Williamson County Alcohol Sales

Top Performers in Williamson's Alcohol Sales

Leading the pack in December 2025, Kalahari Resort on Kalahari Blvd dominated the sales chart with impressive total receipts of $959,775. Liquor sales were particularly strong, accounting for $632,201, which is a significant portion of their earnings. This resort clearly benefits from its large venue and diverse clientele.

Coming in second, Round Rock Tavern on W Main St, reinvented from its former identity as The Penalty Box, managed to secure $328,397 in total receipts. Interestingly, this establishment did not report any wine sales, focusing heavily on liquor, which brought in $276,105.

Rising Stars and Notable Trends

The Golden Rule on S Church St and Five Four Restaurant & Drafthouse on E New Hope Dr both crossed the $200,000 mark, showcasing a balanced mix of sales across liquor, wine, and beer. Their success indicates a well-rounded offering that appeals to a diverse customer base.

Twin Peaks Restaurant stood out for its beer sales, contributing $116,834 to its total $193,535 revenue, making it a go-to spot for beer enthusiasts. In contrast, Whiskey Cake Kitchen + Bar focused more on liquor, with sales reaching $142,676 of their $183,026 total, highlighting a strong preference for spirits among their patrons.

Insights for Business Owners

For those interested in the wine scene, The Grove Wine Bar and Kitchen is noteworthy for having wine sales ($65,303) surpass both liquor and beer, aligning with their brand identity. Similarly, Salt Traders saw a significant portion of their revenue from wine, indicating a strategic emphasis on this category.

The data suggests a trend towards specialized offerings, whether in liquor, wine, or beer, allowing establishments to carve out niche markets. As seen with Lupe Tortilla Mexican Restaurant, which has two locations on the list, strategic positioning and product specialization can contribute to achieving notable sales figures across multiple sites.

Top Sales Areas

Leading the charge in alcohol sales for December 2025 in Williamson is Zip Code 78613, boasting a whopping $2,632,554 in total sales across 78 establishments. Not far behind is Zip Code 78664, with sales hitting $2,592,442 from 67 establishments. These areas clearly have the highest concentration of alcohol sales, indicating a robust market presence.

Sales Mix Variations

When it comes to the type of alcohol sold, liquor seems to dominate in most areas. For instance, Zip Code 78664 leads with 61% of sales being liquor, whereas Zip Code 78634 sees an even higher 65% of liquor sales. On the flip side, Zip Code 76527 stands out with a unique sales mix of 37% wine, indicating a potential niche market for wine enthusiasts.

Opportunities for Growth

With 402 establishments spread across 16 zip codes, there are disparities in business density. Zip Code 78665 has only 29 establishments despite generating $1,657,357 in sales, suggesting room for new ventures. Meanwhile, Zip Codes 78615 and 76530, with just one establishment each, might benefit from additional competition or variety.

Interesting Insights

It's intriguing to note that Zip Code 78633 has a relatively balanced sales mix, with 42% liquor, 21% wine, and 37% beer, which might reflect a diverse consumer base. Meanwhile, Zip Code 76537 maintains high liquor sales at 63%, despite having one of the lowest total sales figures at $151,213. These patterns could inform tailored business strategies or marketing efforts in these areas.

Overview of Alcohol Sales in Williamson

Over the past year, alcohol sales in Williamson have seen some fascinating trends and fluctuations. The most striking highlight was the surge in sales observed in March 2025, where total receipts reached a peak of $17,432,530. This spike was primarily driven by liquor sales, which accounted for over $10 million, suggesting a strong consumer preference for spirits during this period.

Seasonal Sales Patterns

Seasonality plays a notable role in sales dynamics. March's peak, followed by a dip in April, suggests a potential link to events or holidays that might drive up consumption temporarily. Similarly, the summer months saw steady sales with minor fluctuations, indicating a consistent demand that aligns with social gatherings and outdoor events typical of the season.

Trends in Beverage Preferences

Throughout the year, liquor consistently led the sales mix, often contributing to more than half of total receipts. Beer, however, showed resilience, particularly in October and June, where it topped $4.5 million in sales, hinting at a seasonal preference possibly tied to local events like Oktoberfest. Wine, while less dominant, maintained steady growth, especially notable in months like May, where its sales exceeded those of the previous months.

Market Dynamics and Business Implications

The number of establishments experienced slight fluctuations, with a net decrease by December 2025. Despite this reduction, total receipts saw an increase, suggesting that existing businesses are capturing greater market share or that consumer spending per visit has increased. For businesses, this indicates a robust market where strategic positioning and customer retention could yield significant rewards.

Overall, the data from the past year offers valuable insights into consumer behavior and seasonal trends, which can help businesses in Williamson strategize for inventory, marketing, and customer engagement to maximize their sales potential in the coming year.