Located in the heart of Titus County, Mount Pleasant, Texas, is a vibrant city known for its rich cultural heritage and dynamic local economy. As an ever-evolving hub in Northeast Texas, Mount Pleasant offers a unique blend of small-town charm and commercial vitality. This analysis dives deep into the city's alcohol sales market, providing a comprehensive look at recent trends and data-driven insights.
In this report, we uncover the top alcohol-selling establishments in Mount Pleasant, presenting a detailed table that highlights the leading venues and their sales performance. Readers will gain a clear understanding of which businesses are thriving in the local market. Additionally, we break down alcohol sales by zip code, revealing the areas with the highest concentration of sales and offering a geographical perspective on consumption patterns.
Finally, we analyze monthly trends to illustrate how alcohol sales have shifted over the past year. This section provides a temporal overview, showcasing seasonal fluctuations and emerging trends in consumer behavior. Join us as we explore these key insights and more, painting a comprehensive picture of Mount Pleasant's dynamic alcohol sales landscape.
Top 6 Mount Pleasant Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Rancho Seco Steakhouse
|
$43,107 |
$28,355
|
$3,857
|
$10,895
|
| 2. |
Mt Pleasant Country Club Inc
|
$35,522 |
$18,095
|
$1,771
|
$15,656
|
| 3. |
Two Senoritas Social Club
|
$35,296 |
$24,351
|
$102
|
$10,843
|
| 4. |
Chili's Grill & Bar #1276
|
$32,391 |
$22,981
|
$380
|
$9,030
|
| 5. |
Jalapeno Tree Mexican Restaurant
|
$26,788 |
$17,219
|
$208
|
$9,361
|
| 6. |
Mardi Gras Seafood Restaurant
|
$3,342 |
$1,584
|
$0
|
$1,758
|
Top Alcohol Sellers in Mount Pleasant for May 2025
Leading the pack in May 2025 is Rancho Seco Steakhouse, located at 416 E 16th St, with impressive total receipts of $43,107. The steakhouse is particularly strong in its liquor sales, raking in $28,355, complemented by $3,857 in wine and $10,895 in beer sales. Their dominance in liquor sales is something to note for potential investors and competitors looking to understand market preferences.
Coming in second, Mt Pleasant Country Club Inc at 1000 Country Club Dr, accumulated $35,522 in total alcohol sales. Interestingly, their beer sales outperformed liquor, with $15,656 compared to $18,095, which could indicate a strong beer culture among their clientele. Wine sales here are modest at $1,771, suggesting areas for potential growth.
Two Senoritas Social Club, located at 2601 W Ferguson Rd, is close behind with $35,296 in total receipts. Notably, this establishment excels in liquor sales with $24,351, while beer sales are also strong at $10,843. Wine sales, however, are nearly negligible at $102, indicating a potential area to expand offerings or promotions.
Chili's Grill & Bar #1276, situated at 2403 S Jefferson Ave, generated $32,391 in total alcohol receipts. They show a robust performance in liquor sales, contributing $22,981 to the total. Beer sales are also notable at $9,030, while wine sales are minimal at $380, suggesting patrons might prefer their classic cocktails and beer offerings.
At Jalapeno Tree Mexican Restaurant on 2506 W Ferguson Rd, total sales reached $26,788. Liquor sales here are $17,219, indicating a strong preference for spirits, supported by beer sales of $9,361. Wine sales are low at $208, which might be an opportunity for targeted marketing or menu enhancements.
Finally, Mardi Gras Seafood Restaurant at 1350 Industrial Rd had total receipts of $3,342, with beer sales slightly leading at $1,758. Liquor sales stand at $1,584, while wine sales are non-existent. This highlights a significant opportunity for diversification or focus on beer and cocktail promotions to boost overall sales.
Mount Pleasant Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 6 | $176,446 |
$112,585
|
$6,318
|
$57,543
|
3.2%
↓
|
| Apr 2025 | 7 | $182,318 |
$114,346
|
$5,902
|
$62,070
|
15.9%
↑
|
| Mar 2025 | 6 | $157,345 |
$102,643
|
$6,045
|
$48,657
|
46.4%
↑
|
| Feb 2025 | 6 | $107,508 |
$70,579
|
$3,263
|
$33,666
|
31.3%
↓
|
| Jan 2025 | 7 | $156,390 |
$62,533
|
$3,175
|
$31,130
|
6.6%
↑
|
| Dec 2024 | 7 | $146,686 |
$62,688
|
$2,434
|
$27,264
|
24%
↑
|
| Nov 2024 | 6 | $118,335 |
$71,557
|
$4,773
|
$32,481
|
18.4%
↓
|
| Oct 2024 | 7 | $144,958 |
$85,102
|
$3,905
|
$46,427
|
28%
↑
|
| Sep 2024 | 6 | $113,256 |
$65,426
|
$5,603
|
$32,703
|
13.9%
↓
|
| Aug 2024 | 6 | $131,524 |
$74,825
|
$2,926
|
$44,248
|
1.6%
↓
|
| Jul 2024 | 6 | $133,650 |
$80,589
|
$8,732
|
$34,804
|
6.3%
↑
|
| Jun 2024 | 6 | $125,757 |
$74,230
|
$2,478
|
$39,524
|
0%
↑
|
Overview of Alcohol Sales in Mount Pleasant
Over the past year, Mount Pleasant's alcohol sales have shown some interesting dynamics, with total receipts peaking in April 2025 at $182,318. This peak marks a significant boost from previous months, particularly following a substantial increase from March 2025, which saw a 46.36% rise in sales. However, by May 2025, sales slightly dipped by 3.22%, suggesting a potential stabilization after the April high.
Trends in Sales Mix
Liquor consistently leads the sales mix, consistently pulling in the highest receipts across all months. In April 2025, liquor sales hit a high of $114,346, contributing significantly to the overall peak in total receipts. Beer follows as the second most popular category, with its highest sales also in April 2025 at $62,070. Wine, while less dominant, peaked in July 2024 with $8,732, indicating specific months where wine gains more traction, possibly due to seasonal events or promotions.
Seasonal Patterns and Market Insights
Examining the data, sales patterns suggest a seasonal influence, with significant increases during the holiday months of December 2024 and early spring in April 2025. December 2024 saw a 23.96% rise in total receipts, indicative of holiday celebrations contributing to higher alcohol sales. Conversely, sales tend to dip in months like February 2025, which experienced a 31.26% drop, possibly due to post-holiday spending cutbacks.
Establishment Changes and Market Implications
The number of alcohol-selling establishments fluctuates, with a noticeable reduction in May 2025, dropping by 14.29% from April. This decrease might signal consolidations or closures, suggesting potential challenges in the market or shifts in business strategies. Despite these changes, the overall resilience in sales, especially for liquor, indicates a stable demand that businesses can capitalize on.
Year-Over-Year Comparisons
Comparing year-over-year data, April 2025's peak stands out, surpassing previous high points like December 2024. This could indicate growth trends or successful marketing strategies that have changed consumer purchasing behaviors. Businesses looking to expand in this market might focus on capitalizing on these peak months and understanding the factors contributing to these surges.
Economic Overview
Mount Pleasant, Texas, stands as a vibrant economic hub in Northeast Texas, with a diverse range of industries contributing to its growth. The city's economy is primarily driven by manufacturing, agriculture, and retail trade. Major employers such as Priefert Manufacturing, one of the largest farm, ranch, and rodeo equipment manufacturers in the world, play a significant role in the local economy. Additionally, the presence of Pilgrim's Pride, a leading poultry producer, underscores Mount Pleasant’s strength in the agricultural sector.
The business climate in Mount Pleasant is bolstered by its strategic location along major highways, providing excellent connectivity for logistics and transportation. The city has experienced steady economic trends, with local initiatives aimed at fostering small business development and attracting new enterprises to the area. The supportive environment for entrepreneurship is further enhanced by the active Mount Pleasant-Titus County Chamber of Commerce.
Cultural Scene
Mount Pleasant offers a rich cultural tapestry, highlighted by its array of festivals and events that draw visitors from across the region. The annual Titus County Fair is a hallmark event, featuring livestock shows, arts and crafts, and a vibrant carnival atmosphere that celebrates the community's agricultural roots. Moreover, the Whatley Center for the Performing Arts hosts an impressive lineup of theatrical performances, concerts, and cultural exhibits, serving as a cultural anchor for the city.
The city also boasts a variety of cultural attractions, including the Mount Pleasant Historical Museum, which preserves and showcases the area's rich history. This commitment to cultural preservation and celebration makes Mount Pleasant a dynamic place for both residents and visitors seeking cultural enrichment.
Lifestyle
Mount Pleasant offers a distinctive lifestyle characterized by its warm community spirit and charming local character. The downtown area is a focal point, featuring a delightful mix of historic architecture, local boutiques, and eateries that capture the essence of small-town Texas. Residents enjoy strolling through the revitalized downtown district, which serves as a hub for community gatherings and events.
Popular neighborhoods such as Meadow Oaks and Greenhill Park provide a range of housing options, from quaint single-family homes to modern apartments, catering to diverse preferences. The city's parks and recreational facilities, including Dellwood Park and Lake Bob Sandlin, offer ample opportunities for outdoor activities, contributing to a well-rounded lifestyle for families and individuals alike.
Future Outlook
Mount Pleasant is poised for continued growth and development, with strategic plans in place to enhance its infrastructure and attract new businesses. The city has undertaken several initiatives aimed at improving roads, utilities, and public spaces, creating a conducive environment for future investments. Economic development efforts focus on diversifying the local economy and fostering innovation, particularly in emerging sectors such as technology and renewable energy.
As Mount Pleasant looks to the future, its emphasis on sustainable growth and community engagement positions it as a promising destination for businesses and residents. With its strong economic foundation, vibrant cultural scene, and commitment to progress, Mount Pleasant is set to thrive in the coming years.