkers, perhaps driven by a sports bar vibe or casual dining atmosphere.

Notable Mentions

MIDLAND COUNTRY CLUB is an interesting case with wine sales approaching their liquor sales. With $73,198 in wine receipts, it's evident that their clientele appreciates a fine wine selection. Meanwhile, WALK ON'S SPORTS BISTREAUX OF MIDLAND/ODESSA boasts the highest wine sales at $87,659, showing a unique positioning in the market.

It's fascinating to note that some establishments, like PROVIDENCIA, reported no liquor, wine, or beer sales in the data. This could point to a data reporting issue or a unique operational model.

Top Performing Areas

In Midland for November 2025, the zip code 79705 takes the lead with a whopping $2,632,364 in alcohol sales. This area hosts 56 establishments, making it the most densely packed with places to grab a drink. Notably, liquor is the star here, making up 51% of sales, with beer also having a significant share at 26%.

Sales Mix Differences

Each zip code has its unique story when it comes to the types of alcohol sold. Zip code 79701 stands out with the highest proportion of liquor sales at 61%, while 79707 has a more balanced mix, with beer nearly matching liquor sales at 43%. Interestingly, 79703 reports no wine sales, focusing heavily on liquor and beer with 66% and 34% respectively.

Opportunities for Growth

The data presents intriguing opportunities for business growth. Zip code 79703, despite having the lowest sales at $315,741, has only 5 establishments. This suggests potential room for new entrants, especially those focusing on wine to diversify offerings. Meanwhile, 79706 and 79707 also show potential, with lower establishment numbers but significant sales, indicating a strong market presence with less competition.

Interesting Insights

Overall, liquor dominates the sales mix across all zip codes, consistently accounting for over half of the sales in most areas. This highlights a possible trend towards spirits in Midland. Additionally, the lack of wine sales in certain areas like 79703 might indicate an untapped market or a consumer preference that new businesses could explore further.

Overall Sales Trends

Over the past 12 months, alcohol sales in Midland showed some interesting patterns, particularly with a significant peak in December 2024. December topped the charts with total receipts hitting $8,094,367, driven mainly by liquor sales which accounted for over half of the total. Following this peak, January saw a steep decline of 20.26% in total receipts, which is typical post-holiday behavior as consumers recover from holiday spending.

Seasonal Patterns and Monthly Fluctuations

Throughout 2025, there were notable fluctuations in sales. March emerged with strong performance, seeing a 23.12% increase, possibly due to events like St. Patrick's Day celebrations boosting sales. Summer months such as July saw a downturn, with July posting a 10.27% decline from June, indicating a potential shift in consumer behavior or competition from seasonal activities that don't involve alcohol purchases.

Sales Mix: Liquor vs. Beer vs. Wine

The sales mix in Midland leans heavily towards liquor, consistently leading over beer and wine across most months. Liquor sales peaked in August at $4,607,223, suggesting a summer trend where consumers prefer spirits, possibly for cocktails. Beer sales, while significant, did not show major spikes, maintaining a steady pace with minor fluctuations, while wine sales remained the smallest segment, peaking in December at $577,226.

Market Dynamics and Business Implications

The data indicates a relatively stable market with seasonal peaks and troughs. Despite some months of decline, the overall trend suggests that Midland's alcohol market is resilient, with consumers showing a preference for liquor. The slight decline in the number of establishments from 161 in September to 155 in November suggests some consolidation in the market, possibly due to increased competition or shifting consumer preferences.

For businesses, understanding these trends can help in planning inventory and marketing strategies. Focusing on liquor promotions could capitalize on Midland's preferences, especially around the holiday season and into early spring. Additionally, maintaining a diverse product offering could capture shifts in consumer tastes as they occur throughout the year.