Nestled in the heart of East Texas, Longview is a vibrant city known for its thriving arts scene, rich history, and as a commercial hub. As one of the region's key urban centers, Longview's economic activities, including its alcohol sales market, offer intriguing insights into local consumer behavior. This article presents a comprehensive, data-driven analysis of alcohol sales in Longview, providing a snapshot of the city's nightlife and social trends as of April 2025.
In our first section, we delve into a detailed table and analysis of the top alcohol-selling establishments in Longview. Here, readers will discover which venues dominate the market and how they stack up against each other. The second section breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and offering a glimpse into the city's diverse neighborhoods.
Finally, we explore monthly trends that reveal how alcohol sales have evolved over the past year. This analysis highlights seasonal shifts and broader patterns, shedding light on the factors influencing these changes. Join us as we uncover the dynamic landscape of Longview's alcohol sales market, providing valuable insights for business owners, policymakers, and residents alike.
Top 25 Longview Businesses By July 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Bubba's 33
|
$103,079 |
$49,767
|
$1,505
|
$51,807
|
| 2. |
Mccann Street Bar and Grill
|
$81,932 |
$54,118
|
$967
|
$26,847
|
| 3. |
Crossing Creeks Country Club
|
$76,452 |
$35,094
|
$3,381
|
$37,977
|
| 4. |
T. Blanco's
|
$75,910 |
$61,565
|
$731
|
$13,614
|
| 5. |
Texas Roadhouse
|
$66,750 |
$35,962
|
$2,990
|
$27,798
|
| 6. |
Bj's Restaurant & Brewery
|
$64,147 |
$30,406
|
$6,071
|
$27,670
|
| 7. |
Tia Juanita's Fish Camp
|
$49,783 |
$33,976
|
$934
|
$14,873
|
| 8. |
Buffalo Wild Wings Grill & Bar
|
$48,891 |
$14,379
|
$123
|
$34,389
|
| 9. |
Judd's Downtown
|
$47,889 |
$33,950
|
$3,745
|
$10,194
|
| 10. |
Ki Mexico Etx
|
$44,442 |
$26,346
|
$6,293
|
$11,803
|
| 11. |
El Sombrero
|
$43,622 |
$35,201
|
$222
|
$8,199
|
| 12. |
Memphis Bar & Grill
|
$39,651 |
$26,627
|
$0
|
$12,976
|
| 13. |
Papacita's Mexican Restaurant
|
$35,272 |
$25,263
|
$520
|
$9,489
|
| 14. |
Whiskey J's Club Inc
|
$33,839 |
$20,641
|
$45
|
$13,153
|
| 15. |
Saltgrass Steakhouse
|
$33,668 |
$23,325
|
$4,369
|
$5,974
|
| 16. |
Chili's Grill & Bar
|
$32,506 |
$21,911
|
$502
|
$10,093
|
| 17. |
Applebee's #8019 (longview)
|
$30,161 |
$21,930
|
$425
|
$7,806
|
| 18. |
The Mighty Crab Longview LLC
|
$28,737 |
$15,755
|
$565
|
$12,417
|
| 19. |
The Page Pub & Pizzeria
|
$27,895 |
$8,880
|
$241
|
$18,774
|
| 20. |
Chuy's #6096
|
$27,243 |
$22,336
|
$313
|
$4,594
|
| 21. |
Cherokee Club
|
$26,343 |
$11,585
|
$13,292
|
$1,466
|
| 22. |
The Oilwell Club
|
$26,290 |
$11,307
|
$295
|
$14,688
|
| 23. |
Film Alley Longview
|
$25,646 |
$14,320
|
$882
|
$10,444
|
| 24. |
Barron's
|
$22,709 |
$14,546
|
$6,586
|
$1,577
|
| 25. |
Cheddar's Casual Cafe
|
$22,324 |
$18,108
|
$751
|
$3,465
|
Top Alcohol-Selling Establishments
Leading the pack in July 2026, Bubba's 33 on E Loop 281 topped the charts with total alcohol receipts of $103,079. This bustling spot showcases a balanced appeal between beer and liquor, with beer sales edging slightly ahead at $51,807.
Right behind, McCann Street Bar and Grill on McCann Rd generated $81,932 in total receipts, with a strong emphasis on liquor sales at $54,118. This indicates a solid preference for mixed drinks among its patrons.
Noteworthy Performers
T. Blanco's on Gardiner Mitchell Pkwy stands out with the highest liquor sales at $61,565, contributing significantly to its total receipts of $75,910. This suggests a strong demand for cocktails and spirits at this location.
Meanwhile, Crossing Creeks Country Club on Oak Forest Country Club Dr also made an impact with $76,452 in total receipts. Beer was the star here, accounting for nearly half of their sales, highlighting a preference for more casual, relaxed drinking.
Trends and Insights
Interestingly, BJ's Restaurant & Brewery on W Loop 281 had a higher wine sale than most others, with $6,071 in wine receipts. This might indicate a growing trend of wine appreciation among its clientele.
On the other hand, Texas Roadhouse and Papacita's Mexican Restaurant both showed a strong leaning towards liquor sales, suggesting a robust market for spirits within dining establishments.
Smaller Players Making Waves
Among the smaller establishments, Judd's Downtown and Tia Juanita's Fish Camp both had impressive liquor sales, contributing heavily to their total receipts. This suggests a vibrant night scene and dedicated customer base for these local favorites.
Finally, Buffalo Wild Wings Grill & Bar continues to thrive with $34,389 in beer sales, reinforcing its reputation as a go-to spot for beer enthusiasts, especially during sports events.
Longview Zip Codes By July 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
75605
|
39 | $820,812 |
$469,587
|
$49,823
|
$301,402
|
| 2. |
75601
|
23 | $465,598 |
$297,626
|
$21,557
|
$146,367
|
| 3. |
75603
|
3 | $115,927 |
$76,993
|
$14,341
|
$24,593
|
| 4. |
75604
|
6 | $111,854 |
$52,792
|
$1,751
|
$57,311
|
| 5. |
75602
|
2 | $38,949 |
$26,556
|
$3,292
|
$9,101
|
High Concentration of Alcohol Sales
In Longview, the zip code 75605 takes the lead with a whopping $820,812 in alcohol sales, accounting for more than half of the total sales across the city. With 39 establishments, it's clear that this area is a hot spot for alcohol purchases, catering to a diverse clientele with a balanced sales mix of 57% liquor, 6% wine, and 37% beer.
Alcohol Preferences by Zip Code
Each zip code in Longview shows unique preferences when it comes to alcohol types. In 75601, liquor is a clear favorite, making up 64% of sales, followed by beer at 31%. Meanwhile, in 75603, liquor also dominates with a slightly higher share of 66%, but there's a notable preference for wine too, at 12%.
Opportunities for New Establishments
Looking at the density of establishments, zip code 75604, with only 6 establishments, offers room for growth, especially given its robust beer sales making up 51% of total sales. Similarly, zip code 75602, despite its lower sales figures, could be a ripe area for new ventures as it currently has only 2 establishments but a strong focus on liquor sales.
Interesting Patterns and Insights
Overall, liquor reigns supreme in Longview, consistently leading sales across all zip codes. However, the difference in wine sales between areas like 75603 and 75604 suggests potential for niche marketing strategies focusing on wine in certain neighborhoods. Additionally, the small but significant beer market in 75604 highlights an opportunity for establishments to cater specifically to beer enthusiasts.
Longview Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jul 2026 | 73 | $1,553,140 |
$923,554
|
$90,764
|
$538,774
|
13.1%
↓
|
| Jun 2026 | 80 | $1,787,027 |
$1,049,558
|
$94,200
|
$596,301
|
10.4%
↓
|
| May 2026 | 78 | $1,994,961 |
$1,236,140
|
$103,965
|
$607,130
|
16%
↑
|
| Apr 2026 | 81 | $1,719,913 |
$1,036,826
|
$103,908
|
$576,834
|
7.9%
↓
|
| Mar 2026 | 79 | $1,867,830 |
$1,135,899
|
$97,622
|
$633,573
|
10.9%
↑
|
| Feb 2026 | 78 | $1,683,807 |
$1,029,851
|
$93,088
|
$557,931
|
11.1%
↑
|
| Jan 2026 | 76 | $1,515,613 |
$914,922
|
$81,544
|
$517,567
|
20.7%
↓
|
| Dec 2025 | 76 | $1,910,658 |
$1,175,085
|
$107,715
|
$605,700
|
12%
↑
|
| Nov 2025 | 75 | $1,706,439 |
$1,039,875
|
$89,364
|
$576,565
|
7.8%
↓
|
| Oct 2025 | 75 | $1,850,027 |
$1,097,678
|
$99,879
|
$604,978
|
4.9%
↑
|
| Sep 2025 | 74 | $1,763,851 |
$1,042,626
|
$100,101
|
$595,312
|
3.8%
↓
|
| Aug 2025 | 71 | $1,833,376 |
$1,119,839
|
$98,788
|
$593,397
|
0%
↑
|
Overall Sales Trends
Over the past 12 months, Longview's alcohol sales experienced some notable highs and lows. The peak occurred in May 2026, with total receipts reaching nearly $2 million. This represents a significant upswing of almost 16% from the previous month. However, by July 2026, sales dropped by over 13%, marking a notable decline compared to the peak in May.
Seasonal Patterns and Establishment Changes
Seasonal trends are evident, with December 2025 also seeing a spike in sales, likely due to holiday celebrations. Interestingly, the number of establishments selling alcohol fluctuated slightly, peaking at 81 in April 2026, before declining to 73 by July 2026. This suggests some market volatility, potentially due to business closures or seasonal operations.
Sales Mix: Liquor vs. Wine vs. Beer
Liquor consistently dominated the sales mix, making up the largest portion of total receipts each month. For example, in May 2026, liquor sales were over $1.2 million, dwarfing both wine and beer sales. Beer, while consistently second in terms of sales volume, showed a more stable trend, whereas wine sales, despite being the smallest category, seemed to remain relatively steady without drastic fluctuations.
Market Insights and Implications
The data indicates a strong preference for liquor among Longview consumers, which could guide business strategies for retailers and new entrants focusing on stocking and marketing spirits. The fluctuations in the number of establishments and sales volumes suggest potential opportunities for businesses to capitalize on peak seasons and adjust inventory or promotional strategies accordingly.
Economic Overview
Longview, Texas is a thriving economic hub in East Texas, known for its diverse industrial base and robust business climate. The city is strategically positioned as a center for manufacturing, healthcare, and energy. Major employers include Eastman Chemical Company, Trinity Rail, and Christus Good Shepherd Medical Center, all contributing significantly to the local economy. Longview's economy is also supported by a strong transportation infrastructure, with easy access to major highways and rail lines that facilitate trade and commerce.
In recent years, Longview has seen a trend towards economic diversification, with growth in sectors such as technology and logistics. The city is committed to fostering a business-friendly environment, with initiatives aimed at supporting small businesses and attracting new investments. The Longview Economic Development Corporation plays a pivotal role in these efforts, offering resources and incentives to businesses looking to expand or relocate to the area.
Cultural Scene
Longview boasts a vibrant cultural scene, with an array of events and attractions that highlight the city's rich heritage and artistic spirit. The annual Longview PRCA Rodeo is a major draw, celebrating the region's cowboy culture with thrilling rodeo events and family-friendly activities. The ArtsView Children's Theatre and the Longview Museum of Fine Arts provide year-round opportunities to engage with the arts, offering performances, exhibitions, and workshops.
Festivals play a significant role in Longview's cultural landscape, with events like the Great Texas Balloon Race attracting visitors from across the country. This spectacular event fills the skies with colorful hot air balloons and includes live music, food vendors, and entertainment for all ages. The city's commitment to cultural enrichment is evident in its support for local artists and musicians, fostering a creative community that enhances Longview's appeal as a cultural destination.
Lifestyle
Longview offers a diverse range of neighborhoods, each with its own unique character and charm. From the historic homes of the Pine Tree area to the family-friendly amenities of Spring Hill, there is something for everyone. The downtown district is a hub of activity, featuring an eclectic mix of shops, restaurants, and entertainment venues that reflect the city's dynamic spirit.
Recreational opportunities abound in Longview, with abundant parks, trails, and outdoor spaces that encourage an active lifestyle. The Paul Boorman Trail is a local favorite, offering scenic views and a peaceful escape from the hustle and bustle. Residents enjoy a strong sense of community, with numerous events and gatherings that bring people together throughout the year.
Future Outlook
Longview is poised for continued growth, with several development projects on the horizon that promise to enhance the city's economic and cultural landscape. The expansion of the Longview Business Park is expected to attract new industries, creating jobs and boosting the local economy. Investment in infrastructure improvements, such as road expansions and utility upgrades, underscores the city's commitment to supporting sustainable growth.
The city's leadership is focused on strategic planning to ensure that Longview remains an attractive destination for businesses and families alike. Efforts to revitalize the downtown area include enhancing public spaces and increasing residential and commercial opportunities. As Longview looks to the future, its blend of economic vitality, cultural richness, and community spirit positions it as a city of opportunity in East Texas.