Plano Alcohol Sales

Top Performers in June 2025

In June 2025, Legacy Hall at 7800 Windrose Ave took the lead with an impressive total receipt of $505,963. This bustling spot saw liquor sales dominate at $326,767, while beer and wine followed at $119,434 and $59,762, respectively. Its diverse offerings and vibrant atmosphere seem to be a winning combination.

IHD Capital LLC at 4700 W Park Blvd secured the second position with total receipts of $347,088. Their beer sales were notably high at $153,352, almost matching their liquor sales. This balance might appeal to a wide range of patrons looking for different beverage options.

Notable Trends and Insights

Haywire at 5901 Winthrop St Ste 110 is a standout with liquor sales of $242,961, making up the bulk of their $336,323 total. This heavy lean towards liquor might indicate a preference for cocktails and spirits among their clientele, setting them apart from competitors like Tight Ends Sports Bar & Grill, where beer sales are equally significant.

Meanwhile, SIXTY VINES at 3701 Dallas Pkwy shows a unique trend with wine sales leading the pack at $192,077. This strong emphasis on wine suggests that they cater to a more niche market of wine enthusiasts, differentiating them in a city where beer and liquor often dominate.

Emerging Players

In the lower half of the top sellers, Mexican Sugar at 7501 Lone Star Dr Ste B150 and Mesero - Legacy West at 7501 Windrose Ave Ste D180 both exhibited strong liquor sales, at $134,630 and $127,321, respectively. These establishments seem to attract patrons looking for vibrant, liquor-focused experiences.

Gigi's Restaurant and Bar at 7300 Lone Star Dr Ste C150 rounds out the list with $143,223 in total receipts, driven largely by liquor sales. This could suggest a competitive edge in offering a great bar experience, even as they sit among many other popular spots in the area.

Top Performing Zip Codes

In June 2025, Plano's alcohol sales were dominated by Zip Code 75024, which accounted for more than half of the city's total sales at $7,319,176. This area is home to 107 establishments, showcasing a solid concentration of outlets. With a sales mix heavily skewed towards liquor at 61%, this zip code clearly favors spirits over other types of alcohol.

Trailing behind is Zip Code 75093, with $3,429,556 in sales across 79 establishments. Liquor is also the top seller here at 53%, but wine and beer have a stronger presence compared to 75024, indicating a more diverse alcohol preference.

Varied Alcohol Preferences

Zip Code 75074 presents a unique case with its high beer preference, making up 40% of sales. Total sales here reached $1,658,581, spread across 62 establishments. The relatively low wine sales at 9% suggest a potential opportunity for wine-focused businesses to capitalize on an underrepresented market.

In Zip Code 75023, liquor again leads the sales mix at 56%, but beer makes a significant showing at 38%. With total sales of $703,481 from 26 establishments, there seems to be room for more outlets to enter and possibly shake up the existing market dynamics.

Opportunities for Growth

With only 8 establishments, Zip Code 75025 recorded the smallest sales figure at $134,729. However, its balanced sales mix, particularly the 45% beer share, suggests potential for new establishments to explore diverse offerings. This area might benefit from innovative marketing strategies to boost consumer interest.

Meanwhile, Zip Code 75075, with $385,701 in sales from 34 establishments, shows a liquor preference but also a notable beer consumption at 34%. The low wine percentage could indicate an opportunity for niche wine bars or specialty stores to tap into an underserved market.

Key Insights

Overall, Plano's alcohol market shows a strong preference for liquor across all zip codes, though the degree varies. With the highest sales concentration in 75024 and 75093, businesses looking to enter the market should consider these areas for their established customer base. However, the diversity in alcohol preference by zip code presents opportunities for targeted strategies, particularly in areas with fewer establishments like 75025 and 75023, where innovative concepts could thrive.

Overall Sales Trends

Over the past year, alcohol sales in Plano have shown a dynamic pattern with notable peaks and troughs. The month of December 2024 saw the highest sales, reaching a total of $16,009,607, which is typical for the holiday season when festivities drive up liquor purchases. In contrast, June 2025 experienced a drop in sales, totaling $13,551,620, reflecting a 10.45% decrease from the previous month. This fluctuation indicates a strong seasonal influence on alcohol sales, with higher demand during the holiday months.

Liquor, Wine, and Beer Dynamics

Throughout the year, liquor has consistently been the leading category in terms of sales, peaking at $8,948,547 in December 2024. This trend underscores a preference for liquor during festive periods. Wine sales also spiked in December 2024 at $3,889,286, suggesting that consumers tend to indulge in higher-quality or more expensive wines during special occasions. Beer sales remained relatively stable, with slight variations, indicating a steady demand for this category across the year.

Establishment Trends

The number of alcohol-selling establishments in Plano has generally increased over the year, with a peak of 318 in October 2024. By June 2025, the number slightly rose to 315, showcasing an overall upward trend in the number of venues offering alcoholic beverages. This gradual increase in establishments suggests a growing market interest and potentially more competition among sellers.

Market Implications

The data reveals that the alcohol market in Plano is heavily influenced by seasonal trends, with significant sales spikes during the holiday season. The steady increase in the number of establishments suggests a healthy competitive market, potentially offering consumers more choices. For businesses, focusing on strategic marketing during peak months and diversifying product offerings could capitalize on these patterns. Additionally, maintaining a balanced inventory of liquor, wine, and beer can cater to the varying consumer preferences observed throughout the year.