Cameron County Alcohol Sales

Top-Selling Establishments

Leading the pack in Cameron's alcohol sales for September is Longboard Bar & Grill with total receipts of $170,010. They stand out with a strong emphasis on liquor sales, accounting for $106,875 of their total. Beer sales also contribute significantly, with $61,852.

In second place, Clayton's Beach Bar and Grill raked in $162,794, with a whopping $121,201 coming from liquor. Interestingly, their wine sales are minimal compared to others, but they make up for it with significant beer sales of $41,248.

Trends and Insights

Across the board, liquor sales appear to be the dominant force driving revenue. Margaritaville Beach Resort South Padre Island is notable for its high liquor sales of $111,714, despite lower overall receipts compared to the top two.

Beer seems to be a strong secondary performer, especially for places like Ojos Locos Sports Cantina and Lucky Barrel, where beer sales are quite robust, contributing $93,286 and $88,598 respectively. This trend suggests a thriving market for both liquor and beer in the area.

Interesting Observations

An interesting standout is Tequila Sunset Bar & Grill, which has a balanced approach with almost equal focus on liquor and beer. Their total receipts are $147,266, with liquor sales at $102,979 and beer at $43,588, showcasing a well-rounded offering.

Meanwhile, VIVA exhibits a unique pattern with significant wine sales of $11,368, the highest among the top sellers. This indicates a niche market for wine enthusiasts within the community.

Top Sales Areas

Zip code 78597 leads the pack with total sales of $2,418,501 across 53 establishments. This area heavily favors liquor, making up 61% of sales. Following closely is zip code 78526, with sales reaching $1,621,922 and a similar emphasis on liquor but a notable 40% of sales coming from beer.

Alcohol Type Preferences

The data reveals varied preferences for alcohol types across Cameron's zip codes. Zip code 78597 shows a strong preference for liquor, while zip code 78586 stands out with a significant 61% of sales being beer, indicating a beer-loving crowd. Interestingly, zip code 78575 has the highest percentage of wine sales at 11%, suggesting a niche market for wine enthusiasts.

Opportunities for New Establishments

With 53 establishments, zip codes 78597 and 78520 have the highest concentration of businesses, but they also show the strongest sales, indicating a thriving market. In contrast, zip code 78559, with only 2 establishments, might be ripe for new ventures, although total sales are currently the lowest at $33,078.

Interesting Patterns and Insights

One interesting pattern is the consistent popularity of beer across most zip codes, particularly in 78586 and 78559, where it accounts for 61% and 55% of sales, respectively. This could suggest a market trend towards lighter beverages or a younger demographic. Additionally, the low percentage of wine sales in many areas highlights a potential opportunity to diversify product offerings, especially in zip codes with higher disposable income.

Overview of Recent Trends

The past year in Cameron's alcohol sales market has been quite dynamic, with notable fluctuations in total receipts and the number of establishments. July 2025 marked the peak of sales, reaching a high of $9,596,009, driven largely by liquor and beer sales. However, by September 2025, there was a significant decline to $7,302,381, indicating a 19.14% drop from the previous month.

Seasonal Patterns and Market Shifts

A closer look at the data reveals an interesting seasonal pattern: sales tend to spike around summertime, particularly in July, which could be attributed to increased social events and gatherings during this period. Following the summer high, a decrease in sales is observed as we transition into the fall, suggesting a possible shift in consumer priorities or spending habits.

Sales Mix Insights

Liquor consistently dominates the sales mix, accounting for the largest share of total receipts. For instance, in July 2025, liquor sales alone contributed $5,674,231, significantly overshadowing wine and beer. Despite this, beer remains a strong contender, often showing resilience even when overall sales dip. Wine, while the smallest category, shows potential for growth, especially during months of increased total receipts.

Market Implications

The fluctuations in the number of establishments, which slightly increased by 1.11% in September 2025, suggest a stable yet competitive market environment. The decrease in total receipts despite a rise in establishments could indicate price competition or changing consumer preferences. Businesses might need to focus on innovative marketing strategies and diversified product offerings to capture a larger market share, especially during off-peak months.

Year-Over-Year Comparisons

Comparing the end-of-year data from 2024 to 2025, there's a noticeable increase in total receipts from $7,077,446 in October 2024 to $7,302,381 in September 2025. This indicates a positive trend in overall market growth, albeit with some short-term volatility. Stakeholders should consider these patterns when planning for the upcoming year, leveraging the high-demand periods effectively while addressing the challenges during slower months.