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Nestled in the heart of Texas, Humble is a vibrant city known for its rich history and proximity to Houston. As a growing suburb, it boasts a diverse community and a dynamic local economy. This report delves into the city's alcohol sales market, offering a comprehensive, data-driven analysis that sheds light on consumer trends and regional preferences as of April 2025.

In the first section, we present a detailed table and analysis of Humble's top alcohol-selling establishments. Discover which local hotspots are leading the market and what this means for the city's retail landscape. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and exploring potential reasons behind these patterns.

Finally, our monthly trends analysis provides insights into how alcohol sales have evolved over the past year. This section offers a closer look at seasonal fluctuations and emerging trends that could impact future market dynamics. Whether you're a business owner, a local resident, or simply curious about Humble's economic pulse, this report is designed to offer valuable insights into the city's alcohol sales scene.

Top 25 Humble Businesses By January 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Humble for January 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
El Refu Bar & Restaurant
$153,289
$136,653
$646
$15,990
2.
Time Out Tavern
$145,354
$55,228
$8,049
$82,077
3.
Pappasitos Cantina
$127,187
$110,672
$1,782
$14,733
4.
Kingwood Country Club
$122,273
$57,582
$30,736
$33,955
5.
Pappas Seafood House & Oyster Bar 4
$113,016
$79,525
$21,090
$12,401
6.
1886 Humble Backyard
$112,492
$63,431
$217
$48,844
7.
Porky's Backyard
$111,718
$75,373
$1,295
$35,050
8.
Mile High Gentlemen's Club
$107,694
$60,120
$25,732
$21,842
9.
Los Cucos Mexican Cafe
$95,830
$79,028
$2,099
$14,703
10.
Brick House Tavern + Tap
$95,483
$51,403
$5,675
$38,405
11.
On the Rox Sports Bar and Grill
$81,897
$48,517
$426
$32,954
12.
Lupe Tortilla Mexican Restaurant
$80,622
$65,929
$3,538
$11,155
13.
Saltgrass Steakhouse
$79,579
$51,055
$12,827
$15,697
14.
Duke's Htx
$76,496
$47,827
$367
$28,302
15.
Barney's Billiard Saloon No 9
$74,330
$42,739
$96
$31,495
16.
Patron Grill 2
$70,441
$54,855
$1,175
$14,411
17.
3d's Krazy Kitchen Bar & Lounge LLC
$68,473
$64,405
$1,325
$2,743
18.
Hooters
$63,750
$20,211
$297
$43,242
19.
Main Event - Humble
$53,844
$33,471
$762
$19,611
20.
Big City Wings
$49,547
$20,117
$1,115
$28,315
21.
Mojo's Sports Grille
$48,942
$23,052
$2,508
$23,382
22.
Mi Rancho Mexican Grill & Bar Inc
$48,595
$42,163
$0
$6,432
23.
Texas Roadhouse
$46,268
$27,002
$1,862
$17,404
24.
Old Fashioned Barber & Lounge
$44,775
$0
$0
$0
25.
Carrabbas Italian Grill
$43,773
$10,915
$30,432
$2,426

Top Performers in Humble's Alcohol Scene

Leading the pack in January 2026 is EL REFU BAR & RESTAURANT with impressive total receipts of $153,289. A whopping $136,653 came from liquor sales, making it the go-to spot for spirits lovers. Even though wine sales were modest at $646, their beer sales still managed to hit $15,990.

Not far behind, TIME OUT TAVERN raked in $145,354, with beer being the standout category at $82,077. Their liquor sales were substantial at $55,228, but it's clear that this venue is a favorite for beer enthusiasts, leading the beer sales among the top venues.

Noteworthy Trends and Insights

PAPPASITOS CANTINA took the third spot with $127,187 in receipts, heavily skewed towards liquor at $110,672. It's interesting to note that despite having a lower beer sale figure of $14,733, their stronghold in liquor sales keeps them in the top tier.

In contrast, KINGWOOD COUNTRY CLUB showed a more balanced distribution across liquor, wine, and beer, with considerable wine sales of $30,736. This balanced approach could cater to a diverse clientele, making it a unique offering compared to other top sellers.

Emerging and Unique Spots

1886 HUMBLE BACKYARD is noteworthy for its robust beer sales of $48,844, contributing significantly to their total of $112,492. Their focus on beer offers a different flavor in the competitive Humble market.

Meanwhile, MI RANCHO MEXICAN GRILL & BAR INC had no wine sales but achieved $42,163 in liquor sales, showcasing a niche focus on spirits that resonated well with their patrons.

Fascinating Observations

It's intriguing to see OLD FASHIONED BARBER & LOUNGE listed with $44,775 in receipts yet reporting zero in alcohol sales. This anomaly suggests there might be other revenue-driving activities at play, worth investigating for anyone interested in the broader business model beyond alcohol sales.

Finally, CARRABBAS ITALIAN GRILL, with its significant wine sales of $30,432, is a standout for those looking to tap into the wine market. This venue shows that while liquor and beer dominate the charts, wine still holds a solid niche in Humble's vibrant alcohol scene.

Humble Zip Codes By January 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Humble for January 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77338
59 $1,295,176
$838,611
$76,160
$368,722
2.
77346
37 $882,514
$487,852
$38,098
$310,297
3.
77396
24 $881,029
$624,522
$51,832
$204,675

Overview of Alcohol Sales in Humble

In January 2026, Humble's alcohol sales reached an impressive total of $3,058,719 across 120 establishments. These sales were spread across three zip codes, each contributing significantly to the overall figures. Let's dive into the specifics to uncover some interesting insights.

Zip Code 77338: The Sales Leader

Zip Code 77338 led the pack with total sales of $1,295,176 from 59 establishments. The sales mix here shows a strong preference for liquor, which accounts for 65% of the sales, followed by beer at 28%, and wine at 6%. This area seems to have a robust demand for liquor, suggesting a potential opportunity for new establishments to cater to this preference.

Zip Code 77346: A Balanced Approach

With sales totaling $882,514 from 37 establishments, Zip Code 77346 presents a more balanced market. Liquor still leads at 55%, but beer follows closely at 35%, with wine trailing at 4%. This indicates a slightly more diverse drinking preference, potentially offering room for wine-focused establishments to capture more market share.

Zip Code 77396: Liquor Dominates

Zip Code 77396 recorded $881,029 in sales from just 24 establishments, showing a high sales density. Liquor dominates with 71% of the sales, while beer and wine account for 23% and 6%, respectively. The high percentage of liquor sales suggests a targeted market that could be further explored by specialty liquor stores or bars.

Insights and Opportunities

Analyzing the data reveals that liquor is the dominant choice across all zip codes, particularly in 77396. This consistent preference for liquor suggests that new establishments focusing on premium liquor selections might fare well. Additionally, the relatively lower number of establishments in 77396 compared to its sales volume indicates a potential opportunity for new businesses to enter this market.

Overall, while liquor leads the charge, there's an interesting opportunity for wine and beer-focused businesses, especially in zip codes 77346 and 77338, where the diversity in sales mix suggests varied consumer preferences. Entrepreneurs might consider these insights to tailor their offerings and strategically position their establishments to tap into these lucrative markets.

Humble Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Humble. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jan 2026 123 $3,264,533
$2,027,363
$227,977
$952,735
11.7%
Dec 2025 122 $3,698,767
$2,410,253
$281,661
$954,245
7.2%
Nov 2025 123 $3,449,799
$2,083,275
$256,665
$986,319
5.7%
Oct 2025 121 $3,659,494
$2,126,871
$319,595
$1,025,987
5.5%
Sep 2025 121 $3,469,143
$2,131,343
$306,432
$961,676
6.5%
Aug 2025 119 $3,711,502
$2,291,116
$236,354
$1,035,476
5.1%
Jul 2025 118 $3,530,247
$2,288,663
$208,563
$978,241
4.3%
Jun 2025 117 $3,689,713
$2,361,609
$290,013
$983,506
12.5%
May 2025 116 $4,218,140
$2,556,643
$287,300
$1,067,351
8.8%
Apr 2025 118 $3,876,265
$2,374,463
$327,733
$1,033,315
0.7%
Mar 2025 108 $3,848,440
$2,472,477
$263,876
$1,107,707
18.3%
Feb 2025 110 $3,253,394
$2,075,250
$213,336
$923,855
0%

Overview of Alcohol Sales Trends

Over the past 12 months, alcohol sales in Humble have experienced quite a ride, with fluctuations that illustrate both seasonal and market dynamics. The peak month for sales was May 2025, when total receipts soared to $4,218,140. This surge was primarily driven by liquor sales, which hit a high of $2,556,643. Interestingly, this spike came despite a slight dip in the number of establishments, suggesting that existing venues were particularly busy or effective in their sales strategies.

Seasonal Patterns and Market Shifts

Sales have shown a notable seasonal trend, peaking in the warmer months, as seen in May and the surrounding months. Conversely, January 2026 saw a significant drop in total receipts by 11.74% compared to December, reflecting a typical post-holiday season slowdown. These patterns suggest that businesses should prepare for increased demand during spring and early summer, while potentially anticipating a lull as winter approaches.

Changes in Sales Mix

Throughout the year, liquor consistently dominated sales, with its share peaking in May 2025. However, beer sales saw a notable rise during summer months, particularly in August, indicating a preference for beer during the hotter periods. Wine, while the smallest component of the sales mix, experienced its highest sales in October 2025, which could hint at consumer preference shifts toward wine during the fall season.

Market Implications and Business Opportunities

The fluctuations in establishment numbers, which showed a general upward trend, highlight a growing market in Humble. With more venues opening, competition is likely increasing, pushing businesses to innovate and improve service offerings. The data suggests an opportunity for targeted marketing and stock adjustments in response to these seasonal sales trends, particularly by enhancing liquor and beer offerings during their respective peak months.

Economic Overview

Humble, Texas, presents a dynamic economic landscape rooted in its historical ties to the oil industry. This legacy continues to influence the local economy, with energy companies playing a significant role. However, Humble is not solely reliant on oil; it has diversified into sectors such as retail, healthcare, and logistics, benefiting from its proximity to Houston and major transportation hubs.

The business climate in Humble is characterized by a blend of large corporations and thriving small businesses. The city's strategic location near George Bush Intercontinental Airport makes it an attractive spot for companies looking to capitalize on logistical advantages. Recent trends indicate a growth in tech-related startups and services, drawn by the supportive local government and favorable business conditions.

Cultural Scene

Humble boasts a vibrant cultural scene that reflects its rich history and diverse community. The annual Good Oil Days Festival celebrates the city’s oil heritage and draws visitors with its arts, crafts, and live music. Humble is also home to the Charles Bender Performing Arts Center, which hosts a variety of performances and events, ranging from theater productions to concerts.

The local cultural calendar is packed with events that cater to all ages and interests, including the Humble Rodeo and BBQ Cook-Off, which showcases the area's agricultural roots and culinary prowess. These events not only provide entertainment but also strengthen community ties and attract visitors from across the region.

Lifestyle

Humble offers a blend of suburban tranquility and urban convenience, making it a desirable place to live and work. Popular neighborhoods such as Eagle Springs and Fall Creek provide residents with a high quality of life, featuring amenities like parks, trails, and community centers. These neighborhoods are known for their family-friendly environment and strong sense of community.

The Deerbrook Mall area serves as a bustling entertainment district, offering a variety of shopping, dining, and recreational options. This vibrant local character is enhanced by the presence of local businesses and eateries that contribute to Humble's unique charm.

Future Outlook

Humble is poised for continued growth and development, fueled by ongoing infrastructure improvements and strategic urban planning. The city's proximity to Houston positions it well to benefit from regional economic expansion, particularly in sectors like technology and healthcare.

Looking ahead, Humble is focusing on sustainable development and enhancing its appeal to both residents and investors. Upcoming projects include the expansion of residential areas and the development of new commercial spaces, aimed at attracting businesses and fostering economic diversity. These plans promise to bolster Humble's reputation as a thriving, forward-thinking city.