Southlake Alcohol Sales

Top Performers and Overall Trends

Leading the pack, MOXIE'S GRILL & BAR on Main Street boasts impressive total receipts of $435,222. This establishment stands out with its significant liquor sales, generating $303,843, which is nearly three times that of its closest competitor. Wine and beer sales also contribute, but liquor is clearly the star at Moxie's.

Trailing behind but still noteworthy are IL Calabrese Ristorante & Bar and Truluck's Seafood Steak and Crab House, both with total receipts just shy of $200,000. Interestingly, IL Calabrese's wine sales are its strongest contributor, while Truluck's shows a more balanced distribution between liquor and wine sales.

Notable Shifts and Insights

One interesting trend is the strong performance of Muchacho Southlake, which ranks fourth with $186,673 in total receipts, predominantly driven by liquor sales at $164,814. This suggests a strong preference for spirits among its clientele. In contrast, Postino WineCafe focuses more on wine, with wine sales surpassing liquor and beer, aligning with its brand identity.

In the middle of the list, Gloria's and The Capital Grille maintain solid positions with receipts over $130,000. Gloria's focuses heavily on liquor, while The Capital Grille and Rosebud Steakhouse have a more wine-centric customer base, reflecting their fine dining atmosphere.

Emerging Players and Diversified Sales

Among the emerging players, Taverna Rossa shows a unique sales distribution with a significant portion of its receipts coming from beer, indicating a potential niche market in craft or specialty beers. Similarly, Timarron Country Club displays a balanced mix of liquor, wine, and beer sales, catering to diverse preferences among its patrons.

Delta Southlake and The Cheesecake Factory make a mark with moderate sales figures, showcasing an even split between liquor and wine. These establishments might appeal to both casual diners and those seeking a more refined drink selection, providing insights for potential investors or business owners looking to tap into these trends.

Seasonal Peaks and Troughs

In Southlake, December 2024 was the standout month for alcohol sales, with total receipts peaking at $3,836,166. This surge can be attributed to the holiday season, a time when social gatherings fuel higher demand for festive beverages. In contrast, January 2025 saw a marked decline, with sales dropping by 23.16% compared to December, reflecting the typical post-holiday sales slump.

Changes in Establishments and Receipts

Throughout the past year, the number of establishments fluctuated slightly, with a decrease from 62 in April 2025 to 59 in May 2025. Despite this decline, May 2025 saw a healthy 7.09% increase in total receipts compared to April, suggesting existing establishments capitalized on growing consumer interest. This indicates a robust market where even fewer establishments can generate higher sales.

Liquor Dominance in the Sales Mix

Liquor consistently led the sales mix across the months, comprising the majority of sales revenue. In May 2025, liquor accounted for $2,099,743 of total sales, significantly overshadowing wine and beer. This suggests a strong consumer preference for spirits, possibly driven by trends in craft cocktails and premium liquor offerings.

Wine's Steady Growth

Wine sales have shown a steady increase, with May 2025 receipts at $1,107,905, reflecting a budding interest in wine culture. This could be linked to consumer trends favoring health-conscious choices and the expanding variety of wine selections available. The consistent rise in wine sales indicates a potential growth area for businesses focusing on diverse wine offerings.

Beer Sales: A Modest Player

Beer sales have remained relatively modest but stable throughout the year, with May 2025 contributing $382,685. While beer doesn't command the same market share as liquor or wine, its consistent sales suggest a dedicated consumer base. This segment could benefit from innovative marketing and product diversification to capture more market share.

Market Implications

The data reveals a resilient alcohol market in Southlake, characterized by seasonal fluctuations and a clear preference for liquor. For businesses, focusing on premium and diverse offerings in liquor and wine could prove profitable. Additionally, the steady performance of beer suggests opportunities for growth through targeted marketing strategies. Understanding these trends can help businesses align their offerings with consumer preferences and maximize sales potential.