San Marcos Alcohol Sales

Leading Alcohol Sellers in San Marcos

At the top of the list, Twin Peaks at 1207 S Interstate 35 has clinched the highest total receipts of $164,825, with a notable preference for beer sales, bringing in $104,175. Despite their strong beer sales, liquor at $59,836 also contributes significantly to their success.

Zelicks, located at 336 W Hopkins St, closely follows with $162,955 in total receipts, making a name for itself with its impressive liquor sales totaling $108,401. Beer, while less than liquor, still provides a substantial income of $53,508.

Trends in Alcohol Preferences

Chimy's San Marcos and Freddy C's Lounge/WildfireSMTX have both experienced substantial liquor sales, contributing more than 75% of their total receipts. Chimy's, with no wine sales, focuses heavily on liquor ($87,349), whereas Freddy C's also prioritizes liquor ($84,117) over other options.

Interestingly, Kissing Tree Club/Tarbox & Brown/The Mix and 54th Street Restaurant & Drafthouse have balanced their liquor and beer sales. At Kissing Tree, beer sales are almost equal to liquor, demonstrating a more varied customer preference.

Insights for Business Owners

The I Don't Know Bar and The Taproom & The Porch show a balanced approach to liquor and beer, suggesting a versatile and appealing menu that may attract a diverse clientele. In contrast, The Vault stands out for its significant wine sales ($30,715), which is unusual compared to other establishments.

Mayloo's and Axis have leaned heavily into liquor sales, with Mayloo's achieving nearly 90% of its sales from liquor alone, signaling a strong demand for spirits in their demographic. Chuy's #6073 also shows a similar trend, with liquor sales dominating their total receipts.

Noteworthy Establishments

Pluckers Wing Bar and Texas Roadhouse highlight the potential of beer sales, with both establishments achieving substantial income from beer, complemented by solid liquor sales. Conversely, The Marc and San Marcos Casa Maria Mexican Restaurant have focused primarily on liquor, indicating a strong preference for cocktails or straight drinks among their patrons.

Lastly, The Blind Salamander and The Tavern show balanced sales across liquor and beer, providing a broad appeal, while Jack's Roadhouse seems to favor beer, which makes up more than half of their total receipts. These insights could guide new business strategies or adjustments for existing establishments looking to optimize their offerings.

Overall Sales Trends

Over the past 12 months, alcohol sales in San Marcos have shown a dynamic pattern, with significant fluctuations in total receipts. The standout month was May 2025, which saw the highest sales at approximately $4.1 million, a remarkable 16.65% increase from the previous month. However, June 2025 experienced a sharp decline, with sales dropping by 22.36% to around $3.18 million. This dip suggests a potential seasonal peak in May.

Establishment Growth

Interestingly, the number of establishments selling alcohol has remained relatively stable since April 2025, holding at 89. This stability follows a period of growth from 79 establishments in February 2025, indicating a robust market expansion earlier in the year. The increase in establishments suggests a growing confidence in the market's potential, although the sales fluctuations indicate that the market is still finding its balance.

Sales Mix: Liquor vs. Wine vs. Beer

Liquor consistently leads the sales mix, making up the majority of total receipts each month. For instance, in May 2025, liquor sales were approximately $2.64 million, which is significantly higher than both beer and wine sales. Beer also plays a substantial role, with sales peaking at over $1.2 million in May 2025. Wine, while less significant in terms of volume, showed a slight increase in May 2025 before declining in June. These trends indicate a strong preference for liquor and beer among consumers in San Marcos.

Seasonal Patterns and Market Insights

The data suggests a seasonal pattern with higher sales in spring, particularly in May. This could be attributed to warmer weather, increased social events, or other local factors that encourage alcohol consumption. The subsequent drop in June might reflect a post-peak normalization. Businesses could leverage these insights by aligning marketing and inventory strategies with these seasonal trends.

Year-Over-Year Comparisons

While specific year-over-year data isn't available in this set, the month-to-month changes provide a glimpse into the evolving market dynamics. The increase in the number of establishments throughout the year, combined with fluctuating sales, suggests an expanding yet competitive market. Businesses might focus on differentiating their offerings and tapping into consumer preferences to maintain and grow their market share.