Nestled in the heart of the Texas Panhandle, Pampa is a vibrant city known for its rich history and community spirit. As a hub of commerce and culture in Gray County, Pampa plays a significant role in the region's economic landscape. This article delves into the dynamics of Pampa's alcohol sales, offering a comprehensive, data-driven analysis of the market trends as of April 2025.
In the first section, readers will find a detailed table and analysis of the top alcohol-selling establishments in Pampa, highlighting which venues lead the market. Following this, the article breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing insights into local consumer behavior. Finally, a monthly trends analysis will illustrate how alcohol sales have evolved over the past year, offering a clear view of seasonal patterns and market shifts.
Whether you're a local business owner, a potential investor, or simply curious about market trends, this report offers valuable insights into Pampa's alcohol sales landscape. With a focus on data and clarity, this article aims to provide a thorough understanding of the city's alcohol market dynamics.
Top 7 Pampa Businesses By November 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Fire Creek Bar & Grill
|
$45,163 |
$26,392
|
$386
|
$18,385
|
| 2. |
The Plaza Restaurant Iii
|
$37,212 |
$22,014
|
$228
|
$14,970
|
| 3. |
Ate Oh Six
|
$25,114 |
$14,402
|
$196
|
$10,516
|
| 4. |
Pampa Country Club, Inc.
|
$15,920 |
$0
|
$0
|
$0
|
| 5. |
The Zone Bowling Center
|
$10,772 |
$0
|
$0
|
$0
|
| 6. |
Vallarta Mexican Bar and Grill, LLC
|
$9,494 |
$4,350
|
$78
|
$5,066
|
| 7. |
Loyal Order of Moose Lodge
|
$5,828 |
$1,249
|
$0
|
$1,665
|
Leading the Pack: Fire Creek Bar & Grill
At the top of the list, we have Fire Creek Bar & Grill, raking in an impressive $45,163 in total receipts for November 2025. Their liquor sales led the charge at $26,392, while beer sales contributed $18,385. Wine remains a small player here with just $386 in sales.
The Plaza Restaurant III: A Strong Contender
The Plaza Restaurant III follows closely with $37,212 in total receipts. Similar to Fire Creek, liquor sales are the main driver at $22,014, with beer sales at $14,970. Wine sales are minimal, bringing in $228.
ATE OH SIX: Focused on Liquor and Beer
ATE OH SIX shows a balanced approach with $25,114 in total sales, where liquor and beer sales are $14,402 and $10,516 respectively. Wine seems to be an afterthought, contributing only $196.
Quiet Performers: Pampa Country Club and The Zone Bowling Center
Pampa Country Club and The Zone Bowling Center report total receipts of $15,920 and $10,772, respectively. Interestingly, both establishments have reported zero sales for liquor, wine, and beer, which might indicate a focus on non-alcoholic offerings or other events driving revenue.
Vallarta Mexican Bar and Grill: A Balanced Mix
Vallarta Mexican Bar and Grill generated $9,494 in total receipts, with a more even distribution between liquor and beer sales at $4,350 and $5,066, respectively. Wine sales remained modest at $78.
Loyal Order of Moose Lodge: Limited Yet Steady Sales
Rounding out the list, the Loyal Order of Moose Lodge brought in $5,828 in total, with beer leading at $1,665 and liquor sales at $1,249. Wine didn't make the cut in their sales report.
Pampa Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Nov 2025 | 7 | $149,503 |
$68,407
|
$888
|
$50,602
|
5.4%
↑
|
| Oct 2025 | 7 | $141,880 |
$66,275
|
$843
|
$55,349
|
20.8%
↑
|
| Sep 2025 | 7 | $117,409 |
$63,100
|
$896
|
$53,413
|
12.5%
↓
|
| Aug 2025 | 7 | $134,213 |
$63,422
|
$657
|
$54,214
|
23%
↑
|
| Jul 2025 | 7 | $109,091 |
$60,349
|
$681
|
$48,061
|
11.1%
↓
|
| Jun 2025 | 7 | $122,764 |
$61,724
|
$564
|
$60,476
|
17.1%
↓
|
| May 2025 | 7 | $148,140 |
$70,032
|
$793
|
$61,395
|
20%
↑
|
| Apr 2025 | 7 | $123,473 |
$64,122
|
$848
|
$58,503
|
0.4%
↑
|
| Mar 2025 | 5 | $122,928 |
$64,987
|
$636
|
$52,943
|
13.5%
↑
|
| Feb 2025 | 6 | $108,261 |
$57,610
|
$1,120
|
$45,978
|
9.9%
↓
|
| Jan 2025 | 6 | $120,173 |
$65,046
|
$1,306
|
$49,746
|
14%
↓
|
| Dec 2024 | 7 | $139,777 |
$73,791
|
$1,889
|
$59,209
|
0%
↑
|
Overview of Sales Trends
Over the past 12 months, Pampa's alcohol sales have shown interesting dynamics with some ups and downs. The most recent data from November 2025 indicates the highest sales this year, with total receipts of $149,503. This marks a 5.37% increase from October, suggesting a strong end to the year.
Monthly Sales Fluctuations
Throughout the year, there have been significant fluctuations in sales. Notable peaks occurred in November 2025 and May 2025, with both months showing robust sales figures. Conversely, months like July and February saw declines, with total receipts dropping by 11.14% and 9.91% respectively, indicating possible seasonal factors at play.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently leads the sales mix, making up a significant portion of total receipts each month. November 2025 showed liquor sales at $68,407, while beer followed with $50,602. Wine, however, remains a minor player, with sales barely reaching four digits throughout the year, suggesting it's not a primary driver in Pampa's market.
Market Dynamics and Establishments
The number of establishments has remained stable at seven since April 2025, following a 40% increase from the previous month. This stability might contribute to the steady growth in sales, as businesses have had time to adapt and optimize their offerings. Notably, the increase in establishments in April coincided with a slight rise in receipts, pointing to a potentially positive correlation between market presence and sales performance.
Year-Over-Year Insights
Comparing the data from December 2024 with November 2025, there's an evident increase in total receipts, jumping from $139,777 to $149,503. This growth suggests that Pampa's alcohol market is expanding, driven by higher liquor sales, which have seen a consistent upward trend.
Conclusion
Overall, Pampa's alcohol sales over the past year reflect a market that is growing and adapting. The dominance of liquor in the sales mix, alongside stable establishment numbers, points to a healthy competitive environment. Businesses might consider focusing on liquor and beer offerings to capitalize on these trends, while also exploring ways to boost wine sales.
Economic Overview
Pampa, Texas stands as a vital hub in the Texas Panhandle, boasting a robust economy primarily driven by agriculture, energy, and manufacturing. The city has a rich legacy in oil and gas, with numerous companies operating in exploration and production, contributing significantly to the local economy. Additionally, wind energy has become an emerging sector, attracting investment and fostering job growth.
Manufacturing also plays a crucial role, with companies producing a range of goods from electronics to metal products. Pampa's business climate is supportive, with local government initiatives aimed at encouraging entrepreneurship and attracting new businesses. The city's strategic location along major transportation routes further enhances its appeal as a business-friendly environment.
Cultural Scene
Pampa offers a vibrant cultural scene with a variety of events and attractions that reflect its rich heritage and community spirit. The annual Top O' Texas Rodeo is a highlight, drawing visitors from across the region to enjoy thrilling rodeo action and family-friendly entertainment. The Pampa Fine Arts Association also plays an integral role, hosting art exhibitions and performances that showcase local talent.
The White Deer Land Museum provides a fascinating glimpse into the history of the area, with exhibits ranging from Native American artifacts to early oil industry memorabilia. These cultural offerings not only enrich the community but also create opportunities for local businesses to engage with residents and visitors alike.
Lifestyle
Life in Pampa is characterized by a blend of small-town charm and modern conveniences. Popular neighborhoods such as Highland Park and Briarwood offer a mix of historic and newer homes, catering to diverse preferences. The city's parks and recreational facilities provide ample opportunities for outdoor activities, while local eateries and shops add to the town's unique character.
Pampa's entertainment district is buzzing with local music, theater performances, and community events that foster a strong sense of camaraderie among residents. This vibrant lifestyle, combined with a low cost of living, makes Pampa an appealing place for families and young professionals alike.
Future Outlook
Looking ahead, Pampa is poised for continued growth and development. The city has embarked on several infrastructure projects aimed at enhancing transportation and utility services, making it even more attractive for new businesses and investors. Economic diversification efforts, particularly in renewable energy and technology sectors, are expected to create new opportunities and drive sustainable growth.
The local government is actively promoting initiatives to improve educational and workforce development programs, ensuring that the community is well-equipped to meet the demands of a changing economy. With these strategic plans in place, Pampa is well-positioned to thrive in the coming years, offering a promising future for residents and businesses alike.