Nestled in the heart of Texas, Humble is a vibrant city known for its rich history and proximity to Houston. As a growing suburb, it boasts a diverse community and a dynamic local economy. This report delves into the city's alcohol sales market, offering a comprehensive, data-driven analysis that sheds light on consumer trends and regional preferences as of April 2025.
In the first section, we present a detailed table and analysis of Humble's top alcohol-selling establishments. Discover which local hotspots are leading the market and what this means for the city's retail landscape. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and exploring potential reasons behind these patterns.
Finally, our monthly trends analysis provides insights into how alcohol sales have evolved over the past year. This section offers a closer look at seasonal fluctuations and emerging trends that could impact future market dynamics. Whether you're a business owner, a local resident, or simply curious about Humble's economic pulse, this report is designed to offer valuable insights into the city's alcohol sales scene.
Top 25 Humble Businesses By July 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Kingwood Country Club
|
$170,646 |
$87,018
|
$44,587
|
$39,041
|
| 2. |
Porky's Backyard
|
$155,544 |
$110,123
|
$953
|
$44,468
|
| 3. |
El Refu Bar & Restaurant
|
$151,696 |
$133,398
|
$499
|
$17,799
|
| 4. |
Pappasitos Cantina
|
$141,856 |
$123,553
|
$2,066
|
$16,237
|
| 5. |
Time Out Tavern
|
$123,421 |
$69,026
|
$6,621
|
$47,774
|
| 6. |
Pappas Seafood House & Oyster Bar 4
|
$117,393 |
$84,478
|
$20,297
|
$12,618
|
| 7. |
Los Cucos Mexican Cafe
|
$107,427 |
$86,922
|
$2,798
|
$17,707
|
| 8. |
1886 Humble Backyard
|
$103,589 |
$56,047
|
$294
|
$47,248
|
| 9. |
Brick House Tavern + Tap
|
$102,914 |
$58,479
|
$4,129
|
$40,306
|
| 10. |
Mile High Gentlemen's Club
|
$98,131 |
$62,103
|
$11,910
|
$24,118
|
| 11. |
Lupe Tortilla Mexican Restaurant
|
$91,030 |
$74,444
|
$3,736
|
$12,850
|
| 12. |
Barney's Billiard Saloon No 9
|
$88,561 |
$56,599
|
$112
|
$31,850
|
| 13. |
Patron Grill 2
|
$83,005 |
$63,129
|
$737
|
$19,139
|
| 14. |
Saltgrass Steakhouse
|
$75,635 |
$51,615
|
$10,345
|
$13,675
|
| 15. |
On the Rox Sports Bar and Grill
|
$75,582 |
$45,554
|
$564
|
$29,464
|
| 16. |
Hooters
|
$64,603 |
$19,389
|
$427
|
$44,787
|
| 17. |
Mi Rancho Mexican Grill & Bar Inc
|
$63,761 |
$56,089
|
$0
|
$7,672
|
| 18. |
Main Event - Humble
|
$61,553 |
$43,290
|
$584
|
$17,679
|
| 19. |
Duke's Htx
|
$56,760 |
$34,139
|
$330
|
$22,291
|
| 20. |
Rush Bar & Lounge
|
$54,738 |
$52,514
|
$461
|
$1,763
|
| 21. |
Los Jarritos Mexican Grill
|
$52,474 |
$39,248
|
$1,386
|
$11,840
|
| 22. |
Texas Roadhouse
|
$47,618 |
$27,438
|
$1,483
|
$18,697
|
| 23. |
Golf Club of Houston
|
$47,314 |
$25,751
|
$6,248
|
$15,315
|
| 24. |
Big City Wings
|
$46,147 |
$18,906
|
$885
|
$26,356
|
| 25. |
Mojo's Sports Grille
|
$45,687 |
$20,399
|
$2,190
|
$23,098
|
Leading the Pack
In July 2026, Kingwood Country Club topped the list of alcohol sales in Humble with total receipts of $170,646. Their liquor sales alone accounted for more than half of their revenue, showcasing a strong preference among patrons. Meanwhile, Porky's Backyard followed closely with $155,544 in sales, driven primarily by its liquor offerings, which made up a remarkable 71% of its total sales.
Liquor Dominance
It's clear that liquor is the star at many top spots. EL Refu Bar & Restaurant and Pappasito's Cantina both reported high liquor sales, contributing significantly to their standings as third and fourth on the list, respectively. Both venues sold more than $120,000 in liquor, overshadowing their beer and wine sales by a substantial margin.
Beer Strongholds
While liquor is king, some establishments like Time Out Tavern and 1886 Humble Backyard found significant success with beer. Time Out Tavern, fifth on the list, had beer sales of $47,774, slightly outpacing liquor sales. Similarly, 1886 Humble Backyard reported nearly equal sales in beer and liquor, with beer accounting for $47,248 of their $103,589 total.
Winners in Wine
Although wine generally lags behind liquor and beer, some venues still see notable sales. Pappas Seafood House & Oyster Bar 4 recorded $20,297 in wine sales, the highest among all listed establishments. This underscores the potential for wine sales in venues focusing on dining experiences.
Trends and Insights
The data highlights a clear trend: liquor is the predominant choice for many patrons, often accounting for more than half of an establishment's total alcohol sales. However, beer remains a strong contender in social settings like taverns and sports bars. Wine, while less dominant, still holds niche appeal, particularly in establishments with a dining focus.
Humble Zip Codes By July 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
77338
|
53 | $1,353,812 |
$920,925
|
$69,487
|
$358,825
|
| 2. |
77346
|
34 | $885,402 |
$568,572
|
$30,153
|
$286,677
|
| 3. |
77396
|
20 | $871,705 |
$621,592
|
$37,243
|
$212,870
|
Overview of Alcohol Sales in Humble
In July 2026, alcohol sales in Humble reached a total of $3,110,919, spread across 107 establishments. The sales were distributed among three key zip codes, each with its own unique sales mix and concentration of establishments. Let's dive into the details to uncover the trends and opportunities in these areas.
Top-Selling Zip Codes
Zip Code 77338 emerged as the leader in alcohol sales, with total sales amounting to $1,353,812 from 53 establishments. This zip code shows a strong preference for liquor, which makes up 68% of its sales, followed by beer at 27%, and wine at a modest 5%.
Following closely is Zip Code 77346, with sales totaling $885,402 from 34 establishments. Here too, liquor is the dominant category at 64%, but beer has a slightly higher share at 32%, with wine contributing just 3%.
Zip Code 77396 brings in $871,705 from 20 establishments, displaying the highest liquor preference at 71%, while beer and wine account for 24% and 4% respectively. This area, with the fewest establishments, still maintains a high liquor sales percentage, indicating a concentrated market focus.
Opportunities and Insights
With 53 establishments, Zip Code 77338 not only leads in sales but also offers a dense market, suggesting potential for high competition. However, the strong demand for liquor could indicate further opportunities for niche liquor-focused businesses.
In Zip Code 77346, the comparable beer sales share suggests a balanced market for both liquor and beer. New establishments could explore unique beer offerings or hybrid models that capitalize on this dual interest.
Zip Code 77396, despite having the fewest establishments, shows significant liquor sales, pointing to a potential gap for more liquor stores or specialized offerings. The lower number of establishments may also mean less competition and more room for new entrants.
Overall, Humble presents a vibrant market with varied preferences across its zip codes. Businesses looking to enter or expand in this area should consider these nuances to tailor their offerings effectively and capture a share of this lucrative market.
Humble Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jul 2026 | 110 | $3,351,320 |
$2,209,270
|
$214,414
|
$923,061
|
9.1%
↓
|
| Jun 2026 | 125 | $3,687,780 |
$2,311,947
|
$222,108
|
$980,584
|
11.6%
↓
|
| May 2026 | 126 | $4,170,318 |
$2,745,270
|
$295,702
|
$1,025,015
|
15.4%
↑
|
| Apr 2026 | 126 | $3,613,193 |
$2,267,572
|
$300,607
|
$947,874
|
8.8%
↓
|
| Mar 2026 | 126 | $3,961,900 |
$2,585,387
|
$260,360
|
$1,062,917
|
13.7%
↑
|
| Feb 2026 | 125 | $3,484,790 |
$2,187,642
|
$293,417
|
$941,149
|
6.9%
↑
|
| Jan 2026 | 123 | $3,260,125 |
$2,027,363
|
$227,977
|
$952,735
|
11.9%
↓
|
| Dec 2025 | 122 | $3,698,767 |
$2,410,253
|
$281,661
|
$954,245
|
7.2%
↑
|
| Nov 2025 | 123 | $3,449,799 |
$2,083,275
|
$256,665
|
$986,319
|
5.7%
↓
|
| Oct 2025 | 121 | $3,659,494 |
$2,126,871
|
$319,595
|
$1,025,987
|
5.5%
↑
|
| Sep 2025 | 121 | $3,469,143 |
$2,131,343
|
$306,432
|
$961,676
|
6.5%
↓
|
| Aug 2025 | 119 | $3,711,502 |
$2,291,116
|
$236,354
|
$1,035,476
|
0%
↑
|
Overview of Alcohol Sales in Humble
Over the past year, alcohol sales in Humble have shown interesting fluctuations, with a noticeable peak in May 2026. This month reported the highest total receipts at $4,170,318, driven by strong liquor sales of $2,745,270. These numbers suggest a seasonal or event-driven spike, possibly linked to local festivities or holidays.
Trends in Establishments and Sales Mix
The number of establishments has varied slightly, with a peak in May 2026 at 126 but a subsequent decline to 110 by July. Despite the reduction in establishments, the sales mix reveals a consistent preference for liquor, which consistently accounts for the majority of sales each month. For example, in July 2026, liquor sales were $2,209,270, significantly higher than wine and beer.
Fluctuations in Monthly Receipts
The alcohol market experienced notable monthly changes, with a significant decline in July 2026, where total receipts dropped by 9.12% compared to June. This decline follows a pattern of high sales in early summer, tapering off as the season progresses. Conversely, the months leading to December 2025 saw a rise, with a peak in December when total receipts reached $3,698,767, likely due to holiday festivities.
Market Insights and Future Considerations
Analyzing these trends suggests that while liquor remains the cornerstone of alcohol sales, beer and wine maintain steady demand. The data indicates potential for targeted marketing during peak sales months like May and December. Businesses could benefit from understanding the factors driving the May spike and leveraging similar opportunities throughout the year. Overall, the Humble alcohol market appears resilient, with potential for growth in strategic segments.
Economic Overview
Humble, Texas, presents a dynamic economic landscape rooted in its historical ties to the oil industry. This legacy continues to influence the local economy, with energy companies playing a significant role. However, Humble is not solely reliant on oil; it has diversified into sectors such as retail, healthcare, and logistics, benefiting from its proximity to Houston and major transportation hubs.
The business climate in Humble is characterized by a blend of large corporations and thriving small businesses. The city's strategic location near George Bush Intercontinental Airport makes it an attractive spot for companies looking to capitalize on logistical advantages. Recent trends indicate a growth in tech-related startups and services, drawn by the supportive local government and favorable business conditions.
Cultural Scene
Humble boasts a vibrant cultural scene that reflects its rich history and diverse community. The annual Good Oil Days Festival celebrates the city’s oil heritage and draws visitors with its arts, crafts, and live music. Humble is also home to the Charles Bender Performing Arts Center, which hosts a variety of performances and events, ranging from theater productions to concerts.
The local cultural calendar is packed with events that cater to all ages and interests, including the Humble Rodeo and BBQ Cook-Off, which showcases the area's agricultural roots and culinary prowess. These events not only provide entertainment but also strengthen community ties and attract visitors from across the region.
Lifestyle
Humble offers a blend of suburban tranquility and urban convenience, making it a desirable place to live and work. Popular neighborhoods such as Eagle Springs and Fall Creek provide residents with a high quality of life, featuring amenities like parks, trails, and community centers. These neighborhoods are known for their family-friendly environment and strong sense of community.
The Deerbrook Mall area serves as a bustling entertainment district, offering a variety of shopping, dining, and recreational options. This vibrant local character is enhanced by the presence of local businesses and eateries that contribute to Humble's unique charm.
Future Outlook
Humble is poised for continued growth and development, fueled by ongoing infrastructure improvements and strategic urban planning. The city's proximity to Houston positions it well to benefit from regional economic expansion, particularly in sectors like technology and healthcare.
Looking ahead, Humble is focusing on sustainable development and enhancing its appeal to both residents and investors. Upcoming projects include the expansion of residential areas and the development of new commercial spaces, aimed at attracting businesses and fostering economic diversity. These plans promise to bolster Humble's reputation as a thriving, forward-thinking city.