College Station Alcohol Sales

Top Alcohol Sellers in College Station

Leading the pack for September 2025 is Levy Restaurants at Texas A&M University with impressive total receipts of over $1.45 million. Their beer sales are particularly noteworthy, contributing more than $1 million to their total. With such figures, it's clear that campus events continue to drive significant sales.

In the heart of College Station, Chimy's is making waves with liquor sales that account for a staggering $245,400 out of their $328,339 total receipts. Their focus on liquor is a strategic choice that seems to be paying off, positioning them as a top player in the local bar scene.

Emerging Trends and Highlights

The Good Bull Icehouse is another standout, with over 91% of their total receipts coming from liquor sales alone. This trend towards liquor-heavy sales is echoed by other establishments like The Spot on Northgate and Commander’s Cove, suggesting a rising customer preference for spirits over other types of alcohol.

Meanwhile, The Republic and Porters Dining & Butcher showcase a balanced approach by achieving notable wine sales, with $73,641 and $60,658 respectively. Such diversity in alcoholic offerings could attract a broader clientele, a strategy worth considering for other businesses.

Insights for Business Owners

For bar owners and prospective investors, the dominance of University Drive establishments highlights the importance of location. With many top sellers clustered around this area, proximity to student populations and major thoroughfares appears to be a key factor in driving sales.

Overall, these insights could provide a valuable perspective for those looking to capitalize on the vibrant College Station market. Whether it's focusing on liquor, beer, or a balanced approach, understanding these trends can help refine business strategies and optimize sales potential.

Top Zip Code for Alcohol Sales

Zip code 77840 is the undeniable leader in alcohol sales, boasting a whopping $5,923,606 in total sales. With 90 establishments, it accounts for the majority of the market. The sales mix here shows a strong preference for liquor, making up 54% of sales, followed by beer at 38% and wine at a distant 6%.

Sales Variations Across Zip Codes

In contrast, zip code 77845, with total sales of $1,098,700 from 41 establishments, shows a more diverse sales mix. Liquor still leads at 55%, but wine has a stronger presence at 16%, and beer rounds out the mix at 25%. Meanwhile, zip code 77843 is a small player in the market, with total sales of $19,805 from just 3 establishments, heavily favoring beer, which makes up 51% of sales, indicating a potentially different consumer base or demand pattern.

Opportunities for New Establishments

Given the concentration of establishments and sales in 77840, there could be an opportunity to explore underserved niches or premium offerings in this area. Meanwhile, 77845, with fewer establishments, might benefit from new entrants focusing on wine, given its comparatively higher percentage of wine sales. Zip code 77843, despite its low sales, could be an untapped market for specialized beer offerings, considering its higher beer sales percentage.

Insights and Patterns

One interesting pattern is the dominance of liquor sales across all zip codes, suggesting strong consumer preference. However, the varying percentages of wine and beer indicate potential market segmentation that businesses could leverage. Establishments in 77840 might consider expanding their beer offerings to capture more market share, given its significant role in sales. Conversely, 77845's higher wine sales percentage suggests a niche market that could be further developed.

Overview of Alcohol Sales Trends

Over the past 12 months, alcohol sales in College Station have showcased some intriguing trends. The month with the highest sales was November 2024, with total receipts reaching a whopping $8.84 million. This peak is likely driven by holiday festivities and college football season, known to boost social gatherings and, consequently, alcohol consumption.

Monthly Variations and Seasonal Patterns

Sales in November 2024 surged by 20.11% compared to the previous month, highlighting the impact of seasonal demand. Interestingly, the following month of December saw a dramatic 49.54% drop in total receipts to $4.46 million, which suggests a post-holiday sales slump. The summer months of June and July 2025 also reflected a downturn in sales, possibly due to students being away during the break, with July reporting a slight dip of 2% from June.

Shifts in Sales Mix

Examining the sales mix, liquor consistently takes the lead across all months, with November 2024 hitting a high of $4.55 million. Beer, however, saw a significant spike in sales during the same month, reaching $3.50 million, indicating its popularity during events. In contrast, wine sales, though stable, do not exhibit the same peaks, suggesting a more niche market compared to liquor and beer.

Market Implications

These trends indicate several business opportunities and challenges. For instance, businesses could capitalize on peak seasons, like November, by increasing stock and promotional activities. On the other hand, the post-holiday dip in December and the summer months suggest a need for strategic planning to maintain sales momentum. The consistent preference for liquor suggests it remains a safe bet for inventory focus, while the beer market shows potential for targeted promotions during event-heavy periods.

Year-Over-Year Insights

While year-over-year data isn't directly provided, the overall pattern of sales surges during specific months like November suggests a recurring trend. Businesses might benefit by analyzing past years to better prepare for these high-demand periods, ensuring they can meet consumer expectations and maximize revenue opportunities.