Sherman Alcohol Sales

Top Performers in Sherman

Leading the pack this month is Cellerman's Pub & Brewery on Texoma Parkway, boasting total receipts of $111,015. Their beer sales are particularly strong at $52,430, which is nearly on par with their liquor receipts of $57,202. This blend of high beer and liquor sales positions them as a favorite spot for both beer enthusiasts and cocktail lovers.

Following closely is City Limits, also on Texoma Parkway, with $100,274 in total sales. What stands out here is their significant liquor sales of $73,486, indicating a strong preference for cocktails and spirits among their patrons.

Notable Trends and Observations

It's interesting to see Texas Roadhouse on N US Highway 75 focusing more on beer, with receipts totaling $44,904 compared to their liquor sales of $38,419. Their emphasis on beer seems to resonate well with diners looking to enjoy a hearty meal with a cold brew.

Meanwhile, Rendezvous Bar & Grill on Texoma Parkway maintains a balanced approach with liquor sales leading at $53,312, complemented by healthy beer sales of $29,168. This balance could be a key factor in their consistent performance.

Emerging Players

Among the smaller establishments, SMBG Beverage, LLC has made a notable entry with $43,842 in total sales, showcasing a fairly even split between liquor and beer receipts. This versatility might be appealing to a diverse customer base.

Another interesting entry is Old Iron Post in downtown Sherman, which, despite being one of the smaller players, recorded $39,725 in total receipts. Their liquor-focused approach, with $21,893 in sales, suggests a strong following among cocktail aficionados.

Unique Offerings

In the realm of unique offerings, Olive Garden stands out with $7,911 in wine sales, reflecting their Italian dining theme and appeal to wine lovers. Similarly, La Piazza Restaurant shows strong performance in wine sales at $8,447, indicating a focus on pairing wines with their culinary offerings.

Concentration of Alcohol Sales

When it comes to alcohol sales in Sherman for September 2025, Zip Code 75090 is the clear leader with a whopping $744,945 in sales. This area hosts 37 establishments, indicating a bustling market for alcohol. Comparatively, Zip Code 75092 trails with $165,213 across 11 establishments, showing a more modest scene.

Types of Alcohol Sold

In terms of alcohol preferences, Zip Code 75090 has a diverse sales mix with 52% liquor, 5% wine, and 43% beer. This suggests a strong demand for both liquor and beer in the area. On the other hand, Zip Code 75092 shows a different trend, where liquor takes up 31% of sales, followed by 4% wine and 10% beer, indicating a less varied but still significant interest in liquor.

Opportunities for New Establishments

With 37 establishments in 75090, the area already has a high density, yet the volume of sales suggests room for successful new entrants, especially those focusing on wine, which currently only represents 5% of sales. In contrast, 75092, with only 11 establishments, presents a ripe opportunity for growth, particularly in the beer segment, which accounts for just 10% of sales.

Interesting Patterns and Insights

An interesting pattern emerges in the distinct preferences between the two zip codes. While 75090 shows balanced sales between liquor and beer, 75092's market leans more heavily towards liquor. This could indicate different customer demographics or lifestyle preferences, providing valuable insights for targeted marketing strategies and tailored product offerings in these areas.

Overview of Alcohol Sales Trends in Sherman

Over the past 12 months in Sherman, alcohol sales have shown interesting trends, with May 2025 marking the peak of sales activity. This month saw total receipts reaching an impressive $1,016,918, with liquor leading the pack in sales. It's clear that May was a standout month, possibly due to seasonal events or promotions driving increased consumer spending.

Seasonal and Monthly Variations

Sales displayed a general ebb and flow pattern, with significant spikes in March and December 2024. December's holiday season likely contributed to the $994,426 in total receipts, a substantial 11.68% increase from the previous month. March 2025 also showed strong sales at $977,036, possibly bolstered by spring festivities. In contrast, months like June and February saw dips, suggesting a seasonal influence on consumer purchasing behavior.

Trends in Sales Mix

Liquor consistently dominated the sales mix, with May's liquor sales reaching $520,369. However, there was a noticeable fluctuation in beer sales, which peaked in March 2025 at $396,169. Wine, while the smallest category, saw its highest sales in December 2024 at $45,256, hinting at wine's popularity during the holidays. Overall, the preference for liquor suggests a strong market presence, but the variations in beer and wine sales indicate potential growth opportunities in these segments.

Market Dynamics and Establishment Growth

Interestingly, the number of establishments has steadily increased, growing from 42 in October 2024 to 47 by September 2025. This expansion coincides with a general upward trend in total receipts, suggesting that more establishments might be contributing to increased competition and diversity in offerings. However, the slight downturn seen in June's receipts could point to market saturation or other external economic factors.

Year-Over-Year Insights

Comparing year-over-year, there's been a notable increase in total establishments, growing by about 11.9% from October 2024 to September 2025. This is coupled with an overall positive trend in receipts, indicating a healthy market expansion. The consistent preference for liquor, alongside the potential for growth in beer and wine, suggests a dynamic market ripe for innovative business strategies to capture shifting consumer preferences.