Nestled in the heart of the Dallas-Fort Worth metropolitan area, University Park, Texas, stands as a vibrant enclave known for its affluent communities and proximity to Southern Methodist University. As an integral part of Texas's bustling economic landscape, understanding the nuances of its local markets, including alcohol sales, provides valuable insights into consumer behavior and regional trends.
This comprehensive, data-driven analysis delves into University Park's alcohol sales market, offering readers an illuminating exploration of the city's top-selling establishments. Through a detailed table and analysis, we identify the key players in the local alcohol industry, revealing where residents and visitors alike prefer to make their spirited purchases.
Further, we break down alcohol sales by zip code, highlighting areas with the highest concentration of sales and underscoring the geographic nuances of consumer habits. Finally, a monthly trends analysis uncovers how alcohol sales have evolved over the past year, providing a clearer picture of seasonal shifts and emerging patterns. This report is designed to equip readers with a robust understanding of University Park's dynamic alcohol sales landscape as of April 2025.
Top 7 University Park Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Jack & Harry's
|
$166,277 |
$85,493
|
$76,760
|
$4,024
|
| 2. |
Mktrr 3 Beverage LLC
|
$106,101 |
$81,966
|
$4,970
|
$19,165
|
| 3. |
Aramark Educational Services of Texas, LLC
|
$30,168 |
$1,508
|
$13,576
|
$15,084
|
| 4. |
Half Shells Oyster Bar & Grill
|
$20,361 |
$9,026
|
$8,179
|
$3,156
|
| 5. |
Amore Restaurant
|
$15,428 |
$3,855
|
$11,267
|
$306
|
| 6. |
Aramark Educational Services of Texas, LLC
|
$0 |
$0
|
$0
|
$0
|
| 7. |
Aramark Educational Services of Texas, LLC
|
$0 |
$0
|
$0
|
$0
|
Top Alcohol-Selling Establishments in University Park for June 2025
Jack & Harry's on Snider Plaza leads the pack with impressive total receipts of $166,277. Liquor sales dominate their numbers at $85,493, followed closely by wine at $76,760. Beer sales, however, are modest at just $4,024, indicating a clear preference for spirits and wine among their patrons.
MKTRR 3 Beverage LLC, also on Snider Plaza, comes in second with $106,101 in total alcohol sales. Liquor is again the star here, contributing $81,966 to their total. Interestingly, MKTRR has the highest beer sales in the area at $19,165, suggesting they cater to a more diverse customer base.
Aramark Educational Services of Texas, LLC at Airline Road reported $30,168 in total receipts. Their sales show a strong inclination towards wine and beer, with $13,576 and $15,084 respectively. Unlike the top venues, liquor sales are minimal here, which might reflect a different target market or event type.
Meanwhile, Half Shells Oyster Bar & Grill recorded $20,361 in total sales, with liquor and wine sales fairly balanced at $9,026 and $8,179. Beer lags behind at $3,156, indicating patrons might prefer stronger beverages to complement their meals.
Amore Restaurant at Snider Plaza rounds out the list with $15,428 in total sales, primarily driven by wine at $11,267. Their beer sales are notably low at $306, suggesting a strong focus on wine offerings, likely appealing to a niche crowd.
It's worth noting that some locations associated with Aramark Educational Services reported no sales, which might suggest temporary closures or shifts in service strategy. This could be an area to watch for future developments or business opportunities.
University Park Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 7 | $338,335 |
$181,848
|
$114,752
|
$41,735
|
17.9%
↓
|
| May 2025 | 7 | $411,903 |
$228,297
|
$133,043
|
$50,563
|
8.8%
↑
|
| Apr 2025 | 7 | $378,695 |
$197,365
|
$129,534
|
$51,796
|
11.3%
↓
|
| Mar 2025 | 7 | $426,755 |
$196,514
|
$145,287
|
$84,954
|
2.1%
↑
|
| Feb 2025 | 7 | $417,805 |
$199,903
|
$141,717
|
$76,185
|
38.7%
↓
|
| Jan 2025 | 8 | $681,243 |
$207,798
|
$245,398
|
$180,035
|
17.6%
↑
|
| Dec 2024 | 8 | $579,501 |
$252,842
|
$191,300
|
$135,359
|
36%
↓
|
| Nov 2024 | 8 | $905,710 |
$235,405
|
$351,012
|
$319,293
|
60.3%
↑
|
| Oct 2024 | 8 | $565,108 |
$186,630
|
$209,834
|
$168,644
|
29.3%
↓
|
| Sep 2024 | 8 | $798,802 |
$439,808
|
$296,348
|
$62,646
|
147.5%
↑
|
| Aug 2024 | 8 | $322,811 |
$198,822
|
$92,499
|
$31,490
|
16.1%
↑
|
| Jul 2024 | 8 | $277,947 |
$172,251
|
$84,026
|
$21,670
|
0%
↑
|
Overview of Alcohol Sales Trends
Over the past 12 months, University Park has experienced some interesting trends in alcohol sales. The data highlights a significant peak in November 2024, where total receipts soared to $905,710, marking it as the highest month in the period. This spike was largely driven by wine and beer, with wine sales alone reaching $351,012.
Seasonal Patterns and Market Dynamics
Seasonal influences are evident, with a dramatic increase in September and November 2024, suggesting possible correlations with the start of the academic year and holiday festivities. Conversely, sales in the summer months, particularly July 2024, were at their lowest, totaling $277,947. This indicates a potential dip in demand during the offseason.
Changes in Sales Mix
The sales mix between liquor, wine, and beer shows intriguing shifts. Liquor consistently dominated the sales, especially in months like September 2024. However, wine saw a substantial surge in November 2024, surpassing liquor by a significant margin. Beer, while generally the least sold category, spiked notably in November 2024, aligning with the overall sales peak.
Market Insights and Implications
The data suggests that University Park's alcohol market is heavily influenced by seasonal events and consumer preferences that pivot around social and festive occasions. The pronounced increase in wine sales during peak months could signal a growing preference or trend towards wine during celebrations. Businesses might want to capitalize on these patterns by aligning marketing strategies and stock levels with these seasonal demands.
Overall, understanding these trends can provide valuable insights for businesses aiming to optimize their operations and tap into peak sales opportunities effectively. By analyzing these shifts, stakeholders can make informed decisions to better cater to the University Park market's dynamic consumer base.
Economic Overview
University Park, Texas, boasts a robust economic landscape characterized by a strong service sector and a thriving educational presence. As home to Southern Methodist University (SMU), the city benefits from the influx of academic professionals and students, which drives demand for various services. The local economy is also supported by financial services and real estate, with many residents engaged in high-level professional roles in nearby Dallas.
The business climate in University Park is buoyant, with a focus on innovation and quality of life. The presence of SMU fosters an entrepreneurial spirit, leading to numerous startups and small businesses. Economic trends indicate steady growth, fueled by a combination of a skilled workforce and strategic location within the Dallas-Fort Worth metroplex.
Cultural Scene
University Park offers a vibrant cultural scene that reflects its academic roots and affluent community. The Meadows Museum at SMU is a cultural gem, housing one of the largest collections of Spanish art outside of Spain and hosting numerous exhibitions and educational programs. The city also enjoys a range of performing arts events, including theater productions and musical performances.
Notable events in the area include the Highland Park Literary Festival, which attracts writers and readers from across the region. Additionally, the city’s proximity to Dallas means residents have easy access to a wealth of cultural attractions, from the Dallas Museum of Art to the vibrant Deep Ellum arts district.
Lifestyle
University Park is known for its picturesque neighborhoods and an upscale lifestyle. The city's tree-lined streets and elegant homes create a serene environment, attracting families and professionals alike. Popular neighborhoods such as the Park Cities offer a blend of historic charm and modern amenities, with beautifully maintained parks and top-rated schools.
Entertainment options abound, from boutique shopping and fine dining in nearby Highland Park Village to outdoor activities at the numerous parks and recreational facilities. The community is characterized by a strong sense of civic pride and engagement, with residents actively participating in local events and initiatives.
Future Outlook
Looking ahead, University Park is poised for continued growth and development. The city’s strategic plans focus on enhancing infrastructure and maintaining its high quality of life. With ongoing investments in public spaces and transportation, University Park is set to remain an attractive destination for families and businesses.
Growth trends indicate a steady increase in property values, driven by demand for the city's premium real estate and excellent public services. As University Park continues to evolve, it is expected to retain its unique blend of academic influence, cultural richness, and community-focused living, making it a promising area for future investment.