Nestled in the heart of North Texas, Keller is a vibrant city that perfectly balances small-town charm with the bustling energy of the Dallas-Fort Worth metroplex. Known for its excellent schools and family-friendly environment, Keller also boasts a thriving local market, including a dynamic alcohol sales scene. This article offers a data-driven analysis of Keller's alcohol sales market, providing valuable insights into the city's consumption patterns.
In the first section, we present a detailed table and analysis of the top alcohol-selling establishments in Keller. Discover which businesses are leading the market and how they stack up against each other. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and offering a geographic perspective on consumer preferences.
Finally, our monthly trends analysis tracks how alcohol sales have evolved over the past year, revealing seasonal fluctuations and emerging trends. Whether you're a business owner, resident, or simply curious about Keller's economic landscape, this comprehensive overview offers a fascinating glimpse into the city's alcohol sales dynamics as of April 2025.
Top 25 Keller Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Shotzee's Bar and Grill
|
$176,240 |
$100,222
|
$2,591
|
$73,427
|
| 2. |
Sky Creek Ranch Golf Club
|
$87,645 |
$35,534
|
$6,211
|
$45,900
|
| 3. |
Moviehouse & Eatery
|
$79,598 |
$39,663
|
$20,605
|
$19,330
|
| 4. |
Keller Tavern
|
$77,794 |
$45,793
|
$2,358
|
$29,643
|
| 5. |
Maria Cuca's Mexican Cuisine
|
$77,483 |
$67,763
|
$1,254
|
$8,466
|
| 6. |
The Local Watering Hole
|
$66,071 |
$28,445
|
$7,147
|
$30,479
|
| 7. |
Old Town Icehouse
|
$65,526 |
$34,428
|
$1,170
|
$29,928
|
| 8. |
Acquario Italian Seafood
|
$59,234 |
$25,478
|
$32,377
|
$1,379
|
| 9. |
Hush Keller Inc
|
$52,750 |
$27,557
|
$20,003
|
$5,190
|
| 10. |
Hollywood's Pour Shack
|
$40,405 |
$21,886
|
$615
|
$17,904
|
| 11. |
Funky Baja's Cantina
|
$34,331 |
$30,847
|
$396
|
$3,088
|
| 12. |
Buffalo Wild Wings Grill & Bar
|
$33,867 |
$8,541
|
$337
|
$24,989
|
| 13. |
Horizon 76 Grille, LLC
|
$33,447 |
$19,471
|
$4,773
|
$9,203
|
| 14. |
The Bowden
|
$32,562 |
$10,798
|
$14,850
|
$6,914
|
| 15. |
Lupe's Comida Con Sabor-keller
|
$21,575 |
$17,986
|
$286
|
$3,303
|
| 16. |
Backstreet Bar and Grill
|
$20,631 |
$10,866
|
$243
|
$9,522
|
| 17. |
Keller Chophouse
|
$16,783 |
$10,412
|
$5,888
|
$483
|
| 18. |
Manny G's
|
$14,555 |
$8,255
|
$83
|
$6,217
|
| 19. |
Mexican Inn Cafe
|
$14,353 |
$11,423
|
$252
|
$2,678
|
| 20. |
Seven Mile Cafe
|
$10,736 |
$3,945
|
$6,599
|
$192
|
| 21. |
Outpost 36 Texas Bbq
|
$9,388 |
$6,615
|
$226
|
$2,547
|
| 22. |
Mad Mexican Grill
|
$8,400 |
$6,838
|
$230
|
$1,332
|
| 23. |
Kassandra's Mexican Kitchen
|
$7,682 |
$6,091
|
$190
|
$1,401
|
| 24. |
Kaycee's Cafe Grill & Bar
|
$6,760 |
$4,375
|
$22
|
$2,363
|
| 25. |
Michaels Tobacco of Keller
|
$4,074 |
$2,742
|
$133
|
$1,199
|
Top Performer: Shotzee's Bar and Grill
Leading the pack in Keller this May is Shotzee's Bar and Grill, raking in an impressive $176,240 in total receipts. With liquor sales at $100,222, it's clear that this spot is a local favorite for spirits. Beer sales also contributed significantly, with $73,427, while wine sales were modest at $2,591.
Golf and Movies: A Close Competition
Coming in second, the Sky Creek Ranch Golf Club recorded $87,645 in sales, with beer being their top seller at $45,900. Close on their heels, Moviehouse & Eatery brought in $79,598, with a balanced spread across liquor ($39,663) and wine ($20,605), making it a go-to for movie lovers who enjoy a good drink.
Liquor Dominance at Keller Tavern and Maria Cuca's
Keller Tavern and Maria Cuca's Mexican Cuisine both showed strong performances with total receipts of $77,794 and $77,483, respectively. Notably, Maria Cuca's had a remarkable $67,763 in liquor sales, highlighting its popularity among patrons seeking a spirited night out.
Wine Enthusiasts' Spots
For those with a taste for wine, Acquario Italian Seafood stands out, generating $32,377 in wine sales, contributing to its total of $59,234. Meanwhile, The Bowden also appeals to wine lovers with $14,850 in wine sales, despite having a lower total receipt of $32,562.
Smaller Establishments Making Their Mark
While the top spots dominate, smaller venues like Hush Keller Inc and The Local Watering Hole still make a significant impact. With total sales of $52,750 and $66,071 respectively, these locations show that there's still room for growth and opportunity in Keller's vibrant alcohol market.
Keller Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 28 | $1,058,422 |
$588,210
|
$130,746
|
$339,466
|
9.4%
↑
|
| Apr 2025 | 31 | $967,650 |
$520,142
|
$127,798
|
$319,710
|
0.2%
↑
|
| Mar 2025 | 31 | $965,974 |
$535,662
|
$116,260
|
$314,052
|
15.9%
↑
|
| Feb 2025 | 28 | $833,313 |
$462,496
|
$127,226
|
$243,591
|
5.3%
↓
|
| Jan 2025 | 31 | $880,298 |
$479,026
|
$120,546
|
$235,950
|
14.4%
↓
|
| Dec 2024 | 31 | $1,028,869 |
$530,818
|
$132,672
|
$265,209
|
7.6%
↑
|
| Nov 2024 | 31 | $956,504 |
$531,645
|
$142,141
|
$282,718
|
3.4%
↓
|
| Oct 2024 | 31 | $989,965 |
$534,190
|
$127,520
|
$328,255
|
4.4%
↑
|
| Sep 2024 | 31 | $948,109 |
$516,281
|
$123,809
|
$308,019
|
7.6%
↓
|
| Aug 2024 | 31 | $1,025,679 |
$574,072
|
$140,484
|
$311,123
|
8.2%
↑
|
| Jul 2024 | 31 | $947,590 |
$532,639
|
$122,058
|
$292,893
|
2.3%
↓
|
| Jun 2024 | 30 | $969,497 |
$538,080
|
$124,138
|
$307,279
|
0%
↑
|
Overall Sales Trends
Over the past year, Keller's alcohol sales have shown a dynamic pattern with an impressive peak in May 2025, reaching over $1 million in total receipts. This marks a significant increase of 9.38% compared to April, indicating a robust end to the fiscal year. Despite fewer establishments operating in May, sales surged, suggesting that existing businesses are capturing more market share or that there's increased consumer demand.
Seasonal Patterns
Seasonal fluctuations played a notable role in Keller's alcohol sales. The holiday season in December 2024 saw a substantial rise, with receipts hitting $1,028,869. This aligns with common trends where alcohol sales spike during festive times. Conversely, sales dipped post-holiday in January and February 2025, which could be attributed to consumer spending adjustments after the holidays.
Liquor, Wine, and Beer Dynamics
Liquor consistently dominates the sales mix, making up more than half of the total receipts in most months. May 2025 saw liquor sales at $588,210, significantly higher than beer and wine. Beer sales, however, showed substantial resilience and growth, particularly notable in May with $339,466, suggesting a possible shift in consumer preference or effective promotions during warmer months.
Market Insights
The decrease in the number of establishments from 31 to 28 in May 2025, while total receipts increased, indicates a consolidation in the market with fewer but potentially more efficient operations. This could imply that the remaining establishments are optimizing their strategies to capture a larger market share. Additionally, the consistent growth in total receipts, except for a few months, suggests a generally healthy demand in Keller's alcohol market.
Year-over-Year Comparisons
When comparing year-over-year data, May 2025 stands out as a point of significant growth, with sales surpassing the previous year's peak in December 2024. This suggests an upward trajectory in consumer spending or successful market strategies that could be leveraged for future growth. The overall trend reflects a vibrant market, with specific months like December and May presenting lucrative opportunities for businesses.
Economic Overview
Keller, Texas, offers a dynamic economic landscape characterized by a blend of small businesses and thriving corporate entities. The city is part of the Dallas-Fort Worth metroplex, providing easy access to a vast market and a robust transportation network. Key industries in Keller include healthcare, education, and retail, with a growing emphasis on technology and professional services. The business climate is favorable, with local incentives encouraging startups and established companies to expand within the city.
Economic trends in Keller show a steady increase in both residential and commercial developments. The city's strategic location and proactive economic development programs have attracted a variety of enterprises, contributing to a diversified economy. This growth is supported by Keller's educated workforce and a strong sense of community collaboration.
Cultural Scene
Keller boasts a vibrant cultural scene, enriched by a variety of events and attractions that highlight the city's community spirit. The annual Keller Art Walk is a notable event, drawing artists and visitors from across the region to celebrate the visual arts. The city's commitment to culture is further reflected in its support for local theater productions and music festivals held throughout the year.
The Keller Public Arts Program is a testament to the city's dedication to cultural enrichment, offering residents and visitors a chance to engage with public art installations and exhibitions. Additionally, the Keller Pointe, a multi-purpose recreation center, hosts a range of cultural and educational programs that cater to all ages.
Lifestyle
Living in Keller offers a blend of suburban charm and urban convenience, with a variety of neighborhoods that cater to diverse lifestyles. Popular areas such as Hidden Lakes and Marshall Ridge provide residents with beautiful landscapes and family-friendly amenities. These neighborhoods are known for their excellent schools, parks, and community facilities.
The local entertainment scene in Keller is centered around its burgeoning dining and shopping districts. Old Town Keller, in particular, is a hub of activity, featuring boutique shops, local eateries, and regular community events. With a strong emphasis on outdoor activities, residents enjoy access to extensive trail systems and well-maintained parks, promoting an active and healthy lifestyle.
Future Outlook
Keller's future looks promising, with several development plans set to enhance the city's infrastructure and economic potential. The expansion of transportation networks and commercial spaces is expected to attract more businesses and residents. Strategic urban planning initiatives aim to balance growth with sustainability, ensuring that Keller remains an attractive place to live and work.
Growth trends indicate a continued rise in population, which will likely drive demand for housing and commercial services. The city is investing in modernizing its public amenities and enhancing its educational institutions, preparing for a future that supports innovation and quality of life. With a strong foundation and a forward-thinking approach, Keller is poised to thrive in the coming years.