Huntsville Alcohol Sales

Top Performers in Huntsville

The Jolly Fox is leading the pack in Huntsville with impressive total receipts of $130,418. This venue is particularly strong in liquor sales, raking in $88,881, and has a solid showing in beer sales with $29,652. Despite almost negligible wine sales, The Jolly Fox remains the top destination for alcohol in the city.

Humphries, another notable contender, generated $75,291 in total receipts. Like The Jolly Fox, it's primarily driven by liquor sales at $46,533, but it also has a robust beer selection that brought in $27,808. Humphries' wine sales are minimal, similar to other top sellers in the area.

Beer-Loving Spots

The Big E-Z stands out with its emphasis on beer, contributing $41,959 to its total receipts of $72,088. While liquor sales are also significant, beer is clearly the star here. Similarly, Buffalo Wild Wings and Papa Lacho's Bar & Grill are heavily reliant on beer sales, making them popular spots for enthusiasts of this beverage.

Wine's Subtle Presence

While most establishments in Huntsville seem to prioritize liquor and beer, Texas Roadhouse and Olive Garden of Texas #4427 are exceptions with a more balanced approach. Texas Roadhouse's wine sales stand at $2,742, contributing to its total receipts of $49,368, while Olive Garden impresses with $4,348 in wine sales out of its $10,424 total.

Interesting Trends and Observations

Notably, 7 Leguas Mexican Grill has no reported wine sales, yet it ranks high with total receipts of $49,258, driven by strong liquor sales at $40,512. On the other end of the spectrum, Bandera Grill and Bar reported no sales, which is an unusual occurrence and may warrant further investigation.

Overall, liquor remains the dominant force in the Huntsville alcohol market, with beer also playing a significant role in driving sales. Wine, although present, tends to take a backseat except in select venues like Olive Garden.

Top Performing Zip Codes

In Huntsville, April 2025 saw a total of $806,396 in alcohol sales spread across 36 establishments in two zip codes. Zip Code 77340 was the clear leader with a whopping $662,538 in sales, representing the bulk of the market. With 30 establishments, it clearly has the highest concentration of alcohol sales.

Alcohol Sales Mix

Both zip codes show a strong preference for liquor, but there are some interesting differences. In 77340, liquor dominates at 60%, followed by beer at 33%, and wine only making up 5% of sales. Meanwhile, in 77320, liquor is even more dominant at 64%, with beer at 31%, and wine trailing at just 3%. This suggests that while liquor is popular across the board, beer is a solid secondary choice.

Opportunities for New Establishments

Despite 77340's higher number of establishments, its sales volume suggests there might still be room for more businesses to enter the market, especially those focusing on liquor and beer. On the other hand, 77320, with only six establishments, might be ripe for new ventures, particularly those that can innovate in wine offerings, given its current low sales.

Additional Insights

The dominance of liquor in both areas could point to a regional preference that new businesses might want to consider when planning their inventory. Additionally, the disparity in wine sales might indicate an untapped market segment, offering opportunities for those who can effectively market wine to these communities. Overall, these insights could be pivotal for businesses looking to optimize their strategy in Huntsville's alcohol market.

Overview of Alcohol Sales in Huntsville

In the past 12 months, Huntsville's alcohol market has shown a dynamic and fluctuating landscape, with the most recent month, April 2025, marking the peak of sales at $806,396. This month not only had the highest total receipts but also saw a significant increase in both the number of establishments and sales compared to March. The growth in establishments, up by 16.13%, suggests a thriving business environment.

Seasonal Sales Patterns

Seasonal trends are evident, with sales typically spiking in the warmer months. For instance, May 2024 recorded high sales of $771,355, followed by a dip in June and July. This pattern might indicate increased social activities and outdoor events during the spring and early summer months, driving up alcohol consumption.

Sales Mix: Liquor, Beer, and Wine

Liquor consistently leads the sales mix, with April 2025 marking the highest liquor sales at $488,279. Beer sales also saw a notable growth in April, reaching $264,386. Wine, while trailing behind liquor and beer, showed relative stability with modest fluctuations. This consistent preference for liquor suggests it remains the dominant choice among consumers.

Market Insights and Implications

The overall upward trend in total receipts, particularly the 10.38% increase from March to April 2025, highlights a robust demand for alcohol in Huntsville. The increase in establishments indicates potential business opportunities for new entrants in the market. This growth trajectory, coupled with seasonal peaks, suggests that strategic timing and market entry could capitalize on consumer spending patterns.