Sherman Alcohol Sales

Top Performers in Sherman

Leading the pack in Sherman for June 2025 is Cellerman's Pub & Brewery with total receipts of $119,619. They have a balanced mix of liquor and beer sales, with beer just slightly edging out liquor. This indicates a robust clientele that enjoys both craft beers and spirits.

In second place, City Limits pulled in $111,670, with a heavy emphasis on liquor sales, which made up over 70% of their total receipts. This suggests a strong preference for cocktails and mixed drinks among their patrons.

Emerging Trends and Insights

It's interesting to note that while Texas Roadhouse ranks third with $95,735, their beer sales are almost on par with their liquor sales. This balanced approach might be key to their steady performance, appealing to a broad audience.

Another noteworthy trend is seen at Rendezvous Bar & Grill, where liquor sales dominate their receipts. They might be capitalizing on a cocktail trend or offering unique spirits that draw in customers.

Mid-Range Performers

Buffalo Wild Wings Grill & Bar and Veterans of Foreign Wars Post 2772 show a strong inclination towards beer sales. Buffalo Wild Wings, in particular, benefits from a sports bar atmosphere that naturally supports high beer consumption.

SMBG Beverage, LLC is close behind with a near-equal split between liquor and beer sales, showcasing their versatility in satisfying different customer preferences.

Unique Offerings and Strategies

Stone Creek Golf Club presents a unique case with 100% of their sales in liquor, possibly indicating a premium bar or lounge focus within the golf club setting.

La Piazza Restaurant stands out for having the highest wine sales relative to their total, which suggests a fine dining or wine-focused atmosphere that attracts a specific clientele.

Concentration of Alcohol Sales

The majority of Sherman’s alcohol sales in June 2025 were concentrated in zip code 75090, which accounted for a whopping $788,967 of the total sales. With 36 establishments, this area is clearly the hub of alcohol commerce in Sherman. In contrast, zip code 75092 contributed just $92,113 in sales from its 9 establishments.

Differences in Alcohol Preferences

When it comes to the types of alcohol sold, the preferences vary between the two zip codes. In 75090, beer is a popular choice, making up 42% of the sales, while liquor leads at 53%. Meanwhile, in 75092, liquor is even more dominant, comprising 66% of the sales, with beer trailing at 26%. Wine sales are minimal in both areas, but slightly higher in 75092 at 8% compared to 4% in 75090.

Opportunities for New Establishments

Given the high concentration of sales and establishments in 75090, there could be potential for new businesses to tap into this lucrative market, especially in niche segments like craft beer or premium wine, which are currently underrepresented. Zip code 75092, with fewer establishments, might offer opportunities for growth, particularly in expanding the selection and availability of beer and wine.

Interesting Patterns and Insights

One interesting pattern is the stark difference in product preference between the two areas, suggesting varying consumer demographics or tastes. The dominance of liquor in both zip codes indicates a strong market demand which could guide future inventory decisions for retailers. Additionally, the low percentage of wine sales across Sherman highlights a potential area for market development, perhaps through targeted promotions or by introducing unique wine offerings.

Overall Sales Trends

Over the past year in Sherman, alcohol sales have shown a dynamic pattern, peaking in May 2025 with total receipts hitting $1,016,918. This represents an 18.24% increase from April, highlighting a significant uptick likely due to seasonal demand or specific local events. However, June saw a notable decline of 15%, bringing total receipts down to $864,401, which suggests a post-peak cooldown.

Seasonal Patterns

The holiday season in December 2024 also marked a high point with sales reaching $994,426, a 11.68% increase from November. This indicates a strong seasonal impact, as people tend to purchase more alcohol during the festive period. Conversely, sales dipped in the early months of 2025, with February being particularly low at $815,718, down 4.65% from January.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently accounted for the largest share of sales, peaking in March 2025 at $541,941. Beer followed closely, reaching its highest in May 2025 at $367,375. Wine, however, maintained a smaller yet steady share, peaking in December 2024 at $45,256. This suggests a preference for liquor and beer among consumers, with wine catering to a niche market.

Market Insights

The fluctuations in the number of establishments, from a low of 41 in July 2024 to a high of 46 in May 2025, reflect a dynamic market with potential volatility in business operations. The increase in establishments during peak months might indicate new market entries or expansions, likely aiming to capitalize on high demand periods. Conversely, a drop in establishments by June could suggest some consolidation or closures post-peak.

Year-over-Year Comparisons

While specific year-over-year comparisons aren't directly available, the trends suggest a robust growth phase, particularly evident in the significant spikes during high-demand months. The consistent increase in receipts from October 2024 through May 2025 indicates a healthy upward trend, although the subsequent dip in June highlights the importance of managing post-peak periods effectively.