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Nestled in the Greater Houston metropolitan area, Missouri City, Texas, is a thriving community known for its diverse population and vibrant economy. As one of the key cities in the region, understanding the local alcohol sales landscape offers valuable insights into consumer behavior and economic trends. This comprehensive analysis delves into the intricate details of Missouri City's alcohol market, providing a data-driven exploration of sales patterns and preferences.

This report begins by unveiling a table and detailed analysis of the top alcohol-selling establishments within Missouri City, highlighting where residents and visitors most frequently purchase their beverages. Following this, we provide a breakdown of sales by zip code, revealing which areas boast the highest concentration of alcohol sales and what this means for local businesses and community dynamics.

Finally, we examine monthly trends over the past year, illustrating how alcohol sales have fluctuated and what factors might be driving these changes. Whether you're a business owner, policymaker, or simply curious about local consumer habits, this report offers crucial insights into the alcohol sales landscape of Missouri City as of April 2025.

Top 25 Missouri City Businesses By August 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Missouri City for August 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Lupe Tortilla Mexican Restaurant
$87,724
$74,782
$5,048
$7,894
2.
Bogie's Pub & Grill
$61,920
$44,625
$343
$16,952
3.
The Throne Barber Parlor & Speakeasy Lounge
$53,725
$48,407
$2,202
$3,116
4.
Los Vaqueros Mexican Restaurant
$51,007
$43,701
$816
$6,490
5.
Playbook Missouri City
$44,775
$0
$0
$0
6.
Buffalo Wild Wings
$39,947
$18,679
$661
$20,607
7.
Star Cinema Grill
$35,760
$21,083
$6,597
$8,080
8.
Texas Biergarten
$32,161
$0
$0
$0
9.
Mocity Grill
$31,411
$0
$0
$0
10.
La Escondida Mexican Grill
$29,208
$25,438
$1,580
$2,190
11.
Center Court Pizza & Brew
$25,647
$12,337
$1,449
$11,861
12.
Johnny Tamale
$23,964
$20,967
$832
$2,165
13.
Dog Haus Biergarten
$23,893
$10,386
$1,290
$12,217
14.
Bar Kada
$22,541
$18,211
$1,539
$2,791
15.
Alexis Kitchen
$21,147
$10,338
$10,069
$740
16.
Flexx Lounge Cocktail & Bistro Bar
$19,776
$18,857
$323
$596
17.
Torchy's Tacos
$19,639
$15,430
$3,537
$672
18.
Chili's Grill & Bar
$19,276
$15,210
$1,117
$2,949
19.
Missouri Valley Golf Course
$18,267
$14,830
$40
$3,397
20.
B's Wine Bar
$16,897
$0
$0
$0
21.
Ramble Creek Grill
$15,232
$11,691
$2,114
$1,427
22.
The Olive Garden Italian Restaurant #6482
$14,149
$7,183
$5,499
$1,467
23.
L G I Sienna, LLC
$13,593
$3,738
$1,547
$8,308
24.
Ninfa's
$12,450
$0
$0
$0
25.
Tea'ze Daiquiri Lounge
$12,093
$12,014
$14
$65

Leading the Pack: Lupe Tortilla Mexican Restaurant

Lupe Tortilla Mexican Restaurant takes the top spot in Missouri City for August 2025 with impressive total receipts of $87,724. The majority of their sales came from liquor, raking in $74,782, which is quite a standout compared to their wine and beer sales. Clearly, Lupe Tortilla is the go-to spot for those seeking a strong cocktail to pair with their Mexican cuisine.

Bogie's Pub & Grill and The Throne: A Close Race

Coming in second, Bogie's Pub & Grill had total receipts of $61,920, with a significant portion from liquor sales at $44,625. Meanwhile, The Throne Barber Parlor & Speakeasy Lounge followed closely with $53,725 in total sales, proving their concept of a speakeasy is resonating well with patrons. Both establishments show a strong preference for liquor over beer and wine.

Surprising Entrants: Playbook Missouri City

An interesting entry is Playbook Missouri City, which reported $44,775 in total receipts but with no sales reported for liquor, wine, or beer. This could indicate a shift in their business model or reporting, making them a point of curiosity for future months.

Beer Lovers Unite: Buffalo Wild Wings

Buffalo Wild Wings stands out with its beer sales leading at $20,607, highlighting its appeal to beer enthusiasts. Their total receipts of $39,947 show that their formula of pairing beer with wings is a winning combination in Missouri City.

Observations and Opportunities

Some establishments like Texas Biergarten and MoCity Grill have reported total receipts with no specified category for alcohol sales. This trend suggests potential opportunities or challenges in accounting or strategic shifts. Bar owners and investors might find it beneficial to explore these patterns further to identify underlying causes and capitalize on emerging opportunities.

Missouri City Zip Codes By August 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Missouri City for August 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77459
37 $772,953
$466,053
$47,694
$118,632
2.
77489
2 $12,386
$12,277
$14
$95

Concentration of Alcohol Sales

When it comes to alcohol sales in Missouri City for August 2025, Zip Code 77459 is the clear frontrunner. With a whopping $772,953 in total sales from 37 establishments, it's the bustling hub for alcohol purchases. Meanwhile, Zip Code 77489 lags significantly behind, contributing just $12,386 from only 2 establishments.

Differences in Alcohol Preferences

The sales mix between these zip codes reveals intriguing consumer preferences. In Zip Code 77459, there's a diverse selection with 60% of sales coming from liquor, 6% from wine, and 15% from beer. Contrastingly, Zip Code 77489 shows an overwhelming preference for liquor, accounting for 99% of its sales, with beer barely making a dent at 1% and no wine sales recorded.

Opportunities for New Establishments

Given the high density of establishments in Zip Code 77459, new businesses might consider focusing on Zip Code 77489. With only two existing establishments and a strong preference for liquor, there's potential to capture more market share by expanding the variety or enhancing the beer selection, which is currently underrepresented.

Interesting Patterns and Insights

The data suggests a strong market saturation in 77459, which might be a double-edged sword for new entrants. However, the dominance of liquor in both zip codes indicates a solid demand that savvy businesses could leverage. Expanding wine options in 77459 might cater to untapped preferences, while introducing wine to 77489 could explore new consumer interests.

Missouri City Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Missouri City. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Aug 2025 39 $785,339
$478,330
$47,708
$118,727
1.2%
Jul 2025 39 $795,208
$446,676
$47,859
$117,389
3.7%
Jun 2025 39 $767,143
$495,186
$50,275
$132,068
19%
May 2025 40 $947,032
$592,270
$58,337
$173,141
14.2%
Apr 2025 40 $829,041
$487,387
$46,510
$141,190
39.9%
Mar 2025 31 $592,474
$442,470
$43,720
$106,284
2.3%
Feb 2025 34 $578,920
$407,872
$43,513
$82,760
16.1%
Jan 2025 38 $689,755
$360,296
$40,530
$77,199
4.2%
Dec 2024 36 $719,846
$428,771
$55,926
$87,986
2.5%
Nov 2024 37 $701,981
$432,393
$53,317
$114,269
11.4%
Oct 2024 36 $630,274
$418,483
$44,484
$110,081
3.2%
Sep 2024 36 $651,351
$426,851
$48,680
$118,593
0%

Overview of Alcohol Sales in Missouri City

Over the past 12 months, Missouri City's alcohol sales have exhibited fascinating trends, with notable fluctuations in both revenue and the types of alcohol sold. The most striking highlight was May 2025, which saw the highest total receipts at $947,032, driven largely by liquor sales. This spike suggests a seasonal or event-related peak that could be capitalized on by businesses in future years.

Shifts in Establishments and Sales

Throughout the year, the number of establishments has remained relatively stable, with small fluctuations. For instance, April 2025 saw a significant increase in establishments, rising by 29.03% to 40. This expansion coincided with a sharp rise in sales, indicating that new market entries are correlated with increased consumer spending. However, by August 2025, the number of establishments settled back to 39, showing a slight market contraction or consolidation.

Trends in Liquor, Wine, and Beer Sales

Liquor consistently dominated the sales mix, peaking in May 2025 at $592,270. This preference for liquor suggests a strong market demand that businesses could leverage by expanding their premium and diverse liquor offerings. Interestingly, while beer sales saw a notable increase in May, they generally lagged behind liquor, pointing to a potential for growth with targeted promotions or seasonal offerings.

Seasonal and Monthly Variations

Examining the data, a seasonal pattern emerges, particularly around the holiday season in December 2024, where sales were buoyed by liquor at $428,771. This indicates a lucrative period for alcohol sales, suggesting businesses should strategize to maximize holiday promotions. Conversely, months like February 2025 observed a dip, with sales dropping by 16.07%, reflecting a potential post-holiday slump.

Market Insights and Opportunities

Overall, these trends highlight a dynamic market in Missouri City with distinct periods of opportunity. With liquor taking a significant lead in sales, businesses might consider enhancing their liquor inventory and marketing efforts. Additionally, the apparent seasonality suggests that aligning promotions with peak sales months could yield better results. By understanding these patterns, businesses can better plan their strategies for inventory management, marketing, and expansion.

Economic Overview

Missouri City, Texas, is a thriving hub within the Greater Houston area, known for its robust economic landscape. The city benefits from a strategic location near major highways and rail lines, making it an attractive spot for logistics and distribution companies. Additionally, Missouri City has a strong presence in the manufacturing sector, with numerous businesses producing goods ranging from electronics to industrial machinery.

In recent years, the city has seen an uptick in technology and service-oriented businesses, fueled by a growing population and an educated workforce. The local government actively supports economic development through various incentives and business-friendly policies, encouraging both startups and established companies to expand their operations in the area.

Cultural Scene

Missouri City boasts a vibrant cultural scene that reflects its diverse community. One of the highlights is the city's annual Juneteenth Celebration, which honors African American heritage with music, food, and community activities. Additionally, the Missouri City Ballet offers performances throughout the year, showcasing the talent and creativity of local artists.

The city is also home to several art galleries and cultural centers that host rotating exhibits and workshops, providing residents and visitors with ample opportunities to engage with the arts. The recent renovation of the City Hall complex includes a cultural arts center, underscoring the city's commitment to fostering a rich cultural environment.

Lifestyle

Missouri City offers a mix of suburban tranquility and urban convenience, making it a popular choice for families and professionals alike. Neighborhoods like Sienna and Riverstone are particularly sought after, known for their beautiful homes, excellent schools, and community amenities such as parks and golf courses.

For entertainment, residents often head to the nearby Sugar Land Town Square, which features a variety of dining, shopping, and entertainment options. The city's numerous parks and recreational facilities also offer ample opportunities for outdoor activities, from hiking and biking to sports leagues and fitness classes.

Future Outlook

Looking to the future, Missouri City is poised for continued growth and development. The city has several large-scale projects in the pipeline, including new residential developments and commercial centers that promise to enhance the local economy and quality of life. Infrastructure improvements, such as road expansions and public transportation upgrades, are also underway to support the city's expanding population.

With a strategic focus on sustainable development and community engagement, Missouri City aims to maintain its reputation as a desirable place to live and work. The city's proactive approach to economic and community planning ensures that it remains a dynamic and vibrant part of the Greater Houston area for years to come.