College Station Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in College Station's alcohol sales for December 2025 is Levy Restaurants at Texas A&M University, with an impressive total of $1,466,111. This establishment dominates in beer sales, contributing $1,164,886 to its total receipts. Clearly, the sports and events crowd at Texas A&M loves their beer.

Following at a distance is Chimy's College Station, which raked in $241,521, mostly from liquor sales amounting to $183,416. It's notable that Chimy's didn't report any wine sales, focusing their offerings on liquor and beer.

Noteworthy Trends in Wine Sales

The Republic stands out for its significant wine sales, which totaled $93,035, the highest among the top establishments. This shows a preference for a more refined drinking experience among its patrons, setting it apart from the beer-heavy sales seen elsewhere.

Another interesting player is Porters Dining & Butcher, which also reported strong wine sales at $75,988. This suggests a clientele leaning towards a sophisticated dining and drinking experience.

Liquor Dominance

The Good Bull Icehouse is notable for its focus on liquor, with sales reaching $152,110, which constitutes the bulk of its total receipts of $173,146. This establishment, along with others like The Spot on Northgate and Gringo's Mexican Kitchen, shows a clear preference for liquor among its patrons.

In a similar vein, The Angry Elephant and Chuy's #6023 also highlight a strong leaning towards liquor sales, with both venues showing significant proportions of their total receipts from liquor, indicating a trend in consumer preference in these locations.

Interesting Observations

It's curious to see Shiner Park listed with no reported alcohol sales, which could suggest operational changes or reporting discrepancies. This is an anomaly worth exploring for potential business opportunities or market shifts.

Meanwhile, Dudleys Draw Inc and O'Bannon's Taphouse maintain a strong presence in beer sales, appealing to a more traditional college bar scene. These venues continue to thrive on their beer-centric offerings, anchoring their place in College Station's vibrant nightlife.

Concentration of Alcohol Sales

In College Station, the zip code with the highest concentration of alcohol sales is 77840, boasting a total of $5,806,475. This area is home to 93 establishments, making it a bustling hub for alcohol retail. With nearly 82% of the total sales for the city, it's clear that 77840 is where most of the action is happening.

Types of Alcohol Sold

The sales mix across the zip codes reveals interesting preferences. In 77840, beer is quite popular, making up 39% of sales, while liquor leads at 49%. Meanwhile, in 77845, there's a stronger preference for liquor, accounting for 58% of sales, and wine enjoys a higher share at 20%. Lastly, 77843 shows a balanced mix, with liquor at 41%, wine at 30%, and beer at 29%.

Opportunities for New Establishments

Zip code 77845 presents a promising opportunity for new establishments. With 41 locations generating $1,290,474, this area could benefit from additional businesses to capture a larger market share, especially given its strong liquor sales. In contrast, 77843, though small in total sales, shows a balanced consumer interest that could be tapped into with the right marketing strategy.

Additional Insights

Although 77843 shows minimal sales, its diverse alcohol mix suggests a unique market niche that could be appealing to specialty retailers or boutique shops. The strong leaning towards liquor in 77845 might indicate potential for high-end liquor stores or tasting experiences. Overall, understanding these patterns can help businesses tailor their offerings to meet local preferences effectively.

Overview of Alcohol Sales in College Station

Over the past year, College Station's alcohol sales have seen some interesting trends and fluctuations. The total number of establishments hovered around 130 to 138, reflecting a relatively stable market with minor shifts in the number of vendors. The total receipts peaked in October 2025, reaching a high of $8.9 million, which marked a substantial increase of nearly 28% from the previous month.

Monthly Sales Patterns

October was the standout month with sales reaching their zenith, driven by a surge in liquor and beer sales. Liquor sales alone accounted for over $4.6 million, indicating strong consumer preference for spirits during this period. This peak could be attributed to seasonal events or promotions, as well as the influx of college students returning for the fall semester.

Conversely, the months of June and July saw a notable dip in sales, with June experiencing a dramatic 38.72% drop in total receipts. This decline aligns with the summer break when the student population decreases, suggesting a strong correlation between student presence and alcohol consumption patterns in the area.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently emerged as the top performer in the sales mix, often doubling the revenue generated from beer and wine. Beer sales, while second to liquor, spiked notably in October, contributing over $3.3 million to the total sales. Wine maintained a steady but smaller share of the market, with sales peaking modestly in November at $703,112.

The preference for liquor over other types of alcohol might indicate a trend towards premiumization or a shift in consumer tastes favoring spirits over traditional beer and wine. This could be an essential insight for businesses looking to adjust their inventory and marketing strategies accordingly.

Market Implications and Observations

The fluctuations in sales and the relative stability in the number of establishments suggest a mature market with a high dependency on the local college population. The significant sales spikes during the academic year highlight the importance of targeting students and aligning promotional efforts with the college calendar.

Overall, these trends indicate a dynamic market where external factors such as seasonality and student demographics play crucial roles. Businesses can leverage these insights to optimize their operations, stock management, and promotional strategies to capitalize on peak periods and mitigate the slower months.