Located in the heart of Titus County, Mount Pleasant, Texas, is a vibrant city known for its rich cultural heritage and dynamic local economy. As an ever-evolving hub in Northeast Texas, Mount Pleasant offers a unique blend of small-town charm and commercial vitality. This analysis dives deep into the city's alcohol sales market, providing a comprehensive look at recent trends and data-driven insights.
In this report, we uncover the top alcohol-selling establishments in Mount Pleasant, presenting a detailed table that highlights the leading venues and their sales performance. Readers will gain a clear understanding of which businesses are thriving in the local market. Additionally, we break down alcohol sales by zip code, revealing the areas with the highest concentration of sales and offering a geographical perspective on consumption patterns.
Finally, we analyze monthly trends to illustrate how alcohol sales have shifted over the past year. This section provides a temporal overview, showcasing seasonal fluctuations and emerging trends in consumer behavior. Join us as we explore these key insights and more, painting a comprehensive picture of Mount Pleasant's dynamic alcohol sales landscape.
Top 7 Mount Pleasant Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Wings Over Mount Pleasant
|
$73,996 |
$19,277
|
$844
|
$16,877
|
| 2. |
Rancho Seco Steakhouse
|
$37,471 |
$24,817
|
$2,797
|
$9,857
|
| 3. |
Chili's Grill & Bar #1276
|
$32,717 |
$21,699
|
$336
|
$10,682
|
| 4. |
Two Senoritas Social Club
|
$27,300 |
$18,644
|
$31
|
$8,625
|
| 5. |
Mt Pleasant Country Club Inc
|
$24,544 |
$11,795
|
$1,525
|
$11,224
|
| 6. |
Jalapeno Tree Mexican Restaurant
|
$22,336 |
$13,283
|
$143
|
$8,910
|
| 7. |
Mardi Gras Seafood Restaurant
|
$3,738 |
$1,954
|
$32
|
$1,752
|
Top Alcohol-Selling Establishments
In Mount Pleasant for June 2025, WINGS OVER MOUNT PLEASANT took the top spot with total receipts of $73,996. Their impressive sales are driven by a well-rounded mix of liquor, wine, and beer, with beer sales reaching $16,877. This establishment continues to attract a diverse crowd with its strong beverage offerings.
Coming in second, RANCHO SECO STEAKHOUSE recorded $37,471 in total receipts, dominated by liquor at $24,817. It's clear that patrons are enjoying a hefty pour with their steak, as wine and beer contribute significantly less to their sales. This focus on liquor makes it a standout in its category.
CHILI'S GRILL & BAR on S Jefferson Ave follows closely with $32,717 in total receipts. They boast a substantial $21,699 from liquor sales, showing that their bar service is a key part of their draw. With beer also making a strong showing, Chili's continues to be a popular choice for both casual diners and those looking to unwind.
Notable Trends and Insights
TWO SENORITAS SOCIAL CLUB and MT PLEASANT COUNTRY CLUB INC are neck and neck in the middle of the pack, with total sales of $27,300 and $24,544 respectively. While the Social Club excels in liquor sales, the Country Club shows a more balanced approach with near-equal beer and liquor revenues.
JALAPENO TREE MEXICAN RESTAURANT rounds out the list with $22,336 in total sales. With liquor sales over $13,000, it's evident that their margaritas and cocktails are a big hit. However, their beer sales are also noteworthy, contributing significantly to their revenue.
Finally, MARDI GRAS SEAFOOD RESTAURANT appears as a smaller player with $3,738 in total receipts. Despite being the smallest contributor, their liquor sales of $1,954 suggest a niche market focus, potentially appealing to seafood lovers looking to pair their meal with a strong drink.
Mount Pleasant Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 7 | $222,102 |
$111,469
|
$5,708
|
$67,927
|
26.4%
↓
|
| May 2025 | 9 | $301,875 |
$132,062
|
$7,073
|
$73,188
|
65.6%
↑
|
| Apr 2025 | 7 | $182,318 |
$114,346
|
$5,902
|
$62,070
|
15.9%
↑
|
| Mar 2025 | 6 | $157,345 |
$102,643
|
$6,045
|
$48,657
|
46.4%
↑
|
| Feb 2025 | 6 | $107,508 |
$70,579
|
$3,263
|
$33,666
|
31.3%
↓
|
| Jan 2025 | 7 | $156,390 |
$62,533
|
$3,175
|
$31,130
|
6.6%
↑
|
| Dec 2024 | 7 | $146,686 |
$62,688
|
$2,434
|
$27,264
|
24%
↑
|
| Nov 2024 | 6 | $118,335 |
$71,557
|
$4,773
|
$32,481
|
18.4%
↓
|
| Oct 2024 | 7 | $144,958 |
$85,102
|
$3,905
|
$46,427
|
28%
↑
|
| Sep 2024 | 6 | $113,256 |
$65,426
|
$5,603
|
$32,703
|
13.9%
↓
|
| Aug 2024 | 6 | $131,524 |
$74,825
|
$2,926
|
$44,248
|
1.6%
↓
|
| Jul 2024 | 6 | $133,650 |
$80,589
|
$8,732
|
$34,804
|
0%
↑
|
Overall Sales Trends
Over the past year in Mount Pleasant, alcohol sales have shown some interesting fluctuations, with total receipts peaking in May 2025 at $301,875. This was a significant rise of 65.58% from the previous month, indicating a possible seasonal spike or successful promotional activities during this period. However, sales took a sharp dive in June 2025, dropping by 26.43% to $222,102, which suggests a post-peak adjustment or a return to more typical sales levels.
Establishments and Their Impact
The number of alcohol-selling establishments has varied, peaking at nine in May 2025 before falling back to seven in June. This fluctuation correlates with the sales trends, hinting that the number of active venues directly impacts total sales. Any increase in establishments generally aligns with increased sales, which suggests that expanding the number of outlets could be a viable strategy for boosting revenue.
Liquor vs. Beer vs. Wine
Liquor consistently holds the top spot in sales, making up the bulk of receipts each month. Interestingly, beer sales saw a noticeable peak in May 2025, reaching $73,188, before dropping in June. Wine, on the other hand, remains a smaller but stable portion of the market, with minor fluctuations that suggest a niche but loyal customer base. The dominance of liquor and beer suggests a preference for these types over wine among consumers in the area.
Seasonal Patterns and Market Insights
Analyzing the data, there appears to be a seasonal pattern with spikes in sales during May and December. This could be attributed to social events and holidays that traditionally boost alcohol consumption. The significant increase in December 2024, with a 23.96% rise in receipts, aligns with holiday festivities. For businesses, these insights highlight the importance of strategic planning around these peak periods to maximize sales opportunities.
Year-Over-Year Comparisons
Although exact year-over-year data isn't available, comparing similar months suggests potential growth areas. For example, the strong performance in May 2025 compared to earlier months might indicate a growing market or successful marketing strategies. Businesses should consider capitalizing on these growth periods by enhancing inventory and promotional efforts during peak months.
Economic Overview
Mount Pleasant, Texas, stands as a vibrant economic hub in Northeast Texas, with a diverse range of industries contributing to its growth. The city's economy is primarily driven by manufacturing, agriculture, and retail trade. Major employers such as Priefert Manufacturing, one of the largest farm, ranch, and rodeo equipment manufacturers in the world, play a significant role in the local economy. Additionally, the presence of Pilgrim's Pride, a leading poultry producer, underscores Mount Pleasant’s strength in the agricultural sector.
The business climate in Mount Pleasant is bolstered by its strategic location along major highways, providing excellent connectivity for logistics and transportation. The city has experienced steady economic trends, with local initiatives aimed at fostering small business development and attracting new enterprises to the area. The supportive environment for entrepreneurship is further enhanced by the active Mount Pleasant-Titus County Chamber of Commerce.
Cultural Scene
Mount Pleasant offers a rich cultural tapestry, highlighted by its array of festivals and events that draw visitors from across the region. The annual Titus County Fair is a hallmark event, featuring livestock shows, arts and crafts, and a vibrant carnival atmosphere that celebrates the community's agricultural roots. Moreover, the Whatley Center for the Performing Arts hosts an impressive lineup of theatrical performances, concerts, and cultural exhibits, serving as a cultural anchor for the city.
The city also boasts a variety of cultural attractions, including the Mount Pleasant Historical Museum, which preserves and showcases the area's rich history. This commitment to cultural preservation and celebration makes Mount Pleasant a dynamic place for both residents and visitors seeking cultural enrichment.
Lifestyle
Mount Pleasant offers a distinctive lifestyle characterized by its warm community spirit and charming local character. The downtown area is a focal point, featuring a delightful mix of historic architecture, local boutiques, and eateries that capture the essence of small-town Texas. Residents enjoy strolling through the revitalized downtown district, which serves as a hub for community gatherings and events.
Popular neighborhoods such as Meadow Oaks and Greenhill Park provide a range of housing options, from quaint single-family homes to modern apartments, catering to diverse preferences. The city's parks and recreational facilities, including Dellwood Park and Lake Bob Sandlin, offer ample opportunities for outdoor activities, contributing to a well-rounded lifestyle for families and individuals alike.
Future Outlook
Mount Pleasant is poised for continued growth and development, with strategic plans in place to enhance its infrastructure and attract new businesses. The city has undertaken several initiatives aimed at improving roads, utilities, and public spaces, creating a conducive environment for future investments. Economic development efforts focus on diversifying the local economy and fostering innovation, particularly in emerging sectors such as technology and renewable energy.
As Mount Pleasant looks to the future, its emphasis on sustainable growth and community engagement positions it as a promising destination for businesses and residents. With its strong economic foundation, vibrant cultural scene, and commitment to progress, Mount Pleasant is set to thrive in the coming years.