Lubbock Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in Lubbock's alcohol sales for November 2025 is the United Supermarkets Arena, boasting total receipts of over $1 million. A significant chunk of that revenue comes from beer sales, topping $727,000, illustrating the arena's draw for beer enthusiasts attending events.

Logies on Overton secures the second spot with impressive liquor sales, contributing nearly $215,000 to its total receipts. Its location near Texas Tech makes it a popular choice for students and locals alike, seeking a vibrant atmosphere and strong cocktails.

Twin Peaks Lubbock and Cricket's Draft House & Grill follow closely, both demonstrating a balanced mix of beer and liquor sales. Twin Peaks sees its highest sales in beer, while Cricket's shows a preference among patrons for liquor, indicating varying customer preferences across venues.

Notable Trends and Insights

Interesting trends include Chimy's Cerveceria, which has notably high liquor sales, accounting for the majority of its revenue. This might reflect a targeted marketing strategy or a unique cocktail menu that draws a specific crowd.

Las Brisas Southwest Steakhouse stands out for its robust wine sales, almost matching its liquor revenue. This suggests a clientele that appreciates a fine dining experience paired with wine, setting it apart from other establishments on the list.

Lower down the list, The Funky Door Wine Room excels in wine sales, surpassing its beer revenue by a significant margin. This reinforces its branding as a wine-focused venue, catering to connoisseurs and casual wine drinkers alike.

Summary

Overall, beer and liquor dominate the sales landscape in Lubbock, with a few establishments carving out a niche in wine. The diversity in sales figures reflects the eclectic mix of venues catering to a wide range of tastes and preferences, offering valuable insights for potential business ventures in the area.

Top Sales Hotspots

Lubbock's alcohol sales are buzzing, with the zip codes 79401 and 79424 leading the charge. Zip code 79401 tops the list with total sales of $2,870,081 across 50 establishments, showing a strong preference for liquor at 65% of the sales mix. Close on its heels, 79424 boasts sales of $2,844,481 from 67 establishments, with liquor accounting for 54% of sales.

Alcohol Preferences by Area

Different zip codes show distinct preferences for types of alcohol. In 79409, beer dominates the sales mix at 62%, reflecting the area’s youthful and social vibe. Conversely, 79401 leans heavily towards liquor, making up 65% of its sales, indicating a potential preference for more premium or spirit-based drinks.

Opportunities for New Establishments

With only 4 establishments, zip code 79409 still manages to generate over $1.3 million in sales, suggesting significant demand and room for growth. Similarly, areas like 79416 and 79423, with moderate sales and fewer establishments, could benefit from new entrants to capture unmet demand.

Interesting Patterns and Insights

It's noteworthy that even with fewer establishments, some zip codes like 79409 and 79408 show high sales per establishment, indicating a concentrated demand that savvy business owners could capitalize on. Additionally, the variance in wine sales, such as the 10% in 79424 versus just 1% in 79415, showcases diverse consumer preferences across Lubbock.

Overview of Alcohol Sales Trends in Lubbock

Over the past year in Lubbock, alcohol sales have shown significant fluctuations, with total receipts peaking in October 2025 at over $13.7 million. This was a substantial jump of 23.17% compared to the previous month, highlighting a strong seasonal spike likely driven by events or holidays. As of November 2025, sales dipped by 12.66% to around $12 million, indicating a typical post-peak decline.

Liquor, Wine, and Beer: Sales Dynamics

Liquor consistently dominated the sales mix, accounting for a significant portion of total receipts each month. In October 2025, liquor sales reached their highest at over $6.8 million, showcasing its strong consumer demand. Beer sales also saw a notable increase in October, hitting $5.7 million before dropping to $4.3 million in November. Wine sales, while more modest, showed resilience with minor fluctuations, indicating a steady but less volatile market segment.

Establishment Trends and Market Implications

The number of establishments fluctuated slightly throughout the year, with a peak in January 2025 at 280 and a slight decline to 274 by November 2025. This minimal change suggests a stable market environment with consistent business operations. The drop in establishments in certain months did not significantly impact overall sales trends, indicating strong consumer demand supporting existing businesses.

Market Insights and Future Outlook

The data suggests a strong preference for liquor in Lubbock, with beer also playing a significant role in the sales mix. Seasonal peaks, such as the one observed in October, indicate opportunities for businesses to capitalize on increased consumer spending during specific times of the year. As the market stabilizes post-peak, businesses might focus on promotions and events to sustain sales levels. Overall, Lubbock's alcohol market presents a robust opportunity for strategic growth and consumer engagement.