El Paso County Alcohol Sales

Leading the Pack: Top Alcohol Sellers

Hotel Paso Del Norte has claimed the throne with a whopping $419,734 in total receipts, showing a strong preference for liquor sales at $295,482. This iconic spot not only serves as a popular destination for travelers but also captures the local market with its extensive selection of spirits.

Jamba at 500 W University Ave stands out with an interesting sales pattern. Despite its high total receipts of $342,160, it's mainly driven by beer sales at $305,521, making it a go-to for beer enthusiasts. Liquor sales, on the other hand, seem to take a back seat here.

Wine Lovers' Paradise: Notable Wine Sales

Cafe Central emerges as the prime destination for wine lovers, boasting $136,609 in wine sales, the highest among its peers. It's the ideal spot for those looking to enjoy a sophisticated glass of wine in a classy setting.

Cerveceria 19 on N Zaragoza Rd also makes a significant mark in wine sales, with $96,105. This establishment seems to balance its offerings well between liquor and wine, attracting a diverse crowd.

Beer-Centric Venues: A Refreshing Take

Host Services, Inc. and Topgolf both show a strong preference for beer, with sales of $88,002 and $94,550 respectively. These venues cater to a more relaxed crowd looking for a fun outing, possibly explaining the high beer sales.

At Ojos Locos Sports Cantina, beer reigns supreme with $112,371 in sales. This sports-themed venue likely attracts patrons looking to enjoy a pint while catching the latest games.

Unique Trends and Observations

Interestingly, Cabo Joe's and Timmy'z both report zero sales in liquor, wine, and beer, raising questions about their revenue strategies. It's possible they have diversified into other non-alcoholic offerings or are operating under unique circumstances.

The presence of two Twin Peaks locations in the top 25 highlights the brand's consistency in attracting patrons, with notable beer sales at both locations. This suggests a successful model that resonates well with the El Paso crowd.

Top Zip Codes for Alcohol Sales

In December 2025, El Paso's alcohol sales hit a total of $23,320,545 across 25 zip codes. Topping the chart is zip code 79936, boasting sales of $4,128,240 from 103 establishments. This area shows a strong preference for liquor, making up 53% of its sales, followed by beer at 35%. Close on its heels is zip code 79925, with $3,515,500 in sales and a similar liquor dominance at 53%, but with a slightly higher preference for beer at 40%.

Alcohol Preferences by Area

There's a notable preference for liquor across most zip codes, but 79901 stands out with a whopping 65% of its sales in liquor, complemented by 14% in wine. Meanwhile, 79968 is unique for its overwhelming beer sales, which account for 89% of its total sales, presenting a stark contrast to the general trend of liquor dominance in other areas.

Opportunities for New Establishments

Considering the density of establishments, 79922 has only 15 establishments but manages to generate $781,910 in sales, indicating a potential opportunity for new businesses to tap into this market. Similarly, 79968, with just one establishment, shows significant beer sales potential that could be further explored.

Interesting Patterns and Insights

There's an interesting pattern in zip code 79836, where sales data shows no contributions from liquor, wine, or beer. This might suggest a data anomaly or a unique market condition worth investigating. Additionally, areas like 79915 and 79928 have lower liquor sales percentages, suggesting a community preference for beer, which can guide business strategies for these areas.

Overview of Alcohol Sales Trends

Over the past year, El Paso has seen a dynamic shift in alcohol sales, with May 2025 standing out as the peak month with total receipts reaching an impressive $23,699,835. This spike was largely driven by liquor sales, which hit $12,770,764, indicating a strong preference for spirits during this period. Comparatively, December 2025 also showed robust sales at $23,320,545, suggesting a festive boost that aligns with holiday celebrations.

Seasonal Patterns and Market Insights

Seasonal trends are apparent in the data, with a noticeable dip in sales during the summer months of June and July. June's drop of 11.34% from May suggests a post-spring lull, which is typical in many markets as consumer spending shifts during vacation months. However, the market rebounded by August, with sales increasing by 11.61%, driven by a resurgence in liquor and beer purchases.

Sales Mix: Liquor vs Beer vs Wine

Liquor consistently leads the sales mix, capturing a significant share of total receipts each month. For instance, in December, liquor sales alone accounted for $11,914,128 of the total receipts. Beer follows as the second most popular choice, with its peak in May at $9,179,549. Wine, although the least in sales volume, shows steady demand, peaking modestly in May with $1,272,605.

Market Dynamics and Business Implications

The increase in the number of establishments from 619 in January to 643 in December indicates a healthy and expanding market, albeit with some fluctuations throughout the year. This growth suggests opportunities for new entrants and existing businesses to tap into the evolving consumer preferences. The year-over-year increase in total receipts, especially during key months like May and December, highlights an upward trend that could inform strategic planning and marketing efforts.