Montgomery County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack for July 2025 in Montgomery is KIRBY ICE HOUSE WOODLANDS with total receipts of $584,175. Notably, they have a well-balanced offering, with liquor sales reaching $363,357 and beer sales at $202,220. Their wine sales, however, are on the lower side at $18,598.

Close behind is MARGARITAVILLE LAKE RESORT with total receipts of $513,000, where liquor tops the charts at $369,257. Their beer sales are significantly lower at $124,461, suggesting a strong preference for cocktails and spirits among their patrons.

SIXTY VINES stands out with its impressive wine sales, raking in $212,525 out of their $324,278 total receipts. This place clearly has a reputation for a fine wine selection, as beer sales are comparatively minimal at $11,707.

Interesting Trends and Insights

The THE WOODLANDS RESORT & CONFERENCE CENTER shows a healthy mix with liquor sales at $196,751 and wine sales at $44,035, contributing to their overall $287,123 in receipts. This indicates a diverse clientele with varied tastes.

TWIN PEAKS and SAWYER PARK ICEHOUSE both show strong beer sales, dominating their receipts with $151,350 and $98,853 respectively. This suggests a thriving market for beer enthusiasts in these venues.

In contrast, PERRY'S GRILL & STEAKHOUSE and TRULUCK'S SEAFOOD STEAK AND CRAB HOUSE emphasize wine, with Perry's wine sales hitting $129,381 and Truluck's at $91,658, reflecting a clientele with a penchant for pairing wine with their meals.

Other Notable Establishments

TOMMY BAHAMA TEXAS BEVERAGES and BAR LOUIE are strong contenders in the liquor department, with Tommy Bahama's liquor sales at $147,595 and Bar Louie's at $101,161. This highlights their appeal as cocktail destinations.

GOODE CO KITCHEN & CANTINA and PAPPASITOS CANTINA are also noteworthy, with significant portions of their sales derived from liquor, indicating a strong preference for Mexican-inspired beverages.

Overall, Montgomery's alcohol sales scene for July 2025 paints a vibrant picture with distinct preferences for liquor, beer, and wine across different establishments, providing valuable insights for business owners and potential investors in the industry.

High Sales Concentration Areas

In Montgomery, zip code 77380 stands out as the leader in alcohol sales, boasting a whopping $6,503,222 in total sales across 101 establishments. This area seems to have a thriving market for liquor, which makes up 57% of its sales. Following behind is zip code 77356, with $2,036,274 in sales and 46 establishments, where the demand for liquor is even more pronounced at 63% of total sales.

Alcohol Type Preferences

Different zip codes in Montgomery reveal unique preferences in alcohol. For instance, zip code 77303 shows the highest preference for liquor, accounting for 69% of sales, while zip code 77381 has a notable inclination towards wine, making up 35% of its sales. Interestingly, in zip code 77302, beer overwhelmingly dominates the sales mix at 82%, indicating a distinct market profile.

Opportunities for New Establishments

With 474 establishments spread across 21 zip codes, there are areas that could benefit from new business ventures. Zip code 77382, despite having only 8 establishments, generates $526,753 in sales, suggesting room for growth. Similarly, zip code 77318, with 9 establishments and a high liquor sales mix of 70%, might be ripe for new entries to capture the growing demand.

Interesting Patterns and Insights

There are intriguing patterns worth noting, such as the dominance of liquor sales across most zip codes, hinting at a strong preference for spirits in the region. Additionally, the relatively low presence of wine sales across many areas, except for a few like 77381 and 77382, suggests a potential gap in the market for wine-focused establishments. Zip code 77306, with its 52% beer sales mix, indicates a potential niche for beer retailers or breweries to tap into.

Monthly Sales Overview

Over the past 12 months, Montgomery's alcohol sales have shown some interesting patterns. The peak was in May 2025, with total receipts hitting a high of $23.7 million. This month saw a significant demand for liquor, topping $13.4 million, which suggests a strong appetite for spirits during this period. Seasonal events or local festivities might have contributed to this spike.

Trends in Establishments

The number of establishments has been relatively stable, with a slight increase from 486 in August 2024 to 496 by July 2025. This growth, albeit modest, indicates a healthy market environment where new players are entering or existing ones are expanding. The exception was a noticeable drop in February 2025, possibly reflecting post-holiday closures or consolidations.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently leads the sales mix, with its receipts exceeding beer and wine in every month. However, beer saw a significant surge in April 2025, surpassing wine and reaching over $6.6 million, which later declined. Wine maintained a steady presence but experienced a high in December 2024, coinciding with holiday celebrations where it reached over $4.1 million.

Seasonal Patterns and Market Insights

Sales patterns reveal a distinct seasonality, with peaks during the holiday season in December and another in spring. The drop in sales during January 2025, with a decrease of nearly 19.5%, reflects typical post-holiday spending slowdowns. These fluctuations suggest that businesses should strategize around these peaks and troughs to optimize inventory and marketing efforts.

Year-Over-Year Comparisons

Comparing year-over-year sales for the months available shows modest growth, especially during high-demand periods. The increase in April 2025 sales by over 15% from the previous month marks a notable growth spurt, potentially driven by expanding consumer preferences and robust marketing strategies. This ongoing growth trend signals a resilient market with opportunities for expansion and innovation.