Nestled in the heart of Northeast Texas, Sulphur Springs is a charming town known for its rich history and vibrant community. As a hub of activity in Hopkins County, it boasts a lively mix of culture and commerce, making it an intriguing subject for market analysis. This report delves into the city's alcohol sales, offering a detailed, data-driven look at how this market segment is evolving.
This comprehensive analysis begins with an exploration of the top alcohol-selling establishments in Sulphur Springs, presenting a table of data that highlights key players in the local market. Readers will gain insights into which businesses are leading the charge and what might be driving their success. Additionally, the report breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing a geographical perspective on consumer habits.
Finally, the report presents a monthly trends analysis that tracks changes in alcohol sales over the past year. This section will help readers understand seasonal patterns and shifts in consumer behavior. Together, these insights provide a thorough understanding of the alcohol sales landscape in Sulphur Springs, offering valuable takeaways for business owners, policymakers, and residents alike.
Top 22 Sulphur Springs Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Muddy Jake's Sports Grille and Pub
|
$51,682 |
$25,282
|
$279
|
$26,121
|
| 2. |
Villa Del Mar Restaurant & Bar
|
$44,776 |
$0
|
$0
|
$0
|
| 3. |
Sulphur Springs Country Club
|
$42,893 |
$20,509
|
$3,958
|
$18,426
|
| 4. |
Corner Grub House
|
$37,153 |
$17,180
|
$842
|
$19,131
|
| 5. |
Eighty-four
|
$36,030 |
$20,185
|
$390
|
$15,455
|
| 6. |
Canteen 2.0
|
$34,834 |
$16,793
|
$166
|
$17,600
|
| 7. |
Chili's Grill & Bar
|
$33,847 |
$20,364
|
$440
|
$13,043
|
| 8. |
Don Lalo's
|
$32,742 |
$24,146
|
$0
|
$8,596
|
| 9. |
Los Mochis Mexican Restaurant
|
$31,949 |
$20,783
|
$893
|
$10,273
|
| 10. |
Roma's Italian Restaurant
|
$20,957 |
$12,388
|
$2,704
|
$5,865
|
| 11. |
The Black Oak Bar
|
$17,183 |
$10,531
|
$1,042
|
$5,610
|
| 12. |
Rack N Break Billiards Club
|
$16,887 |
$11,855
|
$0
|
$5,032
|
| 13. |
Sundance Bar
|
$14,389 |
$8,223
|
$0
|
$6,166
|
| 14. |
San Remo Italian Restaurant
|
$12,050 |
$3,339
|
$7,166
|
$1,545
|
| 15. |
Backstory Brewery
|
$7,868 |
$0
|
$0
|
$0
|
| 16. |
Redneck Bar & Grill
|
$5,468 |
$3,396
|
$619
|
$1,453
|
| 17. |
Pizza Hut
|
$3,727 |
$0
|
$0
|
$3,727
|
| 18. |
Tierra Del Sol
|
$3,047 |
$1,746
|
$0
|
$1,301
|
| 19. |
Haystacks
|
$1,841 |
$0
|
$0
|
$0
|
| 20. |
Top Side Social Club, Inc.
|
$1,082 |
$0
|
$0
|
$1,082
|
| 21. |
Coffee Off the Square, LLC
|
$0 |
$0
|
$0
|
$0
|
| 22. |
Yanez Venue
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Sulphur Springs
Leading the pack in June 2025, Muddy Jake's Sports Grille and Pub on Main Street stands out with total receipts of $51,682. Their impressive sales are driven by nearly equal contributions from liquor and beer, with beer slightly edging out liquor at $26,121 compared to $25,282.
Not far behind, the Villa Del Mar Restaurant & Bar on Industrial Drive reported total receipts of $44,776. However, it's worth noting that their sales data for liquor, wine, and beer were all reported as $0, which suggests a possible data entry error or a unique sales model worth investigating.
Strong Contenders and Unique Offerings
The Sulphur Springs Country Club brings in $42,893, with a balanced mix of liquor, wine, and beer sales. Their wine sales stand out at $3,958, the second-highest in the list, indicating a preference among patrons for a more refined beverage selection.
Don Lalo's on Gilmer Street features prominently with a strong focus on liquor, contributing $24,146 to their $32,742 total. This distinctive tilt towards liquor sales could reflect a niche market or specialized offerings that appeal to their customer base.
Noteworthy Mentions
Interestingly, Backstory Brewery recorded total receipts of $7,868, yet reported $0 across liquor, wine, and beer. This anomaly highlights a potential area for business owners to explore, either as an opportunity or a cautionary tale.
Lastly, Coffee Off The Square, LLC and Yanez Venue reported no sales for the month, which might indicate temporary closures or strategic pivots away from alcohol sales. Monitoring these establishments could provide insights into shifting market dynamics or upcoming trends.
Sulphur Springs Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 22 | $450,405 |
$216,720
|
$18,499
|
$160,426
|
14.8%
↓
|
| May 2025 | 21 | $528,499 |
$251,929
|
$26,176
|
$200,295
|
21.6%
↑
|
| Apr 2025 | 22 | $434,633 |
$228,245
|
$21,282
|
$185,106
|
14.1%
↑
|
| Mar 2025 | 18 | $381,046 |
$212,514
|
$19,386
|
$149,146
|
9.1%
↑
|
| Feb 2025 | 19 | $349,216 |
$197,724
|
$20,845
|
$130,647
|
4.9%
↑
|
| Jan 2025 | 21 | $332,954 |
$187,141
|
$16,463
|
$129,350
|
18.3%
↓
|
| Dec 2024 | 21 | $407,650 |
$179,537
|
$19,327
|
$160,528
|
7.8%
↓
|
| Nov 2024 | 22 | $442,346 |
$217,418
|
$18,120
|
$167,384
|
2.9%
↓
|
| Oct 2024 | 22 | $455,576 |
$221,332
|
$18,548
|
$176,272
|
12.8%
↑
|
| Sep 2024 | 21 | $403,900 |
$200,741
|
$14,749
|
$148,986
|
1.7%
↓
|
| Aug 2024 | 21 | $411,040 |
$193,691
|
$16,116
|
$161,809
|
7.9%
↑
|
| Jul 2024 | 22 | $380,798 |
$182,869
|
$15,279
|
$143,226
|
0%
↑
|
Overview of Alcohol Sales in Sulphur Springs
Over the past year, Sulphur Springs has seen some interesting fluctuations in alcohol sales. The most striking trend is the peak in total receipts during May 2025, where sales hit a high of $528,499. This spike was followed by a significant drop in June, with sales falling by nearly 15%. Despite this, the number of establishments actually increased, suggesting a diversification or expansion in the local market.
Seasonal Patterns and Establishment Dynamics
The data reveals some seasonal patterns, particularly with the November and December dips, which contrast the expected holiday season boom. It's worth noting that the total number of establishments fluctuated throughout the year, with notable increases in April and June, which might suggest a trend of new businesses entering the market.
Shifts in Product Preferences
Liquor consistently led the sales across all months, indicating a strong preference among consumers. However, May saw a particularly high liquor sales spike, contributing significantly to the month's overall peak. Beer sales also saw a notable rise in May but dropped sharply in June. Wine, although holding a smaller market share, remained relatively stable, with a slight peak in May before decreasing in June.
Market Implications
The sharp rise and subsequent fall in sales from May to June could suggest a concentrated marketing or promotional effort in May that wasn't sustained into June. The increase in establishments in June, despite lower sales, might point to new strategies or business models being tested in the market. For businesses, understanding the dynamics of these monthly changes could be key to capitalizing on peak periods and mitigating off-peak declines.
Economic Overview
Sulphur Springs, Texas, serves as a vibrant economic hub in Hopkins County, blending small-town charm with robust business opportunities. The city's economy is diverse, with key sectors including agriculture, manufacturing, and retail. Notably, the presence of major employers such as Ocean Spray and Saputo underscores the importance of food processing and distribution in the area. Recent trends highlight a growing interest in technology and small business development, supported by local initiatives aimed at fostering entrepreneurship.
The business climate in Sulphur Springs is favorable, bolstered by a proactive local government that encourages investment through tax incentives and infrastructure improvements. The city's strategic location along Interstate 30 further enhances its appeal, providing access to major markets in Dallas and beyond. This connectivity, coupled with a skilled workforce, positions Sulphur Springs as an attractive destination for businesses seeking growth and stability.
Cultural Scene
Sulphur Springs boasts a rich cultural tapestry, offering residents and visitors a variety of engaging events and attractions. The city's annual events, such as the Hopkins County Fall Festival, celebrate local heritage with a mix of music, crafts, and culinary delights. Additionally, the Celebration Plaza, a vibrant community space, hosts concerts, art shows, and farmers' markets, fostering a lively cultural scene.
The Southwest Dairy Museum provides an intriguing glimpse into the region's agricultural roots, while the local symphony orchestra and community theater groups contribute to a thriving arts community. These cultural offerings not only enhance the quality of life in Sulphur Springs but also attract tourists and potential residents seeking a dynamic and welcoming environment.
Lifestyle
Sulphur Springs is characterized by its welcoming neighborhoods and a strong sense of community. Popular residential areas such as Heritage Park and Rock Creek offer a blend of historic charm and modern amenities, making them attractive to families and professionals alike. The city's commitment to maintaining green spaces and parks provides ample opportunities for outdoor recreation and leisure.
Entertainment options in Sulphur Springs are diverse, with a mix of local dining establishments, boutique shops, and entertainment venues contributing to the city's unique character. The downtown area, in particular, serves as a focal point for shopping and nightlife, offering everything from quaint cafes to lively music venues. This blend of traditional and contemporary elements makes Sulphur Springs a desirable place to live and work.
Future Outlook
Looking ahead, Sulphur Springs is poised for continued growth and development. The city has outlined ambitious plans to enhance infrastructure, expand residential housing, and attract new businesses. This forward-thinking approach aims to capitalize on the city's strengths while addressing future challenges, ensuring sustainable economic and social development.
Investments in technology and transportation are expected to drive future growth, with initiatives focused on improving digital connectivity and public transit options. As the city continues to evolve, it remains committed to preserving its unique character and fostering an inclusive community that embraces innovation and diversity. For businesses and investors, Sulphur Springs represents a promising landscape of opportunity and potential.