Located in the heart of the Dallas-Fort Worth metropolitan area, Southlake, Texas, is renowned for its affluent community, vibrant shopping districts, and lively culinary scene. As a city that marries suburban charm with urban amenities, Southlake offers a unique glimpse into the evolving landscape of alcohol sales within Texas. This article presents a comprehensive, data-driven analysis of Southlake's alcohol sales market, offering a closer look at the dynamics shaping this thriving sector as of April 2025.
In the first section, readers will find a detailed table and analysis highlighting the top alcohol-selling establishments in Southlake. This segment reveals which venues are leading the market and how they cater to the city's diverse consumer base. Next, the breakdown of alcohol sales by zip code uncovers the geographic areas with the highest concentrations of sales, offering insights into neighborhood preferences and purchasing patterns.
Finally, the monthly trends analysis delves into how alcohol sales have fluctuated over the past year, shedding light on seasonal influences and emerging trends in consumer behavior. Together, these sections provide a rich understanding of the factors driving Southlake's alcohol market, equipping readers with valuable insights into one of Texas's most dynamic cities.
Top 25 Southlake Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Moxie's Grill & Bar
|
$371,503 |
$260,109
|
$78,338
|
$33,056
|
| 2. |
Muchacho Southlake
|
$170,753 |
$150,930
|
$7,584
|
$12,239
|
| 3. |
Il Calabrose Ristorante & Bar LLC
|
$161,878 |
$69,857
|
$88,957
|
$3,064
|
| 4. |
The Capital Grille #8076
|
$156,504 |
$70,134
|
$82,848
|
$3,522
|
| 5. |
Truluck's Seafood Steak and Crab House
|
$135,340 |
$66,665
|
$65,397
|
$3,278
|
| 6. |
Mi Cocina - Southlake
|
$129,923 |
$116,650
|
$5,977
|
$7,296
|
| 7. |
Rosebud Steakhouse
|
$122,930 |
$50,697
|
$70,125
|
$2,108
|
| 8. |
Postino Winecafe - Southlake
|
$121,515 |
$35,872
|
$72,599
|
$13,044
|
| 9. |
Westin Southlake
|
$112,310 |
$66,704
|
$21,699
|
$23,907
|
| 10. |
Pacific Table
|
$107,438 |
$54,196
|
$48,074
|
$5,168
|
| 11. |
Gloria's
|
$103,615 |
$87,906
|
$8,873
|
$6,836
|
| 12. |
Taverna Rossa
|
$89,468 |
$41,064
|
$20,528
|
$27,876
|
| 13. |
Del Frisco's Grille
|
$86,959 |
$48,241
|
$33,846
|
$4,872
|
| 14. |
Timarron Country Club
|
$77,629 |
$34,778
|
$25,494
|
$17,357
|
| 15. |
Delta Southlake
|
$74,433 |
$41,391
|
$20,321
|
$12,721
|
| 16. |
Mesero Southlake
|
$66,721 |
$57,354
|
$6,357
|
$3,010
|
| 17. |
Volstead
|
$63,250 |
$52,042
|
$8,487
|
$2,721
|
| 18. |
Chuy's #6056
|
$60,966 |
$51,942
|
$862
|
$8,162
|
| 19. |
Craftway Kitchen
|
$60,452 |
$40,428
|
$17,379
|
$2,645
|
| 20. |
Stella
|
$59,148 |
$24,348
|
$33,154
|
$1,646
|
| 21. |
Wildwood Grill
|
$58,134 |
$34,925
|
$15,841
|
$7,368
|
| 22. |
The Cheesecake Factory
|
$57,581 |
$40,026
|
$10,272
|
$7,283
|
| 23. |
The Henley - Henley Market
|
$55,916 |
$35,582
|
$9,911
|
$10,423
|
| 24. |
Anamia's Tex-mex
|
$55,306 |
$48,752
|
$3,089
|
$3,465
|
| 25. |
Brio Italian Grille at Southlake
|
$54,803 |
$24,459
|
$27,894
|
$2,450
|
Top Performers in Southlake's Alcohol Sales
Leading the charge in Southlake's alcohol sales for June 2025 is MOXIE'S GRILL & BAR, boasting impressive total receipts of $371,503. Their liquor sales, in particular, shine at $260,109, indicating a robust preference for spirits among their patrons. This establishment's success might be an indicator of their strategic location or a particularly appealing menu.
Following in the footsteps of MOXIE'S, MUCHACHO SOUTHLAKE takes second place with $170,753 in total receipts. Notably, their liquor sales dominate the chart at $150,930, suggesting a strong focus on cocktails and spirits. This might appeal to those looking to attract a similar crowd with a taste for mixed drinks.
Meanwhile, IL CALABROSE RISTORANTE & BAR LLC and THE CAPITAL GRILLE #8076 are neck and neck, with total receipts of $161,878 and $156,504, respectively. Both establishments show a balanced distribution between liquor and wine sales, though IL CALABROSE leans slightly more towards wine, which could inform those considering a wine-centric menu.
Noteworthy Trends and Insights
Interestingly, TRULUCK'S SEAFOOD STEAK AND CRAB HOUSE rounds out the top five with a nearly even split between liquor and wine sales, each contributing approximately $66,000 to their total receipts. This balance might suggest a diverse clientele or an adaptable menu that caters to varied tastes.
MI COCINA - SOUTHLAKE stands out with a significant portion of their sales, $116,650, coming from liquor. This highlights a potential trend of diners favoring comprehensive cocktail offerings, which could be a lucrative consideration for new businesses in the area.
At the lower end of the top 10, POSTINO WINECAFE - SOUTHLAKE and WESTIN SOUTHLAKE show interesting dynamics. POSTINO's focus on wine, with $72,599 in sales, contrasts with WESTIN's more balanced approach, where beer sales are surprisingly robust at $23,907.
Additional Observations
Among the establishments ranked 11-25, GLORIA'S and MESERO SOUTHLAKE emphasize liquor sales, showcasing a consistent trend of spirit popularity across the board. Meanwhile, STELLA and BRIO ITALIAN GRILLE AT SOUTHLAKE favor wine, which might point to niche markets that prioritize wine pairings with their cuisine.
Overall, Southlake's alcohol sales data reveals diverse consumer preferences, with clear opportunities for businesses to tailor their offerings. Whether focusing on spirits, wine, or a balanced selection, there's ample room for strategic growth in this vibrant market.
Southlake Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 60 | $3,222,141 |
$1,860,982
|
$962,646
|
$347,691
|
11.4%
↓
|
| May 2025 | 60 | $3,635,108 |
$2,099,743
|
$1,107,905
|
$382,685
|
8.4%
↑
|
| Apr 2025 | 62 | $3,352,564 |
$1,848,947
|
$999,720
|
$354,523
|
5.9%
↑
|
| Mar 2025 | 60 | $3,164,469 |
$1,832,655
|
$972,300
|
$359,514
|
4.5%
↑
|
| Feb 2025 | 57 | $3,027,525 |
$1,737,453
|
$950,584
|
$339,488
|
2.7%
↑
|
| Jan 2025 | 58 | $2,947,837 |
$1,670,785
|
$898,106
|
$378,946
|
23.2%
↓
|
| Dec 2024 | 58 | $3,836,166 |
$2,203,961
|
$1,225,114
|
$407,091
|
21%
↑
|
| Nov 2024 | 58 | $3,171,405 |
$1,768,828
|
$1,025,898
|
$376,679
|
3.1%
↑
|
| Oct 2024 | 59 | $3,076,064 |
$1,709,812
|
$994,337
|
$371,915
|
3.6%
↑
|
| Sep 2024 | 58 | $2,968,155 |
$1,677,832
|
$939,892
|
$350,431
|
2.7%
↓
|
| Aug 2024 | 58 | $3,049,520 |
$1,751,384
|
$916,819
|
$381,317
|
8.6%
↑
|
| Jul 2024 | 58 | $2,808,381 |
$1,654,433
|
$815,383
|
$338,565
|
0%
↑
|
Overview of Alcohol Sales in Southlake
Over the past 12 months, alcohol sales in Southlake have shown some fascinating trends and shifts. December 2024 was the standout month with total receipts peaking at $3,836,166, reflecting the holiday season's boost. This suggests that festive periods significantly drive up sales, making them crucial for planning promotions and stock.
Monthly Sales Trends
The sales trajectory in the first half of 2025 has been less vibrant compared to the holiday high, with June 2025 showing a notable dip of 11.36% from May. Interestingly, the number of establishments remained stable at 60 from May to June, indicating that the decline wasn't due to fewer outlets but perhaps to reduced consumer demand or other external factors.
Product Category Insights
Liquor consistently leads the sales mix, making up more than half of the total receipts each month. In December 2024, liquor sales alone hit $2,203,961. Wine follows, with its share spiking in December to $1,225,114, suggesting a preference for wine during holiday celebrations. Beer, while the least in sales, showed a steady presence, with minor fluctuations in its monthly figures.
Market Implications
The data underscores the importance of strategic inventory management and targeted marketing, especially around peak seasons like the holidays. The steady number of establishments suggests a stable market environment, yet the fluctuation in total receipts points to a consumer base that's sensitive to seasonal and perhaps economic influences. Understanding these patterns can provide businesses with an edge in optimizing sales strategies throughout the year.
Economic Overview
Southlake, Texas is a vibrant hub for commerce, with a strong economic foundation rooted in retail, healthcare, and professional services. The city's strategic location within the Dallas-Fort Worth metroplex makes it an attractive destination for businesses seeking proximity to major markets and transportation networks. With a high median household income, Southlake supports a thriving retail sector, highlighted by the upscale Southlake Town Square, which draws shoppers from across the region.
Southlake's business climate is characterized by a supportive local government that encourages entrepreneurship and innovation. The city frequently ranks among the best places to live and work in Texas, thanks to its robust infrastructure and well-educated workforce. Over recent years, Southlake has seen steady economic growth, driven by a mix of established companies and dynamic startups.
Cultural Scene
Southlake offers a rich cultural tapestry that attracts residents and visitors alike. The city hosts several notable events throughout the year, including the annual Art in the Square festival, which transforms the town square into a vibrant art gallery featuring local and national artists. This event, along with the Oktoberfest celebrations, highlights Southlake's commitment to community engagement and cultural enrichment.
In addition to its festivals, Southlake boasts a variety of cultural attractions, including the Bob Jones Nature Center and Preserve, which offers educational programs and outdoor activities. The city also supports the arts through local theater productions and musical performances, making it a cultural gem within North Texas.
Lifestyle
Southlake is known for its affluent neighborhoods and excellent quality of life. Areas such as Timarron and Carillon offer luxurious living with a blend of modern amenities and natural beauty. The city is characterized by its family-friendly atmosphere and top-rated schools, which are a significant draw for new residents.
Entertainment options abound in Southlake, from high-end dining and boutique shopping in the Town Square to outdoor recreation in the city's numerous parks and trails. This combination of urban sophistication and suburban tranquility makes Southlake a desirable location for both families and professionals.
Future Outlook
Looking ahead, Southlake is poised for continued growth and development. The city has laid out comprehensive plans to enhance infrastructure and expand residential and commercial spaces while preserving its community-focused character. The ongoing development of mixed-use spaces aims to accommodate the rising population and attract more businesses.
As Southlake continues to evolve, it remains committed to maintaining its reputation as a premier destination for business and living. With strategic investments in technology, education, and sustainability, the city is well-positioned to thrive in the future, offering ample opportunities for investors and entrepreneurs alike.