Nestled in the heart of Texas, Seguin is a city rich with history and vibrant community life, renowned for its unique charm and cultural significance. As part of the rapidly growing San Antonio metropolitan area, Seguin is not only a hub of historical landmarks but also a thriving economic center. This article delves into a comprehensive, data-driven analysis of Seguin's alcohol sales market, offering insights into the economic fabric of this dynamic city.
In our exploration, we begin with a detailed examination of the top alcohol-selling establishments in Seguin. Through a carefully curated table and analysis, discover which venues lead the pack in sales and what this reveals about local consumer preferences. Next, we break down alcohol sales by zip code, highlighting the areas with the highest sales concentrations and uncovering regional trends that shape Seguin's alcohol market. Finally, our monthly trends analysis offers a snapshot of how alcohol sales have evolved over the past year, providing a clear picture of seasonal peaks and shifts in consumer behavior.
Top 25 Seguin Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Los Cucos Mexican Cafe Xi Inc
|
$74,540 |
$52,650
|
$3,128
|
$18,762
|
| 2. |
Chili's Grill & Bar
|
$49,855 |
$28,085
|
$1,179
|
$20,591
|
| 3. |
The 1908
|
$48,230 |
$0
|
$0
|
$0
|
| 4. |
Ldj Liquor Catering LLC
|
$44,776 |
$0
|
$0
|
$0
|
| 5. |
Texas 467 Tavern
|
$39,085 |
$0
|
$0
|
$0
|
| 6. |
1916 Bar & Bistro
|
$33,862 |
$13,493
|
$3,677
|
$16,692
|
| 7. |
Varsity Inn
|
$32,889 |
$21,415
|
$37
|
$11,437
|
| 8. |
Schultz Saloon
|
$30,154 |
$16,974
|
$84
|
$13,096
|
| 9. |
Seguin Schoolyard
|
$30,002 |
$12,680
|
$47
|
$17,275
|
| 10. |
Seguin Bar & Billards
|
$26,279 |
$11,701
|
$0
|
$14,578
|
| 11. |
Carrigann's
|
$23,774 |
$14,112
|
$0
|
$9,662
|
| 12. |
Polecat's
|
$23,676 |
$11,872
|
$6
|
$11,798
|
| 13. |
The Wayside
|
$19,985 |
$14,045
|
$2,361
|
$3,579
|
| 14. |
The Power Plant
|
$18,765 |
$10,739
|
$1,493
|
$6,533
|
| 15. |
Ihop - Applebee's
|
$18,316 |
$9,140
|
$1,522
|
$7,654
|
| 16. |
Seguin Brewing Company LLC
|
$15,426 |
$4,099
|
$2,100
|
$9,227
|
| 17. |
A-tan Seguin Sushi and Asian Bistro
|
$9,237 |
$3,359
|
$2,669
|
$3,209
|
| 18. |
Garcia's Mexican Food Restaurant
|
$7,265 |
$4,875
|
$329
|
$2,061
|
| 19. |
Schulze's Pit Room, LLC
|
$6,413 |
$6,413
|
$0
|
$0
|
| 20. |
Highwater
|
$4,891 |
$1,307
|
$0
|
$3,584
|
| 21. |
El Patron Bar & Grill LLC
|
$4,511 |
$3,259
|
$0
|
$1,252
|
| 22. |
Old Times Restaurant & Bar
|
$3,855 |
$0
|
$0
|
$0
|
| 23. |
El Ranchito Mexican Restaurant
|
$3,646 |
$2,636
|
$227
|
$783
|
| 24. |
Reyna's Mexican Restaurant
|
$3,178 |
$2,325
|
$137
|
$716
|
| 25. |
Johnny Pickles Distillery
|
$1,191 |
$1,191
|
$0
|
$0
|
Top-Selling Establishments
Leading the pack in Seguin's alcohol sales for September 2025 is Los Cucos Mexican Cafe XI Inc with impressive total receipts of $74,540. A significant portion of their sales came from liquor, totaling $52,650, which highlights their strong focus on cocktails and spirits.
In second place, Chili's Grill & Bar generated $49,855 in total receipts, with a balanced mix across liquor and beer sales. Their beer sales slightly outpaced liquor at $20,591, showing a preference among patrons for brews.
Noteworthy Performers
1916 Bar & Bistro and Varsity Inn are notable for their balanced sales across all categories. The 1916 Bar & Bistro had a strong showing in both beer and liquor sales, while Varsity Inn led with liquor sales at $21,415.
Another interesting player is Schultz Saloon, which had a strong liquor sales figure at $16,974. This indicates a potential trend towards establishments focusing on liquor-inspired experiences in Seguin.
Unique Observations
The list includes several establishments like The 1908, LDJ Liquor Catering LLC, and Texas 467 Tavern that reported total receipts but did not break down sales into liquor, wine, or beer. This might suggest a focus on catering or event-based services rather than traditional bar or restaurant operations.
Overall, Seguin's alcohol market shows a diverse range of establishments catering to different tastes, with a noticeable tilt towards liquor sales. This data could be crucial for business owners considering new ventures or expansions in the area.
Seguin Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 29 | $576,494 |
$247,623
|
$19,585
|
$173,340
|
6.3%
↓
|
| Aug 2025 | 32 | $615,107 |
$328,124
|
$41,642
|
$245,341
|
2.9%
↑
|
| Jul 2025 | 32 | $597,876 |
$326,709
|
$19,365
|
$251,802
|
3.9%
↑
|
| Jun 2025 | 33 | $575,625 |
$317,045
|
$19,884
|
$235,760
|
3.8%
↓
|
| May 2025 | 33 | $598,629 |
$320,202
|
$22,462
|
$250,734
|
7.3%
↑
|
| Apr 2025 | 32 | $558,102 |
$303,978
|
$20,684
|
$228,327
|
0.6%
↑
|
| Mar 2025 | 27 | $554,858 |
$305,349
|
$21,518
|
$227,991
|
17.9%
↑
|
| Feb 2025 | 26 | $470,486 |
$255,933
|
$19,053
|
$195,500
|
8.9%
↓
|
| Jan 2025 | 31 | $516,581 |
$252,988
|
$18,366
|
$190,716
|
2.4%
↑
|
| Dec 2024 | 29 | $504,530 |
$278,698
|
$16,847
|
$203,318
|
6.6%
↓
|
| Nov 2024 | 28 | $540,145 |
$294,825
|
$15,718
|
$228,002
|
6.8%
↓
|
| Oct 2024 | 30 | $579,743 |
$288,874
|
$16,129
|
$228,365
|
0%
↑
|
Overall Sales Trends
Over the past year, alcohol sales in Seguin have shown some intriguing shifts. The month of August 2025 marked the peak of sales, with total receipts reaching $615,107, while September saw a noticeable dip, with sales falling by 6.28% to $576,494. This fluctuation suggests a summer peak, possibly driven by seasonal events or tourism, followed by a typical post-summer slowdown.
Sales Mix: Liquor, Wine, and Beer
The sales mix reveals some interesting consumer preferences. Liquor consistently outperformed both wine and beer, hitting its height in August with $328,124 in sales. Beer sales followed a similar trajectory, peaking in August at $245,341, before decreasing in September. Wine, while still popular, lagged significantly behind, peaking in August with $41,642. These trends suggest that while liquor remains the dominant choice, beer also enjoys strong seasonal popularity.
Establishments and Market Dynamics
The number of establishments fluctuated over the year, starting at 30 in October 2024 and reaching a high of 33 in May 2025. However, by September 2025, the number had dropped to 29. This decline in establishments might indicate market consolidation or closures, which could impact the competitive landscape. The brief spike in establishments in early 2025 corresponds with significant sales increases, suggesting a potential causal relationship.
Seasonal and Year-Over-Year Analysis
Seasonal patterns are evident, with higher sales during the warmer months, especially in August. Comparing year-over-year data, the total receipts in September 2025 ($576,494) are slightly lower than in October 2024 ($579,743), hinting at a slight softening in the market. Despite this, the summer months showed robust performance, indicating that strategic planning around these peak periods could be beneficial for businesses.
Market Implications
For those interested in the Seguin alcohol market, the data suggests focusing on liquor and beer as primary revenue drivers, especially during peak summer months. The fluctuating number of establishments points to a dynamic market, where strategic positioning and differentiation could offer competitive advantages. As the market shows some signs of contraction toward the end of this period, businesses might want to explore opportunities for innovation or diversification to maintain growth.
Economic Overview
Seguin, Texas, is a vibrant city with a robust economic landscape that is anchored by manufacturing, healthcare, and education. The city is home to major employers such as CMC Steel Texas and Guadalupe Regional Medical Center, which significantly contribute to local employment. The business climate in Seguin is characterized by a supportive local government and an active Chamber of Commerce that fosters growth through various incentives and initiatives.
Recent economic trends in Seguin include a surge in residential construction and commercial development, reflecting an increasing demand for housing and services. The city's strategic location along Interstate 10 makes it a convenient hub for logistics and distribution, attracting businesses seeking efficient access to major Texas markets.
Cultural Scene
Seguin boasts a rich cultural scene with a calendar full of events and festivals that draw visitors from across the region. One of the city's standout events is the annual Pecan Fest, celebrating Seguin's title as the "Pecan Capital of Texas" with music, art, and family-friendly activities. The Seguin Heritage Museum and the Texas Theatre are key cultural attractions that offer insights into the city's history and performing arts.
The city also hosts a variety of cultural and heritage events throughout the year, emphasizing its diverse community and vibrant traditions. These festivals not only enhance the quality of life for residents but also provide excellent opportunities for local businesses to engage with the community.
Lifestyle
Seguin offers a charming lifestyle with a blend of small-town warmth and modern amenities. Popular neighborhoods such as Navarro and Meadow Lake provide a range of housing options, from historic homes to new developments. The downtown area is a focal point for entertainment, featuring boutique shops, restaurants, and a lively arts scene.
Residents enjoy a variety of recreational activities, thanks to the city's numerous parks and proximity to the Guadalupe River. Seguin's local character is defined by its friendly atmosphere and a strong sense of community, making it an attractive place for families and professionals alike.
Future Outlook
Seguin's future outlook is promising, with several development plans in place to accommodate and support its growth. The city is investing in infrastructure improvements and expanding its public services to meet the needs of its increasing population. New business parks and residential communities are on the horizon, reflecting Seguin's commitment to sustainable development.
With a focus on innovation and community engagement, Seguin is well-positioned for continued economic prosperity. The city's strategic initiatives aim to attract new industries and enhance its appeal as a destination for investment, ensuring a bright future for its residents and businesses.