Huntsville Alcohol Sales

Top Performers

The Jolly Fox dominated Huntsville's alcohol scene in May 2025, leading the pack with impressive total receipts of $118,021. Notably, liquor sales were the highest contributor, pulling in $84,330. This establishment clearly knows how to draw in the crowd with a strong preference for spirits.

Close behind, The Big E-Z and Humphries battled for the second spot, with total receipts of $71,388 and $70,681 respectively. While The Big E-Z excelled in beer sales, Humphries made a mark with its liquor offerings, indicating different customer preferences driving their sales.

Interesting Trends

There's a clear trend where establishments on Sam Houston Ave are thriving, with four out of the top five venues located on this bustling street. This could suggest that strategic location plays a significant role in attracting patrons.

Another interesting observation is the dominance of liquor sales over beer and wine across almost all top establishments. This indicates a preference for stronger drinks among Huntsville's patrons, which could influence how bar owners stock their shelves.

Noteworthy Insights

Texas Roadhouse and 7 Leguas Mexican Grill showcase a strong performance, with the latter achieving an impressive $40,694 from liquor alone, despite its total receipts being lower. This highlights how specializing in a particular type of alcohol can be a successful strategy.

In the mid-range, Papa Lacho's Bar & Grill and Shenanigans also reported solid liquor sales, emphasizing the consistent demand for spirits across various venues. These insights might be valuable for new businesses looking to enter Huntsville's competitive alcohol market.

High Concentration of Sales in Zip Code 77340

If you're looking at where the alcohol sales are really booming in Huntsville, Zip Code 77340 is your clear winner. With a whopping $628,159 in sales from just 28 establishments, this area accounts for a significant portion of the city's alcohol revenue. The concentration of businesses here suggests a strong market presence and potential customer base, making it a hotspot for business activity.

Differences in Alcohol Preferences

There's an interesting variation in what people are buying in these two zip codes. In 77340, liquor takes the lead, contributing to 63% of sales, followed by beer at 31%, and wine at a mere 5%. Zip Code 77320 mirrors this preference with a slightly higher percentage for liquor at 66%, but it also shows a similar split for beer and wine. This indicates a strong preference for liquor across both areas.

Opportunities for New Establishments

With only five establishments in Zip Code 77320 generating $144,948 in sales, there's a notable opportunity for new businesses to enter this market. The lower density of establishments compared to 77340 suggests room for growth and a chance to meet the demand of a potentially underserved market. Entrepreneurs might find this zip code ripe for new ventures, particularly those focusing on liquor sales.

Interesting Patterns and Insights

One intriguing insight from this data is the consistent preference for liquor across both zip codes, which could suggest a cultural or demographic trend worth exploring further. The low percentage of wine sales in both areas might indicate an opportunity for niche wine markets or promotions to capture untapped potential. Overall, the data highlights a vibrant alcohol market in Huntsville, with varying dynamics between its zip codes.

Overall Sales Trends

Over the last 12 months, Huntsville's alcohol sales have shown some interesting fluctuations. The peak month was April 2025, with total receipts reaching $804,717, an impressive 10.15% increase from March. However, May saw a slight dip in sales, falling by 3.93% to $773,107. This suggests a potential seasonal influence or a temporary market saturation following the April high.

Establishment Dynamics

The number of establishments has varied, starting at 35 in June 2024 and peaking at 37 in September 2024. By May 2025, the count had dropped to 33. This decline in establishments, especially noticeable from April to May 2025, could indicate consolidation within the market or closures due to competitive pressures.

Category-Specific Insights

Liquor sales have consistently led the charge, peaking in September 2024 at $490,972 before stabilizing around the $480,000 mark in recent months. This category shows robust demand, suggesting a strong preference for spirits among local consumers.

Beer sales experienced a notable increase in April 2025, reaching $266,056, but tapered off slightly in May. This surge might correlate with seasonal events or promotions, making beer a variable yet significant contributor to total sales.

Wine sales, on the other hand, have been relatively stable, with minor fluctuations. The highest wine sales were in December 2024 at $43,445, likely driven by holiday celebrations, but have since settled into the $35,000-$38,000 range.

Market Implications

The overall trend indicates a healthy but competitive market. The rise and fall in establishment numbers suggest a dynamic environment where operators need to adapt quickly. The consistent demand for liquor and the seasonal spikes in beer sales present opportunities for targeted marketing strategies.

For businesses, understanding these patterns could help in optimizing inventory and promotional efforts, particularly around peak sales months and holiday seasons. Additionally, the slight volatility in wine sales could be a point of focus for growth, possibly through enhanced customer engagement or curated experiences.