El Paso County Alcohol Sales

Top Alcohol Sellers in El Paso for September 2025

Leading the pack, Professional Sports Catering at 1 Ball Park Plaza tops the list with impressive total receipts of $287,334. Their beer sales alone hit a whopping $186,434, highlighting the strong influence of sports events on beverage consumption.

Coming in second, Hotel Paso del Norte showcases its prowess in liquor sales, with $184,271 in receipts. This historic hotel not only attracts guests with its ambiance but also racks up significant sales across all alcohol categories.

Noteworthy Performers and Trends

Taqueria La No. Uno at 1441 N Zaragoza Rd surprisingly reports zero alcohol sales despite a total receipt figure of $223,934. This anomaly suggests a focus on food sales or perhaps an accounting error worth investigating for business insights.

Jamba at 500 W University Ave stands out with beer sales exclusively, amounting to $197,979. This indicates a niche market strategy that could be a model for other establishments looking to cater to the beer-loving crowd.

Emerging Insights

Unique venues like Ojos Locos Sports Cantina and Bucks Cabaret show strong liquor sales, suggesting that themed environments paired with entertainment can drive alcohol receipts significantly. Liquor at Bucks Cabaret alone brought in $129,274.

On the flip side, Union Eastlake, LLC and several Union Draft House locations report total receipts without specifying alcohol sales, hinting at possible non-traditional revenue streams or a focus on food and other offerings.

Conclusion

The diverse strategies and revenue streams evident in El Paso's alcohol sales offer valuable lessons for bar owners and business investors. From catering to sports fans and capitalizing on entertainment venues to focusing on specific alcohol types, there's plenty of room for growth and innovation in this vibrant market.

Top Performing Zip Codes

Leading the pack in El Paso for September 2025 is Zip Code 79936, boasting impressive total alcohol sales of $3,779,296 across 104 establishments. This area shows a balanced sales mix with liquor and beer making up the majority. Not far behind is Zip Code 79925 with $2,953,416 in sales from 81 establishments, where beer holds a significant share of the market.

Sales Mix Variations

Each zip code in El Paso shows a unique sales mix. For instance, Zip Code 79903 has the highest liquor sales percentage at 62%, while Zip Code 79968 is entirely focused on beer, making up 100% of its sales. Wine, although present, generally plays a smaller role across most areas, with Zip Code 79901 having the highest wine sales percentage at 10%.

Opportunities for New Establishments

With 648 total establishments spread across 26 zip codes, there's a relatively dense network of alcohol vendors in El Paso. However, some areas like Zip Code 79927 and Zip Code 79968 have fewer establishments, suggesting potential for new businesses to enter the market, especially those focusing on beer, given its popularity.

Noteworthy Insights

Interestingly, Zip Code 79938 shows a high concentration of beer sales at 40%, yet wine sales are minimal at 1%. This might indicate a strong preference for beer, offering a potential niche for new establishments to cater to. Meanwhile, Zip Code 79849 presents a curious case with no recorded sales, which could suggest either a data anomaly or an untapped market opportunity.

Overview of Recent Trends

Over the past year, alcohol sales in El Paso have seen some intriguing fluctuations. The highest sales peak was in May 2025, with total receipts hitting a remarkable $23,699,835, driven by a surge in liquor and beer sales. Conversely, the most recent data from September 2025 shows a decline in total receipts by 9.84% from August, despite a slight increase in the number of establishments.

Seasonal Patterns and Peaks

Spring and early summer, particularly May, seem to be hot periods for alcohol sales. May's high sales figures reflect an increase of nearly 20% from April, suggesting seasonal celebrations or events might be boosting demand. The holiday season in December 2024 also saw a significant uptick, with sales rising over 10% compared to November, indicating that festive times are lucrative for the alcohol market.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently accounted for the largest share of sales, peaking in May 2025 with $12,770,764. Beer also performed strongly, with May seeing the highest beer sales at $9,179,549. Wine, while the smallest segment, demonstrated a steady demand, with minor fluctuations. This sales mix suggests a robust preference for liquor and beer, possibly influenced by local tastes or promotional activities.

Market Implications and Business Insights

The increase in the number of establishments from February to September 2025 indicates growth in the market, suggesting that new players see potential in the El Paso alcohol scene. However, the drop in sales from August to September highlights potential challenges, such as market saturation or changing consumer preferences. Businesses might need to strategize around these seasonal peaks and troughs to optimize sales and inventory management.

Year-Over-Year Observations

Year-over-year comparisons show some volatility, with the largest monthly increase in March 2025 (up 17.28% from February). December 2024's strong performance also highlights the importance of capitalizing on holiday sales. Businesses should consider these patterns when planning marketing and promotional efforts to align with consumer behavior trends.