Nestled in the heart of Texas, College Station is renowned not only for being the home of Texas A&M University but also for its vibrant community and bustling local economy. This city, with its unique blend of collegiate energy and southern charm, offers a fascinating case study in consumer behavior, particularly when it comes to alcohol sales. In this article, we delve into the numbers to provide a comprehensive, data-driven analysis of the alcohol sales market across College Station.
This report kicks off with a detailed examination of the top alcohol-selling establishments in the city. A carefully curated table and analysis reveal which venues are leading the market, offering insights into consumer preferences and spending habits. Following this, we present a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and uncovering geographical trends in purchasing behavior.
Lastly, our monthly trends analysis charts the ebb and flow of alcohol sales over the past year, providing valuable insights into seasonal variations and shifting consumer trends. Whether you're a local business owner, a researcher, or simply curious about the dynamics of College Station's alcohol market, this report offers an engaging and informative exploration of the city's sales landscape as of April 2025.
Top 25 College Station Businesses By June 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Levy Restaurants at Texas a&m University
|
$683,225 |
$96,742
|
$25,562
|
$560,921
|
| 2. |
The Republic
|
$166,107 |
$88,710
|
$69,706
|
$7,691
|
| 3. |
Gringo's Mexican Kitchen No. 12, LLC
|
$134,205 |
$111,958
|
$2,930
|
$19,317
|
| 4. |
Chimy's College Station
|
$130,292 |
$97,009
|
$0
|
$33,283
|
| 5. |
Texas a&m Hotel and Conference Center
|
$114,927 |
$67,915
|
$22,539
|
$24,473
|
| 6. |
The Backyard on Northgate/might Slice Pizza
|
$100,796 |
$71,398
|
$245
|
$27,245
|
| 7. |
Dixie Chicken
|
$100,057 |
$21,839
|
$308
|
$77,910
|
| 8. |
Texas Roadhouse
|
$92,670 |
$43,984
|
$3,135
|
$45,551
|
| 9. |
Toku 12
|
$92,351 |
$82,220
|
$0
|
$9,131
|
| 10. |
Porters Dining & Butcher
|
$87,745 |
$36,024
|
$47,726
|
$3,995
|
| 11. |
Walk-on's Bistreaux & Bar
|
$82,367 |
$29,521
|
$3,390
|
$49,456
|
| 12. |
The Angry Elephant
|
$82,168 |
$43,514
|
$3,115
|
$35,539
|
| 13. |
Hilton College Station
|
$81,831 |
$54,633
|
$6,141
|
$21,057
|
| 14. |
Chuy's #6023
|
$80,204 |
$70,459
|
$537
|
$9,208
|
| 15. |
Valencia Oranges Vii, LLC (george)
|
$79,253 |
$60,187
|
$9,384
|
$9,682
|
| 16. |
P O E T S Billiards
|
$73,851 |
$41,989
|
$0
|
$31,862
|
| 17. |
The Good Bull Icehouse
|
$73,740 |
$59,732
|
$245
|
$13,763
|
| 18. |
Bubba's 33
|
$73,123 |
$39,611
|
$1,293
|
$32,219
|
| 19. |
Wings N' More Restaurant
|
$68,259 |
$30,738
|
$395
|
$37,126
|
| 20. |
Valencia Oranges Vii, LLC (court)
|
$67,600 |
$44,124
|
$6,841
|
$16,635
|
| 21. |
De Baca Steakhouse
|
$66,802 |
$38,807
|
$25,645
|
$2,350
|
| 22. |
O'bannon's Taphouse
|
$65,936 |
$26,453
|
$0
|
$39,483
|
| 23. |
Casa Mangiare
|
$62,841 |
$24,529
|
$36,872
|
$1,440
|
| 24. |
Pluckers Wing Bar
|
$62,673 |
$28,429
|
$240
|
$34,004
|
| 25. |
1860 Italia
|
$62,483 |
$36,384
|
$23,685
|
$2,414
|
Top Alcohol-Selling Establishments in College Station
Leading the pack this month is Levy Restaurants at Texas A&M University, with a whopping $683,225 in total receipts. The lion’s share of their sales comes from beer, accounting for over $560,000, making it a go-to spot for beer enthusiasts. Their liquor and wine sales are also notable but pale in comparison to their beer figures.
The Republic holds the second position, with $166,107 in total sales, primarily driven by liquor and wine. This establishment is a favorite for those seeking a more refined drinking experience, as evidenced by its significant wine sales of nearly $70,000.
Gringo's Mexican Kitchen rounds out the top three, boasting impressive liquor sales of over $111,000. Their focus on liquor is clear, with minimal emphasis on wine, which barely crosses the $2,900 mark. The combination of Mexican cuisine and strong liquor sales appears to resonate well with their clientele.
Trends and Notable Insights
Beer remains the dominant choice across College Station, with several establishments like Dixie Chicken and Walk-On's Bistreaux & Bar showing strong beer sales. The trend suggests that venues with significant beer sales tend to attract larger crowds, potentially due to the college town atmosphere.
On the other hand, venues such as Porters Dining & Butcher and Casa Mangiare have carved out a niche for themselves with higher wine sales. This indicates a growing interest in wine-focused dining experiences, catering to a demographic that prefers a more upscale drinking experience.
Interestingly, Chimy's College Station has zero wine sales, which could be a strategic decision to focus solely on liquor and beer, reflecting their understanding of customer preferences. In contrast, De Baca Steakhouse balances liquor and wine sales evenly, appealing to a diverse clientele.
Overall, College Station's alcohol sales for June 2026 reveal a vibrant mix of preferences and strategies among establishments, with beer reigning supreme but a noticeable demand for quality wine and liquor experiences. Bar owners and business investors might find opportunities in diversifying their offerings to cater to these varied tastes.
College Station Zip Codes By June 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
77840
|
90 | $3,432,035 |
$1,783,544
|
$294,251
|
$1,350,432
|
| 2. |
77845
|
41 | $1,070,495 |
$625,077
|
$151,196
|
$294,222
|
| 3. |
77843
|
3 | $8,343 |
$2,280
|
$2,827
|
$3,236
|
Concentration of Alcohol Sales
In June 2026, College Station saw a total of $4.5 million in alcohol sales across 134 establishments. The clear frontrunner was Zip Code 77840, with a whopping $3.4 million in sales from 90 establishments. This area accounts for more than 75% of the total sales, making it a hotspot for alcohol commerce.
Alcohol Preference by Area
When we dive into the types of alcohol sold, Zip Code 77840 shows a strong preference for liquor, making up 52% of sales. Meanwhile, in Zip Code 77845, liquor dominates even more at 58%, but there's also a notable interest in wine, which makes up 14% of sales. Zip Code 77843, although small in sales with just $8,343, shows a balanced mix with beer taking the lead at 39%.
Opportunities for New Establishments
Looking at the density of establishments, Zip Code 77843 seems underrepresented with only 3 establishments and minimal sales. This area might be ripe for new ventures, especially those focusing on wine and beer, given their higher sales percentages compared to liquor. Conversely, Zip Code 77840 appears saturated, so new businesses might face stiff competition there.
Interesting Insights
One interesting pattern is the significant difference in wine sales between Zip Code 77845 and the others. With 14% of its sales from wine, it suggests a potential niche market for wine-focused establishments. Additionally, the dominance of liquor in both 77840 and 77845 suggests a consistent consumer preference that could be leveraged by new and existing businesses.
College Station Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2026 | 133 | $4,510,873 |
$2,410,901
|
$448,274
|
$1,647,890
|
39.4%
↓
|
| May 2026 | 137 | $7,438,638 |
$3,954,442
|
$680,660
|
$2,639,642
|
15.3%
↑
|
| Apr 2026 | 137 | $6,450,319 |
$3,738,577
|
$576,159
|
$1,949,653
|
24.5%
↑
|
| Mar 2026 | 139 | $5,181,710 |
$2,928,220
|
$508,762
|
$1,582,047
|
5.5%
↓
|
| Feb 2026 | 137 | $5,482,292 |
$3,177,572
|
$593,201
|
$1,523,393
|
26.9%
↑
|
| Jan 2026 | 136 | $4,318,962 |
$2,572,578
|
$440,550
|
$1,146,393
|
38.8%
↓
|
| Dec 2025 | 136 | $7,059,265 |
$3,603,415
|
$680,540
|
$2,568,190
|
10.5%
↓
|
| Nov 2025 | 133 | $7,883,652 |
$4,098,117
|
$712,570
|
$2,826,635
|
11.5%
↓
|
| Oct 2025 | 134 | $8,907,100 |
$4,615,539
|
$700,312
|
$3,331,178
|
28%
↑
|
| Sep 2025 | 133 | $6,959,625 |
$3,796,401
|
$562,628
|
$2,580,941
|
9.4%
↑
|
| Aug 2025 | 134 | $6,361,317 |
$3,595,407
|
$647,066
|
$2,110,526
|
72.7%
↑
|
| Jul 2025 | 137 | $3,684,039 |
$2,237,603
|
$402,028
|
$1,044,268
|
0%
↑
|
Overview of Alcohol Sales Trends
The past year in College Station's alcohol market has been nothing short of dynamic, with noticeable fluctuations in sales and establishment numbers. October 2025 marked the pinnacle of sales, raking in a whopping $8.9 million. This peak was driven by a surge in liquor sales, which accounted for over half of the total revenue, suggesting a seasonal or possibly event-driven spike.
Monthly Fluctuations and Seasonal Patterns
Sales saw significant ups and downs, notably with a sharp decline by June 2026, where receipts dropped by 39.36% from the previous month. This decline aligns with the end of the academic year, indicating a possible correlation between student presence and sales volume. Conversely, the lead-up to the holiday season in December also saw strong sales, although not as high as the October peak.
Changes in Sales Mix
The sales mix between liquor, wine, and beer remained relatively consistent with liquor consistently being the top performer. Still, it's interesting to note that beer sales saw a noticeable dip in June 2026, possibly due to the summer break. Wine sales have been the most stable, suggesting a steady but small segment of the market that prefers wine regardless of the season.
Market Implications
For businesses in College Station, understanding these trends is crucial for strategic planning. The peaks in October and December suggest opportunities for targeted marketing and promotions during these times to maximize revenue. Meanwhile, the drastic dip in summer months highlights a need for creative strategies to maintain sales during the off-season.
Establishment Trends
The number of alcohol-serving establishments fluctuated slightly throughout the year, with minor increases and decreases. Despite these changes, the market seems relatively stable, with a slight decrease in the number of establishments by June 2026. This stability in numbers, despite varying sales, implies that the market is adjusting to demand rather than expanding or contracting drastically.
Economic Overview
College Station, Texas, is a dynamic hub of economic activity, largely driven by the presence of Texas A&M University, one of the largest public universities in the United States. This academic giant not only attracts a significant student population but also fosters a robust research and development sector, contributing to innovations in technology, agriculture, and engineering. Additionally, the city has a growing healthcare industry, with numerous medical facilities and services catering to the needs of the local and regional populations.
The business climate in College Station is characterized by a supportive environment for startups and small businesses, bolstered by resources such as the Texas A&M University Research Park and the McFerrin Center for Entrepreneurship. This has led to a burgeoning tech scene alongside the already established educational and research sectors. Economic trends indicate steady growth, with a focus on expanding infrastructure to accommodate the increasing population and business activities.
Cultural Scene
College Station boasts a vibrant cultural scene, with a variety of events and festivals that reflect its rich heritage and diverse community. The city is home to the George H.W. Bush Presidential Library and Museum, a major attraction that draws visitors from across the nation. Additionally, the Brazos Valley Symphony Orchestra and local theater productions provide a range of performing arts experiences.
Annual events such as the Texas A&M University’s Aggie Muster and the Brazos Valley Fair & Rodeo celebrate the area's traditions and community spirit. The city's cultural landscape is further enriched by art galleries, music festivals, and food events, offering residents and visitors a chance to engage with local artists and creators.
Lifestyle
College Station offers a balanced lifestyle with a mix of suburban comforts and vibrant city life. Popular neighborhoods like Southwood Valley and Pebble Creek are known for their family-friendly environments, excellent schools, and attractive residential options. These areas provide a sense of community and accessibility to the city's amenities.
The Northgate District serves as the entertainment epicenter, featuring an array of dining, shopping, and nightlife options, appealing to both the student population and permanent residents. The city’s numerous parks and recreational facilities, including the Lick Creek Park and Veterans Park, provide ample outdoor activities, contributing to an active and engaging lifestyle.
Future Outlook
College Station is poised for significant growth, with development plans focused on expanding infrastructure and enhancing the quality of life for its residents. The city is investing in transportation improvements, such as road expansions and public transit enhancements, to accommodate anticipated population increases.
Future prospects are promising with ongoing developments in the biotech and technology industries, supported by the research and innovation ecosystem of Texas A&M University. As the city continues to attract new businesses and residents, it is expected to maintain its trajectory of sustainable growth, fostering an environment that is both economically vibrant and culturally rich.