Nestled in the heart of Central Texas, Harker Heights is a vibrant city known for its welcoming community and strategic location near Fort Cavazos. As a growing hub with a dynamic mix of retail and dining experiences, it is no surprise that the city's alcohol sales scene is both competitive and compelling. This article delves into the data behind Harker Heights's alcohol market, offering a comprehensive look at where locals and visitors alike are choosing to enjoy their favorite beverages.
This data-driven analysis provides a clear picture of alcohol sales trends across the city. Readers will discover which establishments lead the market, thanks to a detailed table and analysis of the top alcohol-selling venues. Additionally, the article maps out alcohol sales by zip code, revealing the areas with the highest concentration of sales and offering insights into neighborhood preferences.
Lastly, a monthly trends analysis showcases how alcohol sales in Harker Heights have evolved over the past year, highlighting seasonal patterns and potential impacts of local events. This exploration into the city's alcohol sales offers valuable insights for residents, business owners, and anyone interested in the economic pulse of Harker Heights.
Top 25 Harker Heights Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Wild Country
|
$64,676 |
$48,581
|
$17
|
$16,078
|
| 2. |
Chuy's
|
$49,128 |
$43,214
|
$269
|
$5,645
|
| 3. |
Tipsy Table
|
$47,301 |
$29,385
|
$46
|
$17,870
|
| 4. |
Razzo's Cajun Cafe
|
$44,243 |
$35,134
|
$509
|
$8,600
|
| 5. |
Wet Willy's
|
$41,778 |
$27,526
|
$0
|
$14,252
|
| 6. |
American Legion Post 573
|
$41,515 |
$26,534
|
$436
|
$14,545
|
| 7. |
Shadow Lounge Inc
|
$37,065 |
$24,783
|
$48
|
$12,234
|
| 8. |
Cheddar's Casual Cafe'
|
$34,875 |
$29,979
|
$985
|
$3,911
|
| 9. |
The Heights Pizzeria & Drafthouse
|
$34,834 |
$18,238
|
$836
|
$15,760
|
| 10. |
Tipsy Cue's
|
$32,598 |
$16,606
|
$51
|
$15,941
|
| 11. |
Gambit Social House
|
$30,024 |
$20,969
|
$237
|
$8,818
|
| 12. |
The Local Sports Bar & Grill
|
$23,301 |
$20,660
|
$0
|
$2,641
|
| 13. |
Harker Heights 16
|
$22,048 |
$2,670
|
$4,046
|
$15,332
|
| 14. |
Taqueria Mexico #3
|
$20,760 |
$15,396
|
$172
|
$5,192
|
| 15. |
Sean's Pub
|
$18,740 |
$10,419
|
$23
|
$8,298
|
| 16. |
The Canteen
|
$18,700 |
$9,943
|
$0
|
$8,757
|
| 17. |
Cajun Crabs & Shrimp
|
$14,108 |
$11,254
|
$0
|
$2,854
|
| 18. |
Deja Vu Club
|
$11,318 |
$3,688
|
$0
|
$7,630
|
| 19. |
g&b Pool Billards & Bar
|
$11,201 |
$6,326
|
$0
|
$4,875
|
| 20. |
Harker Heights Post No. 3892, Veterans of Foreign
|
$10,478 |
$4,943
|
$15
|
$5,520
|
| 21. |
Arepitas
|
$6,740 |
$4,678
|
$1,101
|
$961
|
| 22. |
Killeen Harker Heights No 2179 Order of the Moose
|
$2,427 |
$1,194
|
$0
|
$1,233
|
| 23. |
The Oasis Saloon
|
$906 |
$208
|
$0
|
$698
|
| 24. |
Chipotle Mexican Grill
|
$104 |
$0
|
$0
|
$104
|
| 25. |
Sports City Grill
|
$0 |
$0
|
$0
|
$0
|
Top Alcohol-Selling Establishments
In May 2025, Wild Country topped the charts in Harker Heights with total receipts amounting to $64,676. A significant portion of their sales came from liquor, contributing $48,581, while beer sales were also impressive at $16,078. Meanwhile, Chuy's followed with $49,128 in total receipts, largely driven by liquor sales of $43,214.
Tipsy Table secured the third spot with $47,301 in total receipts. Their beer sales were particularly strong, reaching $17,870. Razzo's Cajun Cafe closely followed, generating $44,243 in total revenue, with liquor sales leading at $35,134. Notably, Wet Willy's completed the top five, boasting $41,778 in total receipts, with liquor and beer sales being almost equally strong.
Noteworthy Trends and Insights
Liquor continues to dominate sales across most establishments, with Cheddar's Casual Cafe' showing a robust $29,979 in liquor sales out of their $34,875 total. The Heights Pizzeria & Drafthouse displayed a balanced approach, with beer and liquor sales contributing almost equally to their total receipts of $34,834.
Interestingly, Harker Heights 16 stood out with a unique sales mix, where beer accounted for the majority with $15,332, despite their total receipts being on the lower end at $22,048. Meanwhile, Chipotle Mexican Grill recorded minimal activity with just $104 in beer sales, indicating a different customer preference or focus.
Smaller Players and Zero Sales
Among the smaller players, Arepitas and The Canteen managed moderate sales, with a notable portion coming from liquor. However, Sports City Grill recorded zero sales for the period, suggesting a potential change in operations or business focus.
Harker Heights Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 26 | $618,868 |
$412,328
|
$8,791
|
$197,749
|
0.1%
↓
|
| Apr 2025 | 32 | $619,711 |
$381,391
|
$7,774
|
$185,116
|
5.9%
↓
|
| Mar 2025 | 27 | $658,234 |
$442,668
|
$6,819
|
$190,175
|
13.5%
↑
|
| Feb 2025 | 26 | $579,826 |
$390,324
|
$7,018
|
$182,484
|
1.3%
↑
|
| Jan 2025 | 32 | $572,556 |
$378,748
|
$7,198
|
$180,330
|
4.7%
↓
|
| Dec 2024 | 32 | $600,613 |
$388,758
|
$8,399
|
$191,327
|
2.8%
↓
|
| Nov 2024 | 32 | $617,732 |
$398,261
|
$8,457
|
$198,135
|
5.5%
↑
|
| Oct 2024 | 33 | $585,384 |
$377,683
|
$6,363
|
$188,009
|
15.3%
↓
|
| Sep 2024 | 34 | $690,776 |
$421,612
|
$7,691
|
$211,992
|
1.6%
↑
|
| Aug 2024 | 34 | $680,042 |
$441,326
|
$8,754
|
$225,327
|
9%
↑
|
| Jul 2024 | 33 | $623,659 |
$407,573
|
$7,991
|
$207,255
|
9.6%
↓
|
| Jun 2024 | 33 | $689,520 |
$449,815
|
$12,195
|
$226,610
|
0%
↑
|
Overview of Alcohol Sales Trends in Harker Heights
Over the past 12 months, alcohol sales in Harker Heights have experienced some interesting fluctuations, particularly in terms of total receipts and the number of establishments. The highest sales were recorded in September 2024, with total receipts reaching an impressive $690,776, fueled by significant sales in liquor and beer. However, by May 2025, sales had slightly tapered off to $618,868, reflecting a modest decline of 0.14% from the previous month.
Seasonal Patterns and Establishment Changes
Analyzing the data reveals a pattern where the number of establishments and sales volume have varied throughout the year. Notably, the number of establishments saw a significant drop of 18.75% from April to May 2025, coinciding with a slight decrease in sales. This fluctuation might indicate seasonal closures or market consolidation. During the summer months of 2024, sales were buoyant, particularly in June and August, when the number of establishments was at its peak.
Sales Mix: Liquor, Beer, and Wine
Liquor consistently dominates the sales mix, making up a substantial portion of total receipts each month. For instance, in May 2025, liquor sales accounted for $412,328 of the total, highlighting a strong preference among consumers. Beer maintains a steady second place, while wine sales, although more modest, have shown some variability. The data suggests that while beer and wine fluctuate, liquor remains a staple in consumer preferences.
Market Implications and Opportunities
The trends suggest several opportunities for businesses in the alcohol market. The high sales in September 2024, followed by a decline, could point to seasonal events or promotions that significantly boost sales. Businesses might capitalize on these trends by planning marketing strategies around peak seasons. Moreover, the steady demand for liquor suggests that expanding offerings in this category could be beneficial.
Overall, the data highlights the dynamic nature of the alcohol market in Harker Heights, with seasonal patterns and consumer preferences shaping sales trends. Businesses looking to thrive should consider these insights for strategic planning and market positioning.
Economic Overview
Harker Heights, Texas, is a growing hub within the Killeen-Temple-Fort Hood metropolitan area, benefiting from its proximity to Fort Hood, one of the largest military bases in the United States. This strategic location fosters a robust economy, heavily influenced by defense-related industries and government employment. In addition, the city has seen a steady influx of small businesses and startups, particularly in retail and service sectors, supported by a welcoming business climate and a young, diverse population.
Real estate and construction are also significant contributors to the local economy, with ongoing residential and commercial development projects reflecting the city's growth. Harker Heights' economic landscape is further enriched by its emphasis on education and healthcare, with several institutions providing employment and driving local economic activity.
Cultural Scene
Harker Heights offers a vibrant cultural scene that reflects the diverse backgrounds of its residents. The city hosts numerous events and festivals throughout the year, such as the annual Food, Wine, and Brew Festival, which attracts visitors from across the region. This event highlights the city's culinary diversity and supports local food and beverage artisans.
The Harker Heights Community Park is a focal point for cultural activities, hosting concerts, art shows, and community gatherings. The city also prides itself on its local arts scene, with various galleries and workshops that showcase the talents of regional artists. These cultural offerings provide residents and visitors with rich and varied entertainment options.
Lifestyle
Harker Heights is known for its comfortable suburban lifestyle, with family-friendly neighborhoods and a strong sense of community. Popular areas like Evergreen Estates and the neighborhoods surrounding Stillhouse Hollow Lake offer a mix of modern amenities and natural beauty, making them attractive to both families and young professionals.
Entertainment and shopping districts, such as Market Heights, provide a variety of dining, retail, and leisure options, enhancing the city's appeal as a vibrant place to live and work. The local character is marked by a blend of small-town charm and modern conveniences, appealing to a wide range of residents.
Future Outlook
Looking ahead, Harker Heights is poised for continued growth and development. City planners are focused on sustainable expansion, with initiatives aimed at improving infrastructure and expanding public services to meet the needs of a growing population. The city's strategic location and attractive living conditions make it a promising area for future investment.
New commercial developments and residential projects are already underway, signaling a dynamic future for Harker Heights. As the city continues to evolve, it remains committed to enhancing the quality of life for its residents while maintaining its unique cultural and economic identity.