Nestled in the heart of the Texas Panhandle, Lubbock is a vibrant city known for its rich cultural heritage and as a hub for education and commerce. As Lubbock continues to grow, so does its dynamic market for alcohol sales, reflecting both local preferences and broader economic trends. This comprehensive analysis dives deep into the city's alcohol sales, providing key insights into how this sector is performing and evolving.
This data-driven report offers a detailed look at the top alcohol-selling establishments in Lubbock, showcasing the venues that dominate the market. By analyzing sales data, we identify which businesses are leading the charge and explore the factors contributing to their success. Additionally, the report breaks down alcohol sales by zip code, revealing which areas of Lubbock have the highest concentration of sales and offering a glimpse into the city's diverse consumer landscape.
Finally, our monthly trends analysis tracks the changes in alcohol sales over the past year, highlighting any significant patterns or shifts. Whether you're a business owner, a policy maker, or simply curious about Lubbock's economic pulse, this report provides valuable insights into the city's alcohol sales market as of April 2025.
Top 25 Lubbock Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
United Supermarkets Arena
|
$641,457 |
$204,307
|
$0
|
$437,150
|
| 2. |
Cook's Garage, LLC
|
$592,801 |
$224,646
|
$327
|
$367,828
|
| 3. |
Little Woodrow's
|
$322,199 |
$178,865
|
$1,242
|
$142,092
|
| 4. |
Cricket's Draft House & Grill
|
$274,170 |
$235,209
|
$230
|
$38,731
|
| 5. |
Twin Peaks Lubbock
|
$263,058 |
$104,337
|
$503
|
$158,218
|
| 6. |
Chimy's Cerveceria
|
$258,362 |
$217,846
|
$290
|
$40,226
|
| 7. |
Bombshells
|
$243,539 |
$128,625
|
$588
|
$114,326
|
| 8. |
Miguel's Broadway
|
$238,654 |
$188,319
|
$714
|
$49,621
|
| 9. |
Logies on Overton
|
$237,140 |
$159,258
|
$571
|
$77,311
|
| 10. |
Bierhaus
|
$183,915 |
$126,749
|
$1,947
|
$55,219
|
| 11. |
Mesquites Sports Grill & Bar
|
$181,000 |
$141,048
|
$0
|
$39,952
|
| 12. |
Las Brisas Southwest Steakhouse
|
$160,123 |
$81,045
|
$65,972
|
$13,106
|
| 13. |
Tom's Daiquiri Place/the Blue Light
|
$131,500 |
$81,207
|
$0
|
$50,293
|
| 14. |
The Silver Bullet
|
$121,161 |
$73,947
|
$150
|
$47,064
|
| 15. |
Tap'n Pour & Hub City & Lone Star Landing & S. Pla
|
$118,802 |
$55,693
|
$15,109
|
$48,000
|
| 16. |
The Range
|
$117,236 |
$72,605
|
$0
|
$44,631
|
| 17. |
Shotzys Bar and Grill
|
$112,583 |
$52,988
|
$49
|
$59,546
|
| 18. |
Texas Roadhouse
|
$112,117 |
$53,751
|
$3,041
|
$55,325
|
| 19. |
Dan Law Field at Texas Tech University
|
$111,840 |
$64,690
|
$7,176
|
$39,974
|
| 20. |
Valencia Oranges Ix, LLC
|
$110,462 |
$72,692
|
$18,274
|
$19,496
|
| 21. |
Chances R Nightclub and Sports Bar
|
$107,882 |
$64,312
|
$176
|
$43,394
|
| 22. |
Bubba's 33
|
$101,647 |
$47,568
|
$850
|
$53,229
|
| 23. |
Lone Star Oyster Bar
|
$98,957 |
$54,466
|
$46
|
$44,445
|
| 24. |
Tripp's Drinks
|
$98,954 |
$0
|
$0
|
$0
|
| 25. |
Lone Star Oyster Bar Inc
|
$98,077 |
$67,379
|
$0
|
$30,698
|
Top Performers in Lubbock Alcohol Sales
Leading the pack in September 2025, United Supermarkets Arena topped the charts with impressive total receipts of $641,457. The arena's beer sales alone hit $437,150, making it the top choice for beer lovers. It's clear that major events and sports games are driving these high numbers.
Close behind, Cook's Garage, LLC reported total receipts of $592,801. Unlike the arena, Cook's showed a more balanced distribution between liquor and beer sales, with liquor bringing in $224,646. This balanced approach seems to cater well to their diverse clientele.
Mid-Tier Success Stories
Little Woodrow's and Cricket's Draft House & Grill are also making waves, with Little Woodrow's pulling in $322,199 and Cricket's securing $274,170 in total receipts. Notably, Cricket's Draft House has a strong focus on liquor, which accounted for $235,209 of their sales, showing their strength in cocktail offerings.
Twin Peaks Lubbock and Chimy's Cerveceria are neck and neck, each generating over $250,000 in sales. Both establishments are capitalizing on the casual dining and drinking experience, with Chimy's also showing a notable preference for liquor sales.
Emerging Trends and Highlights
As we move down the list, Bombshells and Miguel's Broadway both exceeded $240,000 in sales, demonstrating the ongoing popularity of themed bars and restaurants. It's interesting to see how these venues are leveraging unique atmospheres to attract patrons.
In the lower tiers, venues like Las Brisas Southwest Steakhouse and The Silver Bullet are making their mark with strong liquor sales driving their numbers. Meanwhile, Texas Roadhouse and Chances R Nightclub and Sports Bar are maintaining a steady performance with just over $100,000 in total receipts.
Key Takeaways
Overall, the data reveals a strong preference for liquor and beer across Lubbock's top establishments, with wine sales notably trailing. The diversity in establishment types—from arenas to themed bars—highlights the varied consumer preferences and opportunities for new and existing businesses to capitalize on these trends.
Lubbock Zip Codes By September 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
79424
|
68 | $2,816,425 |
$1,595,593
|
$229,374
|
$991,458
|
| 2. |
79401
|
49 | $2,635,158 |
$1,790,130
|
$94,945
|
$605,239
|
| 3. |
79423
|
20 | $1,247,438 |
$549,399
|
$46,060
|
$607,204
|
| 4. |
79414
|
24 | $1,057,260 |
$620,215
|
$48,588
|
$388,457
|
| 5. |
79407
|
29 | $953,299 |
$480,438
|
$34,507
|
$438,354
|
| 6. |
79409
|
4 | $798,759 |
$287,850
|
$11,585
|
$499,324
|
| 7. |
79415
|
13 | $444,641 |
$169,616
|
$3,907
|
$116,084
|
| 8. |
79410
|
14 | $334,561 |
$173,744
|
$18,782
|
$142,035
|
| 9. |
79416
|
15 | $311,261 |
$143,444
|
$7,711
|
$160,106
|
| 10. |
79403
|
10 | $282,387 |
$124,912
|
$18,012
|
$114,619
|
| 11. |
79413
|
8 | $167,637 |
$70,422
|
$8,427
|
$88,788
|
| 12. |
79412
|
5 | $156,873 |
$21,698
|
$0
|
$37,036
|
| 13. |
79411
|
4 | $91,290 |
$40,738
|
$3,316
|
$47,236
|
| 14. |
79404
|
8 | $90,706 |
$55,612
|
$38
|
$35,056
|
| 15. |
78424
|
1 | $55,764 |
$19,552
|
$2,692
|
$33,520
|
| 16. |
79408
|
1 | $31,120 |
$17,510
|
$1,267
|
$12,343
|
Top Zones for Alcohol Sales in Lubbock
In September 2025, Lubbock’s alcohol sales hit an impressive $11,474,579 across 273 establishments. The leaders in sales were Zip Codes 79424 and 79401, with sales reaching over $2.8 million and $2.6 million, respectively. These areas are clearly the hotspots for alcohol purchases, suggesting a high demand and vibrant market.
Sales Mix Insights Across Zip Codes
Different zip codes show distinct preferences in alcohol types. For instance, 79401 has a strong preference for liquor, making up 68% of its sales. Conversely, 79409 stands out for its beer sales, which constitute 63% of its total. This variation in sales mix might guide new businesses on what products to prioritize in different areas.
Opportunities for New Establishments
While zip codes like 79424 and 79401 are dense with establishments, areas such as 79412 and 79408 have fewer outlets but still generate considerable sales. This suggests potential growth opportunities for new businesses looking to tap into underserved markets with high demand.
Intriguing Patterns and Considerations
Interestingly, 79423 shows a balanced sales mix with beer slightly edging out liquor, which reflects a diverse consumer base. In contrast, 79404 has a striking 61% of sales in liquor despite having only eight establishments, indicating a niche market with specific preferences. These insights can help tailor marketing strategies and inventory decisions for businesses.
Lubbock Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 273 | $11,474,579 |
$6,160,873
|
$529,211
|
$4,316,859
|
4.3%
↑
|
| Aug 2025 | 275 | $11,002,405 |
$6,151,213
|
$566,117
|
$4,099,358
|
27.3%
↑
|
| Jul 2025 | 272 | $8,645,042 |
$4,976,196
|
$471,133
|
$3,152,030
|
2.4%
↓
|
| Jun 2025 | 272 | $8,858,570 |
$5,072,306
|
$537,649
|
$3,229,890
|
22.6%
↓
|
| May 2025 | 271 | $11,438,209 |
$6,706,705
|
$601,312
|
$3,983,005
|
16.7%
↑
|
| Apr 2025 | 274 | $9,804,925 |
$5,637,919
|
$550,629
|
$3,492,444
|
9.3%
↓
|
| Mar 2025 | 265 | $10,804,663 |
$6,104,101
|
$555,465
|
$3,934,492
|
14.8%
↑
|
| Feb 2025 | 264 | $9,409,693 |
$5,454,267
|
$623,329
|
$3,200,599
|
5.8%
↑
|
| Jan 2025 | 280 | $8,896,112 |
$4,970,897
|
$514,904
|
$3,199,873
|
12.2%
↓
|
| Dec 2024 | 281 | $10,135,897 |
$5,660,708
|
$670,589
|
$3,587,407
|
9.4%
↓
|
| Nov 2024 | 281 | $11,187,714 |
$6,220,078
|
$635,765
|
$4,256,314
|
0.6%
↓
|
| Oct 2024 | 281 | $11,250,486 |
$6,139,192
|
$601,819
|
$4,368,087
|
0%
↑
|
Overall Sales Trends
The past year has been quite a ride for alcohol sales in Lubbock, culminating in a record-breaking September 2025 with total receipts hitting an impressive $11,474,579. This represents a 4.29% increase from August, which itself saw a substantial 27.27% uptick from July. These gains suggest a strong upward trajectory in consumer demand as we moved into the latter part of the year.
Seasonal Patterns
Examining the data month by month, we notice some interesting seasonal fluctuations. The summer months, particularly June and July, experienced declines in total sales, likely due to the usual summer lull. However, a clear rebound occurred in August and continued into September, possibly driven by back-to-school activities and events.
Changes in Sales Mix
Liquor continues to dominate the sales landscape in Lubbock, consistently outpacing beer and wine. September saw liquor sales alone accounting for over $6 million, a pattern that has remained steady throughout the year. Beer sales also saw a notable increase, peaking in September at $4,316,859, reflecting a growing preference for beer among consumers. Wine sales, while the smallest segment, displayed some volatility but overall contributed a steady revenue stream.
Market Insights
The reduction in the number of establishments from 281 in October 2024 to 273 in September 2025 suggests a tightening market, possibly leading to increased competition among existing businesses. Despite fewer establishments, the rise in total sales indicates that consumers are buying more at each location, perhaps due to effective marketing strategies or improved product offerings.
Conclusion and Outlook
Overall, the alcohol market in Lubbock has shown resilience and growth over the past year, with marked increases in sales and a stable dominance of liquor in the sales mix. Businesses should capitalize on this upward trend, particularly by focusing on the lucrative liquor and beer segments. Keeping an eye on seasonal patterns and adjusting strategies accordingly could further enhance profitability in the coming months.
Economic Overview
Lubbock, Texas, serves as a vital economic hub of the South Plains, with a diverse economy that spans agriculture, education, healthcare, and technology. The city's economic foundation is traditionally rooted in agriculture, particularly cotton production, which remains a significant contributor to the local economy. Additionally, Lubbock is gaining recognition for its burgeoning technology sector, driven by innovation and research initiatives at Texas Tech University.
Business climate in Lubbock is marked by a spirit of collaboration and growth, with numerous opportunities for startups and established businesses alike. The Lubbock Economic Development Alliance actively supports business growth through incentives and resources, making the city an attractive destination for investment. The region's low cost of living and high quality of life further enhance its appeal to businesses and entrepreneurs.
Cultural Scene
Lubbock boasts a vibrant cultural scene that celebrates its rich musical heritage, notably as the birthplace of rock 'n' roll legend Buddy Holly. The Buddy Holly Center is a focal point for music enthusiasts, offering exhibits and performances that honor his legacy. Lubbock also hosts an array of events such as the Lubbock Arts Festival, which showcases local and national artists, and the Lubbock Music Fest, drawing crowds with diverse musical acts.
The city's commitment to the arts extends to its numerous galleries, theaters, and museums that cater to a variety of tastes. The Louise Hopkins Underwood Center for the Arts serves as a cornerstone for contemporary art, providing a platform for local artists and cultural events. This thriving cultural landscape makes Lubbock an exciting place for both residents and visitors to explore.
Lifestyle
Lubbock offers a distinct lifestyle characterized by its friendly atmosphere and community-oriented spirit. Popular neighborhoods like Tech Terrace and Ransom Canyon provide diverse living options, from charming historic homes to modern developments, catering to a range of preferences. The city’s unique blend of small-town charm and urban amenities creates a welcoming environment for families and young professionals alike.
Entertainment districts such as the Depot Entertainment District offer a lively mix of dining, shopping, and nightlife experiences. Local character is further defined by the city's thriving food scene, with an emphasis on locally sourced ingredients and innovative culinary creations. Whether enjoying a casual meal or a night out, Lubbock's lifestyle offers something for everyone.
Future Outlook
Lubbock's future outlook is marked by promising growth and development plans that aim to enhance its economic and cultural landscape. The city is investing in infrastructure improvements and revitalization projects, particularly in the downtown area, to attract businesses and foster community engagement. These developments are expected to bolster Lubbock’s position as a regional powerhouse.
With a steady population growth and a strategic focus on diversifying its economy, Lubbock is poised for continued prosperity. Key sectors such as technology, healthcare, and education are expected to drive future growth, supported by a robust network of local and regional partnerships. For investors and businesses, Lubbock presents an array of opportunities in a dynamic and evolving market.