Nestled in the heart of Texas, Humble is a vibrant city known for its rich history and proximity to Houston. As a growing suburb, it boasts a diverse community and a dynamic local economy. This report delves into the city's alcohol sales market, offering a comprehensive, data-driven analysis that sheds light on consumer trends and regional preferences as of April 2025.
In the first section, we present a detailed table and analysis of Humble's top alcohol-selling establishments. Discover which local hotspots are leading the market and what this means for the city's retail landscape. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and exploring potential reasons behind these patterns.
Finally, our monthly trends analysis provides insights into how alcohol sales have evolved over the past year. This section offers a closer look at seasonal fluctuations and emerging trends that could impact future market dynamics. Whether you're a business owner, a local resident, or simply curious about Humble's economic pulse, this report is designed to offer valuable insights into the city's alcohol sales scene.
Top 25 Humble Businesses By November 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Kingwood Country Club
|
$181,180 |
$78,144
|
$59,317
|
$43,719
|
| 2. |
1886 Humble Backyard
|
$144,464 |
$79,882
|
$725
|
$63,857
|
| 3. |
Time Out Tavern
|
$136,369 |
$78,985
|
$7,101
|
$50,283
|
| 4. |
Porky's Backyard
|
$131,499 |
$81,805
|
$2,588
|
$47,106
|
| 5. |
Pappasitos Cantina
|
$129,509 |
$113,066
|
$1,574
|
$14,869
|
| 6. |
Pappas Seafood House & Oyster Bar 4
|
$109,960 |
$79,166
|
$19,704
|
$11,090
|
| 7. |
Brick House Tavern + Tap
|
$103,702 |
$55,748
|
$6,143
|
$41,811
|
| 8. |
Mile High Gentlemen's Club
|
$101,728 |
$59,872
|
$13,924
|
$27,932
|
| 9. |
Los Cucos Mexican Cafe
|
$100,234 |
$81,438
|
$2,462
|
$16,334
|
| 10. |
El Refu Bar & Restaurant
|
$97,631 |
$0
|
$0
|
$0
|
| 11. |
Lupe Tortilla Mexican Restaurant
|
$83,824 |
$67,766
|
$4,255
|
$11,803
|
| 12. |
On the Rox Sports Bar and Grill
|
$82,063 |
$49,798
|
$583
|
$31,682
|
| 13. |
Duke's Htx
|
$76,931 |
$45,695
|
$489
|
$30,747
|
| 14. |
Saltgrass Steakhouse
|
$76,173 |
$49,820
|
$12,339
|
$14,014
|
| 15. |
Allure Bar and Lounge
|
$73,377 |
$0
|
$0
|
$0
|
| 16. |
Patron Grill 2
|
$68,784 |
$53,941
|
$966
|
$13,877
|
| 17. |
Golf Club of Houston
|
$68,263 |
$40,077
|
$4,448
|
$23,738
|
| 18. |
3d's Krazy Kitchen Bar & Lounge LLC
|
$68,202 |
$61,074
|
$600
|
$6,528
|
| 19. |
Barney's Billiard Saloon No 9
|
$68,129 |
$41,635
|
$100
|
$26,394
|
| 20. |
Hooters
|
$65,584 |
$21,221
|
$742
|
$43,621
|
| 21. |
The Club at Deerwood
|
$62,329 |
$25,029
|
$17,329
|
$19,971
|
| 22. |
Main Event - Humble
|
$54,905 |
$33,879
|
$398
|
$20,628
|
| 23. |
Texas Roadhouse
|
$53,352 |
$30,883
|
$2,126
|
$20,343
|
| 24. |
Mi Rancho Mexican Grill & Bar Inc
|
$51,898 |
$44,440
|
$0
|
$7,458
|
| 25. |
Big City Wings
|
$48,628 |
$19,262
|
$1,372
|
$27,994
|
Top Performers in Humble's Alcohol Sales
This November, the Kingwood Country Club leads the pack with total receipts amounting to $181,180. They show a balanced sales mix, with liquor, wine, and beer contributing significantly to their numbers. This diverse offering might be a key strategy for their success.
1886 Humble Backyard and Time Out Tavern are also top contenders, with liquor being the major player in their sales. In particular, Humble Backyard's liquor sales of $79,882 stand out, showing a strong preference among its clientele.
Liquor Dominates Sales
Across the board, liquor sales are clearly driving revenue, accounting for the largest portion of sales in most establishments. Notably, Pappasitos Cantina raked in $113,066 from liquor alone, which is a substantial chunk of their total $129,509 in receipts.
Porky's Backyard also leans heavily on liquor, with $81,805 of their $131,499 total coming from spirit sales. This suggests a local trend where liquor is favored over wine or beer in many locations.
Interesting Trends and Facts
It's worth noting the significant drop in wine sales across several top venues. For instance, Pappasitos Cantina and Los Cucos Mexican Cafe report minimal wine sales, indicating a possible shift in consumer preferences or a strategic focus on other beverages.
At the other end of the spectrum, El Refu Bar & Restaurant and Allure Bar and Lounge interestingly report zero sales in liquor, wine, and beer, which could hint at reporting issues or operational changes worth investigating.
Opportunities for Business Growth
With liquor sales dominating, businesses looking to enter or expand in Humble might consider focusing on spirits. Establishments like Lupe Tortilla Mexican Restaurant, strong in liquor sales, provide a model for prioritizing high-margin items.
As business owners or investors, observing these trends can inform strategic decisions, such as targeting venues with a strong liquor sales record or exploring opportunities in beer and wine for diversification. Keeping an eye on these shifts could be crucial for staying competitive in Humble's vibrant market.
Humble Zip Codes By November 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
77338
|
60 | $1,385,393 |
$893,130
|
$82,786
|
$393,186
|
| 2. |
77396
|
25 | $1,021,337 |
$517,998
|
$42,411
|
$226,643
|
| 3. |
77346
|
35 | $871,632 |
$503,086
|
$29,796
|
$279,494
|
Total Sales Overview
In November 2025, Humble's alcohol sales reached a notable total of $3,278,362, spread across 120 establishments within three distinct zip codes. This data provides a comprehensive look at the area's alcohol market dynamics, revealing both the concentration of sales and the diversity of establishments.
High Concentration of Sales
Zip code 77338 leads the charge with the highest sales, totaling $1,385,393 from 60 establishments. This area represents a significant portion of Humble's alcohol market, indicating a high demand and possibly a thriving nightlife or community events that drive these numbers.
Types of Alcohol Sold
Liquor is the clear favorite across all zip codes, with 64% of sales in 77338, 51% in 77396, and 58% in 77346. Interestingly, wine sales are consistently low, making up just 3-6% of the sales mix, suggesting a potential market gap for new wine-focused businesses. Beer also holds a strong position, particularly in 77346 where it represents 32% of sales.
Opportunities for New Establishments
With only 25 establishments, 77396 shows the potential for growth despite its substantial sales of $1,021,337. This indicates a high revenue per establishment, which could suggest room for new entrants to capture market share. Conversely, 77338, with its already high number of establishments, may be more competitive, but still lucrative if a niche market can be identified.
Additional Insights
It's intriguing to note that while 77338 has nearly double the establishments of 77346, the sales per establishment aren't significantly higher, suggesting that 77346 businesses might be operating more efficiently or have less competition. This efficiency could be an attractive factor for new businesses considering entry into this zip code. Overall, the data highlights distinct consumer preferences and market dynamics that savvy business owners can capitalize on.
Humble Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Nov 2025 | 123 | $3,564,976 |
$2,018,201
|
$255,769
|
$982,666
|
2.6%
↓
|
| Oct 2025 | 121 | $3,659,494 |
$2,126,871
|
$319,595
|
$1,025,987
|
5.2%
↑
|
| Sep 2025 | 121 | $3,478,991 |
$2,129,753
|
$305,432
|
$961,126
|
6.3%
↓
|
| Aug 2025 | 119 | $3,711,502 |
$2,291,116
|
$236,354
|
$1,035,476
|
5.1%
↑
|
| Jul 2025 | 118 | $3,530,247 |
$2,288,663
|
$208,563
|
$978,241
|
4.3%
↓
|
| Jun 2025 | 117 | $3,689,713 |
$2,361,609
|
$290,013
|
$983,506
|
12.5%
↓
|
| May 2025 | 116 | $4,218,140 |
$2,556,643
|
$287,300
|
$1,067,351
|
8.8%
↑
|
| Apr 2025 | 118 | $3,876,265 |
$2,374,463
|
$327,733
|
$1,033,315
|
0.7%
↑
|
| Mar 2025 | 108 | $3,848,440 |
$2,472,477
|
$263,876
|
$1,107,707
|
18.3%
↑
|
| Feb 2025 | 110 | $3,253,394 |
$2,075,250
|
$213,336
|
$923,855
|
1.2%
↓
|
| Jan 2025 | 122 | $3,291,333 |
$2,012,054
|
$210,719
|
$917,586
|
9.4%
↓
|
| Dec 2024 | 119 | $3,634,240 |
$2,266,972
|
$254,523
|
$978,035
|
0%
↑
|
Overview of Sales Trends
Over the past 12 months, alcohol sales in Humble have showcased some intriguing patterns. While the total number of establishments has been on a general upward trend, seeing a rise from 119 to 123, the total receipts have fluctuated quite a bit. The month of May 2025 was particularly outstanding, with total sales peaking at $4.2 million, largely driven by a surge in liquor sales.
Seasonal Patterns and Peak Months
May 2025 clearly stood out as the pinnacle for sales, with an impressive 8.82% increase in total receipts compared to the previous month. This could indicate the influence of seasonal factors such as graduations and early summer festivities, which often drive higher alcohol consumption. Conversely, the year started off with a dip in January, which saw a 9.44% decrease in total receipts, perhaps due to post-holiday restraint.
Changes in Sales Mix
When breaking down the sales mix, liquor consistently led the charge, comprising the majority of sales each month. Interestingly, while wine sales saw a notable uptick in April, this didn't sustain into May and beyond. Beer sales remained relatively stable but saw slight increases during the hotter months, aligning with typical summer consumption trends.
Market Insights
The modest growth in the number of establishments, alongside fluctuating sales figures, suggests a competitive market environment. The data highlights opportunities for businesses to capitalize on peak seasons such as May, possibly through targeted promotions or special events. Additionally, the steady preference for liquor points to an ongoing consumer trend that businesses might leverage by expanding their spirit offerings.
Year-Over-Year Comparisons
Although direct year-over-year comparisons aren't fully available, the overall trend indicates a resilient market with opportunities for growth. The post-pandemic bounce-back appears to have stabilized, with businesses adapting to changing consumer preferences and seasonal demands. Strategic planning around these insights can help businesses optimize their operations and maximize revenue.
Economic Overview
Humble, Texas, presents a dynamic economic landscape rooted in its historical ties to the oil industry. This legacy continues to influence the local economy, with energy companies playing a significant role. However, Humble is not solely reliant on oil; it has diversified into sectors such as retail, healthcare, and logistics, benefiting from its proximity to Houston and major transportation hubs.
The business climate in Humble is characterized by a blend of large corporations and thriving small businesses. The city's strategic location near George Bush Intercontinental Airport makes it an attractive spot for companies looking to capitalize on logistical advantages. Recent trends indicate a growth in tech-related startups and services, drawn by the supportive local government and favorable business conditions.
Cultural Scene
Humble boasts a vibrant cultural scene that reflects its rich history and diverse community. The annual Good Oil Days Festival celebrates the city’s oil heritage and draws visitors with its arts, crafts, and live music. Humble is also home to the Charles Bender Performing Arts Center, which hosts a variety of performances and events, ranging from theater productions to concerts.
The local cultural calendar is packed with events that cater to all ages and interests, including the Humble Rodeo and BBQ Cook-Off, which showcases the area's agricultural roots and culinary prowess. These events not only provide entertainment but also strengthen community ties and attract visitors from across the region.
Lifestyle
Humble offers a blend of suburban tranquility and urban convenience, making it a desirable place to live and work. Popular neighborhoods such as Eagle Springs and Fall Creek provide residents with a high quality of life, featuring amenities like parks, trails, and community centers. These neighborhoods are known for their family-friendly environment and strong sense of community.
The Deerbrook Mall area serves as a bustling entertainment district, offering a variety of shopping, dining, and recreational options. This vibrant local character is enhanced by the presence of local businesses and eateries that contribute to Humble's unique charm.
Future Outlook
Humble is poised for continued growth and development, fueled by ongoing infrastructure improvements and strategic urban planning. The city's proximity to Houston positions it well to benefit from regional economic expansion, particularly in sectors like technology and healthcare.
Looking ahead, Humble is focusing on sustainable development and enhancing its appeal to both residents and investors. Upcoming projects include the expansion of residential areas and the development of new commercial spaces, aimed at attracting businesses and fostering economic diversity. These plans promise to bolster Humble's reputation as a thriving, forward-thinking city.