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Nestled in the heart of Texas, College Station is renowned not only for being the home of Texas A&M University but also for its vibrant community and bustling local economy. This city, with its unique blend of collegiate energy and southern charm, offers a fascinating case study in consumer behavior, particularly when it comes to alcohol sales. In this article, we delve into the numbers to provide a comprehensive, data-driven analysis of the alcohol sales market across College Station.

This report kicks off with a detailed examination of the top alcohol-selling establishments in the city. A carefully curated table and analysis reveal which venues are leading the market, offering insights into consumer preferences and spending habits. Following this, we present a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and uncovering geographical trends in purchasing behavior.

Lastly, our monthly trends analysis charts the ebb and flow of alcohol sales over the past year, providing valuable insights into seasonal variations and shifting consumer trends. Whether you're a local business owner, a researcher, or simply curious about the dynamics of College Station's alcohol market, this report offers an engaging and informative exploration of the city's sales landscape as of April 2025.

Top 25 College Station Businesses By August 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in College Station for August 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Levy Restaurants at Texas a&m University
$934,120
$204,735
$89,370
$640,015
2.
The Good Bull Icehouse
$265,261
$205,321
$0
$52,011
3.
Chimy's College Station
$231,009
$179,925
$0
$51,084
4.
The Backyard on Northgate/might Slice Pizza
$187,081
$143,367
$457
$43,257
5.
The Republic
$177,609
$90,194
$80,081
$7,334
6.
Dixie Chicken
$176,973
$39,682
$833
$136,458
7.
Gringo's Mexican Kitchen No. 12, LLC
$153,703
$127,476
$2,678
$23,549
8.
The Spot on Northgate
$136,632
$104,788
$0
$31,844
9.
Porters Dining & Butcher
$125,081
$48,308
$73,172
$3,601
10.
Texas a&m Hotel and Conference Center
$118,312
$66,735
$24,614
$26,963
11.
O'bannon's Taphouse
$116,452
$46,562
$0
$69,890
12.
Commander's Cove
$94,008
$85,426
$156
$8,426
13.
The Angry Elephant
$92,312
$55,396
$2,044
$34,872
14.
1860 Italia
$90,202
$45,810
$40,415
$3,977
15.
P O E T S Billiards
$89,834
$53,034
$0
$36,800
16.
Valencia Oranges Vii, LLC (court)
$88,992
$59,077
$9,106
$20,809
17.
Otoko 12
$88,763
$56,360
$0
$32,403
18.
Walk-on's Bistreaux & Bar
$86,603
$38,424
$3,780
$44,399
19.
Valencia Oranges Vii, LLC (george)
$85,348
$63,403
$13,807
$8,138
20.
Hilton College Station
$82,394
$58,644
$9,573
$14,177
21.
Casa Mangiare
$79,537
$28,885
$48,224
$2,428
22.
Rebel Draft House
$78,538
$31,544
$34
$46,960
23.
De Baca Steakhouse
$77,418
$44,232
$31,109
$2,077
24.
Chuy's #6023
$77,031
$65,989
$492
$10,550
25.
Wings N' More Restaurant
$76,678
$31,263
$537
$44,878

Top Alcohol-Selling Establishments in College Station

Leading the pack in August 2025, Levy Restaurants at Texas A&M University boasted an impressive $934,120 in total receipts. Their beer sales were particularly notable, reaching $640,015, dwarfing their liquor and wine sales significantly. This establishment clearly benefits from its prime location and university affiliation, drawing in a large crowd.

The Good Bull Icehouse and Chimy's College Station follow as top contenders, with total receipts of $265,261 and $231,009, respectively. Both venues focus heavily on liquor sales, with The Good Bull Icehouse reporting $205,321 in liquor sales alone, while Chimy's brought in $179,925. These numbers highlight a strong preference for liquor among their patrons.

Another standout is The Republic, where wine sales were a major contributor to their total revenue of $177,609. With $80,081 in wine sales, they cater to a clientele that appreciates a more refined beverage selection compared to other establishments on the list.

Beer reigns supreme at Dixie Chicken, where it accounts for $136,458 of their $176,973 total receipts. This iconic College Station spot continues to be a staple for beer enthusiasts, maintaining its reputation as a go-to place for cold brews.

In terms of diversity, Porters Dining & Butcher offers a balanced mix, with wine sales reaching $73,172 and liquor sales at $48,308. Their ability to attract a crowd interested in both wine and mixed drinks is noteworthy and suggests a versatile business model.

Finally, the popularity of University Drive is evident, with numerous establishments along this street making the top list. This area remains a bustling hub for nightlife in College Station, attracting students and locals alike. For those interested in business opportunities, it's clear that proximity to the university and a strong emphasis on liquor sales are key factors in driving success.

College Station Zip Codes By August 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in College Station for August 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77840
90 $5,130,413
$2,874,854
$439,518
$1,807,723
2.
77845
42 $1,217,813
$717,552
$204,610
$295,651
3.
77843
3 $13,458
$3,238
$2,938
$7,282

Concentration of Alcohol Sales

In College Station, the majority of alcohol sales are happening in zip code 77840, with a whopping $5,130,413 in sales. This area houses 90 establishments, making it the hub for alcohol sales activity. The high concentration here suggests a bustling market, potentially driven by proximity to college campuses and student populations.

Alcohol Preferences by Zip Code

When it comes to preferences, 77840 is predominantly a liquor market, with 56% of its sales coming from spirits. In contrast, zip code 77845 shows a slightly higher inclination towards wine at 17%, compared to 77840's 9%. Interestingly, in zip code 77843, beer dominates the scene, accounting for 54% of sales, which is quite a contrast to the other areas.

Opportunities for New Establishments

Zip code 77845 might offer opportunities for new establishments, given its 42 existing outlets and significant sales volume of $1,217,813. With a diverse sales mix, it seems like a promising area for businesses looking to capture a balanced audience interested in liquor, wine, and beer.

Insights and Patterns

An intriguing insight is the stark difference in sales volume and establishment density between zip codes. Zip code 77843, despite having only three establishments, shows a unique preference for beer, which could be an opportunity for niche marketing or specialized beer outlets. Overall, the data suggests that while liquor is king in College Station, there's room for growth in wine and beer offerings, especially in under-served areas.

College Station Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in College Station. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Aug 2025 134 $6,361,317
$3,595,407
$647,066
$2,110,526
72.7%
Jul 2025 137 $3,684,039
$2,237,603
$402,028
$1,044,268
2%
Jun 2025 136 $3,759,370
$2,213,732
$469,605
$1,075,959
38.7%
May 2025 135 $6,134,812
$3,741,831
$639,348
$1,749,818
0.6%
Apr 2025 137 $6,100,583
$3,656,456
$609,359
$1,777,590
9.8%
Mar 2025 134 $5,555,278
$3,196,507
$492,918
$1,796,572
8.8%
Feb 2025 130 $5,107,346
$3,043,372
$550,116
$1,450,759
10.9%
Jan 2025 138 $4,604,874
$2,511,665
$468,769
$1,255,504
3.2%
Dec 2024 138 $4,462,959
$2,679,213
$635,645
$1,143,740
49.5%
Nov 2024 138 $8,844,787
$4,554,804
$775,033
$3,497,765
20.1%
Oct 2024 138 $7,363,737
$4,177,272
$747,047
$2,412,221
29.9%
Sep 2024 138 $5,670,255
$3,407,329
$491,495
$1,744,508
0%

Overview of Alcohol Sales Trends

Over the past 12 months, alcohol sales in College Station have shown some intriguing patterns. The total receipts for August 2025 hit $6.36 million, marking a significant 72.67% increase compared to the previous month. This jump is particularly notable given that the number of establishments actually decreased by 2.19%. Interestingly, November 2024 was the standout month with the highest sales at $8.84 million, driven largely by a surge in liquor and beer sales.

Seasonal Patterns and Peaks

November 2024's high sales figures suggest a strong seasonal peak, possibly tied to events or holidays that increased demand. In contrast, December saw a steep drop of 49.54% in total receipts, a common post-holiday decline. The summer months, particularly June and July 2025, experienced dips, aligning with typical seasonal lulls. However, sales rebounded significantly by August, indicating a robust start to the fall.

Changes in Sales Mix

Liquor consistently accounts for the largest share of sales. For instance, in August 2025, liquor brought in $3.6 million, more than half of the total sales. Beer sales have also shown resilience, with a notable increase in August compared to previous months. Wine, while trailing behind liquor and beer, has seen fluctuating sales, with peaks coinciding with holiday seasons, such as November 2024.

Market Implications

The data indicates a dynamic market with potential opportunities for growth, especially in liquor and beer segments. The significant year-over-year growth from November 2024 to August 2025 suggests increasing consumer demand. Businesses might consider leveraging these trends by focusing marketing efforts during identified peak months and exploring strategies to boost wine sales, which have shown less consistent growth.

Economic Overview

College Station, Texas, is a dynamic hub of economic activity, largely driven by the presence of Texas A&M University, one of the largest public universities in the United States. This academic giant not only attracts a significant student population but also fosters a robust research and development sector, contributing to innovations in technology, agriculture, and engineering. Additionally, the city has a growing healthcare industry, with numerous medical facilities and services catering to the needs of the local and regional populations.

The business climate in College Station is characterized by a supportive environment for startups and small businesses, bolstered by resources such as the Texas A&M University Research Park and the McFerrin Center for Entrepreneurship. This has led to a burgeoning tech scene alongside the already established educational and research sectors. Economic trends indicate steady growth, with a focus on expanding infrastructure to accommodate the increasing population and business activities.

Cultural Scene

College Station boasts a vibrant cultural scene, with a variety of events and festivals that reflect its rich heritage and diverse community. The city is home to the George H.W. Bush Presidential Library and Museum, a major attraction that draws visitors from across the nation. Additionally, the Brazos Valley Symphony Orchestra and local theater productions provide a range of performing arts experiences.

Annual events such as the Texas A&M University’s Aggie Muster and the Brazos Valley Fair & Rodeo celebrate the area's traditions and community spirit. The city's cultural landscape is further enriched by art galleries, music festivals, and food events, offering residents and visitors a chance to engage with local artists and creators.

Lifestyle

College Station offers a balanced lifestyle with a mix of suburban comforts and vibrant city life. Popular neighborhoods like Southwood Valley and Pebble Creek are known for their family-friendly environments, excellent schools, and attractive residential options. These areas provide a sense of community and accessibility to the city's amenities.

The Northgate District serves as the entertainment epicenter, featuring an array of dining, shopping, and nightlife options, appealing to both the student population and permanent residents. The city’s numerous parks and recreational facilities, including the Lick Creek Park and Veterans Park, provide ample outdoor activities, contributing to an active and engaging lifestyle.

Future Outlook

College Station is poised for significant growth, with development plans focused on expanding infrastructure and enhancing the quality of life for its residents. The city is investing in transportation improvements, such as road expansions and public transit enhancements, to accommodate anticipated population increases.

Future prospects are promising with ongoing developments in the biotech and technology industries, supported by the research and innovation ecosystem of Texas A&M University. As the city continues to attract new businesses and residents, it is expected to maintain its trajectory of sustainable growth, fostering an environment that is both economically vibrant and culturally rich.