Williamson County Alcohol Sales

Top Performers in Alcohol Sales

It's no surprise that Kalahari Resort, located at 3001 Kalahari Blvd, continues to dominate the alcohol sales scene in Williamson. With total receipts of over $1.4 million, they lead the pack by a substantial margin. Liquor sales alone accounted for more than $1 million, highlighting their strong emphasis on spirits.

Notable Establishments and Trends

At a distant second, Round Rock Tavern on 113 W Main St made a significant impact with $250,175 in total receipts. Interestingly, they reported no wine sales, focusing heavily on liquor and beer instead. This strategy seems to work well for them, considering their strong performance.

Five Four Restaurant & Drafthouse and Ryan Sanders Sports Services show a balanced mix of liquor and beer sales, with each establishment bringing in over $180,000. The emphasis on beer is notable at Ryan Sanders, almost matching their liquor sales.

Insights into Specific Niches

Mama Betty's Tex-Mex y Cantina stands out for its impressive liquor sales, which form the bulk of its $179,496 total receipts. This focus on tequila and other spirits likely complements their Tex-Mex cuisine well. Meanwhile, Twin Peaks Restaurant has a strong showing in beer sales, with over $110,000 in beer receipts, contributing to a total of $174,982.

The Alamo Drafthouse Cinema maintains its reputation as a go-to destination for a drink with your movie, with a fairly even split between liquor and beer sales. Their total of $172,317 shows the appeal of combining cinema with a rich drink menu.

Wine-Centric Venues

For establishments like The Grove Wine Bar and Kitchen, wine takes center stage with $63,649 in sales, which is more than half of their total receipts. This focus on wine distinguishes them in a market that seems predominantly beer and liquor-oriented.

Top Areas for Alcohol Sales

The spotlight shines brightly on Zip Code 78665, which leads the pack with a whopping $2,408,184 in total sales. It's closely followed by Zip Code 78613 with $2,397,587, and Zip Code 78664 with $2,382,400. These areas show a strong market presence, suggesting a robust demand for alcohol.

Alcohol Type Preferences

Liquor dominates the sales mix across most zip codes, with Zip Code 78681 having the highest percentage at 65%. Interestingly, Zip Code 78642 shows a notable beer preference, with beer accounting for 44% of its sales. On the other hand, wine finds a stronger foothold in Zip Code 78626, making up 16% of its sales.

Opportunities for New Establishments

Despite the high sales in some areas, there's still room for growth. For instance, Zip Code 78634, with only 16 establishments, could potentially support new ventures given its $677,788 in sales. Similarly, Zip Code 78628 shows potential for more establishments due to its significant sales figures and relatively moderate number of establishments.

Interesting Patterns and Insights

One interesting observation is the stark contrast in sales density between zip codes. While some like 78665 and 78613 are bustling with activity, others such as 78615 and 76530 show minimal sales and fewer establishments. This variation indicates diverse market dynamics within Williamson, offering a range of opportunities for business expansion tailored to local preferences.

Overview of Alcohol Sales Trends in Williamson

Over the past year, Williamson's alcohol sales have experienced some interesting fluctuations. The standout month was March 2025, with total receipts climbing to a peak of $17.43 million, driven by significant liquor sales, which accounted for over $10 million. This spike was a remarkable 33.21% increase from the previous month, suggesting a seasonal or event-driven surge in demand.

Trends in Sales Mix

Liquor consistently dominated the sales mix, being the top choice for consumers almost every month. However, March 2025 saw the most substantial liquor sales, which then tapered off slightly in subsequent months. Beer and wine sales have shown more stability, with beer consistently bringing in between $4 million and $5.6 million each month, while wine held steady around the $1.2 million to $1.7 million mark. This indicates a strong preference for liquor, although beer remains a staple choice for many.

Seasonal Patterns and Market Dynamics

The data reveals some seasonal patterns, particularly with the end-of-year and early spring months. December 2024 saw a healthy bump in sales, likely fueled by holiday celebrations, with receipts up 6.01% from November. This was followed by a dip in January 2025, before the dramatic rise in March. The patterns suggest that special occasions and seasonal events significantly impact sales, and businesses might capitalize on these peaks by planning promotions or stock accordingly.

Establishment Growth and Market Indicators

The number of alcohol-selling establishments in Williamson has gradually increased, growing from 401 in August 2024 to 423 by July 2025. This uptick, despite some fluctuations in sales, indicates a robust market where new players are entering, likely attracted by overall growth trends and opportunities to capture market share. However, the slight decline in total receipts in recent months suggests that the market might be facing saturation or a temporary lull.

Year-Over-Year Insights

Comparing the start and end of this 12-month cycle, it's clear that while there's been growth in establishments, total sales haven't skyrocketed as much, pointing to competitive pressures and perhaps changing consumer preferences. With the highest sales in March 2025, businesses should examine what specific factors contributed to this spike and consider how to replicate or sustain such performance.