Huntsville Alcohol Sales

Top Performers in Huntsville's Alcohol Sales

Leading the charge in June 2025, The Jolly Fox tops Huntsville’s alcohol sales with total receipts of $67,708. Their standout category is liquor, accounting for $47,282 of their sales, which indicates a strong preference for spirits among their patrons. Beer also plays a significant role, contributing $15,919 to their total.

Close behind, Texas Roadhouse reported $60,706 in total sales. Notably, this establishment sees a more balanced distribution between liquor and beer sales, with $33,712 and $24,144 respectively. Wine sales are modest but still worth noting at $2,850.

Notable Trends and Insights

The Big E-Z and Humphries, both located on Sam Houston Ave, show competitive numbers with total receipts of approximately $57,000 each. However, their sales strategies differ slightly, with The Big E-Z excelling in beer sales ($32,175) while Humphries focuses more on liquor ($34,765).

Interestingly, 7 Leguas Mexican Grill has no wine sales but still manages a respectable total of $40,235, heavily leaning on liquor for $33,829 of that. Similarly, Shenanigans seems to have an almost singular focus on liquor, with $28,507 out of their $30,214 total receipts coming from this category.

Opportunities for Growth

Buffalo Wild Wings and Papa Lacho's Bar & Grill demonstrate the potential for increasing liquor sales, given their current focus on beer. Meanwhile, establishments like Sam's Table and 1836 Steakhouse might consider amplifying their beer and wine offerings, considering their current sales distribution.

Lastly, it's worth noting that both Mario's Sport Bar and 12th Street Bar report zero sales across all categories for this period, suggesting data inconsistencies or operational pauses that could be worth investigating for business opportunities.

Overview of Alcohol Sales in Huntsville

In June 2025, alcohol sales in Huntsville reached a substantial total of $669,496, spread across 36 establishments. This bustling market is divided into two primary zip codes, each with its own unique sales dynamics and opportunities for business growth.

Concentration of Alcohol Sales

Zip Code 77340 is the standout area with alcohol sales totaling $535,504, which accounts for the lion's share of the market. With 30 establishments, it boasts a high concentration of venues catering to the demand. In contrast, Zip Code 77320 recorded $133,992 in sales from just 6 establishments, indicating a less dense but still significant market presence.

Differences in Alcohol Preferences

When it comes to preferences, both zip codes show a strong inclination towards liquor, though slight differences exist. Zip Code 77340's sales mix consists of 56% liquor, 5% wine, and 28% beer. Meanwhile, Zip Code 77320 leans even more heavily on liquor, making up 61% of its sales, followed by 3% wine and 34% beer. This suggests a uniform preference for liquor across the region, with some variability in beer and wine sales.

Opportunities for New Establishments

Considering the number of establishments, Zip Code 77320 presents a potential opportunity for new businesses. With only 6 establishments serving this area, there is room for growth, particularly if new venues can capitalize on the existing preference for liquor and beer. Meanwhile, Zip Code 77340’s market is more saturated, but its high sales volume could support niche or specialized offerings.

Interesting Patterns and Insights

One noteworthy pattern is the relatively low percentage of wine sales across both zip codes, suggesting that wine may be an underserved market in this region. Additionally, the higher concentration of sales in Zip Code 77340 could be attributed to a larger population or more tourist traffic, which businesses could explore further. Overall, the data highlights a strong and growing market for alcohol sales in Huntsville, with particular potential for those specializing in liquor and beer.

Overall Sales Trends

Over the past 12 months in Huntsville, alcohol sales have shown some interesting dynamics. April 2025 marked the highest sales month with total receipts reaching $804,717, which was a substantial increase of 10.15% from the previous month. However, by June 2025, sales had dipped significantly by 16.65% to $669,496, indicating potential seasonal factors at play or perhaps changing consumer behaviors.

Seasonal Patterns

Throughout the year, alcohol sales experienced notable fluctuations, often coinciding with seasonal events. During December 2024, sales reached $745,246, likely driven by holiday festivities. This was followed by a slight increase in November 2024, up 3.97%, suggesting a strong pre-holiday shopping period. Conversely, the summer months showed a mixed trend, with July 2024 recording the lowest sales at $614,265 before a sharp rise in August 2024 by 24.92%.

Sales Mix Insights

Liquor consistently made up the largest portion of alcohol sales, peaking at $505,943 in May 2025. Beer sales, while generally lower than liquor, also showed significant activity, particularly in April 2025, with receipts at $266,056. Wine, on the other hand, maintained a relatively stable but modest contribution across the months, with minor fluctuations.

Market Implications

The data suggests that while liquor remains the dominant choice among consumers, beer sales can spike during certain periods, potentially linked to specific events or promotions. The steadiness of wine sales might indicate a loyal but niche market. For businesses, understanding these patterns could be crucial for inventory planning and marketing strategies, especially during peak sales months or anticipated downturns.

Year-over-Year Analysis

Comparing year-over-year trends, it’s apparent that the market has been somewhat volatile, with significant monthly swings. Despite this, the overall number of establishments has remained stable, indicating a consistent business landscape. For stakeholders, this stability in the number of venues combined with fluctuating sales could highlight opportunities for optimizing operations or exploring new market segments.