Highland Village Alcohol Sales

Top Performers in Alcohol Sales

The standout performer in Highland Village for September 2025 is Blue Goose Cantina, leading with total receipts of $98,594. They excelled in liquor sales, which made up a significant $81,191 of their total. Their beer sales were also robust, contributing $14,591.

Close on their heels, Sip and Savor recorded total sales of $86,718, with a notable emphasis on wine, which accounted for $39,805 of their receipts. This establishment appears to be the go-to spot for wine enthusiasts in the area.

Shifts in Consumer Preferences

It's interesting to note the success of Legends Sports Bar & Grill in the beer category, with $17,732 in sales. This suggests a strong preference for beer among their patrons, despite a slightly lower total receipt compared to the top sellers.

Lambeau's America Kitchen & Taps had a balanced mix of sales, but their beer sales were particularly high at $31,505. This indicates a solid customer base for beer lovers, contributing to their overall receipts of $63,703.

Noteworthy Observations

Buffalo Wild Wings Grill & Bar continues to dominate in beer sales with $41,186, even though their overall sales are mid-range at $55,883. This suggests a strong connection with sports fans and social gatherings.

There are some establishments with zero sales in September, such as The Brass Tap and Applebee's Neighborhood Grill & Bar. This might indicate temporary closures or operational shifts impacting their performance this month.

Emerging Trends

With total receipts of $24,227, Dragon House shows a distinctive preference among customers for wine, with $9,945 in wine sales. This could point to a growing trend of pairing wine with Asian cuisine.

Finally, the presence of zero sales in some popular spots raises questions about market dynamics and potential opportunities for new ventures or revamps in those locations. Keeping an eye on these changes could present strategic opportunities for savvy business owners.

Overview of Alcohol Sales in Highland Village

Over the past 12 months, Highland Village has seen some interesting trends in alcohol sales. The most notable spike occurred in December 2024, with sales reaching a peak of $1,032,492. This high is likely driven by the holiday season, a time when people are more inclined to purchase alcohol for celebrations and gatherings.

Monthly Sales Fluctuations

The data shows a consistent pattern of sales fluctuations throughout the year. After the December peak, sales dropped significantly in January 2025, declining by 15.5%. This is a common trend as post-holiday spending typically decreases. However, sales rebounded in March 2025, with a 15.5% increase, possibly due to events like St. Patrick's Day, which often boost alcohol consumption.

Changes in Establishments

The number of establishments in Highland Village has mostly remained stable, with a slight decrease from 26 to 24 by September 2025. Despite the fluctuation in the number of establishments, sales figures suggest that remaining establishments are maintaining or improving their sales efficiency, particularly evident in March and August 2025 when sales saw significant increases despite no change in the number of establishments.

Sales Mix: Liquor, Wine, and Beer

When we break down the sales mix, liquor consistently accounts for the largest share of total receipts, peaking at $570,827 in December 2024. Wine sales also saw a notable increase during this peak month, reaching $261,630. Beer sales, while the smallest category, have remained relatively stable, with minor fluctuations throughout the year.

Market Insights

Overall, the data suggests a strong preference for liquor among consumers in Highland Village, with wine as a solid secondary choice. The consistent sales figures for beer suggest a loyal customer base but highlight an opportunity for growth in this category. The seasonal trends and sales spikes around holidays and significant events should be leveraged by businesses to maximize revenue during these peak periods.