College Station Alcohol Sales

Top Performers in College Station

In July 2025, The Republic led the charge in alcohol sales with total receipts of $153,208. Their focus on liquor and wine, with $87,861 and $59,675 respectively, highlights their appeal to those seeking premium drinks. Meanwhile, Gringo's Mexican Kitchen No. 12, LLC followed closely, generating $133,084 in total receipts, with a notable emphasis on liquor sales, which accounted for $111,137.

Noteworthy Trends

The Good Bull Icehouse and Dixie Chicken also made strong showings, with total receipts of $104,625 and $102,106, respectively. What stands out is Dixie Chicken's impressive beer sales, which reached $79,708, suggesting a strong preference among patrons for brews. On the other hand, The Good Bull Icehouse had zero wine sales, indicating a targeted focus on liquor and beer.

Unique Insights

Looking at specialty establishments, Casa Mangiare and De Baca Steakhouse are intriguing with their substantial wine sales. Casa Mangiare reported $42,989 in wine sales, while De Baca Steakhouse followed with $30,308. These numbers hint at a niche market for wine lovers within the area.

Diverse Offerings Across the Board

Several establishments, such as Pluckers Wing Bar and Walk-On's Bistreaux & Bar, reported strong beer sales, with $40,888 and $36,317, respectively. These figures suggest a vibrant beer culture, catering to patrons who enjoy casual and sports bar atmospheres. Additionally, Porters Dining & Butcher stands out with a balanced offering, generating $31,242 from wine sales, indicating a sophisticated palate among its clientele.

High Concentration of Alcohol Sales

In July 2025, the bustling town of College Station recorded a whopping $3,753,675 in alcohol sales across its three primary zip codes. The lion's share of these sales came from zip code 77840, which alone accounted for a massive $2,702,799. This area is clearly the hotspot, with 91 establishments catering to thirsty patrons. If you're looking to tap into College Station's lucrative alcohol market, 77840 is the place to be.

Variations in Alcohol Preferences

The data reveals intriguing differences in beverage preferences across the zip codes. In 77840, liquor reigns supreme, making up 61% of total sales, followed by beer at 30%, and wine trailing at 9%. Conversely, in 77845, while liquor also leads at 53%, there's a slightly higher preference for wine (15%) compared to 77840. It's interesting to note that beer sales are more consistent across the board, hovering around 23-34% in all areas.

Opportunities for New Establishments

Despite being the smallest contributor with just $10,016 in sales, zip code 77843 presents an interesting opportunity. With only three establishments currently operating, there's potential for new businesses to establish a foothold and cater to an untapped market. Given the balanced sales mix of liquor, wine, and beer, a versatile venue could thrive here.

Additional Insights

One notable pattern is the dominance of liquor sales in each zip code, suggesting a strong local preference for spirits. Additionally, the disparity in establishment density between 77840 and the other areas hints at potential market saturation in the former, presenting opportunities for growth in the latter. With College Station's continued growth, these insights can help businesses strategically position themselves to maximize profits.

Overview of Alcohol Sales Trends

Over the past year, alcohol sales in College Station have shown remarkable fluctuations, with November 2024 standing out as the peak month, clocking in a whopping $8.84 million in total receipts. This spike was largely fueled by substantial liquor and beer sales, accounting for $4.55 million and $3.50 million, respectively. In contrast, the recent months have seen a decline, with July 2025 sales at $3.75 million, indicating a significant drop from the November high.

Seasonal Patterns and Market Dynamics

The data suggests a strong seasonal pattern, with sales peaking during the holiday season in November and December. This likely reflects increased social gatherings and celebrations during these months. After the holiday surge, sales declined sharply, as seen in December 2024 and January 2025. This pattern is typical as consumers reduce spending post-holidays.

Changes in Sales Mix

Liquor consistently dominates the sales mix, contributing the most to total receipts each month. However, the proportion of wine and beer sales fluctuates, with beer often experiencing a slight increase during warmer months, such as March and April 2025. Interestingly, wine sales peaked in November 2024, potentially due to holiday festivities, before stabilizing at lower levels in subsequent months.

Market Implications

The increase in the number of establishments from 130 in February 2025 to 137 in July 2025 suggests growing business opportunities and competition within the market. Despite this growth, the slight downturn in total sales in recent months could indicate market saturation or shifting consumer preferences. Businesses might need to innovate their offerings or marketing strategies to capture market share effectively.

Year-over-Year Comparisons

Comparing the latest data with the previous year, it's evident that sales have been volatile. The dramatic rise in October and November 2024 contrasts starkly with the declines in the same months of the previous year. This variability highlights the importance of strategic planning and understanding consumer behavior trends for businesses aiming to thrive in this dynamic market.