Sherman Alcohol Sales

Top Performers in Sherman

The top spot for alcohol sales in August 2025 goes to Cellerman's Pub & Brewery, raking in a total of $119,116. While their sales are evenly split between liquor and beer, they lead the pack with impressive beer sales at $58,002. Close on their heels, City Limits brought in $112,875, with a significant emphasis on liquor sales totaling $82,198.

Interesting Trends and Highlights

Rendezvous Bar & Grill rounds out the top three with $88,279 in total receipts, showing a balanced mix of liquor and beer sales. Notably, Texas Roadhouse has a strong preference for beer, with $37,912 in sales, surpassing their liquor receipts. Meanwhile, Buffalo Wild Wings Grill & Bar also emphasizes beer, generating $43,147 in sales, which is significantly higher than their liquor revenue.

Unique Observations

An intriguing entry is Stone Creek Golf Club, which reported $18,087 in liquor sales with no beer or wine, indicating a niche focus or special events. Olive Garden stands out with a nearly even split between liquor and wine, suggesting a diverse clientele enjoying both options. Meanwhile, La Piazza Restaurant leads in wine sales with $9,147, highlighting a unique spot for wine enthusiasts.

Insights for Business Owners

For those considering business opportunities in Sherman, establishments along Texoma Parkway such as Cellerman's, City Limits, and Rendezvous Bar & Grill are thriving, suggesting this could be a lucrative location. The preference for beer in places like Buffalo Wild Wings and Texas Roadhouse indicates a strong local market for beer sales. Business owners can explore similar offerings to attract customers and boost their own sales figures.

High Concentration of Alcohol Sales

The majority of alcohol sales in Sherman for August 2025 are concentrated in Zip Code 75090, which boasts a whopping $767,836 in total sales. With 37 establishments, this area clearly dominates the local market. Meanwhile, Zip Code 75092 lags significantly behind with just $86,293 in sales across 9 establishments.

Differences in Alcohol Preferences

When it comes to the types of alcohol favored, Zip Code 75090 has a more balanced sales mix with 52% liquor, but its residents also enjoy beer, which makes up 42% of sales. In contrast, Zip Code 75092 shows a strong preference for liquor, accounting for 75% of sales, suggesting a different consumer profile or market demand.

Opportunities for New Establishments

Given the high sales volume in Zip Code 75090, there may still be room for more establishments to capture a share of this lucrative market. Conversely, the lower density and sales in Zip Code 75092 suggest potential for growth, especially if new venues can tap into the strong demand for liquor.

Interesting Patterns and Insights

An interesting pattern emerges in the preference for liquor across both zip codes, but the stark contrast in beer sales between them could indicate untapped potential in Zip Code 75092. Businesses looking to expand might consider focusing on beer offerings in this area to diversify the market further.

Overview of Sales Trends

Looking at the past year in Sherman, alcohol sales have shown some interesting fluctuations. The peak month was May 2025, with total receipts hitting a high of $1,016,918, driven by strong liquor and beer sales. It's clear that this time of year sparks increased consumer activity, likely tied to social events and warmer weather.

Seasonal Patterns and Changes

Throughout the year, there are notable seasonal patterns. December 2024 also saw a significant spike in sales, which isn't surprising given the holiday season's influence on buying behavior. On the flip side, sales dipped notably in June 2025, dropping by 15.01% from May, which might indicate a post-spring peak lull.

Shifts in Sales Mix

Examining the sales mix, liquor consistently leads the way, capturing the largest share of the market each month. However, beer is not far behind and often sees its own spikes, such as in March 2025. Wine sales, while stable, remain the smallest segment, suggesting a smaller but steady consumer base.

Understanding Market Dynamics

The year-over-year growth from September 2024 to September 2025 shows a positive trend, with establishments gradually increasing. This expansion indicates a healthy market environment and a potential for new business opportunities. The steady number of establishments from July to August 2025 suggests market stability, even as total receipts saw a slight decline.

Implications for Businesses

For businesses, these trends suggest strategic opportunities in timing promotions and inventory management around seasonal peaks and troughs. With liquor consistently outperforming, there may be value in focusing marketing efforts on this segment, while also considering how beer promotions might capture more of the market during off-peak months.