Williamson County Alcohol Sales

Top Seller: Kalahari Resort

Leading the pack by a significant margin is the Kalahari Resort, with total alcohol receipts of $660,397. Notably, liquor sales dominate here, contributing $440,675 to the total. This resort is clearly a hotspot, perhaps due to its diverse offerings and large customer base.

Round Rock Tavern's Strong Liquor Focus

Round Rock Tavern (formerly The Penalty Box) takes the second spot with $225,174 in total receipts. It's interesting to see that their revenue is heavily skewed towards liquor, which accounts for $185,921, with no wine sales reported. This suggests a clientele with a strong preference for spirits.

Diverse Offerings at Five Four Restaurant & Drafthouse

Coming in third, Five Four Restaurant & Drafthouse shows a more balanced approach with a mix of liquor, wine, and beer sales totaling $196,766. With $100,175 from liquor and $76,307 from beer, it looks like this establishment is catering to a wide range of alcohol preferences.

Beer Reigns at Twin Peaks Restaurant

Twin Peaks Restaurant stands out for its beer sales, which make up the bulk of its $180,940 total receipts, with $110,906 coming from beer. This focus on beer could reflect a strategic alignment with their customer demographics.

Notable Mentions and Interesting Trends

Ryan Sanders Sports Services, LLC and Whiskey Cake Kitchen + Bar also make an impression with over $150,000 in total receipts each, with Whiskey Cake showing a particularly strong performance in liquor sales at $119,852. Meanwhile, Conejos Tex Mex Cantina is a beer powerhouse with $144,657 in beer sales, nearly mirroring its total receipts.

It's also worth noting the strong performances of Jack Allen's Kitchen across two locations, both appearing in the top 15, indicating successful brand recognition and customer loyalty. Additionally, The Grove Wine Bar and Kitchen stands out for its exceptional wine sales, which account for over half of its total receipts.

High Concentration Areas

In January 2026, Williamson's alcohol sales reached an impressive total of $12,432,758 across 404 establishments. The zip code topping the list is 78613, with sales amounting to $2,430,650 from 79 establishments. Close on its heels is 78664, boasting $2,156,830 in sales from 67 establishments. These areas clearly show a robust demand, particularly for liquor, which dominates their sales mix.

Alcohol Type Preferences

Liquor appears to be the preferred choice in most areas, with the highest proportions observed in 78665 (66%) and 78634 (66%). Interestingly, 76527 presents a different picture, where wine takes a significant lead with 37% of the sales mix, suggesting a niche market for wine enthusiasts. Meanwhile, 78641 stands out as having a balanced mix, with beer nearly matching liquor sales.

Opportunities for New Establishments

Despite the high sales figures, some zip codes like 78615 and 76530 have only one establishment each, suggesting potential opportunities for new businesses to tap into these markets. Given the zero reported sales mix for 78615, there is likely an error or an opportunity to better understand consumer preferences here.

Interesting Patterns and Insights

There's a noticeable trend where liquor consistently leads sales across most zip codes. However, areas like 76527 lean towards wine, hinting at the potential for targeted marketing strategies. Additionally, 78641 and 78628 show a healthy mix of all three types, suggesting a diverse consumer base open to various alcohol options.

Overview of Alcohol Sales in Williamson

Over the past 12 months, Williamson's alcohol sales have seen a rollercoaster of trends, marked by notable peaks and dips. The most significant high point occurred in March 2025, with total receipts climbing to $17.4 million, driven by robust liquor and beer sales. This surge was likely influenced by seasonal festivities or special events, as the month followed a quieter February.

Monthly Sales Fluctuations

Following the March peak, there was a general decline in sales, with notable decreases in April and September, suggesting potential seasonal lulls. However, October saw a positive spike, potentially due to the early holiday shopping period. The end of the year showed a mix of ups and downs, with December seeing a 7.57% increase before dropping significantly in January 2026.

Shifts in Product Preferences

Throughout the year, liquor consistently held the largest share of sales, peaking at over $10 million in March. Beer sales also showed strength, particularly in March and May, while wine remained the smallest category but saw a notable spike in March. These trends suggest that while beer and liquor are more popular year-round, wine may be more of a seasonal or event-driven purchase.

Market Dynamics and Establishment Changes

The number of establishments fluctuated slightly, with a notable increase in April, which coincided with a drop in total receipts. This suggests that more outlets don't necessarily equate to higher sales, possibly indicating market saturation. The slight rise in establishments by January 2026, despite a dip in total sales, might indicate new entrants trying to capture market share.

Implications for Businesses

For businesses and investors, understanding these trends is crucial. The March spike suggests opportunities for targeted promotions around key events, while the consistent preference for liquor indicates a stable market for spirits. Additionally, the overall dips and rises throughout the year highlight the importance of strategic planning around seasonal changes and consumer behavior shifts.