Nestled in the heart of North Texas, Keller is a vibrant city that perfectly balances small-town charm with the bustling energy of the Dallas-Fort Worth metroplex. Known for its excellent schools and family-friendly environment, Keller also boasts a thriving local market, including a dynamic alcohol sales scene. This article offers a data-driven analysis of Keller's alcohol sales market, providing valuable insights into the city's consumption patterns.
In the first section, we present a detailed table and analysis of the top alcohol-selling establishments in Keller. Discover which businesses are leading the market and how they stack up against each other. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and offering a geographic perspective on consumer preferences.
Finally, our monthly trends analysis tracks how alcohol sales have evolved over the past year, revealing seasonal fluctuations and emerging trends. Whether you're a business owner, resident, or simply curious about Keller's economic landscape, this comprehensive overview offers a fascinating glimpse into the city's alcohol sales dynamics as of April 2025.
Top 25 Keller Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Shotzee's Bar and Grill
|
$149,191 |
$81,423
|
$2,430
|
$65,338
|
| 2. |
Keller Tavern
|
$78,676 |
$44,886
|
$2,472
|
$31,318
|
| 3. |
Sky Creek Ranch Golf Club
|
$71,632 |
$32,177
|
$4,812
|
$34,643
|
| 4. |
The Local Watering Hole
|
$64,328 |
$26,450
|
$6,068
|
$31,810
|
| 5. |
Maria Cuca's Mexican Cuisine
|
$62,866 |
$54,560
|
$1,065
|
$7,241
|
| 6. |
Old Town Icehouse
|
$60,369 |
$29,662
|
$1,620
|
$29,087
|
| 7. |
Soho Wine Bar Restaurant
|
$48,569 |
$19,462
|
$27,663
|
$1,444
|
| 8. |
Acquario Italian Seafood
|
$47,429 |
$21,935
|
$24,085
|
$1,409
|
| 9. |
Hush Keller Inc
|
$47,017 |
$26,107
|
$16,358
|
$4,552
|
| 10. |
Hollywood's Pour Shack
|
$37,488 |
$20,071
|
$492
|
$16,925
|
| 11. |
Moviehouse & Eatery
|
$34,785 |
$17,844
|
$8,379
|
$8,562
|
| 12. |
Buffalo Wild Wings Grill & Bar
|
$31,083 |
$7,458
|
$240
|
$23,385
|
| 13. |
Horizon 76 Grille, LLC
|
$27,172 |
$16,296
|
$4,032
|
$6,844
|
| 14. |
The Bowden
|
$20,048 |
$14,790
|
$4,037
|
$1,221
|
| 15. |
Backstreet Bar and Grill
|
$15,962 |
$9,029
|
$188
|
$6,745
|
| 16. |
Keller Chophouse
|
$15,838 |
$9,230
|
$5,858
|
$750
|
| 17. |
Manny G's
|
$14,652 |
$8,385
|
$66
|
$6,201
|
| 18. |
Lupe's Comida Con Sabor-keller
|
$12,771 |
$10,476
|
$116
|
$2,179
|
| 19. |
Mexican Inn Cafe
|
$11,825 |
$9,070
|
$216
|
$2,539
|
| 20. |
Mad Mexican Grill
|
$9,894 |
$7,670
|
$397
|
$1,827
|
| 21. |
Kassandra's Mexican Kitchen
|
$8,407 |
$6,760
|
$241
|
$1,406
|
| 22. |
Seven Mile Cafe
|
$6,589 |
$2,765
|
$3,749
|
$75
|
| 23. |
Michaels Tobacco of Keller
|
$6,042 |
$4,333
|
$140
|
$1,569
|
| 24. |
Niki's Italian Bistro #2
|
$3,518 |
$1,173
|
$1,155
|
$1,190
|
| 25. |
Aroma Grill & Bar LLC
|
$1,424 |
$596
|
$192
|
$636
|
Top Performers in Keller's Alcohol Scene
Shotzee's Bar and Grill leads the pack with impressive total receipts of $149,191. Their liquor sales are particularly strong at $81,423, contributing significantly to their top spot. With beer sales also robust, Shotzee's seems to have mastered a well-rounded approach to alcohol sales.
In second place, Keller Tavern recorded $78,676 in total sales. Liquor clearly dominates their sales, and while their beer and wine offerings are solid, there's room to grow in these categories to challenge Shotzee's dominance.
Interesting Trends and Insights
Sky Creek Ranch Golf Club stands out with a balanced mix of sales between liquor and beer, bringing in $71,632 in total receipts. Notably, their wine sales are the highest among the top three, hinting at a clientele that appreciates a good vintage.
It's worth noting that Maria Cuca's Mexican Cuisine has an exceptionally high percentage of their alcohol revenue from liquor, with $54,560 of their $62,866 total. This could indicate a strong focus on cocktails or spirit-based drinks, which might be a niche worth exploring for other venues.
Specialty Focus
Soho Wine Bar Restaurant and Acquario Italian Seafood have flipped the script with wine sales leading their alcohol revenue. Soho brought in $27,663 from wine, while Acquario closely follows with $24,085. This positions them uniquely in a market that generally favors liquor and beer.
Meanwhile, Buffalo Wild Wings Grill & Bar remains a beer powerhouse, with $23,385 in beer sales dominating their alcohol revenue. This aligns well with their brand as a sports bar, where beer is often the drink of choice.
Keller Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 29 | $888,254 |
$482,608
|
$116,071
|
$289,575
|
7.6%
↓
|
| Aug 2025 | 30 | $961,138 |
$536,862
|
$111,932
|
$312,344
|
8.7%
↑
|
| Jul 2025 | 30 | $883,830 |
$488,446
|
$100,809
|
$294,575
|
1%
↓
|
| Jun 2025 | 30 | $892,351 |
$484,357
|
$105,265
|
$302,729
|
19.2%
↓
|
| May 2025 | 30 | $1,104,458 |
$588,210
|
$130,746
|
$340,726
|
14.1%
↑
|
| Apr 2025 | 31 | $967,650 |
$520,142
|
$127,798
|
$319,710
|
0.2%
↑
|
| Mar 2025 | 31 | $965,974 |
$535,662
|
$116,260
|
$314,052
|
15.9%
↑
|
| Feb 2025 | 28 | $833,313 |
$462,496
|
$127,226
|
$243,591
|
5.3%
↓
|
| Jan 2025 | 31 | $880,298 |
$479,026
|
$120,546
|
$235,950
|
14.4%
↓
|
| Dec 2024 | 31 | $1,028,869 |
$530,818
|
$132,672
|
$265,209
|
7.6%
↑
|
| Nov 2024 | 31 | $956,504 |
$531,645
|
$142,141
|
$282,718
|
3.4%
↓
|
| Oct 2024 | 31 | $989,965 |
$534,190
|
$127,520
|
$328,255
|
0%
↑
|
Overall Sales Trends
Over the past year, Keller's alcohol sales have seen some interesting shifts. The most notable highlight was in May 2025, when total receipts peaked at $1,104,458, marking a significant 14.14% increase from the previous month. However, September 2025 saw a drop in sales to $888,254, which was a decline of 7.58% from August. The fluctuation in sales could indicate seasonal trends or market dynamics at play.
Seasonal Patterns
December 2024 also experienced a surge in sales, reaching over $1 million, likely driven by holiday festivities. The sales dip in January 2025, down 14.44%, suggests a post-holiday slowdown. Similarly, February saw a further decline, which might be attributed to the shorter month or consumer budgeting post-holidays.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently led the charge in sales, with its highest peak in May at $588,210. Beer and wine followed, with beer sales topping in May as well at $340,726. Interestingly, while wine sales showed less volatility, they peaked during the holiday season in December 2024 with $132,672. This indicates a preference for wine during festive gatherings and events.
Establishment Dynamics
The number of establishments seemed relatively stable, fluctuating slightly but showing a general decline towards September 2025, down to 29 from a peak of 31. This slight decrease could suggest consolidation in the market or a shift towards fewer but more profitable venues. The establishment count and sales patterns in March 2025, with a spike in sales and a rise in establishments, could indicate an influx of new businesses or revamped strategies by existing ones.
Market Implications
The data suggests that Keller's alcohol market is sensitive to seasonal changes and external factors, like holidays. The dominance of liquor sales indicates a strong consumer preference, although the consistency of beer and wine sales highlights their steady demand. Businesses could capitalize on these trends by adjusting inventory and marketing strategies to align with seasonal peaks and consumer preferences.
Economic Overview
Keller, Texas, offers a dynamic economic landscape characterized by a blend of small businesses and thriving corporate entities. The city is part of the Dallas-Fort Worth metroplex, providing easy access to a vast market and a robust transportation network. Key industries in Keller include healthcare, education, and retail, with a growing emphasis on technology and professional services. The business climate is favorable, with local incentives encouraging startups and established companies to expand within the city.
Economic trends in Keller show a steady increase in both residential and commercial developments. The city's strategic location and proactive economic development programs have attracted a variety of enterprises, contributing to a diversified economy. This growth is supported by Keller's educated workforce and a strong sense of community collaboration.
Cultural Scene
Keller boasts a vibrant cultural scene, enriched by a variety of events and attractions that highlight the city's community spirit. The annual Keller Art Walk is a notable event, drawing artists and visitors from across the region to celebrate the visual arts. The city's commitment to culture is further reflected in its support for local theater productions and music festivals held throughout the year.
The Keller Public Arts Program is a testament to the city's dedication to cultural enrichment, offering residents and visitors a chance to engage with public art installations and exhibitions. Additionally, the Keller Pointe, a multi-purpose recreation center, hosts a range of cultural and educational programs that cater to all ages.
Lifestyle
Living in Keller offers a blend of suburban charm and urban convenience, with a variety of neighborhoods that cater to diverse lifestyles. Popular areas such as Hidden Lakes and Marshall Ridge provide residents with beautiful landscapes and family-friendly amenities. These neighborhoods are known for their excellent schools, parks, and community facilities.
The local entertainment scene in Keller is centered around its burgeoning dining and shopping districts. Old Town Keller, in particular, is a hub of activity, featuring boutique shops, local eateries, and regular community events. With a strong emphasis on outdoor activities, residents enjoy access to extensive trail systems and well-maintained parks, promoting an active and healthy lifestyle.
Future Outlook
Keller's future looks promising, with several development plans set to enhance the city's infrastructure and economic potential. The expansion of transportation networks and commercial spaces is expected to attract more businesses and residents. Strategic urban planning initiatives aim to balance growth with sustainability, ensuring that Keller remains an attractive place to live and work.
Growth trends indicate a continued rise in population, which will likely drive demand for housing and commercial services. The city is investing in modernizing its public amenities and enhancing its educational institutions, preparing for a future that supports innovation and quality of life. With a strong foundation and a forward-thinking approach, Keller is poised to thrive in the coming years.