Sherman Alcohol Sales

Top Performers in April 2025

In Sherman, April 2025 saw Cellerman's Pub & Brewery leading the pack with total receipts of $123,535. Their sales were fairly evenly split between liquor and beer, showing a balanced appeal to their clientele. Right on their heels, City Limits raked in $119,466, with a substantial portion of this coming from liquor sales, indicating a strong preference for spirits among their patrons.

Notable Trends and Insights

Rendezvous Bar & Grill and Texas Roadhouse also had a solid month, with $85,267 and $78,689 in total receipts, respectively. Rendezvous leaned heavily on liquor sales, while Texas Roadhouse had a more balanced mix, slightly favoring beer. Interestingly, Buffalo Wild Wings had a striking beer dominance, with $53,928 of their $73,140 in sales coming from beer.

Surprising Standouts

Despite its lower position, Old Iron Post showed impressive wine sales compared to similarly sized establishments, with $2,529. Meanwhile, SMBG Beverage, LLC displayed a unique balance in sales between liquor and beer, both exceeding $23,000. Also worth noting, Stone Creek Golf Club focused solely on liquor, making up all their $13,671 in sales.

Unique Observations

One of the more peculiar entries is Catrina's Cocina & Tequila Bar, which reported no sales across liquor, wine, or beer categories despite a total receipt of $39,947. Additionally, La Piazza Restaurant stands out for its wine-centric sales strategy, with wine making up the majority of its $13,871 total.

Opportunities for Growth

For potential investors and bar owners, locations like Tacos Pacheco LLC and Super Shack show potential for growth given their current beer-dominated sales but relatively low overall receipts. Exploring ways to boost their liquor and wine offerings might open new revenue streams. Meanwhile, Glitch's Arcade offers a niche experience with a focus on liquor, suggesting a targeted demographic that could be further capitalized upon.

Concentration of Alcohol Sales

In Sherman, the zip code 75090 is the clear leader in alcohol sales, accounting for $800,123 of the total $898,751 in sales. This area hosts 36 establishments, indicating a strong market presence. By contrast, zip code 75092 contributes a modest $98,628 from 9 establishments, showing a much smaller market footprint.

Differences in Alcohol Sales Mix

There's a noticeable difference in the types of alcohol sold between the two zip codes. In 75090, liquor is the top seller at 53%, followed by beer at 43%, and wine at a mere 4%. On the other hand, 75092 sees a more balanced distribution with liquor at 39%, wine at 8%, and beer at 12%, suggesting a broader taste spectrum among consumers there.

Opportunities for New Establishments

Given the high concentration of sales and establishments in 75090, this area might still offer opportunities, particularly for niche or specialty alcohol retailers. However, 75092, with its lower density of establishments, presents a potential growth opportunity for new businesses aiming to capture a less saturated market.

Interesting Patterns and Insights

The dominance of liquor in both zip codes suggests a strong preference for spirits among Sherman residents, though the lower percentage in 75092 might indicate a broader interest in other types of alcohol. The minimal wine sales in 75090 could signal an opportunity for wine-focused businesses to carve out a niche. Overall, understanding these dynamics can help businesses tailor their offerings to meet local demand effectively.

Overview of Alcohol Sales in Sherman

Over the past year, Sherman's alcohol sales have exhibited intriguing patterns that suggest a dynamic market. The standout month was December 2024, when sales peaked at $994,426, driven largely by holiday festivities. This surge was a significant 11.68% increase from the previous month, reflecting the seasonal boost typical for this time of year.

Monthly Trends and Fluctuations

Following the December high, January 2025 saw a notable drop of 13.97% in total receipts, a common trend post-holiday season. April 2025 continued this downward trend with a 9.93% decrease in sales compared to March, which had experienced a brief resurgence with a 19.78% increase. This suggests that while March may have benefitted from events like St. Patrick's Day, the market is still stabilizing post-holiday rush.

Sales Mix: Liquor, Beer, and Wine

The sales mix throughout the year shows a consistent preference for liquor, which typically accounted for around 50% of the total sales. However, beer sales also held a significant share, occasionally surpassing $350,000 in monthly receipts. Wine, while less dominant, showed a spike in December with $45,256, indicating its role in celebratory occasions. This reflects a balanced interest among consumers across all three categories, with seasonal peaks influencing specific preferences.

Market Dynamics and Insights

The number of establishments has gradually increased from 40 to 44 over the year, indicating a growing market presence and possibly increased competition. This growth, however, hasn't always correlated with increased sales, suggesting that market saturation or economic factors might be influencing consumer behavior.

Overall, the data hints at a resilient yet fluctuating market in Sherman, where seasonal changes significantly impact sales volumes. Businesses can leverage these insights by aligning marketing strategies with key events and understanding consumer preferences across different alcoholic beverages.