Nestled in Collin County, Princeton, Texas, is a rapidly growing city that blends small-town charm with the dynamism of a burgeoning suburban community. As more residents and businesses flock to the area, understanding the local market dynamics, including alcohol sales, becomes crucial. This article delves into a comprehensive, data-driven analysis of Princeton's alcohol sales landscape, offering insights into consumer preferences and economic trends as of April 2025.
The first section provides a detailed examination of Princeton's top alcohol-selling establishments. Through a carefully curated table and analysis, readers will discover which local businesses lead the market and what factors might contribute to their success. Following this, the article breaks down alcohol sales by zip code, revealing the areas with the highest sales concentrations and offering a glimpse into the demographic and social factors that might drive these patterns.
Finally, a monthly trends analysis will illuminate how alcohol sales in Princeton have evolved over the past year. This section highlights seasonal variations and broader economic shifts that have impacted consumer behavior. By the end of this article, readers will gain a nuanced understanding of Princeton’s alcohol sales, providing valuable insights for businesses, policymakers, and residents alike.
Top 6 Princeton Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Las Rocas Mexican Cuisine, LLC
|
$16,215 |
$12,758
|
$0
|
$3,457
|
| 2. |
Tokyo House
|
$11,822 |
$5,325
|
$2,669
|
$3,828
|
| 3. |
Morenita Restaurant Limited Liability Company
|
$8,453 |
$2,956
|
$0
|
$5,497
|
| 4. |
La Bella Italian Grill & Pizzeria
|
$2,073 |
$541
|
$382
|
$1,150
|
| 5. |
Scrambler Cafe
|
$2,009 |
$2,009
|
$0
|
$0
|
| 6. |
Rivera's Salvadorian Tex-mex Restaurant
|
$1,789 |
$0
|
$0
|
$0
|
Top Alcohol Sellers in Princeton
Leading the pack in June 2025, Las Rocas Mexican Cuisine topped the charts with impressive total receipts of $16,215. This establishment seems to focus heavily on liquor, pulling in $12,758 from spirits alone, with a smaller contribution from beer sales. Notably, they did not report any wine sales.
Tokyo House came in second with $11,822 in total receipts. This venue shows a more balanced alcohol sales mix, with significant contributions from liquor, wine, and beer, indicating a diverse beverage menu that appeals to a wide range of customers.
Meanwhile, Morenita Restaurant is thriving with beer as its main attraction, reporting $5,497 in beer sales out of its $8,453 total. This suggests a strong customer preference for beer over other alcoholic beverages at this location.
At the lower end of the spectrum, La Bella Italian Grill & Pizzeria and Scrambler Cafe both report modest total receipts. Interestingly, Scrambler Cafe's sales are solely from liquor, while La Bella's sales are more balanced between liquor, wine, and beer.
It's worth noting that Rivera's Salvadorian Tex-Mex Restaurant had no reported alcohol sales for this period, which is unusual compared to its peers. This could indicate a change in focus or operational strategy that might be worth investigating further.
Princeton Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 6 | $42,361 |
$23,589
|
$3,051
|
$13,932
|
9.6%
↓
|
| May 2025 | 6 | $46,852 |
$27,038
|
$4,421
|
$15,393
|
6.6%
↑
|
| Apr 2025 | 6 | $43,939 |
$24,684
|
$4,359
|
$14,896
|
0.7%
↓
|
| Mar 2025 | 5 | $44,227 |
$25,196
|
$4,515
|
$14,516
|
20%
↑
|
| Feb 2025 | 5 | $36,847 |
$18,342
|
$4,602
|
$13,903
|
5.7%
↓
|
| Jan 2025 | 6 | $39,082 |
$19,569
|
$4,361
|
$15,152
|
3.6%
↓
|
| Dec 2024 | 6 | $40,552 |
$19,967
|
$5,621
|
$14,964
|
4%
↓
|
| Nov 2024 | 6 | $42,260 |
$19,674
|
$5,761
|
$16,825
|
0.1%
↓
|
| Oct 2024 | 6 | $42,312 |
$20,035
|
$4,808
|
$17,469
|
2.3%
↑
|
| Sep 2024 | 6 | $41,363 |
$18,479
|
$4,961
|
$17,923
|
9.8%
↓
|
| Aug 2024 | 6 | $45,832 |
$20,459
|
$5,492
|
$19,881
|
1.3%
↑
|
| Jul 2024 | 6 | $45,232 |
$20,906
|
$5,542
|
$18,784
|
0%
↑
|
Overall Sales Trends
Over the past year in Princeton, alcohol sales have shown a dynamic pattern, with some notable peaks and troughs. The month of May 2025 marked the highest sales at $46,852, a significant uptick driven primarily by liquor sales. However, June saw a slight dip, with total receipts dropping by 9.59% to $42,361, suggesting a potential seasonal fluctuation post-holiday or event surge.
Seasonal Patterns and Establishment Stability
The number of establishments selling alcohol remained consistent at six throughout most of the year, except for a temporary dip in February. This stability indicates a solid market presence, although February’s drop in establishments coincided with a 5.72% decrease in sales, likely affecting consumer access and sales volume.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently dominated the sales mix, peaking at $27,038 in May, which suggests a consumer preference that could be leveraged for promotional activities. Beer sales followed closely, with a notable spike in August 2024, reaching $19,881. Wine sales were the most volatile, peaking in December 2024 at $5,621, possibly due to holiday celebrations, but generally trailing behind liquor and beer throughout the year.
Year-Over-Year Insights
When comparing year-over-year trends, the data suggests a slight overall growth in the alcohol market, with May 2025 sales up 6.63% from the previous month. This growth, however, appears to be concentrated in the liquor segment, pointing toward changing consumer preferences or effective marketing strategies by local businesses.
Market Implications
For businesses aiming to capitalize on these trends, focusing marketing efforts on liquor, especially around events and holidays, could enhance sales. Additionally, maintaining a diverse inventory to cater to the increasing demand for beer during summer months can also prove lucrative. Monitoring these trends closely can help businesses adjust their strategies and inventory to maximize revenue potential.
Economic Overview
Princeton, Texas, has emerged as a dynamic player in the region's economic landscape, supported by its strategic location in Collin County. The city's economy is anchored by a mix of traditional sectors such as agriculture and manufacturing, alongside burgeoning industries like technology and logistics. Princeton benefits from its proximity to major highways, offering businesses excellent connectivity to the Dallas-Fort Worth metropolitan area, which in turn supports a thriving commerce environment.
Recent years have seen a significant uptick in residential and commercial development, reflecting a growing population and increasing demand for local services. The business climate in Princeton is characterized by a collaborative community ethos, where local government initiatives actively support small and medium-sized enterprises (SMEs) through various incentive programs and partnerships. This nurturing environment has attracted a diverse range of businesses, contributing to a robust and resilient economic framework.
Cultural Scene
The cultural fabric of Princeton is rich and varied, offering residents and visitors alike a vibrant array of events and attractions. Annually, the city hosts several festivals that celebrate its heritage and community spirit, such as the Princeton Onion Festival, which pays homage to its agricultural roots and draws crowds with its lively entertainment and local produce showcases.
Princeton is also home to a number of cultural attractions, including art and music events that reflect the community's commitment to fostering creativity. The city’s cultural offerings are complemented by its parks and recreational facilities, which provide venues for community gatherings and outdoor activities, enhancing the quality of life for its residents.
Lifestyle
Princeton boasts a variety of neighborhoods that cater to different lifestyles, from family-friendly suburbs to more urban-style developments. Popular areas such as Abbey Crossing and Park Trails offer residents a blend of modern living with a small-town feel, characterized by their welcoming community atmospheres and proximity to schools and parks.
The local entertainment scene is centered around community events and outdoor activities, with an emphasis on family-oriented leisure. Princeton's parks and trails offer extensive opportunities for hiking, biking, and picnicking, providing residents with a healthy lifestyle and ample space for recreation.
Future Outlook
Princeton is poised for continued growth, with several development projects on the horizon that promise to further enhance its economic and cultural landscape. City planners are focused on sustainable growth, ensuring that infrastructure keeps pace with the expanding population while maintaining the city's unique character.
Future prospects for Princeton look promising, with strategic initiatives in place to attract new businesses and industries, particularly in the tech and logistics sectors. As the city continues to evolve, it remains committed to balancing development with community values, ensuring that Princeton remains a desirable place to live and invest.