Nestled on the eastern shores of Lake Ray Hubbard, Rockwall, Texas, is known for its vibrant community and picturesque landscapes. As part of the Dallas-Fort Worth metroplex, Rockwall stands out not only for its scenic beauty but also for its dynamic local economy, including a thriving market for alcohol sales. This article delves into a comprehensive, data-driven analysis of Rockwall's alcohol sales landscape, offering valuable insights into where and how alcohol is being sold across the city.
In the first section, we present a detailed table and analysis of the top alcohol-selling establishments in Rockwall. Discover which bars, restaurants, and retailers are leading the pack in sales and what this indicates about consumer preferences. Following that, we break down alcohol sales by zip code, highlighting areas with the highest concentration of sales and exploring potential reasons behind these trends. Finally, our monthly trends analysis provides a clear view of how alcohol sales have evolved over the past year, shedding light on seasonal fluctuations and consumer behavior.
Top 25 Rockwall Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Glorias Restaurant
|
$178,226 |
$148,824
|
$11,160
|
$18,242
|
| 2. |
Vidorra Rockwall
|
$175,128 |
$147,466
|
$4,329
|
$23,333
|
| 3. |
Mi Cocina-rockwall
|
$117,344 |
$107,578
|
$3,094
|
$6,672
|
| 4. |
Culpepper Steak House
|
$112,165 |
$71,091
|
$29,799
|
$11,275
|
| 5. |
Brass Tap Rockwall
|
$107,051 |
$64,285
|
$3,114
|
$39,652
|
| 6. |
Bearded Monkey Rockwall
|
$103,480 |
$53,773
|
$1,052
|
$48,655
|
| 7. |
c&b Scene
|
$90,774 |
$56,065
|
$15,647
|
$19,062
|
| 8. |
Zanata
|
$84,271 |
$41,986
|
$32,742
|
$9,543
|
| 9. |
Texas Roadhouse
|
$77,984 |
$38,296
|
$5,499
|
$34,189
|
| 10. |
Wade's Landing
|
$68,027 |
$48,929
|
$10,866
|
$8,232
|
| 11. |
Rodeo Goat #5
|
$63,060 |
$36,622
|
$3,175
|
$23,263
|
| 12. |
Shenaniganz
|
$61,795 |
$38,881
|
$1,501
|
$21,413
|
| 13. |
Saltgrass Steakhouse #22
|
$60,933 |
$36,857
|
$10,699
|
$13,377
|
| 14. |
Casa Mama
|
$51,875 |
$43,537
|
$1,730
|
$6,608
|
| 15. |
501 @ the Yacht Club
|
$51,820 |
$35,899
|
$6,054
|
$9,867
|
| 16. |
Giovanni
|
$51,410 |
$28,786
|
$19,045
|
$3,579
|
| 17. |
Buffalo Wild Wings Grill & Bar
|
$49,935 |
$12,356
|
$529
|
$37,050
|
| 18. |
Buffalo Creek Golf Club
|
$48,972 |
$29,226
|
$178
|
$19,568
|
| 19. |
Pizza Getti Restaurant & Club
|
$48,246 |
$27,423
|
$4,062
|
$16,761
|
| 20. |
We the People Taproom
|
$44,776 |
$0
|
$0
|
$0
|
| 21. |
Downing's
|
$44,387 |
$24,577
|
$19,291
|
$519
|
| 22. |
Sideway Bbq
|
$43,041 |
$28,632
|
$1,122
|
$13,287
|
| 23. |
Bin 303
|
$41,867 |
$22,790
|
$16,539
|
$2,538
|
| 24. |
Fable and Fire Provisions
|
$41,636 |
$28,733
|
$9,707
|
$3,196
|
| 25. |
Sear Steakhouse / 360 Lounge
|
$38,730 |
$22,139
|
$14,529
|
$2,062
|
Top Performers in Rockwall's Alcohol Sales
Leading the pack for September 2025 is Glorias Restaurant on Summer Lee Drive, with a whopping total of $178,226 in receipts. Liquor sales dominate their revenue, bringing in $148,824, which is a clear indicator of their strong cocktail program. Not far behind, Vidorra Rockwall on Sunset Ridge Drive is hot on their heels with $175,128, also showing a strong preference for liquor sales.
Liquor Trends and Preferences
Both Glorias and Vidorra highlight a significant trend in Rockwall: liquor sales are driving the highest revenues in the top establishments. This suggests a robust market for spirits and cocktails, presenting a lucrative opportunity for bars and restaurants looking to capitalize on this trend. Mi Cocina-Rockwall also follows this pattern, with liquor sales making up nearly the entire $117,344 in total receipts.
Beer-Loving Spots
While liquor leads the charge in revenue, establishments like Brass Tap Rockwall and Bearded Monkey Rockwall show that beer is still a major player. With beer sales at $39,652 and $48,655 respectively, these spots cater to Rockwall's beer enthusiasts. Notably, Texas Roadhouse also sees beer as a significant contributor to their $77,984 total receipts.
Wine Sales Hotspots
For wine connoisseurs, Zanata stands out with $32,742 in wine sales, making it a top choice for wine lovers. Similarly, Culpepper Steak House also boasts impressive wine receipts of $29,799, indicating a strong wine list that appeals to their clientele. These figures suggest that there is a niche market for establishments with a focus on quality wine selections.
Summary of Insights
Overall, the data reveals a diverse landscape in Rockwall's alcohol sales, with liquor dominating the scene but substantial opportunities for beer and wine-focused businesses. The variety in consumer preferences suggests that new establishments could strategically target specific segments, such as craft beer enthusiasts or wine aficionados, to carve out their niche in this vibrant market.
Rockwall Zip Codes By September 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
75032
|
31 | $1,438,616 |
$949,283
|
$151,987
|
$322,745
|
| 2. |
75087
|
50 | $1,363,602 |
$813,631
|
$212,821
|
$292,374
|
Overview of Alcohol Sales in Rockwall
In September 2025, Rockwall's alcohol sales reached a total of $2,802,218 across 81 establishments. These sales are distributed across two main zip codes: 75032 and 75087. Let's delve into the data to see where the highest sales concentrations are and explore potential business opportunities.
Sales Breakdown by Zip Code
Zip Code 75032 takes the lead with total sales of $1,438,616 from 31 establishments. This area shows a strong preference for liquor, which makes up 66% of its sales, followed by beer at 22% and wine at 11%. With fewer establishments compared to its counterpart, the focus on liquor suggests a niche market that could be capitalized on further.
Zip Code 75087 isn't far behind with $1,363,602 in sales and a higher number of establishments at 50. This area also favors liquor, comprising 60% of sales, but shows a slightly higher inclination towards wine, which accounts for 16% of the sales, with beer at 21%. The larger number of establishments suggests a competitive market, but the diverse sales mix could indicate opportunities for specialized offerings, particularly in wine.
Opportunities and Insights
With 75032 showing a stronger leaning towards liquor, new establishments might benefit from offering unique liquor products or experiences, such as tastings or exclusive brands. Given the lower density of establishments, there's room for growth without oversaturating the market.
In 75087, the higher number of establishments and a more balanced sales mix suggest that there is a robust demand for variety. New businesses could explore niche segments or innovative concepts in the wine sector, given its higher percentage compared to 75032.
An interesting pattern emerges when comparing the sales per establishment. Despite having fewer establishments, 75032's higher sales per business might reflect stronger customer loyalty or premium product offerings. Meanwhile, 75087's diverse mix indicates a customer base with varied preferences, which could be tapped with unique marketing strategies.
Rockwall Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 70 | $2,355,086 |
$1,462,152
|
$319,411
|
$514,146
|
5.3%
↓
|
| Aug 2025 | 67 | $2,487,859 |
$1,629,517
|
$328,332
|
$530,010
|
3%
↑
|
| Jul 2025 | 68 | $2,416,493 |
$1,580,257
|
$280,894
|
$555,342
|
7.9%
↓
|
| Jun 2025 | 67 | $2,625,003 |
$1,700,175
|
$317,435
|
$607,393
|
18.2%
↓
|
| May 2025 | 66 | $3,210,724 |
$2,036,816
|
$422,972
|
$750,936
|
19.9%
↑
|
| Apr 2025 | 66 | $2,678,174 |
$1,707,520
|
$304,352
|
$666,302
|
0.7%
↓
|
| Mar 2025 | 64 | $2,698,293 |
$1,771,015
|
$294,907
|
$632,371
|
13.2%
↑
|
| Feb 2025 | 66 | $2,383,286 |
$1,536,081
|
$320,128
|
$527,077
|
1.6%
↑
|
| Jan 2025 | 68 | $2,346,564 |
$1,504,846
|
$301,780
|
$539,938
|
18.7%
↓
|
| Dec 2024 | 68 | $2,887,828 |
$1,863,425
|
$393,980
|
$630,423
|
17.7%
↑
|
| Nov 2024 | 68 | $2,452,985 |
$1,514,491
|
$362,027
|
$574,087
|
1.2%
↑
|
| Oct 2024 | 67 | $2,424,528 |
$1,501,568
|
$326,150
|
$596,810
|
0%
↑
|
Overview of Rockwall's Alcohol Sales
Over the past 12 months, Rockwall's alcohol sales have shown a dynamic pattern with notable peaks and troughs. The most striking highlight was May 2025, where total sales reached a high of $3,210,724, largely driven by liquor sales at $2,036,816. This peak suggests a strong seasonal demand, possibly tied to events or favorable weather that encouraged social gatherings.
Seasonal Trends and Patterns
Sales trends indicate strong spikes in May and December, with December 2024 seeing $2,887,828 in total receipts. These surges could be attributed to holiday festivities and celebrations, which traditionally boost alcohol consumption. Conversely, sales dipped significantly in January 2025, dropping by 18.74% from the previous month, a common trend post-holiday season when consumers typically cut back on spending.
Changes in Sales Mix
Liquor consistently led the sales mix throughout the year, accounting for the largest portion of receipts in each month. Beer sales, while significant, showed more fluctuation, peaking in May 2025 alongside the highest total sales. Wine sales remained relatively stable, with minor fluctuations, suggesting a steady base of wine consumers in Rockwall.
Market Dynamics and Establishment Growth
The number of establishments showed a gradual increase, growing from 66 in May 2025 to 70 by September 2025. This growth in venues, despite the overall decline in receipts towards the end of the period, could signal a competitive market landscape where new businesses are trying to capture market share.
Implications for the Industry
For businesses, these trends highlight the importance of capitalizing on peak sales months by aligning marketing and inventory strategies accordingly. The dominance of liquor sales suggests a strong consumer preference, which could guide product offerings and promotional efforts. Additionally, the consistent number of establishments hints at a resilient local market that continues to attract new business entrants.
Economic Overview
Rockwall, Texas, boasts a thriving economy supported by a diverse mix of industries. The city benefits from its proximity to Dallas, attracting a steady influx of businesses and entrepreneurs. Key sectors include technology, healthcare, and retail, with a notable presence of tech startups taking advantage of the area's skilled workforce. Rockwall's business-friendly climate is underscored by its commitment to fostering innovation and providing resources for small and medium-sized enterprises.
Recent economic trends highlight the city's strategic investments in infrastructure and business parks, which are designed to accommodate the growing demand for commercial space. The Rockwall Technology Park, for instance, is a hub for tech and manufacturing firms, offering modern facilities and logistical advantages. These initiatives help maintain a robust economic growth trajectory, making Rockwall an attractive destination for investors.
Cultural Scene
Rockwall is rich in cultural attractions and events that reflect its vibrant community spirit. The annual Rockwall Founders Day Festival is a beloved tradition celebrating the city's heritage with live music, art exhibits, and local cuisine. Another highlight is the Concert by the Lake series, which offers free live music performances against the picturesque backdrop of Lake Ray Hubbard, drawing both locals and visitors alike.
The city's cultural scene is also enhanced by the Rockwall Art League, which supports local artists and hosts exhibitions throughout the year. The Harbor Rockwall, a waterfront entertainment district, features a cinema, dining options, and public art installations, making it a focal point for cultural and social activities in the region.
Lifestyle
Rockwall offers a distinctive lifestyle characterized by its blend of suburban comfort and urban amenities. The city is home to several popular neighborhoods, such as Chandlers Landing and The Shores, known for their scenic views and family-friendly environment. These areas provide a range of housing options that cater to professionals, families, and retirees.
Entertainment and leisure activities abound, with the Harbor District serving as a central hub for dining, shopping, and recreation. The city's parks and trails offer outdoor enthusiasts ample opportunities for biking, hiking, and boating, contributing to a high quality of life that appeals to residents and potential newcomers.
Future Outlook
Looking ahead, Rockwall is poised for continued growth and development. The city has outlined ambitious plans to expand its infrastructure and public services, ensuring that it keeps pace with its increasing population and business demands. Projects such as the expansion of the Rockwall Technology Park and enhancements to transportation networks are set to bolster the city's economic appeal.
Furthermore, Rockwall's strategic investments in sustainable practices and smart city technologies signal a forward-thinking approach to urban development. These efforts, combined with a strong community focus on education and quality of life, position Rockwall as a dynamic and promising location for future growth and investment.