Nestled in the heart of Central Texas, Harker Heights is a vibrant city known for its welcoming community and strategic location near Fort Cavazos. As a growing hub with a dynamic mix of retail and dining experiences, it is no surprise that the city's alcohol sales scene is both competitive and compelling. This article delves into the data behind Harker Heights's alcohol market, offering a comprehensive look at where locals and visitors alike are choosing to enjoy their favorite beverages.
This data-driven analysis provides a clear picture of alcohol sales trends across the city. Readers will discover which establishments lead the market, thanks to a detailed table and analysis of the top alcohol-selling venues. Additionally, the article maps out alcohol sales by zip code, revealing the areas with the highest concentration of sales and offering insights into neighborhood preferences.
Lastly, a monthly trends analysis showcases how alcohol sales in Harker Heights have evolved over the past year, highlighting seasonal patterns and potential impacts of local events. This exploration into the city's alcohol sales offers valuable insights for residents, business owners, and anyone interested in the economic pulse of Harker Heights.
Top 25 Harker Heights Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Chuy's # 6097
|
$53,990 |
$47,353
|
$241
|
$6,396
|
| 2. |
Wild Country
|
$46,978 |
$33,778
|
$0
|
$13,200
|
| 3. |
Tipsy Table
|
$45,649 |
$28,515
|
$3
|
$17,131
|
| 4. |
American Legion Post 573
|
$40,546 |
$25,609
|
$302
|
$14,635
|
| 5. |
Shadow Lounge Inc
|
$36,923 |
$26,510
|
$54
|
$10,359
|
| 6. |
Cheddar's Casual Cafe'
|
$36,010 |
$30,875
|
$1,119
|
$4,016
|
| 7. |
Razzo's Cajun Cafe
|
$33,880 |
$26,215
|
$419
|
$7,246
|
| 8. |
The Heights Pizzeria & Drafthouse
|
$31,573 |
$16,999
|
$477
|
$14,097
|
| 9. |
Wet Willy's
|
$30,543 |
$20,506
|
$0
|
$10,037
|
| 10. |
Tipsy Cue's
|
$28,003 |
$14,807
|
$9
|
$13,187
|
| 11. |
Gambit Social House
|
$26,381 |
$17,818
|
$219
|
$8,344
|
| 12. |
Lone Star Saloon
|
$21,348 |
$0
|
$0
|
$0
|
| 13. |
The Local Sports Bar & Grill
|
$21,143 |
$18,320
|
$0
|
$2,823
|
| 14. |
The Canteen
|
$17,578 |
$9,510
|
$0
|
$8,068
|
| 15. |
Sean's Pub
|
$17,386 |
$9,161
|
$0
|
$8,225
|
| 16. |
Harker Heights 16
|
$16,027 |
$1,941
|
$2,941
|
$11,145
|
| 17. |
Taqueria Mexico #3
|
$15,539 |
$10,485
|
$110
|
$4,944
|
| 18. |
Cajun Crabs & Shrimp
|
$13,980 |
$11,035
|
$0
|
$2,945
|
| 19. |
Club Fuego
|
$13,443 |
$12,241
|
$0
|
$902
|
| 20. |
Harker Heights Post No. 3892, Veterans of Foreign
|
$13,366 |
$5,379
|
$6
|
$7,981
|
| 21. |
La Boom
|
$11,600 |
$10,572
|
$0
|
$428
|
| 22. |
g&b Pool Billards & Bar
|
$11,428 |
$5,936
|
$0
|
$5,492
|
| 23. |
Deja Vu Club
|
$11,198 |
$3,652
|
$0
|
$7,546
|
| 24. |
Arepitas
|
$6,120 |
$4,096
|
$733
|
$1,291
|
| 25. |
Illumi Lounge
|
$3,705 |
$0
|
$0
|
$0
|
Top Performers in Harker Heights
Leading the pack in June 2025, Chuy's #6097 topped the charts with total receipts amounting to $53,990. The majority of their sales came from liquor, contributing $47,353, with beer sales at $6,396. Chuy's strong performance in liquor sales could be a point of interest for those looking to understand what drives high-volume sales in the area.
Coming in second, Wild Country garnered $46,978 in total receipts, with a notable $33,778 from liquor and $13,200 from beer. Interestingly, this venue made no wine sales, indicating a clear focus on liquor and beer, which could suggest a targeted customer preference or strategy.
Noteworthy Trends
Tipsy Table stood out with a balanced approach, achieving $45,649 in total receipts. They led in beer sales among the top three with $17,131, while still maintaining a strong showing in liquor at $28,515. This suggests a diversified approach appealing to both beer and liquor enthusiasts.
Meanwhile, Cheddar's Casual Cafe boasted significant liquor sales of $30,875 out of their $36,010 total, indicating a strong customer preference for cocktails or spirits over beer and wine. This might be a signal for potential investors or business owners to consider similar inventory strategies.
Interesting Observations
While some venues like Lone Star Saloon reported no sales in June, others such as American Legion Post 573 achieved a steady $40,546 with a focus on liquor and beer. Moreover, The Heights Pizzeria & Drafthouse had a strong beer sales presence, hinting at a successful niche in beer offerings.
Lastly, smaller establishments like Illumi Lounge reported no sales, which could indicate operational pauses or strategic shifts. The absence of sales in some venues might be worth exploring for those interested in market dynamics and business opportunities in Harker Heights.
Harker Heights Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 33 | $609,005 |
$391,983
|
$6,633
|
$181,154
|
9.3%
↓
|
| May 2025 | 32 | $671,677 |
$452,427
|
$8,791
|
$204,264
|
8.4%
↑
|
| Apr 2025 | 32 | $619,711 |
$381,391
|
$7,774
|
$185,116
|
5.9%
↓
|
| Mar 2025 | 27 | $658,234 |
$442,668
|
$6,819
|
$190,175
|
13.5%
↑
|
| Feb 2025 | 26 | $579,826 |
$390,324
|
$7,018
|
$182,484
|
1.3%
↑
|
| Jan 2025 | 32 | $572,556 |
$378,748
|
$7,198
|
$180,330
|
4.7%
↓
|
| Dec 2024 | 32 | $600,613 |
$388,758
|
$8,399
|
$191,327
|
2.8%
↓
|
| Nov 2024 | 32 | $617,732 |
$398,261
|
$8,457
|
$198,135
|
5.5%
↑
|
| Oct 2024 | 33 | $585,384 |
$377,683
|
$6,363
|
$188,009
|
15.3%
↓
|
| Sep 2024 | 34 | $690,776 |
$421,612
|
$7,691
|
$211,992
|
1.6%
↑
|
| Aug 2024 | 34 | $680,042 |
$441,326
|
$8,754
|
$225,327
|
9%
↑
|
| Jul 2024 | 33 | $623,659 |
$407,573
|
$7,991
|
$207,255
|
0%
↑
|
Overview of Alcohol Sales Trends in Harker Heights
Over the past 12 months, alcohol sales in Harker Heights have shown some interesting dynamics, particularly in terms of monthly fluctuations and the types of alcohol being purchased. The month with the highest sales was September 2024, with total receipts hitting a peak of $690,776. This was followed by a noticeable drop in October, highlighting a potential seasonal dip after the summer months.
Seasonal Patterns and Monthly Changes
Throughout the year, there were several ups and downs, with the most significant increase in sales happening in March 2025, which saw a jump of 13.52% from the previous month. This boost could be attributed to post-winter festivities or increased social gatherings as the weather starts to warm up. Conversely, June 2025 saw a decline of 9.33%, possibly due to the onset of summer vacations when people might be traveling rather than buying locally.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently took the largest share of alcohol sales, peaking at $452,427 in May 2025. Wine sales have remained relatively stable but low, with minor fluctuations and the highest figure being $8,791 in May 2025. Beer sales, while more substantial than wine, also showed variability, peaking at $225,327 in August 2024, which suggests that beer might be more popular during warmer months.
Market Implications and Business Opportunities
The data suggest that businesses in Harker Heights might benefit from focusing on liquor sales, given their consistently high contribution to total receipts. However, seasonal promotions for beer during the warmer months could also capitalize on increased demand. The steady, albeit small, market for wine indicates potential for niche marketing strategies targeting wine enthusiasts. Monitoring these trends can help businesses make informed decisions about inventory and marketing efforts.
Year-Over-Year Observations
Comparing year-over-year data indicates a general resilience in the alcohol market despite monthly fluctuations. The increase in establishments from 26 to 33 over the year shows growing business confidence and potential for market expansion. Overall, the data points to a dynamic market with opportunities to tailor strategies according to seasonal trends and consumer preferences.
Economic Overview
Harker Heights, Texas, is a growing hub within the Killeen-Temple-Fort Hood metropolitan area, benefiting from its proximity to Fort Hood, one of the largest military bases in the United States. This strategic location fosters a robust economy, heavily influenced by defense-related industries and government employment. In addition, the city has seen a steady influx of small businesses and startups, particularly in retail and service sectors, supported by a welcoming business climate and a young, diverse population.
Real estate and construction are also significant contributors to the local economy, with ongoing residential and commercial development projects reflecting the city's growth. Harker Heights' economic landscape is further enriched by its emphasis on education and healthcare, with several institutions providing employment and driving local economic activity.
Cultural Scene
Harker Heights offers a vibrant cultural scene that reflects the diverse backgrounds of its residents. The city hosts numerous events and festivals throughout the year, such as the annual Food, Wine, and Brew Festival, which attracts visitors from across the region. This event highlights the city's culinary diversity and supports local food and beverage artisans.
The Harker Heights Community Park is a focal point for cultural activities, hosting concerts, art shows, and community gatherings. The city also prides itself on its local arts scene, with various galleries and workshops that showcase the talents of regional artists. These cultural offerings provide residents and visitors with rich and varied entertainment options.
Lifestyle
Harker Heights is known for its comfortable suburban lifestyle, with family-friendly neighborhoods and a strong sense of community. Popular areas like Evergreen Estates and the neighborhoods surrounding Stillhouse Hollow Lake offer a mix of modern amenities and natural beauty, making them attractive to both families and young professionals.
Entertainment and shopping districts, such as Market Heights, provide a variety of dining, retail, and leisure options, enhancing the city's appeal as a vibrant place to live and work. The local character is marked by a blend of small-town charm and modern conveniences, appealing to a wide range of residents.
Future Outlook
Looking ahead, Harker Heights is poised for continued growth and development. City planners are focused on sustainable expansion, with initiatives aimed at improving infrastructure and expanding public services to meet the needs of a growing population. The city's strategic location and attractive living conditions make it a promising area for future investment.
New commercial developments and residential projects are already underway, signaling a dynamic future for Harker Heights. As the city continues to evolve, it remains committed to enhancing the quality of life for its residents while maintaining its unique cultural and economic identity.