Greenville Alcohol Sales

Top Performers

Leading the pack in May 2026, the Hunt County Fair Association on Jack Finney Blvd took the crown with total receipts of $121,977, all from beer sales. This is a testament to the popularity of beer at large events, as the fair drew considerable crowds this month.

Right behind is the Mariachi Mexican Restaurant and Grill on Wesley St, raking in $83,227. Interestingly, they lead the liquor sales with $63,483, showing a strong preference for cocktails and spirits among their patrons.

Popular Chains and Local Favorites

Texas Roadhouse on Interstate Highway 30 continues to be a strong contender with $66,073 in total, split almost evenly between liquor and beer. Meanwhile, Bottlecap Alley Icehouse Grill and Applebee's Neighborhood Grill & Bar both have solid performances, with a notable preference for liquor over beer and wine.

Among local favorites, El Palenque Salas and Chili's Grill & Bar both had strong showings, with a balanced mix of liquor and beer sales. These venues have carved out a niche with their diverse offerings.

Trends and Insights

The data reveals a clear preference for liquor across several top venues, except for the Hunt County Fair Association's beer-only focus. This indicates a vibrant cocktail culture flourishing in Greenville, with several establishments benefiting from this trend.

Wine, while not a major player compared to liquor and beer, still commands attention in venues like The Olive Garden Italian Restaurant, where it accounts for a significant portion of sales, highlighting the appeal of wine in dining settings.

Smaller Players Making Waves

At the other end of the spectrum, Texas Beachclub Bar and Grill and Cotton Patch Cafe show that even smaller establishments are making their mark, with focused offerings that appeal to niche markets.

Overall, May 2026 has been a dynamic month for alcohol sales in Greenville, with diverse preferences shaping the landscape and providing valuable insights for bar owners and business real estate investors.

Overview of Alcohol Sales in Greenville for May 2026

Diving into the numbers, Greenville saw a total of $699,326 in alcohol sales across 37 establishments in May 2026, split between two zip codes. Zip Code 75402 accounted for the bulk of these sales, while Zip Code 75401 contributed a smaller portion. Let's break down the details and uncover some insights.

Sales Concentration by Zip Code

Zip Code 75402 is clearly the hotspot for alcohol sales, pulling in a whopping $615,991 from 26 establishments. This indicates a high density of sales activity and suggests a strong consumer base in this area. In contrast, Zip Code 75401 recorded sales of $83,335 across 11 establishments, showing a significantly smaller market presence.

Differences in Alcohol Preferences

While both zip codes have a similar mix of alcohol types, there are slight differences in consumer preferences. In 75402, sales are almost evenly split between liquor and beer, at 49% and 48% respectively, with wine making up a modest 3%. Meanwhile, 75401 leans slightly more towards liquor at 53%, with beer at 44% and wine consistent at 3%. These preferences might influence how establishments stock their shelves.

Opportunities for New Establishments

With 26 establishments in 75402, the market seems well-saturated, suggesting that new entrants might face stiff competition unless they offer something unique. However, the lower establishment count in 75401 opens up potential opportunities for new businesses to capture the market and cater to growing demand, especially if they can innovate around the popular liquor and beer segments.

Insights and Patterns

An interesting pattern emerges in the sales mix dynamics. Despite the smaller sales volume, 75401 has a slightly higher inclination towards liquor. This could signal niche opportunities for businesses focusing on premium or craft spirits. Additionally, the uniformity in wine sales at 3% in both zip codes suggests a potential untapped market for wine-focused promotions or events.

Overall Sales Growth

Over the past year, Greenville's alcohol sales have seen a significant climb, culminating in a high of $699,326 in May 2026. This marks a substantial 29.96% increase from the previous month, showcasing a robust demand for alcohol. The number of establishments remained steady at 37 since March, indicating that the increase in sales was driven by higher consumer spending rather than an expansion in the number of vendors.

Monthly Trends and Patterns

Throughout the year, sales have fluctuated, with noticeable peaks during the holiday season in December 2025 and again in the spring of 2026. December saw a healthy bump with total receipts at $498,960, likely driven by holiday festivities. The drop in sales in January 2026 by 7.75% was expected post-holidays, but the market quickly rebounded by February, indicating strong underlying demand.

Sales Mix: Liquor, Beer, and Wine

Liquor consistently dominated the sales mix, peaking in May 2026 with receipts of $343,409, followed closely by beer at $333,882. Wine sales, although comparatively modest, showed a steady presence, with a notable spike in March 2026. This suggests a consistent preference for liquor and beer among consumers, with wine remaining a niche but stable market segment.

Market Insights

The increase in both sales and establishments from June 2025 to May 2026 suggests a thriving market with potential for new business opportunities. The steady number of establishments since March 2026, coupled with rising sales, indicates that existing venues are capturing more consumer spending. For businesses, this means focusing on enhancing consumer experiences and product offerings could be key to capturing this increased demand.

Year-over-Year Comparison

Compared to the same period last year, the market has shown resilience and growth, with sales generally trending upwards. The patterns suggest a recovery from any past downturns, with May 2026 setting a new benchmark for monthly sales. This positive trajectory highlights Greenville as a promising locale for both established and new alcohol-related businesses.