Rockwall Alcohol Sales

Top Performers

Leading the pack in April 2025, VIDORRA ROCKWALL on Sunset Ridge Dr made a significant impact with total receipts of $244,362. The lion's share came from liquor sales at $210,747, indicating a strong preference for cocktails and spirits at this venue. Wine and beer sales were more modest, with $5,748 and $27,867 respectively.

Coming in second, GLORIAS RESTAURANT on Summer Lee Dr raked in $197,493 in total receipts. Liquor again dominated sales at $165,271, while wine ($12,376) and beer ($19,846) contributed a smaller portion. This suggests a clientele with a taste for stronger drinks.

Notable Trends

MI COCINA-ROCKWALL and THE BRASS TAP also showed strong performances, with total sales just over $112,000 each. Interestingly, MI COCINA had a higher reliance on liquor sales, while THE BRASS TAP had a more balanced distribution between liquor and beer, indicating varied customer preferences.

The BEARDED MONKEY ROCKWALL stood out with its beer sales at $50,128, the highest among the top establishments, highlighting its appeal as a beer destination. Meanwhile, CULPEPPER STEAK HOUSE had substantial wine sales at $24,461, suggesting a more refined dining experience.

Other Interesting Observations

The data also reveals that 501 @ THE YACHT CLUB and ZANATA had relatively higher wine sales compared to their overall totals, showcasing a niche market for wine enthusiasts. On the other hand, BUFFALO WILD WINGS GRILL & BAR had most of its sales coming from beer, consistent with its sports bar atmosphere.

A cluster of venues on Summer Lee Dr, including C&B SCENE, SIDEWAYS, and DODIE'S CAJUN DINER, showed robust sales, with DODIE'S notable for its substantial beer sales. This indicates that Summer Lee Dr is a thriving hub for dining and drinks in Rockwall.

Overview of Rockwall Alcohol Sales

The Rockwall area saw impressive alcohol sales in April 2025, totaling $3,127,623 across 76 establishments. This economic activity is split between two key zip codes: 75032 and 75087. Let's dive into how each area performed and what this means for potential business opportunities.

Sales Breakdown by Zip Code

Zip Code 75032 leads the charge with $1,729,561 in total sales from 30 establishments. Liquor dominates the sales mix here, making up 66% of the total, followed by beer at 24% and wine at 10%. With a smaller number of establishments compared to 75087, each location in 75032 sees a higher average sales volume, indicating strong consumer demand.

Zip Code 75087 isn't far behind, generating $1,398,062 in sales across 46 establishments. Similar to 75032, liquor is the top seller at 62%, but there's a slightly higher emphasis on wine, which comprises 13% of sales, and beer, which accounts for 25%. This suggests a slightly more diverse consumer preference profile in this area.

Opportunities for New Establishments

Looking at the concentration of sales and establishments, 75032 presents a compelling opportunity for new entrants. With fewer establishments but higher per-location sales, there's room for new businesses to capture some of the existing demand. Meanwhile, 75087, with its greater number of establishments, could benefit from niche offerings or unique experiences to stand out in the more competitive market.

Interesting Patterns and Insights

One interesting trend is the dominance of liquor sales across both zip codes, which suggests that any new business considering entering the market might prioritize a strong liquor selection. Additionally, the slight difference in wine and beer preferences between the two areas could guide targeted marketing strategies. Overall, these insights provide a robust foundation for making informed business decisions in Rockwall's alcohol market.

Overview of Alcohol Sales in Rockwall

Over the past year, Rockwall's alcohol sales have experienced various fluctuations, with December 2024 taking the crown for the highest sales month. In December, total receipts soared to $2,887,828, with liquor sales leading the charge at $1,863,425. This peak reflects the holiday season's impact, where celebrations drive higher consumption, particularly of liquor.

Monthly Variations and Trends

January 2025 saw a substantial drop in total receipts by 18.74% compared to December, echoing a typical post-holiday dip. However, sales rebounded slightly in February and March, with March seeing a significant 13.22% increase in receipts, possibly due to events like St. Patrick's Day.

April 2025 showed a minor decline in total receipts by 0.75%, despite a 3.13% increase in the number of establishments. This suggests that while new businesses opened, overall consumer spending did not rise proportionately, indicating market saturation or shifts in consumer behavior.

Sales Mix and Consumer Preferences

Throughout the year, liquor consistently outperformed wine and beer in sales. For instance, in April 2025, liquor sales were $1,707,520, dwarfing both wine and beer. This trend highlights a strong preference for liquor among Rockwall consumers, possibly driven by its versatility in cocktails and higher price point.

Despite liquor's dominance, wine sales remained fairly stable, with occasional increases during months like February 2025, possibly linked to Valentine's Day. Beer sales, while lower, showed resilience with notable peaks in months like June and August, aligning with summer activities and gatherings.

Insights for Business Planning

For businesses looking to capitalize on these trends, focusing on liquor offerings and promotions during peak months like December could prove profitable. Additionally, maintaining a diverse range of wines and beers can cater to seasonal preferences and events throughout the year.

Overall, while the number of establishments has fluctuated, the steady demand for alcohol, particularly liquor, suggests a robust market. Future strategies could involve tapping into niche markets or enhancing customer experience to differentiate from competitors, especially during slower months.