Longview Alcohol Sales

Bubba's 33 Leads the Pack

Bubba's 33 at 200 E Loop 281 is the top alcohol-selling establishment in Longview for September 2025, with total receipts of $141,407. The standout feature is its impressive beer sales, which amount to $74,669, showing that its patrons have a strong preference for beer over wine and liquor.

McCann Street Bar and Grill Follows

Coming in second is McCann Street Bar and Grill, with total receipts of $100,223. This venue generated most of its revenue from liquor, totaling $64,305, indicating a strong customer preference for hard drinks.

Texas Roadhouse and T. Blanco's Highlights

Texas Roadhouse, located at 320 E Loop 281, clinches the third spot with total receipts of $84,850. Their sales are fairly balanced between liquor and beer, suggesting a well-rounded offering that appeals to diverse tastes.

T. Blanco's, with total receipts of $63,011, is notable for having the highest liquor sales relative to its size, with $49,907 in liquor sales alone, indicating a strong draw for cocktail enthusiasts.

Beer vs. Liquor Trends

Establishments like Electric Cowboy/Lone Star Ice House and Judd's Downtown show a heavy lean towards liquor sales, with Electric Cowboy having $44,001 in liquor sales and Judd's Downtown at $31,917. This trend highlights a robust market for spirits in Longview.

On the other hand, venues like Buffalo Wild Wings Grill & Bar and Crossing Creeks Country Club show substantial beer sales, with Buffalo Wild Wings selling $30,919 worth of beer, emphasizing the ongoing popularity of beer in social settings.

Unexpected Zeros

It's intriguing to note that both Cargo and The Gregg County Historical Foundation, despite having significant total receipts of $58,091 and $44,776 respectively, report zero sales in liquor, wine, and beer. This anomaly might suggest these figures represent non-alcoholic sales or other revenue streams.

High-Concentration Sales Areas

When it comes to alcohol sales in Longview for September 2025, zip code 75605 is the clear frontrunner, raking in an impressive $979,301. This area hosts 40 establishments, making it a hotspot for alcohol sales. With nearly 50% of sales in liquor, this zip code seems to be the go-to for those seeking spirits.

Sales Mix Differences

The types of alcohol sold vary significantly by area. For example, zip code 75601, the second highest in total sales, leans heavily towards liquor with 57% of its sales, while beer also holds a steady 31%. In contrast, zip code 75602 shows the strongest preference for liquor at 68%, despite having the lowest total sales.

Opportunities for New Establishments

There might be opportunities for new establishments in zip code 75603 and 75602, which have fewer than five establishments each. With 75603 showing a balanced sales mix and a decent total sales figure, there's potential for growth. Meanwhile, 75602's high liquor preference could be a niche market to tap into.

Interesting Patterns and Insights

A notable pattern is the minimal interest in wine across all zip codes, with no area having wine sales exceed 8%. This suggests that wine might be an underrepresented category, potentially offering a business opportunity for new or existing establishments to differentiate themselves by expanding their wine offerings.

Overview of Alcohol Sales in Longview

Over the past year, Longview's alcohol sales have shown some fascinating trends. The month with the highest sales was December 2024, peaking at $2,076,517. This surge is likely due to holiday celebrations, where liquor and beer were particularly popular. In contrast, September 2025 marked a slight dip with total receipts of $1,803,179, reflecting a typical post-summer slowdown.

Seasonal Patterns and Trends

Throughout the year, sales have fluctuated with notable increases around the holiday season and early spring. For instance, March 2025 saw a significant boost, with receipts jumping 17.63% from the previous month. This could indicate increased social gatherings and events during this period. Conversely, sales tend to dip in the summer months, as seen with the 3.32% decline in July 2025.

Changes in Sales Mix

Liquor consistently leads the sales mix, often comprising over half of the total receipts each month. December 2024 hit the high note with liquor sales at $1,243,633. Beer sales also see considerable fluctuations, maintaining strength in months like March 2025, with $643,098, likely driven by sports events and outdoor activities. Wine, while less dominant, stays relatively stable, with minor peaks in December 2024 and June 2025.

Market Dynamics

The number of establishments fluctuated slightly, but there was an overall increase from 68 in February 2025 to 74 by September 2025. This growth suggests a competitive and expanding market. However, while the number of establishments increased, total receipts did not always follow suit, indicating potential market saturation or changes in consumer preferences.

Insights for Businesses

For businesses looking to capitalize on these trends, focusing on peak sales months like December and March could be beneficial. Diversifying product offerings to include more liquor and beer options might align with consumer preferences. Additionally, exploring marketing strategies that tap into seasonal events and social activities could help boost sales during slower periods.