Nestled in the heart of the Texas Panhandle, Pampa is a vibrant city known for its rich history and community spirit. As a hub of commerce and culture in Gray County, Pampa plays a significant role in the region's economic landscape. This article delves into the dynamics of Pampa's alcohol sales, offering a comprehensive, data-driven analysis of the market trends as of April 2025.
In the first section, readers will find a detailed table and analysis of the top alcohol-selling establishments in Pampa, highlighting which venues lead the market. Following this, the article breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing insights into local consumer behavior. Finally, a monthly trends analysis will illustrate how alcohol sales have evolved over the past year, offering a clear view of seasonal patterns and market shifts.
Whether you're a local business owner, a potential investor, or simply curious about market trends, this report offers valuable insights into Pampa's alcohol sales landscape. With a focus on data and clarity, this article aims to provide a thorough understanding of the city's alcohol market dynamics.
Top 6 Pampa Businesses By May 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Fire Creek Bar & Grill
|
$57,140 |
$33,965
|
$278
|
$22,897
|
| 2. |
The Plaza Restaurant Iii
|
$46,816 |
$28,561
|
$235
|
$18,020
|
| 3. |
Ate Oh Six
|
$35,882 |
$21,806
|
$212
|
$13,864
|
| 4. |
Vallarta Mexican Bar and Grill, LLC
|
$12,744 |
$5,261
|
$51
|
$7,432
|
| 5. |
The Zone Bowling Center
|
$7,259 |
$2,496
|
$0
|
$4,763
|
| 6. |
Loyal Order of Moose Lodge
|
$3,110 |
$1,448
|
$0
|
$1,662
|
Top Alcohol-Selling Establishments in Pampa for May 2026
Leading the pack this month is Fire Creek Bar & Grill on Perryton Parkway, boasting total receipts of $57,140. The standout here is their liquor sales, totaling $33,965, which is a significant chunk of their sales. Their beer sales also impress, contributing $22,897.
Coming in second is The Plaza Restaurant III on North Hobart Street, with total receipts of $46,816. Liquor is again the top seller, bringing in $28,561. Beer sales are also strong at $18,020, showing a consistent preference for these beverages over wine.
Ate Oh Six on South Cuyler Street holds the third spot, with total receipts of $35,882. Their sales lean heavily towards liquor at $21,806, followed by beer at $13,864. This establishment seems to maintain a steady flow of customers with a preference for stronger drinks.
Vallarta Mexican Bar and Grill, LLC on West Kingsmill Avenue reported total receipts of $12,744. Interestingly, beer sales outpaced liquor sales here, with $7,432 coming from beer, indicating a potential trend for the establishment.
The Zone Bowling Center on South Hobart Street had total receipts of $7,259, with beer sales making up the majority at $4,763. This suggests that patrons might be enjoying a cold beer alongside their bowling games.
Finally, the Loyal Order of Moose Lodge on East Brown Street closes the list with $3,110 in total receipts. Their sales are fairly even between liquor and beer, with $1,448 and $1,662, respectively, indicating a balanced offering to their members.
Pampa Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2026 | 6 | $162,951 |
$93,537
|
$776
|
$68,638
|
4.7%
↑
|
| Apr 2026 | 7 | $155,649 |
$85,022
|
$1,340
|
$69,287
|
2.6%
↓
|
| Mar 2026 | 7 | $159,877 |
$87,712
|
$1,041
|
$67,818
|
31.1%
↑
|
| Feb 2026 | 7 | $121,938 |
$66,851
|
$796
|
$54,291
|
11.1%
↑
|
| Jan 2026 | 6 | $109,750 |
$59,346
|
$932
|
$49,472
|
32.7%
↓
|
| Dec 2025 | 7 | $162,986 |
$81,683
|
$901
|
$60,621
|
21.4%
↑
|
| Nov 2025 | 7 | $134,270 |
$71,237
|
$988
|
$59,131
|
5.4%
↓
|
| Oct 2025 | 7 | $141,880 |
$66,275
|
$843
|
$55,349
|
20.8%
↑
|
| Sep 2025 | 7 | $117,409 |
$63,100
|
$896
|
$53,413
|
12.5%
↓
|
| Aug 2025 | 7 | $134,213 |
$63,422
|
$657
|
$54,214
|
23%
↑
|
| Jul 2025 | 7 | $109,091 |
$60,349
|
$681
|
$48,061
|
11.1%
↓
|
| Jun 2025 | 7 | $122,764 |
$61,724
|
$564
|
$60,476
|
0%
↑
|
Overall Sales Trends
Over the past year, Pampa's alcohol sales experienced some interesting fluctuations, with December 2025 marking the peak at $162,986 in total receipts. This peak suggests a strong seasonal demand, likely driven by holiday celebrations. By May 2026, sales were nearly equivalent to December, indicating a recovery from the post-holiday slump seen in January.
Monthly Changes and Patterns
The start of 2026 saw a significant dip in January with sales plummeting by 32.66% from December. However, the market rebounded swiftly, with February showing an 11.11% increase followed by a substantial 31.11% jump in March. This cycle of decline and recovery highlights possible consumer behavior patterns, such as post-holiday spending restraint followed by renewed purchasing.
Establishment Dynamics
Throughout the year, the number of establishments fluctuated slightly, but notably, there was a decrease from seven to six establishments in May 2026. Despite fewer outlets, total receipts increased by 4.69% from April to May, suggesting a stronger market presence or more effective sales strategies at the remaining locations.
Sales Mix: Liquor, Beer, and Wine
Liquor consistently dominated the sales mix, accounting for the largest portion of sales each month. Interestingly, beer sales remained relatively stable, while wine sales were minimal across the board. This indicates a clear consumer preference for liquor and beer over wine, which may guide future product offerings and marketing strategies.
Market Implications
The data suggests a robust market for liquor and beer in Pampa, with room for growth in wine sales if effectively marketed. The seasonal peaks and troughs could inform promotional strategies, aligning marketing efforts with periods of increased consumer spending. Additionally, the reduction in establishments highlights the potential for consolidation and efficiency within the market.
Economic Overview
Pampa, Texas stands as a vital hub in the Texas Panhandle, boasting a robust economy primarily driven by agriculture, energy, and manufacturing. The city has a rich legacy in oil and gas, with numerous companies operating in exploration and production, contributing significantly to the local economy. Additionally, wind energy has become an emerging sector, attracting investment and fostering job growth.
Manufacturing also plays a crucial role, with companies producing a range of goods from electronics to metal products. Pampa's business climate is supportive, with local government initiatives aimed at encouraging entrepreneurship and attracting new businesses. The city's strategic location along major transportation routes further enhances its appeal as a business-friendly environment.
Cultural Scene
Pampa offers a vibrant cultural scene with a variety of events and attractions that reflect its rich heritage and community spirit. The annual Top O' Texas Rodeo is a highlight, drawing visitors from across the region to enjoy thrilling rodeo action and family-friendly entertainment. The Pampa Fine Arts Association also plays an integral role, hosting art exhibitions and performances that showcase local talent.
The White Deer Land Museum provides a fascinating glimpse into the history of the area, with exhibits ranging from Native American artifacts to early oil industry memorabilia. These cultural offerings not only enrich the community but also create opportunities for local businesses to engage with residents and visitors alike.
Lifestyle
Life in Pampa is characterized by a blend of small-town charm and modern conveniences. Popular neighborhoods such as Highland Park and Briarwood offer a mix of historic and newer homes, catering to diverse preferences. The city's parks and recreational facilities provide ample opportunities for outdoor activities, while local eateries and shops add to the town's unique character.
Pampa's entertainment district is buzzing with local music, theater performances, and community events that foster a strong sense of camaraderie among residents. This vibrant lifestyle, combined with a low cost of living, makes Pampa an appealing place for families and young professionals alike.
Future Outlook
Looking ahead, Pampa is poised for continued growth and development. The city has embarked on several infrastructure projects aimed at enhancing transportation and utility services, making it even more attractive for new businesses and investors. Economic diversification efforts, particularly in renewable energy and technology sectors, are expected to create new opportunities and drive sustainable growth.
The local government is actively promoting initiatives to improve educational and workforce development programs, ensuring that the community is well-equipped to meet the demands of a changing economy. With these strategic plans in place, Pampa is well-positioned to thrive in the coming years, offering a promising future for residents and businesses alike.