Nestled in the heart of North Texas, Highland Village is a vibrant community known for its picturesque landscapes and thriving local economy. As a suburban gem in the Dallas-Fort Worth metroplex, this city offers a unique blend of small-town charm and modern amenities. In this data-driven analysis, we delve into the dynamics of Highland Village's alcohol sales market, providing insights that reflect the city's economic pulse.
This report begins with an in-depth look at the top alcohol-selling establishments in Highland Village, offering a detailed table and analysis that highlight the key players in the market. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this means for local businesses and consumers. Lastly, a monthly trends analysis provides a comprehensive view of how alcohol sales have evolved over the past year, offering valuable insights into consumer behavior and market trends.
Top 22 Highland Village Businesses By June 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Sip and Savor
|
$114,411 |
$63,526
|
$47,968
|
$2,917
|
| 2. |
Blue Goose Cantina
|
$113,521 |
$94,473
|
$3,442
|
$15,606
|
| 3. |
Salerno Steak House
|
$93,802 |
$55,022
|
$32,500
|
$6,280
|
| 4. |
Hillside Grill
|
$78,769 |
$46,246
|
$26,320
|
$6,203
|
| 5. |
Legends Sports Bar & Grill
|
$65,335 |
$42,705
|
$743
|
$21,887
|
| 6. |
Lambeau's America Kitchen & Taps
|
$63,083 |
$24,367
|
$6,542
|
$32,174
|
| 7. |
Shoal Creek Tavern
|
$48,199 |
$28,679
|
$9,763
|
$9,757
|
| 8. |
Buffalo Wild Wings Grill & Bar
|
$43,963 |
$8,099
|
$708
|
$35,156
|
| 9. |
The Houston Cheesecake Factory Corporation
|
$41,973 |
$26,858
|
$9,668
|
$5,447
|
| 10. |
Torchy's Tacos
|
$37,941 |
$24,373
|
$11,215
|
$2,353
|
| 11. |
The Brass Tap
|
$37,305 |
$16,023
|
$3,434
|
$17,848
|
| 12. |
Delhi6 Indian Kitchen & Bar
|
$30,708 |
$20,173
|
$4,129
|
$6,406
|
| 13. |
Grimaldi's Pizzeria / Coal Brick Oven Pizzeria
|
$26,175 |
$4,703
|
$16,430
|
$5,042
|
| 14. |
Awesome Times
|
$23,190 |
$12,443
|
$2,308
|
$8,439
|
| 15. |
Dragon House
|
$18,566 |
$8,441
|
$7,134
|
$2,991
|
| 16. |
Salerno's Italian Restaurant
|
$13,988 |
$6,502
|
$5,619
|
$1,867
|
| 17. |
Amc Theatres Highland Village 12
|
$12,990 |
$12,990
|
$0
|
$0
|
| 18. |
Berries & Batter Cafe
|
$8,515 |
$3,924
|
$4,550
|
$41
|
| 19. |
Seven Mile Cafe
|
$5,635 |
$2,613
|
$2,941
|
$81
|
| 20. |
Kosmik Fusion
|
$2,706 |
$1,736
|
$440
|
$530
|
| 21. |
Rosa's Cafe & Tortilla Factory #30
|
$1,657 |
$1,041
|
$0
|
$616
|
| 22. |
Applebee's Neighborhood Grill & Bar
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Highland Village
Leading the charge in Highland Village's alcohol sales for June 2026 is Sip and Savor with a total of $114,411 in receipts. This establishment has a balanced portfolio, excelling in liquor sales at $63,526 and wine sales at $47,968, while beer lags behind at $2,917. Close on their heels is Blue Goose Cantina, which nearly matches Sip and Savor with $113,521, showing a strong preference for liquor at $94,473.
Notable Trends and Insights
While Blue Goose Cantina has impressive liquor numbers, their wine sales are significantly lower at $3,442, with beer making up the difference at $15,606. Lam beau's America Kitchen & Taps stands out with a beer-focused strategy, generating $32,174 in beer sales, almost half of their total receipts of $63,083.
Strong Wine and Beer Venues
Salerno Steak House and Hillside Grill maintain robust wine programs, with $32,500 and $26,320 in wine sales, respectively. Meanwhile, Buffalo Wild Wings Grill & Bar and The Brass Tap show their strength in beer sales, bringing in $35,156 and $17,848, respectively, indicating a strong beer culture in these venues.
Smaller Players and Unique Strategies
At the lower end, Awesome Times and Kosmik Fusion cater to niche markets, with liquor as their primary sales driver. Interestingly, AMC Theatres Highland Village 12 exclusively focuses on liquor, with total receipts of $12,990, highlighting a unique business model among entertainment venues.
Highland Village Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2026 | 22 | $882,432 |
$504,937
|
$195,854
|
$181,641
|
9.1%
↓
|
| May 2026 | 22 | $971,064 |
$554,686
|
$231,544
|
$184,834
|
11.2%
↑
|
| Apr 2026 | 24 | $873,036 |
$480,736
|
$211,976
|
$180,324
|
3.8%
↓
|
| Mar 2026 | 22 | $907,706 |
$504,033
|
$216,147
|
$187,526
|
8.3%
↑
|
| Feb 2026 | 22 | $837,814 |
$463,064
|
$216,027
|
$158,723
|
4.5%
↑
|
| Jan 2026 | 22 | $802,080 |
$430,400
|
$195,953
|
$175,727
|
15%
↓
|
| Dec 2025 | 23 | $943,115 |
$526,375
|
$234,957
|
$181,783
|
12.7%
↑
|
| Nov 2025 | 23 | $837,024 |
$444,541
|
$203,979
|
$171,526
|
3.8%
↓
|
| Oct 2025 | 23 | $870,144 |
$431,336
|
$213,020
|
$162,070
|
5.4%
↑
|
| Sep 2025 | 24 | $825,729 |
$446,461
|
$188,638
|
$173,652
|
8.2%
↓
|
| Aug 2025 | 24 | $899,388 |
$494,785
|
$216,360
|
$171,265
|
6.9%
↑
|
| Jul 2025 | 24 | $841,042 |
$466,009
|
$196,266
|
$161,789
|
0%
↑
|
Overview of Sales Trends
Over the past 12 months, Highland Village has seen some interesting fluctuations in alcohol sales. May 2026 marked the peak of the period with total receipts reaching $971,064, a significant 11.23% increase from April. However, June saw a decline of 9.13%, bringing total receipts down to $882,432. This suggests a possible seasonal spike in May, perhaps due to local events or holidays.
Changes in Establishments
The number of alcohol-selling establishments has mostly remained stable, hovering around 22 to 24 throughout the year. Notably, there was a decrease from 24 to 22 establishments between April and May 2026, yet sales increased, indicating higher sales per establishment during this period. The consistency in establishment numbers suggests a stable market environment.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently accounted for the largest share of sales, with May 2026 seeing liquor sales peak at $554,686. Wine sales have experienced more variability, peaking in December 2025 at $234,957, possibly driven by holiday celebrations. Beer sales have remained relatively stable, with minor fluctuations, peaking at $187,526 in March 2026. This stability might indicate a steady consumer preference for beer throughout the year.
Market Insights and Implications
The data highlights a clear preference for liquor, which could be a lucrative focus for businesses looking to maximize revenue. The spike in May suggests opportunities for targeted promotions around that time. Meanwhile, the consistent number of establishments implies that the market isn't oversaturated, leaving room for new entrants or expansions for existing businesses.
Economic Overview
Highland Village, Texas, boasts a dynamic and diverse economy characterized by a strong presence of retail, healthcare, and professional services. The city benefits from its proximity to the Dallas-Fort Worth metroplex, attracting businesses seeking access to a large and affluent customer base. Recent economic trends indicate a steady growth in small and medium-sized enterprises, particularly in tech and innovative startups, contributing to a vibrant business climate.
The city's strategic location along major highways makes it a hub for logistics and distribution companies. In addition, Highland Village's economic development initiatives focus on fostering entrepreneurship and supporting local businesses, ensuring a robust foundation for sustained economic growth.
Cultural Scene
Highland Village offers a rich cultural tapestry, with numerous events and festivals celebrating the community's spirit and diversity. The annual Highland Village Balloon Festival is a highlight, drawing visitors from across the region for a weekend of vibrant hot air balloons, live music, and family-friendly activities.
The city also hosts Art Festival on the Green, showcasing local artists and artisans, enhancing its reputation as a cultural hotspot. With its numerous parks and recreational facilities, Highland Village provides ample opportunities for residents and visitors to engage in outdoor activities and enjoy the natural beauty of the area.
Lifestyle
Highland Village is known for its welcoming neighborhoods, offering a variety of housing styles that cater to diverse preferences. Areas like Castlewood and Chapel Hill are particularly popular, known for their well-maintained homes and community-oriented atmosphere.
The Shops at Highland Village serves as the city's entertainment and shopping district, featuring a mix of retail stores, dining options, and entertainment venues. Residents enjoy a suburban lifestyle with easy access to urban amenities, making Highland Village a desirable place to live and work.
Future Outlook
The future of Highland Village looks promising, with several development projects in the pipeline aimed at enhancing the city's infrastructure and residential offerings. Planned expansions in commercial and residential spaces are expected to attract new residents and businesses, further boosting the local economy.
The city is committed to sustainable growth, with efforts to improve public transportation and green spaces. As Highland Village continues to evolve, it is poised to maintain its status as a thriving, vibrant community with abundant opportunities for investors and residents alike.