Williamson County Alcohol Sales

Kalahari Resort Leads the Pack

The Kalahari Resort on Kalahari Blvd is the clear front-runner in Williamson's alcohol sales for September 2025, boasting total receipts of $844,210. This establishment excels across all categories, with liquor sales hitting $551,707, wine at $108,754, and beer at $183,749. It's a versatile venue that appeals to a wide range of patrons.

Round Rock Tavern's Liquor Dominance

Round Rock Tavern, formerly The Penalty Box, has made a strong impression with total receipts of $233,384. The majority of its sales come from liquor, which accounts for $189,273, while beer contributes $44,111. Interestingly, wine sales were non-existent, suggesting a focus on a more spirited clientele.

Beer and Wine Preferences

Twin Peaks Restaurant generated $194,500, with beer sales leading at $117,927, indicating a strong preference among its patrons. Meanwhile, Salt Traders stands out for its wine sales, totaling $27,505 out of $116,926 in total receipts, highlighting its appeal to wine enthusiasts.

Rising Stars and Consistent Performers

Mama Betty's Tex-Mex Y Cantina has shown impressive numbers with $176,371 in total sales, predominantly driven by liquor at $151,151. Another noteworthy performance comes from Whiskey Cake Kitchen + Bar, where liquor sales reached $127,930, out of $160,730 total receipts, showcasing its strength in mixed drinks.

Notable Trends and Insights

A trend worth noting is the dominance of liquor sales across the board, particularly at venues like Encantada Cocina + Cantina, where liquor makes up nearly the entire sales figure of $89,892 out of $99,846. Additionally, establishments such as Gateway Beverages, Inc., and 2020 Market Scratch Kitchen & Bar show a balanced distribution between liquor, wine, and beer sales, suggesting a diverse customer base.

Top Areas for Alcohol Sales

In September 2025, Williamson's alcohol sales reached a total of $13,394,417, spread across 399 establishments in 16 zip codes. The top-performing zip code was 78613, boasting sales of $2,405,638 from 79 establishments. Close behind was 78664, with $2,310,323 from 64 establishments. These areas are clear leaders in alcohol sales, suggesting a robust demand for alcoholic beverages.

Variety in Alcohol Preferences

When it comes to the types of alcohol sold, there are notable differences across zip codes. For instance, zip codes 78665 and 78681 predominantly sold liquor, accounting for 61% of their sales. On the other hand, 78613 had a more balanced distribution, with liquor at 56% and a higher proportion of beer at 32%. Zip code 76527 stands out with a significant preference for wine, which made up 29% of its sales.

Opportunities for New Establishments

Examining the density of establishments reveals potential opportunities for new businesses. Zip codes like 78634 and 78642, despite having fewer establishments (17 and 12 respectively), still generated significant sales, indicating potential for new entrants to tap into unmet demand. Additionally, the smaller zip codes, such as 76530 and 78615, with only one establishment each, might benefit from additional business to capture more of the local market share.

Interesting Patterns and Insights

Several interesting patterns emerge from the data. Zip codes like 78626 and 78717, with high liquor sales percentages (64%), suggest a strong local preference for spirits. Meanwhile, the diverse sales mix in 78628 and 78633 could indicate a broader customer base with varied tastes, making them attractive for establishments looking to offer a wide range of products. Overall, the data points to a flourishing market with distinct preferences, presenting numerous opportunities for tailored business strategies.

Overview of Alcohol Sales in Williamson

Over the past year, Williamson's alcohol sales have shown both significant highs and some drops, with March 2025 being a standout month. During March, the total receipts soared to an impressive $17,432,530, marking the highest sales period. This spike might indicate a seasonal trend, perhaps linked to local events or festivities that boost consumer spending.

Monthly Trends and Patterns

Sales varied month-to-month, with some noticeable fluctuations. For instance, after the peak in March, April saw a sharp decline of 12.02% in total receipts. This drop could suggest post-event fatigue or simply a return to normal spending levels. As the year progressed, the summer months of June and July saw steady activity but with slight decreases in total receipts, likely due to increased competition or shifts in consumer preferences.

Changes in Sales Mix

When breaking down the sales mix, liquor consistently dominated the market, accounting for the largest share of sales each month. Interestingly, March not only had the highest total sales but also saw liquor sales peak at $10,122,505. Beer sales, although significant, showed more modest changes throughout the year, while wine sales remained relatively stable, indicating a more consistent consumer base for these products.

Market Growth and Establishment Changes

Regarding the number of establishments, there was a general upward trend despite some fluctuations. Notably, March had fewer establishments (389) compared to later months, yet it achieved the highest sales, suggesting that fewer but perhaps larger or more efficient establishments drove sales growth. By September, the number of establishments increased to 429, even though total receipts experienced a 7.82% decline from the previous month.

Key Takeaways for Business

For businesses looking to capitalize on these trends, understanding the seasonal peaks and consumer preferences is crucial. Liquor remains the top choice, so ensuring a diverse and appealing selection could be beneficial. Additionally, analyzing why March was particularly successful could provide insights into potential promotional strategies or partnerships with local events to boost sales during traditionally quieter months.