TABS Report has new features & a fresh new look!

Nestled in the heart of Texas, College Station is renowned not only for being the home of Texas A&M University but also for its vibrant community and bustling local economy. This city, with its unique blend of collegiate energy and southern charm, offers a fascinating case study in consumer behavior, particularly when it comes to alcohol sales. In this article, we delve into the numbers to provide a comprehensive, data-driven analysis of the alcohol sales market across College Station.

This report kicks off with a detailed examination of the top alcohol-selling establishments in the city. A carefully curated table and analysis reveal which venues are leading the market, offering insights into consumer preferences and spending habits. Following this, we present a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and uncovering geographical trends in purchasing behavior.

Lastly, our monthly trends analysis charts the ebb and flow of alcohol sales over the past year, providing valuable insights into seasonal variations and shifting consumer trends. Whether you're a local business owner, a researcher, or simply curious about the dynamics of College Station's alcohol market, this report offers an engaging and informative exploration of the city's sales landscape as of April 2025.

Top 25 College Station Businesses By July 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in College Station for July 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
The Republic
$154,313
$83,764
$63,928
$6,621
2.
Gringo's Mexican Kitchen No. 12, LLC
$143,242
$119,850
$3,400
$19,992
3.
Chimy's College Station
$108,121
$83,132
$0
$24,989
4.
Dixie Chicken
$102,624
$25,819
$429
$76,376
5.
Porters Dining & Butcher
$93,929
$44,877
$43,253
$5,799
6.
Valencia Oranges Vii, LLC (court)
$90,443
$57,581
$6,038
$26,824
7.
Valencia Oranges Vii, LLC (george)
$90,356
$60,039
$9,078
$21,239
8.
Hilton College Station
$89,918
$57,516
$11,544
$20,858
9.
The Angry Elephant
$88,981
$49,171
$2,032
$37,778
10.
Walk-on's Bistreaux & Bar
$79,390
$32,370
$3,625
$43,395
11.
The Good Bull Icehouse
$78,628
$70,239
$80
$8,309
12.
P O E T S Billiards
$77,505
$43,258
$0
$34,247
13.
Wings N' More Restaurant
$71,807
$30,642
$661
$40,504
14.
De Baca Steakhouse
$69,358
$37,018
$29,175
$3,165
15.
Texas Roadhouse
$68,481
$32,132
$2,097
$34,252
16.
1860 Italia
$68,432
$37,602
$28,063
$2,767
17.
Pluckers Wing Bar
$66,973
$28,730
$80
$38,163
18.
O'bannon's Taphouse
$66,007
$25,453
$0
$40,554
19.
Chuy's #6023
$66,002
$57,134
$361
$8,507
20.
Grand Station
$62,907
$29,181
$452
$33,274
21.
Casa Mangiare
$62,162
$22,339
$38,333
$1,490
22.
Lupe Tortilla Mexican Restaurant
$61,029
$51,411
$989
$8,629
23.
Texas a&m Hotel and Conference Center
$60,319
$36,105
$11,319
$12,895
24.
Casa Do Brasil
$57,021
$39,182
$14,944
$2,895
25.
Juanita's Tex Mex Cantina
$55,996
$45,449
$1,679
$8,868

Top Alcohol-Selling Establishments

Leading the pack in College Station is The Republic on University Drive, with impressive total receipts of $154,313. They have a strong focus on wine, pulling in $63,928, while liquor sales aren't far behind at $83,764. Beer takes a distant third with just $6,621 in sales.

Next, we have Gringo's Mexican Kitchen, coming in with $143,242 in total receipts. Their strategy is clearly centered on liquor, which accounts for an overwhelming $119,850 of their sales. Beer also plays a significant role, contributing $19,992, while wine is less of a priority here.

Beer and Liquor Favorites

Chimy's College Station is a top choice for those who love their liquor, with a notable $83,132 in sales, contributing to their total receipts of $108,121. Interestingly, this spot doesn't offer wine, but they make up for it with a solid $24,989 in beer sales.

At Dixie Chicken, beer reigns supreme, making up $76,376 of their $102,624 total receipts. This is one of the highest beer sales figures, highlighting their strength in this category despite having lower liquor sales compared to their competitors.

Wine Enthusiasts Take Note

Porters Dining & Butcher stands out with a balanced approach, achieving total receipts of $93,929, with nearly equal contributions from liquor and wine at $44,877 and $43,253 respectively. Beer makes a smaller splash here, attracting $5,799.

For a wine-centric experience, Casa Mangiare offers an impressive $38,333 in wine sales. This focus on wine is a key part of their $62,162 total receipts, although they also bring in $22,339 from liquor sales.

Honorable Mentions

The Hilton College Station is a noteworthy contender, with a well-rounded offering that totals $89,918. Their sales are fairly evenly split across liquor, wine, and beer, providing something for everyone.

Meanwhile, The Angry Elephant makes its mark with $88,981 in total sales, heavily favoring beer at $37,778, which complements their $49,171 liquor sales.

College Station Zip Codes By July 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in College Station for July 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77840
85 $2,514,132
$1,507,876
$251,974
$754,172
2.
77845
39 $1,017,937
$603,134
$162,971
$251,832
3.
77843
3 $17,070
$3,643
$4,283
$9,144

Concentration of Alcohol Sales

When it comes to alcohol sales in College Station, zip code 77840 is the undeniable frontrunner. With a staggering total of $2,514,132 in sales from 85 establishments, this area captures the bulk of the market. If you're considering opening a new spot, keep in mind that this zip code is already quite saturated.

Variety in Alcohol Preferences

Each zip code in College Station has its own unique alcohol sales mix. In 77840, liquor is king, making up 60% of sales, while beer takes a backseat. Comparatively, zip code 77845 also favors liquor but shows a slightly higher preference for wine, accounting for 16% of sales. Meanwhile, 77843 reveals a distinct preference for beer, which comprises 54% of its sales.

Opportunities for New Establishments

While 77840 and 77845 have a dense network of alcohol-selling establishments, zip code 77843 presents a potential opportunity. With only 3 establishments but a noticeable preference for beer, this area might welcome a new venue focusing on craft beers or local brews.

Additional Insights

It's interesting to note that despite having the fewest sales and establishments, zip code 77843 has the highest percentage of beer sales. This indicates a niche market that could be further explored. Additionally, with liquor being the dominant choice across most areas, businesses might consider expanding their liquor offerings to capture this prevailing demand.

College Station Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in College Station. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jul 2026 127 $3,549,139
$2,114,653
$419,228
$1,015,148
24.3%
Jun 2026 136 $4,690,179
$2,432,729
$448,274
$1,652,091
36.9%
May 2026 137 $7,438,638
$3,954,442
$680,660
$2,639,642
15.3%
Apr 2026 137 $6,450,319
$3,738,577
$576,159
$1,949,653
24.5%
Mar 2026 139 $5,181,710
$2,928,220
$508,762
$1,582,047
5.5%
Feb 2026 137 $5,482,292
$3,177,572
$593,201
$1,523,393
26.9%
Jan 2026 136 $4,318,962
$2,572,578
$440,550
$1,146,393
38.8%
Dec 2025 136 $7,059,265
$3,603,415
$680,540
$2,568,190
10.5%
Nov 2025 133 $7,883,652
$4,098,117
$712,570
$2,826,635
11.5%
Oct 2025 134 $8,907,100
$4,615,539
$700,312
$3,331,178
28%
Sep 2025 133 $6,959,625
$3,796,401
$562,628
$2,580,941
9.4%
Aug 2025 134 $6,361,317
$3,595,407
$647,066
$2,110,526
0%

Overview of Alcohol Sales Trends

Over the past year, College Station's alcohol sales have shown some fascinating patterns. One of the most notable highlights was October 2025, which saw the peak in sales with total receipts hitting a whopping $8.9 million. This surge was primarily driven by liquor and beer sales, suggesting a strong demand for these beverages during the fall season.

Seasonal Patterns and Market Shifts

As we moved into the winter months, sales saw a steady decline, with a significant drop in January 2026, where total receipts plummeted by nearly 39% compared to December. This pattern suggests that the festive rush significantly boosts sales, which taper off once the holiday season concludes. Interestingly, the spring months saw a revival, with April and May showing solid gains, likely due to seasonal events and warmer weather encouraging more social gatherings.

Changes in Establishments and Sales Mix

The number of establishments fluctuated slightly throughout the year, peaking at 139 in March 2026. The overall trend showed a slight contraction towards mid-2026, with establishments dipping to 127 by July. This reduction might indicate market consolidation or seasonal closures.

In terms of sales mix, liquor consistently held the lion's share of sales, often accounting for over half of total receipts. Beer followed, with wine being a smaller, yet steady contributor. However, the proportion of beer sales spiked significantly in the high-sales months, suggesting a preference for beer during peak social seasons.

Market Implications

These trends indicate a dynamic market in College Station with distinct seasonal peaks that businesses can capitalize on. The data suggests that focusing on stocking up and marketing liquor and beer offerings, particularly around the fall and early winter months, could be beneficial. Additionally, monitoring the number of establishments and the competitive landscape could provide insights into market saturation and potential opportunities for new entrants.

Economic Overview

College Station, Texas, is a dynamic hub of economic activity, largely driven by the presence of Texas A&M University, one of the largest public universities in the United States. This academic giant not only attracts a significant student population but also fosters a robust research and development sector, contributing to innovations in technology, agriculture, and engineering. Additionally, the city has a growing healthcare industry, with numerous medical facilities and services catering to the needs of the local and regional populations.

The business climate in College Station is characterized by a supportive environment for startups and small businesses, bolstered by resources such as the Texas A&M University Research Park and the McFerrin Center for Entrepreneurship. This has led to a burgeoning tech scene alongside the already established educational and research sectors. Economic trends indicate steady growth, with a focus on expanding infrastructure to accommodate the increasing population and business activities.

Cultural Scene

College Station boasts a vibrant cultural scene, with a variety of events and festivals that reflect its rich heritage and diverse community. The city is home to the George H.W. Bush Presidential Library and Museum, a major attraction that draws visitors from across the nation. Additionally, the Brazos Valley Symphony Orchestra and local theater productions provide a range of performing arts experiences.

Annual events such as the Texas A&M University’s Aggie Muster and the Brazos Valley Fair & Rodeo celebrate the area's traditions and community spirit. The city's cultural landscape is further enriched by art galleries, music festivals, and food events, offering residents and visitors a chance to engage with local artists and creators.

Lifestyle

College Station offers a balanced lifestyle with a mix of suburban comforts and vibrant city life. Popular neighborhoods like Southwood Valley and Pebble Creek are known for their family-friendly environments, excellent schools, and attractive residential options. These areas provide a sense of community and accessibility to the city's amenities.

The Northgate District serves as the entertainment epicenter, featuring an array of dining, shopping, and nightlife options, appealing to both the student population and permanent residents. The city’s numerous parks and recreational facilities, including the Lick Creek Park and Veterans Park, provide ample outdoor activities, contributing to an active and engaging lifestyle.

Future Outlook

College Station is poised for significant growth, with development plans focused on expanding infrastructure and enhancing the quality of life for its residents. The city is investing in transportation improvements, such as road expansions and public transit enhancements, to accommodate anticipated population increases.

Future prospects are promising with ongoing developments in the biotech and technology industries, supported by the research and innovation ecosystem of Texas A&M University. As the city continues to attract new businesses and residents, it is expected to maintain its trajectory of sustainable growth, fostering an environment that is both economically vibrant and culturally rich.