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Located in the heart of the Rio Grande Valley, Edinburg, Texas, stands as a vibrant city known for its cultural diversity and economic growth. As the county seat of Hidalgo County, Edinburg is a pivotal hub for commerce and education, with a rich tapestry of local businesses, including a dynamic alcohol sales market. This article delves into a comprehensive, data-driven analysis of alcohol sales across the city, providing valuable insights into local consumption patterns and business performance.

In this report, we first present a table and in-depth analysis of the top alcohol-selling establishments in Edinburg, revealing which venues are leading the market. Next, we offer a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and what that means for local demographics and economic activity. Finally, a monthly trends analysis tracks how alcohol sales have shifted over the past year, offering a clear picture of seasonal variations and overall growth trends.

Top 25 Edinburg Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Edinburg for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Walk-ons Bistreaux & Bar
$96,092
$30,863
$3,145
$62,084
2.
R B L Tex-mex Lounge Inc
$84,088
$46,244
$744
$37,100
3.
Texas Roadhouse
$82,126
$30,250
$1,542
$50,334
4.
Chilis Grill & Bar
$61,836
$35,330
$613
$25,893
5.
Fast Eddie's
$58,350
$26,491
$31
$31,828
6.
University Drafthouse, LLC
$56,943
$31,404
$801
$24,738
7.
Palenque Grill
$52,907
$34,795
$1,490
$16,622
8.
Buffalo Wings & Rings
$50,312
$14,550
$56
$35,706
9.
Sidebar
$40,030
$28,102
$10,818
$1,110
10.
Bert Ogden Arena
$37,698
$16,420
$571
$20,707
11.
Applebee's Neighborhood Grill & Bar
$34,814
$17,885
$375
$16,554
12.
Times Two
$29,405
$0
$0
$0
13.
Woodreauxs Bar and Grill
$27,985
$7,839
$90
$20,056
14.
Agave Cantina, LLC
$27,960
$12,000
$0
$15,960
15.
The Cattle Baron Restaurant
$26,778
$10,711
$0
$16,067
16.
Barrel House Kitchen + Bar
$26,316
$16,223
$752
$9,341
17.
Alleycatz Bar & Pizza
$24,601
$15,000
$78
$9,523
18.
Peacock's Shot Bar
$24,371
$17,073
$0
$7,298
19.
Carmike 20
$18,728
$18,728
$0
$0
20.
The Citrus Garden
$16,475
$0
$0
$0
21.
Texas Card House
$15,004
$8,212
$28
$6,764
22.
Ignite Lounge
$14,967
$9,090
$684
$5,193
23.
Pedro's Tacos & Tequila Bar
$13,825
$9,377
$0
$4,448
24.
Cinemark 6 Edinburg
$12,131
$1,469
$2,226
$8,436
25.
Monte Cristo Golf Course
$12,019
$5,308
$105
$6,606

Top Performers in Edinburg's Alcohol Sales

The leading spot for alcohol sales in December 2025 was Walk-Ons Bistreaux & Bar on Trenton Road, with impressive total receipts of $96,092. Their beer sales were the highlight, bringing in $62,084, which is significantly higher than their liquor and wine sales combined.

Coming in second, R B L Tex-Mex Lounge Inc on Owassa Road had a strong showing with $84,088 in total receipts. This venue stands out for its emphasis on liquor sales, which accounted for more than half of its total revenue.

Texas Roadhouse also had a noteworthy month with $82,126 in total sales. They excelled in beer sales, which constituted the majority of their alcohol revenue, followed closely by liquor.

Shifts and Trends

While beer seems to be the dominant choice for many establishments, Chili's Grill & Bar and Fast Eddie's both saw substantial portions of their sales from liquor, indicating a strong customer preference for cocktails and spirits at these locations.

Sidebar, although lower in total sales, showcased a unique trend with a significant portion of their revenue coming from wine, unlike most other top establishments.

It's interesting to note that Carmike 20 recorded all their sales from liquor, which could indicate a niche market or special event focus. In contrast, The Citrus Garden reported no alcohol sales, suggesting a possible shift in business focus or operational change.

Insights for Business Owners

For bar owners and potential investors, the data highlights the importance of location and product focus. Establishments on Trenton Road consistently appear at the top, suggesting a high foot traffic area. Investing in a diverse alcohol menu, with a strong emphasis on beer and liquor, could be beneficial, as these categories dominate the sales landscape in Edinburg.

Overall, understanding these trends can offer valuable insights into consumer preferences and help guide future business decisions in the competitive Edinburg market.

Edinburg Zip Codes By December 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Edinburg for December 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
78539
32 $788,879
$367,521
$32,521
$352,947
2.
78542
8 $115,643
$56,339
$661
$58,643
3.
78541
7 $106,504
$38,057
$31
$51,941

Top Zip Code for Alcohol Sales

Zip code 78539 dominates the alcohol sales scene in Edinburg, raking in a significant $788,879. With 32 establishments, this area not only boasts the highest sales but also the most locations, making it a bustling hub for alcohol purchases. The sales mix here is quite balanced, with liquor and beer almost equally popular, while wine takes a backseat.

Differences in Alcohol Preferences

There's a notable preference for beer in zip code 78542, which accounts for 51% of the area's alcohol sales. Despite having fewer establishments, this area shows a strong lean towards beer and liquor, with wine barely making an appearance. Meanwhile, zip code 78541 also shows a high preference for beer, but with a slightly lower emphasis on liquor compared to the other areas.

Opportunities for New Establishments

With only eight and seven establishments, respectively, both zip codes 78542 and 78541 display potential for new outlets. These areas have less competition compared to 78539, suggesting that new ventures could capture more of the market share, especially if they cater to the dominant tastes of beer and liquor.

Interesting Patterns and Insights

It's interesting to see that wine consistently has the lowest sales across all zip codes, hinting at a market that favors stronger alcoholic beverages. This trend might suggest opportunities for wine-focused businesses to carve out a niche market or for existing establishments to expand their wine offerings to diversify their sales mix.

Edinburg Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Edinburg. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 47 $1,011,026
$461,917
$33,213
$463,531
15.4%
Nov 2025 49 $1,195,695
$508,634
$29,845
$551,475
13.9%
Oct 2025 47 $1,389,105
$630,112
$25,689
$671,398
6%
Sep 2025 45 $1,477,686
$716,514
$25,368
$715,393
55.7%
Aug 2025 43 $948,891
$437,826
$22,163
$472,417
9.2%
Jul 2025 42 $1,044,980
$510,870
$54,193
$476,934
20.2%
Jun 2025 43 $869,353
$418,967
$19,529
$427,873
29.8%
May 2025 43 $1,237,736
$565,810
$35,652
$554,662
17%
Apr 2025 41 $1,057,652
$514,725
$21,221
$521,706
8.5%
Mar 2025 39 $1,155,496
$541,691
$19,286
$582,944
16.7%
Feb 2025 40 $989,958
$507,690
$19,116
$463,152
2.9%
Jan 2025 42 $1,019,214
$518,021
$23,063
$478,130
0%

Edinburg Alcohol Sales Overview

Over the past year, Edinburg's alcohol sales have shown some intriguing trends, with the most notable peak occurring in September 2025. During this month, sales skyrocketed to a whopping $1,477,686, marking a 55.73% increase in total receipts compared to August. This surge could be attributed to seasonal events or promotions, suggesting a strategic opportunity for businesses during this period.

Monthly Fluctuations and Patterns

Despite the September peak, the year was characterized by significant fluctuations. For instance, after a strong showing in May with $1,237,736 in sales, there was a sharp drop in June, falling nearly 30% to $869,353. Such variations indicate potential influences from both consumer behavior and external factors like weather or local events. Business owners might consider these patterns when planning inventory and marketing campaigns.

Liquor, Wine, and Beer Dynamics

Examining the sales mix, liquor and beer consistently dominated the market, with wine trailing significantly behind. September was no exception, with liquor and beer each contributing over $700,000 to total sales. Interestingly, while beer maintained a steady presence, liquor saw the most dramatic swings, suggesting it might be more sensitive to market changes or consumer preferences.

Market Implications

The number of establishments also varied, peaking at 49 in November before dropping to 47 by December. This fluctuation in establishments hints at a competitive and dynamic market landscape, where businesses are constantly entering or exiting. For potential investors or existing businesses, understanding these shifts could be key to leveraging market opportunities and mitigating risks.

Year-End Observations

Concluding the year, December's sales dropped by 15.44% from November, settling at $1,011,026. This decline could be indicative of post-holiday season fatigue or economic factors affecting consumer spending habits. Businesses should consider these trends in developing strategies for the upcoming year, potentially focusing on sustaining customer engagement and exploring new market segments.

Economic Overview

Edinburg, Texas, serves as a dynamic hub in the Rio Grande Valley, supported by a diverse economy that blends education, healthcare, and agriculture. The city is home to the University of Texas Rio Grande Valley, which not only contributes significantly to the local economy but also fosters a vibrant business climate by producing a skilled workforce. Additionally, the healthcare sector is robust, with several major medical facilities providing employment and attracting businesses to the region.

Agriculture remains a cornerstone of Edinburg's economic landscape, with citrus fruits, vegetables, and cotton being primary products. Moreover, Edinburg benefits from its strategic location near the U.S.-Mexico border, facilitating trade and attracting businesses looking to tap into both domestic and international markets. Recent trends indicate a growth in technology and innovation sectors, signaling a promising diversification of the local economy.

Cultural Scene

Edinburg boasts a rich cultural scene that reflects its diverse community and deep-rooted traditions. The city hosts several annual events, such as the Fiesta Edinburg, which celebrates the region's heritage with music, parades, and local cuisine. The Museum of South Texas History offers insights into the area's past, drawing visitors interested in learning about the unique history of the Rio Grande Valley.

Art enthusiasts are drawn to the Edinburg Arts Foundation, which supports various local artists and cultural initiatives. The city's commitment to arts and culture is further demonstrated by the numerous galleries and cultural festivals that take place throughout the year, making Edinburg a vibrant center for cultural expression.

Lifestyle

Edinburg offers a unique blend of urban and rural lifestyles, providing residents and visitors with a variety of experiences. The city features several popular neighborhoods, such as the historic downtown area, which is known for its charming architecture and local shops. For those seeking entertainment, Edinburg's entertainment district offers a wide range of dining, shopping, and recreational activities.

Residents enjoy the city's numerous parks and outdoor spaces, which provide opportunities for recreation and relaxation. The local character of Edinburg is defined by its friendly community and strong sense of tradition, making it an appealing place for families and individuals alike.

Future Outlook

Edinburg is poised for continued growth and development, with several initiatives aimed at enhancing infrastructure and attracting new businesses. The city's strategic development plans focus on expanding transportation networks and fostering innovation through technology hubs and business incubators. These efforts are expected to drive economic growth and create new opportunities for residents and investors.

As Edinburg continues to evolve, it is becoming increasingly attractive to businesses looking to capitalize on its strategic location and dynamic economy. With a strong commitment to development and a vibrant cultural scene, the future looks bright for Edinburg, Texas.