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Nestled in the heart of Texas, Humble is a vibrant city known for its rich history and proximity to Houston. As a growing suburb, it boasts a diverse community and a dynamic local economy. This report delves into the city's alcohol sales market, offering a comprehensive, data-driven analysis that sheds light on consumer trends and regional preferences as of April 2025.

In the first section, we present a detailed table and analysis of Humble's top alcohol-selling establishments. Discover which local hotspots are leading the market and what this means for the city's retail landscape. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and exploring potential reasons behind these patterns.

Finally, our monthly trends analysis provides insights into how alcohol sales have evolved over the past year. This section offers a closer look at seasonal fluctuations and emerging trends that could impact future market dynamics. Whether you're a business owner, a local resident, or simply curious about Humble's economic pulse, this report is designed to offer valuable insights into the city's alcohol sales scene.

Top 25 Humble Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Humble for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Kingwood Country Club
$224,392
$103,967
$74,691
$45,734
2.
El Refu Bar & Restaurant
$221,482
$198,257
$559
$22,666
3.
Porky's Backyard
$181,275
$122,499
$2,150
$56,626
4.
Los Cucos Mexican Cafe
$179,420
$148,278
$3,956
$27,186
5.
Pappasitos Cantina
$157,479
$137,455
$1,516
$18,508
6.
Time Out Tavern
$140,417
$79,293
$6,316
$54,808
7.
1886 Humble Backyard
$138,222
$76,168
$400
$61,654
8.
Pappas Seafood House & Oyster Bar 4
$120,805
$86,012
$21,785
$13,008
9.
Golf Club of Houston
$109,352
$61,492
$7,624
$40,236
10.
Lupe Tortilla Mexican Restaurant
$103,052
$85,753
$5,304
$11,995
11.
Brick House Tavern + Tap
$100,805
$57,456
$5,347
$38,002
12.
Mile High Gentlemen's Club
$100,297
$49,759
$27,587
$22,951
13.
Duke's Htx
$97,001
$56,651
$482
$39,868
14.
Patron Grill 2
$94,260
$75,416
$1,532
$17,312
15.
On the Rox Sports Bar and Grill
$81,452
$50,668
$548
$30,236
16.
Saltgrass Steakhouse
$80,293
$54,904
$10,025
$15,364
17.
Mi Rancho Mexican Grill & Bar Inc
$72,581
$62,001
$569
$10,011
18.
Barney's Billiard Saloon No 9
$69,674
$44,258
$88
$25,328
19.
Hooters
$64,428
$20,123
$142
$44,163
20.
Big City Wings
$61,874
$27,880
$1,753
$32,241
21.
Texas Roadhouse
$60,585
$36,586
$2,121
$21,878
22.
Tour 18 Houston Golf Club
$53,561
$27,636
$28
$25,897
23.
Mojo's Sports Grille
$52,815
$23,912
$2,891
$26,012
24.
Euphoria
$52,733
$48,124
$0
$4,609
25.
Los Jarritos Mexican Grill
$52,705
$42,977
$1,003
$8,725

Top Performers in Humble's Alcohol Sales

In May 2025, the Kingwood Country Club led the pack with total receipts of $224,392. Their sales were evenly distributed across liquor, wine, and beer, indicating a well-rounded offering that appeals to a diverse clientele. This balance might be a key factor in maintaining their top spot.

Trailing closely behind, El Refu Bar & Restaurant reported $221,482 in total sales, with a staggering $198,257 coming from liquor alone. This suggests a strong focus on spirits, which could be a strategic move catering to a specific market segment.

Interesting Trends and Notable Shifts

Porky's Backyard showed significant strength in liquor sales, contributing $122,499 to their total receipts of $181,275. Their beer sales were also commendable, hinting at a popular spot for both liquor enthusiasts and beer lovers alike.

Los Cucos Mexican Cafe and Pappasitos Cantina both performed well with strong liquor sales, but it's worth noting that Los Cucos had a more substantial beer sales figure, which could highlight a preference for a broader beverage menu among their patrons.

Mid-Tier Performers and Unique Offerings

Among the mid-tier establishments, 1886 Humble Backyard and Time Out Tavern both exceeded $130,000 in total sales, with beer being a prominent part of their sales mix. This suggests a robust local crowd favoring a casual drinking atmosphere.

The Mile High Gentlemen's Club stood out with a relatively high wine revenue of $27,587, contrasting with their lower beer sales. This could indicate a niche market focusing more on wine enthusiasts or special events.

Insights for Business Opportunities

For bar owners and business developers, these insights provide a snapshot of consumer preferences in Humble. Establishments with a balanced alcohol menu seem to perform well overall, while those specializing in liquor or wine might attract niche markets.

Understanding these trends can help new businesses identify potential gaps in the market or refine their current offerings to better meet the demands of Humble's diverse clientele.

Humble Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Humble for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77338
51 $1,479,581
$987,851
$82,204
$402,216
2.
77396
18 $1,147,440
$808,672
$62,326
$276,442
3.
77346
30 $981,539
$634,381
$41,088
$306,070

Overview of Alcohol Sales in Humble

Humble's May 2025 alcohol sales reached a remarkable total of $3,608,560, distributed across 99 establishments. This sales activity spanned three primary zip codes, each showing unique preferences in alcohol types and offering insights for potential business opportunities.

Sales Leaders by Zip Code

Zip Code 77338 takes the lead with a total sales figure of $1,479,581 from 51 establishments. This area shows a strong preference for liquor, which makes up 67% of its sales mix, with beer and wine trailing behind at 27% and 6%, respectively.

Following closely is Zip Code 77396, contributing $1,147,440 in sales from 18 establishments. Liquor also dominates here, comprising 70% of the sales mix, while beer accounts for 24% and wine for a modest 5%.

Zip Code 77346 rounds out the list with $981,539 in sales from 30 establishments. This zip code sees a slightly more balanced mix, with liquor at 65%, beer at 31%, and wine at 4%.

Diverse Alcohol Preferences

The data highlights a consistent trend across all zip codes: a strong preference for liquor, which consistently accounts for over two-thirds of sales. However, Zip Code 77346 shows a higher inclination towards beer compared to its counterparts, suggesting a potential market segment that could be further explored.

Opportunities for New Establishments

With 51 establishments, Zip Code 77338 is the most densely populated with alcohol vendors, yet it also has the highest sales, indicating a thriving market that can still sustain new entrants. Conversely, Zip Code 77396 and 77346 have fewer establishments, suggesting room for growth, particularly in wine offerings, given their smaller percentage of sales.

Interesting Patterns and Insights

One intriguing pattern is the overall low percentage of wine sales across all zip codes, which presents an opportunity for businesses to tap into this underrepresented market. Additionally, the consistent dominance of liquor sales, especially in Zip Code 77396, indicates a robust demand that new businesses could leverage by offering premium or niche liquor products.

Humble Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Humble. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 102 $3,862,447
$2,506,722
$283,885
$1,045,069
0.4%
Apr 2025 118 $3,876,265
$2,374,463
$327,733
$1,033,315
0.7%
Mar 2025 108 $3,848,440
$2,472,477
$263,876
$1,107,707
18.3%
Feb 2025 110 $3,253,394
$2,075,250
$213,336
$923,855
1.2%
Jan 2025 122 $3,291,333
$2,012,054
$210,719
$917,586
9.4%
Dec 2024 119 $3,634,240
$2,266,972
$254,523
$978,035
1.1%
Nov 2024 123 $3,673,202
$2,234,904
$258,106
$1,020,107
6.5%
Oct 2024 121 $3,928,662
$2,324,426
$280,040
$1,082,628
5.1%
Sep 2024 120 $3,737,303
$2,316,839
$296,037
$1,036,740
1.8%
Aug 2024 119 $3,804,721
$2,422,464
$224,038
$1,075,588
17.2%
Jul 2024 119 $3,247,179
$2,084,300
$166,638
$873,249
17.7%
Jun 2024 119 $3,946,533
$2,447,112
$303,578
$1,065,159
0%

Overall Sales Trends in Humble

Over the past year, Humble's alcohol sales have shown an interesting ebb and flow. The month with the highest sales was June 2024, with receipts totaling $3,946,533. This peak indicates a strong start to the summer season, possibly influenced by social gatherings and celebrations. In contrast, sales dipped notably in July 2024, dropping by nearly 18% from the previous month, suggesting a post-peak correction.

Monthly Comparisons and Establishment Changes

May 2025 saw a slight decline in total receipts by 0.36% compared to April, with a significant drop in the number of establishments by 13.56%. This might reflect market consolidation or business closures. April 2025 was slightly up by 0.72% in sales, driven by a rise in liquor sales, despite a fall in wine sales. The fluctuation in the number of establishments throughout the year suggests a dynamic market environment, with potential opportunities for new entrants or expansions.

Sales Mix: Liquor, Beer, and Wine

Liquor consistently dominated the sales mix, accounting for the largest portion of total receipts each month. May 2025's liquor sales reached $2,506,722, highlighting its steady demand. Beer sales remained relatively stable, hovering around the $1 million mark, while wine sales showed more variability. Notably, wine sales saw a significant increase in April 2025 compared to the previous month, indicating a possible seasonal preference or promotional impact.

Seasonal Patterns and Market Insights

The data suggests a seasonal pattern with peak sales in early summer, followed by a gradual decline into the fall. This pattern could be tied to seasonal events and consumer behavior, such as outdoor activities and holiday celebrations. Businesses might consider aligning marketing efforts and inventory management with these trends to optimize sales opportunities.

Year-Over-Year Highlights

While the exact year-over-year comparisons aren't detailed, the overall trend shows resilience in the market with fluctuations that reflect broader economic conditions and consumer preferences. The high point in June 2024 compared to the subsequent months indicates potential growth opportunities for businesses that can capitalize on seasonal peaks.

Economic Overview

Humble, Texas, presents a dynamic economic landscape rooted in its historical ties to the oil industry. This legacy continues to influence the local economy, with energy companies playing a significant role. However, Humble is not solely reliant on oil; it has diversified into sectors such as retail, healthcare, and logistics, benefiting from its proximity to Houston and major transportation hubs.

The business climate in Humble is characterized by a blend of large corporations and thriving small businesses. The city's strategic location near George Bush Intercontinental Airport makes it an attractive spot for companies looking to capitalize on logistical advantages. Recent trends indicate a growth in tech-related startups and services, drawn by the supportive local government and favorable business conditions.

Cultural Scene

Humble boasts a vibrant cultural scene that reflects its rich history and diverse community. The annual Good Oil Days Festival celebrates the city’s oil heritage and draws visitors with its arts, crafts, and live music. Humble is also home to the Charles Bender Performing Arts Center, which hosts a variety of performances and events, ranging from theater productions to concerts.

The local cultural calendar is packed with events that cater to all ages and interests, including the Humble Rodeo and BBQ Cook-Off, which showcases the area's agricultural roots and culinary prowess. These events not only provide entertainment but also strengthen community ties and attract visitors from across the region.

Lifestyle

Humble offers a blend of suburban tranquility and urban convenience, making it a desirable place to live and work. Popular neighborhoods such as Eagle Springs and Fall Creek provide residents with a high quality of life, featuring amenities like parks, trails, and community centers. These neighborhoods are known for their family-friendly environment and strong sense of community.

The Deerbrook Mall area serves as a bustling entertainment district, offering a variety of shopping, dining, and recreational options. This vibrant local character is enhanced by the presence of local businesses and eateries that contribute to Humble's unique charm.

Future Outlook

Humble is poised for continued growth and development, fueled by ongoing infrastructure improvements and strategic urban planning. The city's proximity to Houston positions it well to benefit from regional economic expansion, particularly in sectors like technology and healthcare.

Looking ahead, Humble is focusing on sustainable development and enhancing its appeal to both residents and investors. Upcoming projects include the expansion of residential areas and the development of new commercial spaces, aimed at attracting businesses and fostering economic diversity. These plans promise to bolster Humble's reputation as a thriving, forward-thinking city.