Sherman Alcohol Sales

Top Alcohol Sellers in Sherman

In May 2025, CITY LIMITS on Texoma Parkway took the lead with total receipts of $137,599. Liquor sales dominated here, accounting for over $101,000 of their revenue, and beer also contributed significantly with $33,767. It's clear that CITY LIMITS is a go-to spot for liquor enthusiasts.

Right on its heels is CELLERMAN'S PUB & BREWERY, also located on Texoma Parkway, with total receipts of $133,441. This spot is a haven for beer lovers, as beer sales were nearly equal to liquor sales, making up almost half of its total revenue. It's interesting to note the balance between their beer and liquor sales compared to CITY LIMITS.

RENDEZVOUS BAR & GRILL, another Texoma Parkway favorite, brought in $97,940. Their liquor sales were strong at $63,629, with beer sales closely trailing. They slightly edged out Texas Roadhouse in total sales, thanks to their emphasis on liquor.

Rising Stars and Consistent Performers

TEXAS ROADHOUSE on North US Highway 75 generated $82,732, with a relatively even split between liquor and beer sales. Meanwhile, BUFFALO WILD WINGS GRILL & BAR followed with $52,778, where beer sales were notably higher than liquor, highlighting its appeal as a beer-centric venue.

Among the smaller establishments, SMBG BEVERAGE, LLC and OLD IRON POST demonstrated solid performances with total receipts of $47,759 and $44,609, respectively. Both locations leaned towards liquor sales, mirroring a broader trend among mid-sized bars in Sherman.

Unique Selling Points

Specialty venues like STONE CREEK GOLF CLUB and LA PIAZZA RESTAURANT offer unique insights. Stone Creek's receipts were entirely from liquor, suggesting a targeted approach or event-driven sales. Conversely, La Piazza had a significant portion of its sales from wine, setting it apart with a dedicated wine clientele.

In terms of locations focusing on specific types of alcohol, RIB CRIB #70 and SUPER SHACK showed preferences for beer, with Rib Crib's receipts almost entirely from beer sales. Meanwhile, ASH & BARREL and LA MESA MEXICAN RESTAURANTE & CANTINA both leaned heavily towards liquor, reflecting targeted marketing and customer preferences.

Concentration of Alcohol Sales

In Sherman, the lion's share of alcohol sales for May 2025 is concentrated in zip code 75090, boasting a substantial $838,288 in sales across 35 establishments. This area clearly dominates the local market, contributing nearly 89% of the total sales. In contrast, zip code 75092 accounts for only $106,731 with 9 establishments, indicating a much smaller market presence.

Sales Mix Differences

There's a notable difference in the types of alcohol sold between the two zip codes. In 75090, the sales mix is heavily skewed towards liquor, which makes up 54% of sales, with beer following closely at 41%. Wine sales are minimal at 4%. Meanwhile, 75092 shows an even greater preference for liquor, which constitutes a significant 70% of sales, whereas beer and wine trail at 22% and 8%, respectively.

Opportunities for New Establishments

Given the sales figures and establishment density, there's potential for new businesses to tap into the thriving market in 75090, especially if they can carve out a niche in beer sales, which already holds a strong market share. Conversely, 75092 presents a unique opportunity for establishments focusing on wine, given its higher percentage of wine sales compared to 75090, potentially indicating an untapped market.

Additional Insights

It's interesting to see how liquor preferences dominate in both zip codes, although 75092 has a much higher percentage. This might suggest a consumer base with a stronger preference for spirits. The lower number of establishments in 75092 might also point to room for growth, especially if new entrants can diversify the product offerings to include more beer and wine options, which seem underrepresented compared to liquor.

Overall Sales Trends

Over the past year, Sherman has seen some interesting shifts in alcohol sales. The highest month for sales was December 2024, with total receipts hitting $994,426. This spike is typical, as the holiday season usually drives up alcohol consumption. However, the months following December showed a drop, with significant dips in January and February 2025, before rebounding slightly in March.

Monthly Variations and Establishments

The number of establishments fluctuated slightly, from a low of 41 in July 2024 to a high of 44 in April 2025. Despite these changes, the overall trend in establishment numbers appears to be stable. Interestingly, the total receipts in May 2025 rose by 7.54% compared to April, even with a slight decrease in the number of establishments, suggesting that existing venues increased their sales efficiency.

Liquor, Wine, and Beer Dynamics

Liquor remains the dominant category in sales, consistently accounting for over half of the total receipts each month. May 2025 saw liquor sales reaching $520,369, a noticeable increase from previous months. Beer is the next favorite, with sales peaking in December 2024 at $393,839, likely due to holiday festivities. Wine, although less popular, saw its highest receipts in the same month, indicating a preference for celebratory drinks during the holidays.

Seasonal Patterns and Market Insights

There's a clear seasonal pattern, with sales peaking in winter months, particularly December, and dipping in early spring. This could suggest that businesses might benefit from ramping up marketing efforts and stock around the holiday season. The steady preference for liquor over beer and wine might indicate a market trend favoring spirits, which could guide inventory and promotional strategies for local businesses.