Nestled in the heart of the Dallas-Fort Worth metropolitan area, University Park, Texas, stands as a vibrant enclave known for its affluent communities and proximity to Southern Methodist University. As an integral part of Texas's bustling economic landscape, understanding the nuances of its local markets, including alcohol sales, provides valuable insights into consumer behavior and regional trends.
This comprehensive, data-driven analysis delves into University Park's alcohol sales market, offering readers an illuminating exploration of the city's top-selling establishments. Through a detailed table and analysis, we identify the key players in the local alcohol industry, revealing where residents and visitors alike prefer to make their spirited purchases.
Further, we break down alcohol sales by zip code, highlighting areas with the highest concentration of sales and underscoring the geographic nuances of consumer habits. Finally, a monthly trends analysis uncovers how alcohol sales have evolved over the past year, providing a clearer picture of seasonal shifts and emerging patterns. This report is designed to equip readers with a robust understanding of University Park's dynamic alcohol sales landscape as of April 2025.
Top 7 University Park Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Jack & Harry's
|
$186,905 |
$94,468
|
$87,815
|
$4,622
|
| 2. |
Mktrr 3 Beverage LLC
|
$147,559 |
$118,322
|
$6,311
|
$22,926
|
| 3. |
Aramark Educational Services of Texas, LLC
|
$36,038 |
$1,802
|
$16,217
|
$18,019
|
| 4. |
Half Shells Oyster Bar & Grill
|
$24,204 |
$10,113
|
$10,160
|
$3,931
|
| 5. |
Amore Restaurant
|
$15,665 |
$3,515
|
$11,851
|
$299
|
| 6. |
Aramark Educational Services of Texas, LLC
|
$1,532 |
$77
|
$689
|
$766
|
| 7. |
Aramark Educational Services of Texas, LLC
|
$0 |
$0
|
$0
|
$0
|
Top Alcohol-Selling Establishments in University Park
Leading the pack in May 2025, JACK & HARRY'S at 6833 Snider Plaza tops the list with a whopping total of $186,905 in alcohol sales. Their liquor sales alone hit $94,468, complemented by significant wine sales of $87,815. Interestingly, beer sales were relatively modest at $4,622, indicating a preference among customers for stronger spirits and wines.
Coming in second, MKTRR 3 BEVERAGE LLC, also located on Snider Plaza, generated $147,559 in total receipts. This establishment saw a particularly strong performance in liquor sales, bringing in $118,322, while their beer sales contributed $22,926, offering a balanced mix of options for patrons.
ARAMARK Educational Services at 6024 Airline Road had a total of $36,038 in sales, notably excelling in beer with $18,019. Their wine sales also performed well at $16,217, but liquor sales were relatively low, suggesting a customer base with a strong preference for beer and wine over spirits.
At 6617 Snider Plaza, HALF SHELLS OYSTER BAR & GRILL reported $24,204 in total sales. The establishment maintained a balanced approach with almost equal sales in liquor ($10,113) and wine ($10,160), while beer sales were slightly lower at $3,931.
AMORE RESTAURANT at 6931 Snider Plaza focused heavily on wine, pulling in $11,851, which made up the bulk of their $15,665 total receipts. With minimal beer sales of just $299, it's clear that wine is the beverage of choice for their clientele.
Interestingly, ARAMARK Educational Services at 5800 Ownby Drive saw minimal activity with only $1,532 in total sales, indicating a possible strategic focus elsewhere. Meanwhile, their location at 3300 Dyer Street reported no alcohol sales, suggesting a potential area for growth or a shift in operational emphasis.
University Park Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 7 | $411,903 |
$228,297
|
$133,043
|
$50,563
|
8.8%
↑
|
| Apr 2025 | 7 | $378,695 |
$197,365
|
$129,534
|
$51,796
|
11.3%
↓
|
| Mar 2025 | 7 | $426,755 |
$196,514
|
$145,287
|
$84,954
|
2.1%
↑
|
| Feb 2025 | 7 | $417,805 |
$199,903
|
$141,717
|
$76,185
|
38.7%
↓
|
| Jan 2025 | 8 | $681,243 |
$207,798
|
$245,398
|
$180,035
|
17.6%
↑
|
| Dec 2024 | 8 | $579,501 |
$252,842
|
$191,300
|
$135,359
|
36%
↓
|
| Nov 2024 | 8 | $905,710 |
$235,405
|
$351,012
|
$319,293
|
60.3%
↑
|
| Oct 2024 | 8 | $565,108 |
$186,630
|
$209,834
|
$168,644
|
29.3%
↓
|
| Sep 2024 | 8 | $798,802 |
$439,808
|
$296,348
|
$62,646
|
147.5%
↑
|
| Aug 2024 | 8 | $322,811 |
$198,822
|
$92,499
|
$31,490
|
16.1%
↑
|
| Jul 2024 | 8 | $277,947 |
$172,251
|
$84,026
|
$21,670
|
24.2%
↓
|
| Jun 2024 | 8 | $366,672 |
$217,181
|
$117,202
|
$32,289
|
0%
↑
|
Overview of Alcohol Sales Trends
Over the past year, University Park has seen some interesting shifts in alcohol sales, with November 2024 standing out as the peak month. Total receipts hit a staggering $905,710, driven by a spike in both wine and beer sales. This seasonal high might reflect end-of-year festivities and holiday gatherings, when people tend to celebrate with more elaborate drinks.
Monthly Variations and Patterns
The months following November saw a dramatic drop in total sales, with December 2024 and February 2025 experiencing significant declines of 36.02% and 38.67%, respectively. These decreases could be attributed to the post-holiday season lull, where consumer spending typically tightens. However, by May 2025, sales began to pick up again, climbing by 8.77% from the previous month.
Sales Mix Dynamics
Throughout the year, liquor consistently held a strong share of the sales mix, though wine and beer played pivotal roles during certain months. Notably, in September 2024, liquor sales surged to $439,808, constituting a major portion of the total revenue. Conversely, wine led the charge in November 2024, perhaps due to its association with holiday meals and family gatherings.
Implications for the Market
The fluctuations in sales highlight the importance of understanding seasonal consumer behavior in University Park. Businesses should note the significant demand for wine during the holiday season and the steady preference for liquor throughout the year. With May 2025 showing signs of recovery, there is potential for strategic promotions and stock adjustments to capitalize on upcoming sales opportunities.
Year-Over-Year Insights
While year-over-year comparisons aren't directly available, the data from the past 12 months suggests that University Park's alcohol market is highly influenced by seasonal events and consumer trends. Establishments can leverage this insight by planning inventory and marketing strategies to align with these predictable patterns, ensuring they are well-prepared for peak sales periods.
Economic Overview
University Park, Texas, boasts a robust economic landscape characterized by a strong service sector and a thriving educational presence. As home to Southern Methodist University (SMU), the city benefits from the influx of academic professionals and students, which drives demand for various services. The local economy is also supported by financial services and real estate, with many residents engaged in high-level professional roles in nearby Dallas.
The business climate in University Park is buoyant, with a focus on innovation and quality of life. The presence of SMU fosters an entrepreneurial spirit, leading to numerous startups and small businesses. Economic trends indicate steady growth, fueled by a combination of a skilled workforce and strategic location within the Dallas-Fort Worth metroplex.
Cultural Scene
University Park offers a vibrant cultural scene that reflects its academic roots and affluent community. The Meadows Museum at SMU is a cultural gem, housing one of the largest collections of Spanish art outside of Spain and hosting numerous exhibitions and educational programs. The city also enjoys a range of performing arts events, including theater productions and musical performances.
Notable events in the area include the Highland Park Literary Festival, which attracts writers and readers from across the region. Additionally, the city’s proximity to Dallas means residents have easy access to a wealth of cultural attractions, from the Dallas Museum of Art to the vibrant Deep Ellum arts district.
Lifestyle
University Park is known for its picturesque neighborhoods and an upscale lifestyle. The city's tree-lined streets and elegant homes create a serene environment, attracting families and professionals alike. Popular neighborhoods such as the Park Cities offer a blend of historic charm and modern amenities, with beautifully maintained parks and top-rated schools.
Entertainment options abound, from boutique shopping and fine dining in nearby Highland Park Village to outdoor activities at the numerous parks and recreational facilities. The community is characterized by a strong sense of civic pride and engagement, with residents actively participating in local events and initiatives.
Future Outlook
Looking ahead, University Park is poised for continued growth and development. The city’s strategic plans focus on enhancing infrastructure and maintaining its high quality of life. With ongoing investments in public spaces and transportation, University Park is set to remain an attractive destination for families and businesses.
Growth trends indicate a steady increase in property values, driven by demand for the city's premium real estate and excellent public services. As University Park continues to evolve, it is expected to retain its unique blend of academic influence, cultural richness, and community-focused living, making it a promising area for future investment.