Rockwall Alcohol Sales

Top Performers in Rockwall's Alcohol Sales

Leading the charge in Rockwall's November 2025 alcohol sales is VIDORRA ROCKWALL at 2620 Sunset Ridge Dr, with impressive total receipts of $180,660. This hotspot is clearly loved for its liquor selection, raking in a whopping $154,644, leaving wine and beer trailing behind.

Not too far behind is GLORIAS RESTAURANT on Summer Lee Dr, boasting $167,108 in total receipts. The restaurant's liquor sales also take the spotlight here, though their wine sales are noteworthy at $11,690, indicating a balanced offering that appeals to a variety of tastes.

Interesting Trends and Key Insights

One interesting shift to note is the strong performance of CULPEPPER STEAK HOUSE, which generated $127,001, with wine sales contributing a significant $30,712. This suggests wine lovers are flocking to this venue, possibly drawn by its pairing options with steak dishes.

In contrast, MI COCINA-ROCKWALL shows an overwhelming preference for liquor, with an impressive $107,151 out of their $117,422 total receipts. This could be indicative of a clientele that favors cocktails or premium spirits over other beverages.

Newcomers and Unique Offerings

A notable newcomer in the mix is BEARDED MONKEY ROCKWALL with $114,193, showing a strong preference for beer sales at $51,335. This might appeal to those looking for a more casual, beer-focused atmosphere.

Meanwhile, BRASS TAP ROCKWALL has carved out a niche as a paradise for beer enthusiasts, with nearly half of their $76,914 total receipts coming from beer sales. This venue seems to cater to patrons who appreciate a robust beer menu.

Overall Observations

Overall, liquor continues to dominate the sales landscape in Rockwall, though there are clear pockets where wine and beer are making significant contributions. Establishments like ZANATA and DOWNING'S are doing well with diverse offerings, highlighting the importance of catering to varied customer preferences.

These insights offer valuable clues for bar owners and business real estate professionals looking to understand the competitive landscape and potential opportunities in Rockwall's vibrant dining and nightlife scene.

Alcohol Sales Concentration

In November 2025, Rockwall's total alcohol sales across two zip codes hit a robust $2,843,753. Zip code 75032 leads the charge with $1,455,568 in sales, which is slightly higher than 75087's $1,388,185. Despite having fewer establishments, 75032 boasts a higher sales volume, suggesting a strong demand or potentially fewer but larger stores driving the numbers.

Alcohol Sales Mix

When it comes to the types of alcohol people are purchasing, there's a slight preference for liquor in both areas, but it's particularly pronounced in 75032 where 64% of sales are liquor. In comparison, 75087 has a slightly lower liquor sales percentage at 60%. Wine and beer maintain a relatively even split between the two zip codes, with wine comprising 13-14% and beer making up 22-23% of sales.

Establishment Density and Opportunities

With 80 total establishments, the distribution is quite telling. Zip code 75087 hosts a larger number of establishments (50) compared to 75032's 30. This higher density might suggest more competition in 75087, but it also indicates a thriving market that could support new entrants, particularly those that can carve out a niche or offer unique products.

Insights and Patterns

One interesting pattern is the dominance of liquor sales across both zip codes, which could suggest a lucrative opportunity for businesses focusing on premium liquor offerings. Additionally, the relatively balanced sales mix of wine and beer suggests that there might be room to grow in these categories, particularly if new establishments can cater to specific customer preferences or trends.

Overview of Alcohol Sales in Rockwall

Over the past year, Rockwall's alcohol sales have seen some interesting fluctuations, with May 2025 standing out as the peak month. During this time, sales reached a striking $3.21 million, marking a high point for the year. This suggests a possible seasonal trend, perhaps driven by events or holidays that increase social gatherings and celebrations.

Liquor Leads the Pack

Liquor sales consistently dominate the alcohol market in Rockwall, with May again showing the highest figures at over $2 million. This trend indicates a strong preference among consumers for spirits, which might be worth exploring further for businesses looking to capitalize on this segment.

Wine and Beer Trends

Wine and beer sales have been more variable, with wine peaking in May at $422,972, while beer hit its stride in the same month at $750,936. Although these categories don't match liquor's dominance, they still represent significant portions of the overall market, suggesting diverse consumer preferences that businesses can tap into by offering a broad selection.

Monthly Fluctuations and Market Insights

Notably, November 2025 experienced a 6.5% drop in total receipts compared to October, reflecting a potential post-summer slowdown. Interestingly, the number of establishments has remained fairly stable, indicating that the sales variations are not due to changes in the number of outlets, but possibly due to other market dynamics such as consumer spending patterns or promotional activities.

Year-Over-Year Insights

While there’s no direct year-over-year comparison available in this data set, observing the trends from December 2024 to November 2025 reveals a cyclical nature in sales, which could suggest predictable peaks and troughs. For businesses, understanding these patterns is crucial for inventory management and marketing strategies.

Overall, Rockwall's alcohol market shows a resilient demand for liquor, with significant contributions from wine and beer. These trends provide valuable insights for businesses aiming to optimize their operations and meet customer demands effectively throughout the year.