El Paso County Alcohol Sales

Top Performers in El Paso's Alcohol Sales

Leading the charge in June 2025, Professional Sports Catering at 1 Ball Park Plaza stands out with total receipts of $613,137. With a strong emphasis on beer sales, which brought in $404,121, this venue seems to be the go-to spot for sports fans looking to enjoy a cold one during games. Liquor also contributed significantly, accounting for $204,539 of the total sales.

The Hotel Paso del Norte on Henry Trost Court takes second place with $257,826 in receipts. Interestingly, their sales leaned heavily towards liquor, totaling $176,159, with wine sales also being quite notable at $41,822. This suggests a preference for a more upscale drinking experience among their clientele.

Cerveceria 19 shows a strong presence with two locations in the top five. The Zaragoza Road location pulled in $256,074, focusing primarily on liquor and beer, while the Mesa Street location brought in $225,873. The lack of wine sales at both venues could indicate a target market that prefers cocktails and beer.

Noteworthy Trends and Observations

It's interesting to note that Topgolf and Ojos Locos Sports Cantina both remain popular spots, with receipts nearing $200,000 each. Topgolf shows a balanced mix of liquor and beer sales, while Ojos Locos leans more towards beer, contributing $120,957 to their total.

Several establishments like Bucks Cabaret and Coconuts have shown a strong preference for liquor sales, making up the majority of their revenues. Meanwhile, Cafe Central stands out for its significant wine sales of $82,176, suggesting a clientele that enjoys fine dining pairings.

Overall, the data reveals a diverse range of preferences among El Paso's patrons, with certain venues focusing heavily on specific types of alcohol to cater to their unique customer bases. This insight could be invaluable for new bar owners or those looking to adjust their offerings based on local trends.

Top Performing Zip Codes

In El Paso for June 2025, zip code 79936 leads the pack with a whopping $4,052,838 in total alcohol sales. With 101 establishments, it's no surprise that this area is thriving. Close on its heels is zip code 79901, generating $3,487,294 in sales across 71 establishments, showing a robust market presence.

Alcohol Preferences by Area

Liquor dominates the sales mix in most areas, particularly in zip code 79901, where it accounts for 58% of sales. Beer is also a strong contender, especially in zip codes like 79915 and 79930, where it represents over half of the sales. Notably, wine sales remain a modest contributor across all zip codes, rarely exceeding 10% of total sales.

Opportunities for New Establishments

For those looking to open new establishments, focusing on areas with fewer existing outlets might be fruitful. Zip codes like 79838 and 79836 have only 2 establishments each, leaving room for new entrants to capture unmet demand. Moreover, 79968, despite having only one establishment, reports 100% of its sales from liquor, suggesting a niche market potential.

Interesting Patterns and Insights

An intriguing insight is the consistent preference for liquor in most zip codes, suggesting a strong market inclination towards spirits. However, in areas like 79912 and 79922, there's a notable balance between liquor and beer sales, indicating diverse consumer preferences. This balance might suggest opportunities for establishments that cater to a wide range of tastes.

Overall Sales Trends

Over the past 12 months, El Paso's alcohol sales have seen some interesting fluctuations. The total receipts peaked in May 2025 at $23,699,835, which was a significant 19.74% increase from the previous month. However, sales took a dip in June 2025, dropping by 8.04% to $21,793,787. This suggests a possible seasonal spike in May, perhaps driven by events like Cinco de Mayo or the onset of summer celebrations.

Sales by Alcohol Type

Breaking down the sales by type, liquor consistently led the pack, with its highest receipts in May 2025 at $12,770,764. Beer sales also reached their zenith in May, totaling $9,179,549, while wine sales peaked in December 2024 at $1,501,377. This indicates a strong preference for liquor and beer in the region, with wine trailing behind but experiencing its own peak during the holiday season.

Establishments and Market Dynamics

The number of establishments selling alcohol has generally trended upward, increasing from 614 in July 2024 to 637 in June 2025. This growth in establishments, although gradual, aligns with the rise in total receipts, suggesting expanding market opportunities and perhaps increased consumer demand. The most significant jump in establishment numbers occurred between March and April 2025, with an 8.16% increase, which might indicate new businesses entering the market following a strong sales period in March.

Market Insights

The data highlights several key insights for businesses. First, the notable spike in sales during May suggests that seasonal promotions or events could capitalize on increased consumer spending. Additionally, the consistent preference for liquor and beer over wine indicates that businesses might focus their inventory and marketing efforts more heavily on these categories. Overall, the upward trend in establishments suggests a competitive market, but also one ripe with opportunities for new ventures.