El Paso County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in El Paso's alcohol sales for April 2025 is Professional Sports Catering at the Ball Park Plaza, raking in an impressive $602,975. Their beer sales are particularly noteworthy, accounting for $384,079 of their total, which is a significant portion. This suggests a strong preference among patrons for beer at sporting events.

Another standout is Cerveceria 19 on N Zaragoza Rd, with total receipts of $290,997. Interestingly, they have zero wine sales, indicating a strong focus on liquor, which makes up $179,317 of their sales. Beer follows closely behind with $111,680, highlighting their balanced offering between liquor and beer.

Notable Trends and Insights

Hotel Paso del Norte is a key player in the wine market with $51,290 in wine sales, which is quite significant compared to other establishments. This suggests their clientele may have a refined taste for wine, contributing to their total sales of $250,647.

In contrast, Cafe Central leads in wine sales with $102,754, dwarfing their liquor and beer sales. This indicates a strong market for wine in upscale dining environments, as their total sales reach $177,471.

Interesting Observations

The Elmont Resort and Host Services, Inc. have very close total receipts, both just shy of $187,350. However, The Elmont Resort leans heavily towards beer sales at $95,960, whereas Host Services, Inc. balances their sales more evenly across liquor and beer.

It's also worth noting the performance of smaller establishments like Hush Hush and Lovebuzz/Casa Pantera, which have strong liquor sales but relatively low beer sales, indicating a niche market that favors cocktails and spirits over traditional beer options.

Top Zip Codes for Alcohol Sales

The bustling zip code of 79936 leads the pack with a whopping $3,958,828 in total sales, supported by the highest number of establishments at 96. This area seems to have a strong preference for liquor, making up 57% of sales, with beer also taking a significant share at 38%.

Close on its heels is 79901, with $3,102,936 in sales and 71 establishments, leaning heavily towards liquor, which constitutes 60% of its sales. Meanwhile, 79925 rounds out the top three with $2,875,718 in sales, showing a balanced mix with 53% liquor and 41% beer.

Alcohol Type Preferences by Area

Different zip codes have distinct preferences when it comes to the type of alcohol sold. For instance, 79901 and 79903 both show a strong inclination towards liquor, making up 60% and 61% of sales respectively. In contrast, 79915 and 79927 have a higher preference for beer, which composes 61% of their sales mix.

Wine, although less popular overall, sees its highest share in 79911 with 17% of sales, suggesting potential for wine-focused establishments in this area.

Opportunities for New Establishments

With a total of 623 establishments across 25 zip codes, there are notable opportunities for new businesses. Areas like 79968, which has only one establishment but registers 100% of its sales from liquor, could benefit from a more diverse offering. Additionally, 79836 and 79838 each have a single establishment, indicating potential for growth.

Zip codes with fewer than 10 establishments, such as 79835 and 79922, also present opportunities to cater to unmet demand, especially for those looking to enter the beer market, given their significant beer sales mix.

Interesting Patterns and Insights

A notable pattern is the consistent dominance of liquor sales across most zip codes, suggesting a strong local demand for spirits. This trend is particularly evident in higher sales areas like 79936 and 79901. However, beer still holds a substantial market share in many areas, particularly in zip codes like 79934 and 79821, where it accounts for over 50% of sales.

Overall, this data highlights the dynamic nature of alcohol preferences across El Paso's diverse zip codes, offering valuable insights for current and prospective business owners looking to enter or expand in this market.

Overview of Alcohol Sales in El Paso

Over the past year, alcohol sales in El Paso have shown some interesting trends and fluctuations. Notably, May 2024 marked the peak of the sales with total receipts hitting $22,684,696, making it the highest-grossing month. This suggests a possible seasonal spike, potentially tied to events or warmer weather patterns that typically boost social gatherings and celebrations.

Monthly Sales Dynamics

April 2025 saw a decline in total receipts by 3.6% compared to March 2025, despite an increase in the number of establishments. This indicates a possible saturation in the market or a shift in consumer behavior. Additionally, there was a noticeable drop in liquor and beer sales, contributing to the overall decrease.

Conversely, December 2024 experienced a significant jump in sales, with a 10.32% increase from November 2024. The holiday season likely played a role in this uptick, as consumers tend to purchase more alcohol for festivities and gifting during this period.

Shifts in Sales Mix

Throughout the year, liquor consistently led the sales mix, with peaks in May and December 2024. However, beer sales showed resilience, maintaining a steady contribution to total sales across most months. Wine, on the other hand, had a relatively minor share but showcased a slight increase in February 2025, possibly indicating a growing interest in wine among consumers.

Market Implications

The data reveals a dynamic market with seasonal fluctuations that businesses should consider when planning inventory and marketing strategies. The consistent growth in the number of establishments suggests a competitive environment where differentiation through product offerings and promotions could be key to capturing market share.

Overall, understanding these trends can help businesses capitalize on peak sales periods and adjust for slower months, ensuring a balanced and strategic approach to alcohol retail in El Paso.