Williamson County Alcohol Sales

Leading the Pack

At the top of the list is Kalahari Resort, situated on Kalahari Blvd, with an impressive total receipt of $1,532,582. This establishment is clearly a hotspot for liquor sales, raking in a whopping $1,029,932. It's also worth noting its substantial beer sales at $361,719, which alone surpass many other venues in total receipts.

Impressive Performers

Round Rock Tavern, formerly known as The Penalty Box, on W Main St, made its mark with $219,992 in total receipts. The focus here is heavily on liquor, pulling in $177,369, while beer brought in $42,614. Another strong contender is Five Four Restaurant & Drafthouse on E New Hope Dr, with a balanced mix of sales: liquor at $111,421 and beer at $80,015, contributing to a total of $209,398.

Sporting Success

Ryan Sanders Sports Services, LLC on E Palm Valley Blvd is a notable player, especially in the beer category, with $95,648 in sales. Their total receipts came to $194,848, showing a strong preference among patrons for a cold brew alongside their sporting events.

Noteworthy Mentions

The Haute Spot, also on E New Hope Dr, has a solid standing with $188,488 in total receipts, where beer sales are a key component at $88,088. Meanwhile, Mama Betty's Tex-Mex Y Cantina on W Parmer Ln stands out for its liquor sales, accounting for $153,933 of its $175,523 total.

Unique Trends

The Grove Wine Bar and Kitchen on E Whitestone Blvd shows a unique trend with wine being their top seller, contributing $66,047 to their $128,794 total. This is a rare case among the top establishments where wine overtakes both liquor and beer sales.

Mid-Range Contenders

In the mid-range, Alamo Drafthouse Cinema on N Highway 183 provides a mixed offering with $65,489 in liquor sales and a respectable $50,786 in beer sales, summing up to $131,582. Similarly, Jack Allen's Kitchen on Hoppe Trl has a strong liquor presence at $94,833 out of their $123,174 total.

Top Sales Areas

Zip Code 78613 is leading the pack with impressive total sales of $2,616,926 across 78 establishments. This area shows a strong preference for liquor, which makes up 57% of sales. Close behind is Zip Code 78665, with total sales of $2,535,341 spread across just 28 establishments, indicating a higher average sales per establishment.

Alcohol Preferences by Zip Code

In Zip Code 78681, liquor is king, representing 65% of sales, which is the highest liquor sales percentage among the top zip codes. Meanwhile, Zip Code 78628 shows a more balanced mix with a notable 15% of sales coming from wine, suggesting potential for wine-focused offerings. On the other hand, Zip Code 76527 is unique with wine making up 34% of its sales, the highest proportion of wine sales across all zip codes.

Opportunities for New Establishments

Zip Code 78665, despite having the second-highest total sales, only has 28 establishments, indicating a potential opportunity for new businesses to tap into this lucrative market. Similarly, Zip Code 78641 has a relatively low number of establishments (28) given its strong sales figures, suggesting room for growth in this area.

Interesting Patterns and Insights

A notable observation is that smaller zip codes like 76530, with just one establishment, still generate a decent amount of sales relative to their size, with 58% of sales coming from liquor. Meanwhile, Zip Code 78615 reports sales of $5,685, but interestingly, it shows 0% sales across all categories, which may indicate reporting errors or a unique sales model worth investigating.

Overview of Alcohol Sales Trends in Williamson

The past year in Williamson has been quite dynamic for alcohol sales. Over the last 12 months, the total number of establishments has seen a slight increase, moving from 401 in July 2024 to 422 in June 2025. However, despite this uptick, the total receipts in June 2025 amounted to $15.56 million, marking a decrease of 4.83% from the previous month. This suggests a fluctuating market where more establishments don't necessarily translate to higher sales.

Peak Sales and Seasonal Patterns

March 2025 stood out as the peak month for alcohol sales, with total receipts reaching an impressive $17.43 million. This surge was driven by significant liquor sales, which hit $10.12 million, alongside robust beer sales at $5.59 million. The seasonal spike in March could be attributed to events like St. Patrick's Day, which traditionally boost alcohol consumption. Conversely, February and January saw lower sales figures, likely impacted by post-holiday slowdowns and consumer spending restraints.

Changes in Sales Mix

Examining the sales mix reveals some interesting shifts. Liquor consistently held the largest share of sales each month, peaking in March. However, its dominance slightly waned by June, dropping from $10.12 million to $9.07 million. Meanwhile, wine sales remained relatively stable, fluctuating between $1.19 million and $1.71 million. Beer sales experienced similar stability, although they saw a noticeable drop from March's high of $5.59 million to $4.47 million in June. This could indicate a steady preference for liquor, with beer and wine maintaining their niche appeal.

Market Insights and Business Implications

The year-over-year comparison highlights an industry that is both resilient and adaptable. Despite occasional dips, the overall trajectory shows growth in establishments, indicating potential market expansion. For businesses, this suggests opportunities for entry or expansion, particularly if they can capitalize on peak sales periods like March. Additionally, the consistent preference for liquor suggests that focusing on premium or exclusive liquor offerings might be a profitable strategy.