Austin County Alcohol Sales

Top Performers in Austin's Alcohol Sales

In June 2025, Wolf Pack Bar and Grill led the pack with impressive total receipts of $51,739. This establishment showed a well-rounded performance with strong sales across liquor, wine, and beer. Their beer sales alone raked in $21,664, showcasing a balanced approach to their beverage offerings.

Meanwhile, Mesquite Mexican Grill and Saddleback Saloon secured the second and third spots, respectively. Mesquite Mexican Grill's strength clearly lies in liquor sales, contributing nearly half of their $39,360 total receipts. Saddleback Saloon, on the other hand, saw robust beer sales at $20,019, indicating a focus on attracting beer enthusiasts.

Noteworthy Trends and Insights

It's interesting to note that El Jimador Mexican Grill #5 almost exclusively relies on liquor sales, with a staggering $25,000 out of their $28,100 total receipts coming from this category. This could suggest a strategic focus on cocktails or premium spirits as their main draw.

On the opposite end of the spectrum, establishments like Tasting Room at The Vine and 22 North Holland reported zero sales across all alcohol categories despite high total receipts, which could imply revenue from alternative sources such as food or events.

Other Notable Mentions

The Kenney Store LLC stands out with a balanced mix, showing significant beer sales at $9,886, complemented by liquor and wine. This diverse offering might cater to a wide range of customer preferences. Similarly, Los Cabos Mexican Grill shows a strong preference for liquor, with $14,260 in sales, indicating a possible focus on spirits and cocktails.

At the lower end, several establishments such as Victor's Mexican Grille #4 and The 1879 reported no sales, which could suggest temporary closures or other operational challenges. These trends offer valuable insights for bar owners and investors looking to understand the competitive landscape and consumer preferences in Austin's vibrant alcohol market.

Top Zip Codes for Alcohol Sales

Leading the pack is Zip Code 77474, which boasts a whopping $175,751 in sales across 11 establishments. This area clearly has a strong preference for liquor, which makes up 54% of its sales. With such a high concentration of sales and establishments, it's a key player in Austin's alcohol market.

Next up is Zip Code 78950, with $97,720 in sales from five establishments. Interestingly, this area has a more diverse sales mix, with a notable 18% from liquor and 8% from wine. Despite having fewer establishments, it still pulls in significant revenue, indicating strong demand.

Alcohol Preferences by Area

Zip Code 77418 shows a distinct preference for liquor, making up 60% of its $69,424 in sales. With five establishments, it competes closely with 78950 but has a much higher emphasis on liquor.

In Zip Code 77452, beer is king, accounting for 46% of sales. This zip code has the fewest establishments at just one, yet still manages to generate $21,306 in sales. This area might benefit from more beer-centric venues.

Opportunities for New Businesses

Considering the data, there's a clear opportunity for more establishments in Zip Code 77452 and 78944. Both areas have only one establishment each, yet they show significant sales potential, especially for beer and liquor. Expanding the number of venues here could capture more market share.

Additionally, Zip Code 77485, with three establishments and $11,136 in sales, might benefit from a focus on beer and liquor, given their strong sales mix. Targeted marketing or new venue types might enhance this area's profitability.

Key Insights

Across all zip codes, liquor dominates the sales mix, particularly in 77474 and 77418, indicating a strong market demand. However, beer holds a significant share in 77452 and 78944, suggesting opportunities for craft beer spots or themed bars. The diversity in sales mix across zip codes highlights the potential for niche markets tailored to local preferences.

Austin Alcohol Sales Trends: A Year in Review

Over the past 12 months, Austin's alcohol sales have shown some intriguing patterns and shifts. The standout month was May 2025, which saw the highest total receipts at $446,323, marking a 10.61% increase from the previous month. This surge was driven primarily by liquor sales, which spiked to $192,008, indicating a strong preference for spirits during this period.

However, the following month, June 2025, experienced a significant downturn, with total receipts plummeting by 29.53% to $314,538. This decline coincided with a decrease in the number of establishments, suggesting that market consolidation or seasonal closures could be at play. Interestingly, even though the number of establishments decreased from 27 to 24, the impact on total sales was more pronounced, hinting at reduced consumer demand or possibly a saturation point being reached in the market.

Examining the year-over-year trends, there's a noticeable fluctuation in sales mix across liquor, wine, and beer. Liquor consistently dominated the sales landscape, peaking in March 2025 at $196,312, which was a leap from February's $159,767. Wine and beer sales, on the other hand, showed more variability, with wine peaking in October 2024 at $28,762, while beer reached its highest in May 2025 with $118,883.

The seasonal patterns are also noteworthy. The holiday season of December 2024 saw a modest increase in total receipts by 1.26%, with liquor sales holding strong at $166,425, likely due to holiday celebrations. Meanwhile, months like August 2024 and April 2025 saw upticks in sales, possibly reflecting summer festivities and spring events that encourage social gatherings and higher alcohol consumption.

Overall, the data suggests that while liquor remains the dominant choice among Austin's consumers, fluctuations in sales volumes indicate a market that's responsive to seasonal events and economic conditions. Businesses would do well to factor in these patterns when planning inventory and marketing strategies, particularly focusing on the spring and early summer months for potential sales spikes.