Lubbock Alcohol Sales

Top Performers in Lubbock's Alcohol Scene

Leading the pack in Lubbock's alcohol sales for December 2025 is Twin Peaks Lubbock with impressive total receipts of $291,089. Their beer sales dominated at $174,484, making it clear that patrons favor their extensive beer selection. Interestingly, wine sales were minimal at just $1,047, indicating a strong preference for beer and liquor.

Little Woodrow's follows closely with $263,086 in total receipts. They excel in liquor sales, raking in $149,709, which is significantly higher than their beer figures of $112,130. This suggests a clientele that appreciates a good cocktail or spirit over a chilled beer.

Noteworthy Wine Sales

Las Brisas Southwest Steakhouse stands out with substantial wine sales totaling $91,156, which is the highest among the top establishments. This highlights a distinct market for wine enthusiasts at this upscale venue, contrasting with their relatively lower beer sales.

The Double Nickel Steakhouse also showcases a strong wine preference with $36,229 in wine receipts, even though their overall total sales are lower at $90,679. This indicates a niche market for wine within their customer base.

Trends and Insights

Logies on Overton and Chimy's Cerveceria both demonstrate a heavy reliance on liquor sales, with each reporting over $145,000 in this category. This aligns with their reputation as popular spots for cocktails and spirits, catering to a crowd that enjoys a vibrant nightlife.

On the other end of the spectrum, Soggy Dog reported zero sales across all categories, which could suggest operational changes or temporary closure during the month. This is an unusual anomaly in the data, warranting further investigation for business stakeholders.

Beer Lovers' Favorites

Cricket's Draft House & Grill and Caprock Cafe both show strong beer sales, with Caprock Cafe hitting $67,858 in beer receipts. These establishments cater to beer aficionados who enjoy a casual and laid-back atmosphere.

Another notable mention is Bubba's 33, where beer sales are almost equal to liquor, indicating a balanced preference among their patrons. Their total receipts of $116,343 reflect a well-rounded offering appealing to diverse tastes.

Top Performing Zip Codes

The spotlight is on Zip Code 79424, leading the pack with a whopping $3,026,989 in total sales. This area hosts 67 establishments, offering a diverse sales mix dominated by liquor at 54%, followed by beer and wine. Following closely is Zip Code 79401, boasting $1,900,126 in sales across 49 establishments, with an even higher emphasis on liquor at 67%.

Alcohol Preferences by Area

There’s a noticeable preference for liquor across Lubbock, with most zip codes showing liquor sales constituting around half of their total sales. Zip Code 79401, in particular, has the highest concentration of liquor sales at 67%. Meanwhile, beer seems to be the preferred choice in Zip Code 79413, where it makes up 49% of sales.

Opportunities for New Ventures

With 275 establishments spread across 16 zip codes, there’s a varying density of businesses. Areas like Zip Code 79412 and 79409, each with only 4 establishments, may present opportunities for new entrants. Moreover, despite the lower total sales in Zip Code 79404, the high percentage of liquor sales (61%) could indicate a niche market ready to be tapped.

Interesting Patterns and Insights

Zip Code 79407 shows a balanced sales mix with beer making up 45% of its sales, which is higher compared to other areas, suggesting a strong beer market. Additionally, Zip Code 78424, although having only one establishment, has the highest percentage of beer sales at 61%, hinting at a potentially underserved beer market. This data-driven insight could guide business decisions for targeting specific alcohol preferences in Lubbock’s diverse market.

Overall Sales Trends

Over the past year, alcohol sales in Lubbock have shown a dynamic pattern with notable highs and lows. The highest sales were recorded in October 2025, with total receipts reaching a peak of $13.78 million. This was a significant boost, up 23.17% from the previous month, reflecting a likely seasonal spike, possibly due to events or holidays driving consumption. Conversely, December 2025 marked a drop to $9.95 million, a 14.67% decrease from November, indicating a post-holiday sales slump.

Liquor, Wine, and Beer Breakdown

Liquor consistently leads the sales mix, making up the largest portion of total receipts across the months. October again stood out, with liquor sales hitting $6.85 million. Beer sales also saw a significant uptick in October, contributing $5.73 million, a peak for the year, indicating its popularity during the fall months. Wine, although the smallest segment, displayed a steady performance throughout the year, with minor fluctuations. The highest wine sales were in November at $686,920, reflecting a possible preference for wine during Thanksgiving.

Seasonal Patterns and Market Insights

The data suggests that alcohol sales in Lubbock experience notable seasonal variations. The substantial increases in sales during the spring, May, and the early fall, October, hint at heightened consumer activity during these periods, likely tied to social events and favorable weather. The decline in December sales, despite the holiday season, could suggest market saturation or consumer fatigue after peak purchasing in the preceding months.

Impact of Establishment Changes

Interestingly, the number of establishments fluctuated slightly, from a high of 280 in January to a low of 264 in February. While these changes are relatively minor, they might indicate shifts in the local business climate or regulatory impacts. The overall increase in establishments by December, despite the drop in total sales, suggests a resilient market with potential for growth, possibly pointing to new entrants or expansions in anticipation of future demand.

Year-Over-Year Considerations

Without year-over-year data for direct comparison, we can infer from the trends that the market is susceptible to economic and seasonal influences. The fall spike followed by a winter decline is a pattern that businesses can anticipate and strategize for, ensuring inventory and marketing efforts align with these cycles. Understanding these nuances helps businesses optimize operations and capitalize on peak sales opportunities.