Nestled in the heart of Northeast Texas, Sulphur Springs is a charming town known for its rich history and vibrant community. As a hub of activity in Hopkins County, it boasts a lively mix of culture and commerce, making it an intriguing subject for market analysis. This report delves into the city's alcohol sales, offering a detailed, data-driven look at how this market segment is evolving.
This comprehensive analysis begins with an exploration of the top alcohol-selling establishments in Sulphur Springs, presenting a table of data that highlights key players in the local market. Readers will gain insights into which businesses are leading the charge and what might be driving their success. Additionally, the report breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing a geographical perspective on consumer habits.
Finally, the report presents a monthly trends analysis that tracks changes in alcohol sales over the past year. This section will help readers understand seasonal patterns and shifts in consumer behavior. Together, these insights provide a thorough understanding of the alcohol sales landscape in Sulphur Springs, offering valuable takeaways for business owners, policymakers, and residents alike.
Top 22 Sulphur Springs Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Muddy Jake's Sports Grille and Pub
|
$50,890 |
$24,364
|
$195
|
$26,331
|
| 2. |
Sulphur Springs Country Club
|
$47,202 |
$22,877
|
$4,523
|
$19,802
|
| 3. |
Chili's Grill & Bar
|
$33,418 |
$19,730
|
$359
|
$13,329
|
| 4. |
The Black Oak Bar
|
$32,702 |
$19,699
|
$2,058
|
$10,945
|
| 5. |
Corner Grub House
|
$31,635 |
$14,015
|
$1,059
|
$16,561
|
| 6. |
Don Lalo's
|
$31,065 |
$22,454
|
$0
|
$8,611
|
| 7. |
Canteen 2.0
|
$27,634 |
$12,494
|
$217
|
$14,923
|
| 8. |
Eighty-four
|
$27,511 |
$15,107
|
$162
|
$12,242
|
| 9. |
Los Mochis Mexican Restaurant
|
$22,847 |
$14,714
|
$828
|
$7,305
|
| 10. |
Roma's Italian Restaurant
|
$20,467 |
$11,569
|
$2,022
|
$6,876
|
| 11. |
Sundance Bar
|
$20,265 |
$11,155
|
$0
|
$9,110
|
| 12. |
San Remo Italian Restaurant
|
$11,820 |
$2,840
|
$6,924
|
$2,056
|
| 13. |
Rack N Break Billiards Club
|
$10,752 |
$7,645
|
$0
|
$3,107
|
| 14. |
Backstory Brewery
|
$5,441 |
$582
|
$0
|
$4,859
|
| 15. |
Redneck Bar & Grill
|
$5,413 |
$3,385
|
$661
|
$1,367
|
| 16. |
Villa Del Mar Restaurant & Bar
|
$5,097 |
$1,803
|
$0
|
$3,294
|
| 17. |
Pizza Hut
|
$3,527 |
$0
|
$0
|
$3,527
|
| 18. |
Tierra Del Sol
|
$2,617 |
$1,316
|
$0
|
$1,301
|
| 19. |
Haystacks
|
$1,231 |
$706
|
$245
|
$280
|
| 20. |
Top Side Social Club, Inc.
|
$869 |
$0
|
$0
|
$869
|
| 21. |
Coffee Off the Square, LLC
|
$0 |
$0
|
$0
|
$0
|
| 22. |
Yanez Venue
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Alcohol Sales
At the forefront of Sulphur Springs' alcohol sales for September 2025 is Muddy Jake's Sports Grille and Pub at 229 Main St, boasting total receipts of $50,890. They lead the pack with impressive beer sales at $26,331, slightly edging out their liquor sales of $24,364. Their wine sales, however, are minimal, contributing just $195 to their total.
The Sulphur Springs Country Club also demonstrated strong performance with receipts totaling $47,202. Their sales are more diversified with a significant contribution from wine, which brought in $4,523—much higher than other top competitors. Liquor and beer sales were also substantial at $22,877 and $19,802, respectively.
Mid-Range Sellers
Chili's Grill & Bar and The Black Oak Bar showed similar sales figures, with totals around $33,418 and $32,702, respectively. Both establishments have a strong emphasis on liquor, each with sales nearing $19,700. Beer remains a solid contributor for both, while wine sales are modest.
Meanwhile, Corner Grub House and Don Lalo's round out the mid-range sellers with total receipts just over $31,000. Notably, Don Lalo's had the highest liquor sales among these establishments at $22,454, with no wine sales recorded, indicating a focused strategy on spirits.
Specialty and Niche Markets
In the niche market, San Remo Italian Restaurant stands out for its wine sales, which represent over half of its $11,820 total receipts, highlighting a strategic focus on this beverage category. Conversely, Backstory Brewery at 211 Magnolia St had predominantly beer sales, with a total of $4,859 out of their $5,441 receipts.
Pizza Hut at 1135 Mockingbird Ln follows a unique path with total sales of $3,527 entirely from beer, suggesting a highly targeted offering. Similarly, Top Side Social Club, Inc. and Yanez Venue reported no alcohol sales, possibly indicating a temporary closure or a strategic pivot away from alcohol sales.
Trends and Observations
The data indicates a clear preference for beer and liquor across Sulphur Springs, with wine often taking a backseat except in select establishments like San Remo Italian Restaurant. This trend could inform future business strategies for those looking to capitalize on the local market dynamics.
Additionally, the variance in sales across different types of establishments suggests that there is room for niche markets, particularly in wine and craft beers, which could attract a dedicated clientele. Business owners and potential investors might consider these insights when planning future ventures or expansions in the area.
Sulphur Springs Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 22 | $392,403 |
$206,455
|
$19,253
|
$166,695
|
2.1%
↓
|
| Aug 2025 | 23 | $400,647 |
$215,628
|
$20,254
|
$164,391
|
3.4%
↓
|
| Jul 2025 | 22 | $414,790 |
$210,457
|
$19,290
|
$184,993
|
6.9%
↓
|
| Jun 2025 | 22 | $445,508 |
$218,070
|
$18,754
|
$163,633
|
15.7%
↓
|
| May 2025 | 21 | $528,499 |
$251,929
|
$26,176
|
$200,295
|
21.6%
↑
|
| Apr 2025 | 22 | $434,633 |
$228,245
|
$21,282
|
$185,106
|
14.1%
↑
|
| Mar 2025 | 18 | $381,046 |
$212,514
|
$19,386
|
$149,146
|
9.1%
↑
|
| Feb 2025 | 19 | $349,216 |
$197,724
|
$20,845
|
$130,647
|
4.9%
↑
|
| Jan 2025 | 21 | $332,954 |
$187,141
|
$16,463
|
$129,350
|
18.3%
↓
|
| Dec 2024 | 21 | $407,650 |
$179,537
|
$19,327
|
$160,528
|
7.8%
↓
|
| Nov 2024 | 22 | $442,346 |
$217,418
|
$18,120
|
$167,384
|
2.9%
↓
|
| Oct 2024 | 22 | $455,576 |
$221,332
|
$18,548
|
$176,272
|
0%
↑
|
Overview of Alcohol Sales in Sulphur Springs
Over the past 12 months, Sulphur Springs has seen some interesting trends in alcohol sales. The total receipts peaked in May 2025 at $528,499, driven by a significant increase in liquor sales. This spike suggests a potential seasonal demand, possibly linked to events or holidays during this period.
Monthly Trends and Patterns
From a month-to-month perspective, it's evident that the summer months showed a decline in sales after the May peak. For example, total receipts dropped by 15.7% in June and continued to decrease through September, reaching $392,403. This pattern may indicate a post-peak cooling-off period as consumers adjusted their purchasing habits after the summer surge.
Changes in Sales Mix
The sales mix over the year highlights a consistent preference for liquor, which has been the top contributor to total receipts each month. In May, liquor sales hit a high of $251,929, significantly outpacing beer and wine. Beer sales also showed strength, peaking at $200,295 in the same month. Interestingly, wine sales remained relatively stable throughout the year, indicating a more consistent demand.
Market Insights and Establishment Dynamics
Looking at the number of establishments, there were fluctuations that suggest some market volatility. The number of establishments reached a high of 23 in August, indicating a potential expansion or new market entries, but dropped back to 22 by September. This could reflect a competitive market environment or seasonal adjustments by businesses.
What This Means for the Industry
The data suggests that businesses in Sulphur Springs should consider capitalizing on the strong demand for liquor, especially around peak months like May. Additionally, understanding the seasonal fluctuations in sales could help businesses optimize inventory and marketing strategies. Despite fluctuations, the consistent demand for wine suggests an opportunity for steady revenue streams with potentially less volatility.
Economic Overview
Sulphur Springs, Texas, serves as a vibrant economic hub in Hopkins County, blending small-town charm with robust business opportunities. The city's economy is diverse, with key sectors including agriculture, manufacturing, and retail. Notably, the presence of major employers such as Ocean Spray and Saputo underscores the importance of food processing and distribution in the area. Recent trends highlight a growing interest in technology and small business development, supported by local initiatives aimed at fostering entrepreneurship.
The business climate in Sulphur Springs is favorable, bolstered by a proactive local government that encourages investment through tax incentives and infrastructure improvements. The city's strategic location along Interstate 30 further enhances its appeal, providing access to major markets in Dallas and beyond. This connectivity, coupled with a skilled workforce, positions Sulphur Springs as an attractive destination for businesses seeking growth and stability.
Cultural Scene
Sulphur Springs boasts a rich cultural tapestry, offering residents and visitors a variety of engaging events and attractions. The city's annual events, such as the Hopkins County Fall Festival, celebrate local heritage with a mix of music, crafts, and culinary delights. Additionally, the Celebration Plaza, a vibrant community space, hosts concerts, art shows, and farmers' markets, fostering a lively cultural scene.
The Southwest Dairy Museum provides an intriguing glimpse into the region's agricultural roots, while the local symphony orchestra and community theater groups contribute to a thriving arts community. These cultural offerings not only enhance the quality of life in Sulphur Springs but also attract tourists and potential residents seeking a dynamic and welcoming environment.
Lifestyle
Sulphur Springs is characterized by its welcoming neighborhoods and a strong sense of community. Popular residential areas such as Heritage Park and Rock Creek offer a blend of historic charm and modern amenities, making them attractive to families and professionals alike. The city's commitment to maintaining green spaces and parks provides ample opportunities for outdoor recreation and leisure.
Entertainment options in Sulphur Springs are diverse, with a mix of local dining establishments, boutique shops, and entertainment venues contributing to the city's unique character. The downtown area, in particular, serves as a focal point for shopping and nightlife, offering everything from quaint cafes to lively music venues. This blend of traditional and contemporary elements makes Sulphur Springs a desirable place to live and work.
Future Outlook
Looking ahead, Sulphur Springs is poised for continued growth and development. The city has outlined ambitious plans to enhance infrastructure, expand residential housing, and attract new businesses. This forward-thinking approach aims to capitalize on the city's strengths while addressing future challenges, ensuring sustainable economic and social development.
Investments in technology and transportation are expected to drive future growth, with initiatives focused on improving digital connectivity and public transit options. As the city continues to evolve, it remains committed to preserving its unique character and fostering an inclusive community that embraces innovation and diversity. For businesses and investors, Sulphur Springs represents a promising landscape of opportunity and potential.