Williamson County Alcohol Sales

Top Performers in April 2025

When it comes to alcohol sales in Williamson for April 2025, Kalahari Resort on Kalahari Blvd takes the crown with a whopping $1,066,103 in total receipts. Breaking it down, their liquor sales amounted to $689,034, while wine and beer brought in $115,960 and $261,109, respectively. This resort is clearly the go-to spot for a diverse range of drink options.

Strong Liquor Sales

Round Rock Tavern, formerly known as The Penalty Box, is a standout for its impressive liquor sales, totaling $183,442 out of its $228,072 in total receipts. This indicates a strong preference for liquor among its patrons, with beer sales contributing $44,630 and no wine sales reported this month.

Sports and Entertainment Venues

Ryan Sanders Sports Services holds two spots in the top list, with locations at E Palm Valley Blvd and Avenue of the Stars. Together, they generated over $356,000 in receipts, with a balanced mix of liquor, wine, and beer sales. These venues are clearly popular choices for enjoying drinks during sporting events.

Diverse Offerings and Specialties

Over at the Five Four Restaurant & Drafthouse, their total receipts hit $217,045, with a good balance between liquor, wine, and beer sales. Meanwhile, Whiskey Cake Kitchen + Bar focuses on liquor, boasting $140,319 out of its $179,392 total, showing a clear specialization in this area.

Notable Trends and Insights

Among the top 25 establishments, it's interesting to see venues like Mama Betty's Tex-Mex Y Cantina having a nearly exclusive focus on liquor with $147,133 out of their $168,988 total. Furthermore, The Grove Wine Bar and Kitchen stands out for its wine sales, which comprise over half of their total receipts, showcasing a niche market within the region.

Top Sales Areas

Williamson's alcohol sales for April 2025 reach a grand total of $14,834,308, with a significant concentration in certain zip codes. Leading the pack is Zip Code 78613, boasting sales of $2,611,626 across 77 establishments. Following closely is Zip Code 78664 with $2,486,904 from 64 establishments. These areas clearly dominate the sales landscape, likely due to their higher number of establishments and consumer demand.

Alcohol Preferences by Area

Liquor is the top choice across most zip codes, consistently making up over half of the sales. Notably, Zip Code 78681 leads with 64% of sales in liquor, while Zip Code 76527 has a distinctive taste for wine at 41%, much higher than other areas. Beer sales are particularly strong in Zip Code 78615, where it accounts for 54% of sales, indicating a unique preference in this small market.

Opportunities for New Establishments

With 391 establishments spread across 16 zip codes, areas like Zip Code 78665 show potential for new business ventures, especially given their high sales volume with only 26 establishments. Similarly, Zip Code 78681 offers a lucrative market with its strong liquor sales and relatively fewer establishments compared to other high-sales areas.

Interesting Patterns and Insights

An interesting pattern emerges in Zip Code 76574, where liquor sales are relatively low at 36%, suggesting a potential for growth if market strategies are adjusted. Meanwhile, Zip Code 76537 stands out for having no wine sales, focusing instead on liquor and beer. This could indicate a market opportunity for introducing wine to diversify the offerings.

Overview of Alcohol Sales Trends in Williamson

Over the past 12 months, Williamson's alcohol sales have shown a dynamic pattern, with March 2025 standing out as the peak month, boasting total receipts of $17,432,530. This surge was likely influenced by seasonal events or promotions, as it marked a substantial 33.21% increase from February. April saw a decline to $15,395,840, though the number of establishments rose by nearly 8%, indicating potential market expansion efforts.

Seasonal Patterns and Market Dynamics

Winter months generally experienced stronger sales, with December 2024 reaching $14,763,052, a 6.01% rise from November. This trend aligns with holiday season buying behavior, where consumers tend to purchase more alcohol for celebrations. Interestingly, January 2025 witnessed a significant drop of 14.26%, suggesting a typical post-holiday sales slump.

Sales Mix Analysis: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix, peaking in March 2025 at $10,122,505. This preference over beer and wine suggests a strong local demand for spirits. Beer sales also saw a high in March at $5,592,392, but generally fluctuated between $3.8 and $4.5 million in other months. Wine, while the smallest segment, maintained steady sales, indicating a niche but stable market.

Market Implications and Opportunities

The fluctuation in total receipts suggests that consumer spending on alcohol is sensitive to seasonal changes and perhaps influenced by local events or economic conditions. The increase in establishments, particularly noticeable in April 2025, might indicate growing investor confidence and an expanding market. Businesses could leverage these insights by planning promotions around peak months and exploring new market segments or product offerings.

Year-Over-Year Observations

While we don't have direct year-over-year data for the same months, consistent patterns such as the holiday sales boost and post-holiday dip appear to be recurring themes. This could help businesses forecast future trends and tailor their strategies accordingly. Maintaining a diverse product mix and capitalizing on peak selling periods will be key to maximizing revenue in Williamson's evolving alcohol market.