Nestled in the heart of the Texas Panhandle, Pampa is a vibrant city known for its rich history and community spirit. As a hub of commerce and culture in Gray County, Pampa plays a significant role in the region's economic landscape. This article delves into the dynamics of Pampa's alcohol sales, offering a comprehensive, data-driven analysis of the market trends as of April 2025.
In the first section, readers will find a detailed table and analysis of the top alcohol-selling establishments in Pampa, highlighting which venues lead the market. Following this, the article breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing insights into local consumer behavior. Finally, a monthly trends analysis will illustrate how alcohol sales have evolved over the past year, offering a clear view of seasonal patterns and market shifts.
Whether you're a local business owner, a potential investor, or simply curious about market trends, this report offers valuable insights into Pampa's alcohol sales landscape. With a focus on data and clarity, this article aims to provide a thorough understanding of the city's alcohol market dynamics.
Top 6 Pampa Businesses By July 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Fire Creek Bar & Grill
|
$59,532 |
$34,778
|
$290
|
$24,464
|
| 2. |
The Plaza Restaurant Iii
|
$47,911 |
$28,684
|
$200
|
$19,027
|
| 3. |
Ate Oh Six
|
$34,124 |
$20,743
|
$182
|
$13,199
|
| 4. |
The Zone Bowling Center
|
$11,950 |
$2,967
|
$0
|
$4,566
|
| 5. |
Vallarta Mexican Bar and Grill, LLC
|
$11,890 |
$5,513
|
$67
|
$6,310
|
| 6. |
Loyal Order of Moose Lodge
|
$4,648 |
$2,553
|
$0
|
$2,095
|
Top Alcohol-Selling Establishments in Pampa for July 2026
Let's dive into the numbers for July 2026, where Fire Creek Bar & Grill leads the pack with total receipts of $59,532. They have a strong showing across all categories, particularly in liquor with $34,778, and beer sales coming in at $24,464. Wine sales are minimal at $290, which might indicate a preference for other beverages among patrons.
In second place, The Plaza Restaurant III reports total sales of $47,911. Their liquor sales are impressive at $28,684, and while beer follows at $19,027, wine again takes a back seat at $200. This trend suggests that wine is less popular in Pampa's dining and nightlife scene.
Ate Oh Six secures the third spot with $34,124 in total sales. They maintain a similar sales pattern with $20,743 in liquor and $13,199 in beer. Despite having a smaller overall total, they hold a steady position in the market.
Moving down the list, The Zone Bowling Center and Vallarta Mexican Bar and Grill, LLC both hover around the $12,000 mark for total sales. Notably, Vallarta shows a balanced split between liquor ($5,513) and beer ($6,310), while The Zone leans more heavily on beer, with $4,566 compared to $2,967 in liquor sales.
Finally, Loyal Order of Moose Lodge rounds out the list with total sales of $4,648. Their sales are quite balanced between liquor at $2,553 and beer at $2,095, which might reflect a solid, albeit smaller, loyal customer base.
Overall, the data suggests that beer and liquor dominate the alcohol sales landscape in Pampa, with wine consistently trailing behind. This could be a valuable insight for businesses looking to optimize their inventory and marketing strategies.
Pampa Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jul 2026 | 6 | $170,055 |
$95,238
|
$739
|
$69,661
|
1.5%
↓
|
| Jun 2026 | 7 | $172,583 |
$93,772
|
$917
|
$77,894
|
2.3%
↓
|
| May 2026 | 7 | $176,589 |
$97,546
|
$1,331
|
$77,712
|
13.5%
↑
|
| Apr 2026 | 7 | $155,649 |
$85,022
|
$1,340
|
$69,287
|
2.6%
↓
|
| Mar 2026 | 7 | $159,877 |
$87,712
|
$1,041
|
$67,818
|
31.1%
↑
|
| Feb 2026 | 7 | $121,938 |
$66,851
|
$796
|
$54,291
|
11.1%
↑
|
| Jan 2026 | 6 | $109,750 |
$59,346
|
$932
|
$49,472
|
32.7%
↓
|
| Dec 2025 | 7 | $162,986 |
$81,683
|
$901
|
$60,621
|
21.4%
↑
|
| Nov 2025 | 7 | $134,270 |
$71,237
|
$988
|
$59,131
|
5.4%
↓
|
| Oct 2025 | 7 | $141,880 |
$66,275
|
$843
|
$55,349
|
20.8%
↑
|
| Sep 2025 | 7 | $117,409 |
$63,100
|
$896
|
$53,413
|
12.5%
↓
|
| Aug 2025 | 7 | $134,213 |
$63,422
|
$657
|
$54,214
|
0%
↑
|
Overview of Alcohol Sales in Pampa
Over the past year, Pampa's alcohol sales have demonstrated some intriguing trends, with total receipts peaking in May 2026 at $176,589. This was a significant uptick, showing a 13.45% increase from the previous month, April 2026. However, following this peak, there was a slight decline in both June and July, as total receipts fell to $172,583 and $170,055 respectively. This pattern suggests a possible seasonal boost in May, perhaps linked to local events or holidays that drive higher consumption.
Shifts in Product Preferences
Analyzing the sales mix, liquor consistently held the largest share of the market, with its sales peaking at $97,546 in May 2026. Beer sales also showed strong figures, particularly in May and June, where they hovered around the $77,000 mark. Interestingly, wine sales lagged behind significantly, remaining under $1,500 each month. This suggests a clear preference among Pampa consumers for liquor and beer over wine, which might be a point of interest for businesses looking to adjust their product offerings.
Impact of Establishment Changes
The number of alcohol-selling establishments in Pampa has fluctuated slightly. January 2026 and July 2026 both saw a reduction to six establishments, down from seven in other months. Despite this fluctuation, the impact on total receipts was minimal, suggesting that consumer spending remained robust despite the changes in establishment numbers. This resiliency indicates a steady demand in the market, even with fewer places to purchase alcohol.
Year-Over-Year Comparisons
Comparing year-over-year data, the end of 2025 saw a notable sales boost, particularly in December, which recorded a 21.39% increase in receipts. This could be due to holiday seasonality which naturally boosts sales. However, January 2026 experienced a sharp 32.66% drop in total receipts, a common post-holiday trend as consumer spending typically tightens after the festive period. Overall, while there are seasonal ebbs and flows, the general trend indicates a healthy demand for alcohol in Pampa.
Economic Overview
Pampa, Texas stands as a vital hub in the Texas Panhandle, boasting a robust economy primarily driven by agriculture, energy, and manufacturing. The city has a rich legacy in oil and gas, with numerous companies operating in exploration and production, contributing significantly to the local economy. Additionally, wind energy has become an emerging sector, attracting investment and fostering job growth.
Manufacturing also plays a crucial role, with companies producing a range of goods from electronics to metal products. Pampa's business climate is supportive, with local government initiatives aimed at encouraging entrepreneurship and attracting new businesses. The city's strategic location along major transportation routes further enhances its appeal as a business-friendly environment.
Cultural Scene
Pampa offers a vibrant cultural scene with a variety of events and attractions that reflect its rich heritage and community spirit. The annual Top O' Texas Rodeo is a highlight, drawing visitors from across the region to enjoy thrilling rodeo action and family-friendly entertainment. The Pampa Fine Arts Association also plays an integral role, hosting art exhibitions and performances that showcase local talent.
The White Deer Land Museum provides a fascinating glimpse into the history of the area, with exhibits ranging from Native American artifacts to early oil industry memorabilia. These cultural offerings not only enrich the community but also create opportunities for local businesses to engage with residents and visitors alike.
Lifestyle
Life in Pampa is characterized by a blend of small-town charm and modern conveniences. Popular neighborhoods such as Highland Park and Briarwood offer a mix of historic and newer homes, catering to diverse preferences. The city's parks and recreational facilities provide ample opportunities for outdoor activities, while local eateries and shops add to the town's unique character.
Pampa's entertainment district is buzzing with local music, theater performances, and community events that foster a strong sense of camaraderie among residents. This vibrant lifestyle, combined with a low cost of living, makes Pampa an appealing place for families and young professionals alike.
Future Outlook
Looking ahead, Pampa is poised for continued growth and development. The city has embarked on several infrastructure projects aimed at enhancing transportation and utility services, making it even more attractive for new businesses and investors. Economic diversification efforts, particularly in renewable energy and technology sectors, are expected to create new opportunities and drive sustainable growth.
The local government is actively promoting initiatives to improve educational and workforce development programs, ensuring that the community is well-equipped to meet the demands of a changing economy. With these strategic plans in place, Pampa is well-positioned to thrive in the coming years, offering a promising future for residents and businesses alike.