College Station Alcohol Sales

Top Performers in College Station's Alcohol Sales

Leading the pack in College Station's alcohol sales for June 2025 is Shiner Park, with total receipts amounting to $153,278. Interestingly, their reported sales for liquor, wine, and beer are all $0, which suggests that their revenue might be driven by entry fees or event-related activities.

Porters Dining & Butcher is close behind with sales of $148,068, showcasing a strong focus on wine sales at $101,848. This indicates a possible trend towards upscale dining experiences where wine plays a significant role.

Notable Establishments and Trends

The Republic and Gringo's Mexican Kitchen are both notable for their substantial liquor sales, with The Republic focusing more on liquor at $82,213, and Gringo's Mexican Kitchen excelling with $113,309 in liquor sales. This indicates a strong market for cocktail lovers in the area.

In contrast, Bubba's 33 shows a balanced approach with significant beer sales at $49,764, suggesting a popular spot for casual beer enthusiasts. Meanwhile, Texas Roadhouse maintains its reputation as a well-rounded venue with nearly equal sales in liquor and beer.

Emerging Insights

Establishments like Chuy's and Chimy's College Station highlight the continued popularity of liquor, with Chuy's achieving $74,257 in liquor sales. This trend is echoed by The Angry Elephant and P O E T S Billiards, both demonstrating significant liquor sales as well.

Wine, while not leading across the board, shows its stronghold in venues like 1860 Italia and Casa Do Brasil, which cater to patrons seeking a refined dining experience. This suggests a niche market that values quality wine pairings with meals.

Opportunities for Bar Owners and Investors

For those considering entering the College Station market, it's worth noting the diverse preferences among consumers. Whether focusing on a specialized wine experience, a vibrant cocktail scene, or a casual beer-centric atmosphere, there's ample opportunity to cater to different demographics.

Overall, the June 2025 sales data paints a picture of a dynamic and varied alcohol market in College Station, where strategic focus on specific types of alcohol can yield significant rewards for business owners.

Overview of Alcohol Sales in College Station

In June 2025, College Station saw a total of $3,933,060 in alcohol sales spread across 137 establishments and three zip codes. The majority of these sales were concentrated in zip code 77840, which accounted for a significant portion of the total revenue.

Sales by Zip Code

Zip Code 77840 led the charge with an impressive $2,789,441 in sales across 90 establishments. This area is clearly the hub for liquor sales, comprising 54% of the sales mix, followed by beer and wine. The high number of establishments suggests a competitive market, yet the solid sales figures indicate robust consumer demand.

Zip Code 77845 followed with $1,129,865 in sales from 44 establishments. Liquor also dominated here, making up 56% of sales. The slightly higher percentage of wine sales compared to 77840 could indicate a niche market for wine enthusiasts in this area, presenting an opportunity for wine-focused establishments.

Zip Code 77843 lagged significantly behind with $13,754 in sales across just 3 establishments. Interestingly, beer dominated the sales mix with 65%, suggesting a potential market for beer-focused businesses. The low number of establishments could also point to an opportunity for new entrants.

Opportunities and Insights

The data reveals that zip code 77840 remains the alcohol sales powerhouse in College Station, but the competitive density suggests that new businesses might face stiff competition. However, there's potential for niche market entrants, particularly those focusing on wine and beer in zip code 77845 and 77843, respectively.

Overall, the significant variation in the types of alcohol sold across different zip codes suggests that businesses could tailor their offerings to meet local preferences. For entrepreneurs, zip code 77843, with its high beer sales percentage and low establishment count, could present an untapped market ripe for exploration.

Overview of Alcohol Sales in College Station

Over the past year, College Station has seen notable fluctuations in alcohol sales, with a peak in November 2024, reaching an impressive $8.8 million in total receipts. This spike was followed by a significant decline in December, dropping by nearly half. The summer months also showed variability, with July 2024 recording the lowest sales at $3.8 million, suggesting possible seasonal influences on consumer behavior.

Seasonal and Monthly Variations

The data highlights a seasonal pattern, particularly around the holiday season, where November sales soared, likely due to holiday festivities and gatherings. Conversely, the summer months, particularly July, experienced a dip in sales, which might be attributed to student absence as College Station is a college town, and many students leave during the summer break.

Trends in Sales Mix: Liquor, Wine, and Beer

Looking at the breakdown of alcohol types, liquor consistently led sales across the year, making up the largest share each month. November 2024 was particularly strong for liquor, with receipts over $4.5 million. Beer sales also saw a peak in November, correlating with increased social gatherings. Wine, while trailing behind liquor and beer, showed a slight bump in sales during the holiday season, indicating its popularity for festive occasions.

Market Dynamics and Business Implications

The changes in the number of establishments, which remained relatively stable, suggest that fluctuations in sales are more a result of consumer demand rather than market saturation or contraction. The substantial drop in June 2025's sales compared to May 2025 indicates possible post-academic year effects, aligning with the college town dynamic.

For businesses, these trends underscore the importance of aligning marketing and inventory strategies with seasonal peaks and troughs. The strong performance of liquor suggests that establishments might benefit from promotions focused on spirits during high-demand periods. Additionally, understanding the seasonal decline in the summer could help in planning staffing and stock levels efficiently.