Nestled in the Greater Houston metropolitan area, Missouri City, Texas, is a thriving community known for its diverse population and vibrant economy. As one of the key cities in the region, understanding the local alcohol sales landscape offers valuable insights into consumer behavior and economic trends. This comprehensive analysis delves into the intricate details of Missouri City's alcohol market, providing a data-driven exploration of sales patterns and preferences.
This report begins by unveiling a table and detailed analysis of the top alcohol-selling establishments within Missouri City, highlighting where residents and visitors most frequently purchase their beverages. Following this, we provide a breakdown of sales by zip code, revealing which areas boast the highest concentration of alcohol sales and what this means for local businesses and community dynamics.
Finally, we examine monthly trends over the past year, illustrating how alcohol sales have fluctuated and what factors might be driving these changes. Whether you're a business owner, policymaker, or simply curious about local consumer habits, this report offers crucial insights into the alcohol sales landscape of Missouri City as of April 2025.
Top 25 Missouri City Businesses By June 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Lupe Tortilla Mexican Restaurant
|
$79,845 |
$67,798
|
$4,370
|
$7,677
|
2. |
Bogie's Pub & Grill
|
$60,902 |
$43,516
|
$371
|
$17,015
|
3. |
Los Vaqueros Mexican Restaurant
|
$47,597 |
$41,131
|
$768
|
$5,698
|
4. |
The Throne Barber Parlor & Speakeasy Lounge
|
$47,200 |
$41,500
|
$2,100
|
$3,600
|
5. |
Playbook Missouri City
|
$44,775 |
$0
|
$0
|
$0
|
6. |
Karmas
|
$44,775 |
$0
|
$0
|
$0
|
7. |
Star Cinema Grill
|
$40,922 |
$23,205
|
$6,596
|
$11,121
|
8. |
Buffalo Wild Wings
|
$38,841 |
$17,996
|
$745
|
$20,100
|
9. |
Texas Biergarten
|
$32,162 |
$0
|
$0
|
$0
|
10. |
Dog Haus Biergarten
|
$27,735 |
$12,036
|
$943
|
$14,756
|
11. |
La Escondida Mexican Grill
|
$25,633 |
$22,552
|
$1,196
|
$1,885
|
12. |
Mocity Grill
|
$24,796 |
$21,429
|
$427
|
$2,940
|
13. |
Center Court Pizza & Brew
|
$24,234 |
$11,508
|
$1,560
|
$11,166
|
14. |
Johnny Tamale
|
$23,129 |
$20,509
|
$334
|
$2,286
|
15. |
Bar Kada
|
$21,469 |
$17,344
|
$1,466
|
$2,659
|
16. |
Alexis Kitchen
|
$21,238 |
$9,133
|
$11,410
|
$695
|
17. |
Torchy's Tacos
|
$21,132 |
$17,158
|
$3,206
|
$768
|
18. |
L G I Sienna, LLC
|
$20,022 |
$0
|
$0
|
$0
|
19. |
Tea'ze Daiquiri Lounge
|
$19,062 |
$19,062
|
$0
|
$0
|
20. |
Flexx Lounge Cocktail & Bistro Bar
|
$18,384 |
$17,661
|
$204
|
$519
|
21. |
Chili's Grill & Bar
|
$17,731 |
$13,796
|
$1,118
|
$2,817
|
22. |
The Olive Garden Italian Restaurant #6482
|
$16,960 |
$8,874
|
$6,423
|
$1,663
|
23. |
B's Wine Bar
|
$16,897 |
$0
|
$0
|
$0
|
24. |
H Voice Karaoke
|
$13,709 |
$10,814
|
$603
|
$2,292
|
25. |
Happy Crab
|
$12,943 |
$9,489
|
$418
|
$3,036
|
Top Performers in Alcohol Sales
Leading the pack in Missouri City for June 2025 is Lupe Tortilla Mexican Restaurant, boasting total receipts of $79,845. With liquor sales dominating at $67,798, it's clear where their patrons' preferences lie. This venue's strong focus on liquor sales has solidified its top spot.
Following closely is Bogie's Pub & Grill with $60,902 in total receipts. Liquor sales are also their forte, contributing $43,516. Beer sales at $17,015 show a balanced offering that appeals to a diverse crowd.
Trends and Notable Observations
Playbook Missouri City and Karmas each reported total receipts of $44,775, but intriguingly, they show no sales in liquor, wine, or beer. This anomaly suggests that these receipts might be generated from non-alcoholic sales or a reporting issue.
Interestingly, Texas Biergarten and B's Wine Bar also show zero sales in liquor, wine, and beer despite having notable total receipts. Such data could indicate a discrepancy or unique business model focusing on other revenue streams.
Insights for Bar Owners and Investors
For those looking to invest or start a business in Missouri City, it's worth noting the strong performance of establishments with a heavy focus on liquor sales. Places like The Throne Barber Parlor & Speakeasy Lounge and Los Vaqueros Mexican Restaurant are thriving due to their emphasis on liquor, making them models for potential success.
Additionally, Star Cinema Grill has successfully combined entertainment with a solid beverage offering, achieving $40,922 in total receipts. Their balanced sales across liquor, wine, and beer highlight a diversified approach that could be lucrative for similar ventures.
Missouri City Zip Codes By June 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
77459
|
37 | $802,559 |
$459,150
|
$48,019
|
$121,658
|
2. |
77489
|
2 | $19,262 |
$19,254
|
$0
|
$8
|
Overview of Alcohol Sales in Missouri City
In June 2025, Missouri City saw total alcohol sales reaching $821,821 across 39 establishments. The city is divided into two primary zip codes for alcohol sales data: 77459 and 77489. With a notable disparity in sales between these two areas, it's clear that each has its unique market dynamics.
Sales Concentration by Zip Code
Zip Code 77459 emerged as the powerhouse of alcohol sales, accounting for a whopping $802,559 out of the total. With 37 establishments operating in this area, it's evident that 77459 is the hub of the city's alcohol commerce. In stark contrast, Zip Code 77489 contributed only $19,262 in sales, with just 2 establishments servicing the area.
Alcohol Sales Mix and Preferences
In 77459, there's a diverse mix of alcohol preferences, with liquor leading at 57%, followed by beer at 15%, and wine at a modest 6%. This variety suggests a vibrant market with opportunities for different types of establishments. Meanwhile, 77489 shows a singular focus, with 100% of its sales being liquor, indicating a highly specialized demand or limited supply of other alcohol types.
Opportunities for New Establishments
The data suggests ample opportunity for new businesses, especially in 77489, where the market density is low with only 2 establishments. Expanding the variety of alcohol offerings here—particularly wine and beer—could tap into unmet demand and diversify sales.
Key Insights and Patterns
Overall, the stark difference in sales volume between the two zip codes highlights potential for growth in 77489, while 77459 remains a competitive yet lucrative market. The sales mix in 77459 suggests potential for niche establishments focusing on wine, which currently holds a small share of the market. Understanding these dynamics can help guide strategic decisions for businesses looking to enter or expand within Missouri City's alcohol market.
Missouri City Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
Jun 2025 | 39 | $821,821 |
$478,404
|
$48,019
|
$121,666
|
13.2%
↓
|
May 2025 | 40 | $947,032 |
$592,270
|
$58,337
|
$173,141
|
14.2%
↑
|
Apr 2025 | 40 | $829,041 |
$487,387
|
$46,510
|
$141,190
|
39.9%
↑
|
Mar 2025 | 31 | $592,474 |
$442,470
|
$43,720
|
$106,284
|
2.3%
↑
|
Feb 2025 | 34 | $578,920 |
$407,872
|
$43,513
|
$82,760
|
16.1%
↓
|
Jan 2025 | 38 | $689,755 |
$360,296
|
$40,530
|
$77,199
|
4.2%
↓
|
Dec 2024 | 36 | $719,846 |
$428,771
|
$55,926
|
$87,986
|
2.5%
↑
|
Nov 2024 | 37 | $701,981 |
$432,393
|
$53,317
|
$114,269
|
11.4%
↑
|
Oct 2024 | 36 | $630,274 |
$418,483
|
$44,484
|
$110,081
|
3.2%
↓
|
Sep 2024 | 36 | $651,351 |
$426,851
|
$48,680
|
$118,593
|
2.6%
↑
|
Aug 2024 | 36 | $634,818 |
$457,706
|
$51,270
|
$125,842
|
23.4%
↑
|
Jul 2024 | 36 | $514,412 |
$366,845
|
$48,638
|
$98,929
|
0%
↑
|
Overview of Alcohol Sales in Missouri City
Over the past year, Missouri City's alcohol sales have shown some intriguing patterns and shifts. Notably, May 2025 was the standout month, with total receipts peaking at $947,032, driven largely by a substantial increase in liquor sales. This suggests a seasonal spike, possibly related to events or holidays that encourage social gatherings and celebrations.
Trends in Sales Mix
Liquor consistently dominates the sales mix, making up the largest portion of total receipts each month. For instance, in June 2025, liquor sales amounted to $478,404, despite a general decline in total sales compared to May. Meanwhile, wine and beer sales have remained relatively stable, with occasional fluctuations likely influenced by local demand and trends.
Seasonal Patterns and Market Dynamics
Seasonal patterns are apparent, with a noticeable dip in sales during the colder months. For example, sales in February 2025 were lower, aligning with a typical post-holiday slowdown. However, the substantial 39.93% increase in April 2025 receipts hints at a recovery, possibly fueled by springtime events and an increase in the number of establishments.
Year-over-Year Observations
Comparing year-over-year data, the market has experienced both growth and contractions. For instance, the jump in total receipts in August 2024 by 23.41% indicates a robust summer season, while the subsequent months showed more moderate gains and losses. Establishment numbers also fluctuated, peaking in April 2025 before slightly declining in subsequent months.
Implications for the Market
These trends suggest that businesses in Missouri City's alcohol market should prepare for seasonal variability, particularly the spikes in spring and early summer. The strong performance of liquor sales indicates a potential area for targeted marketing efforts. Meanwhile, maintaining a diverse offering that includes wine and beer can help stabilize revenues during less prosperous months.
Economic Overview
Missouri City, Texas, is a thriving hub within the Greater Houston area, known for its robust economic landscape. The city benefits from a strategic location near major highways and rail lines, making it an attractive spot for logistics and distribution companies. Additionally, Missouri City has a strong presence in the manufacturing sector, with numerous businesses producing goods ranging from electronics to industrial machinery.
In recent years, the city has seen an uptick in technology and service-oriented businesses, fueled by a growing population and an educated workforce. The local government actively supports economic development through various incentives and business-friendly policies, encouraging both startups and established companies to expand their operations in the area.
Cultural Scene
Missouri City boasts a vibrant cultural scene that reflects its diverse community. One of the highlights is the city's annual Juneteenth Celebration, which honors African American heritage with music, food, and community activities. Additionally, the Missouri City Ballet offers performances throughout the year, showcasing the talent and creativity of local artists.
The city is also home to several art galleries and cultural centers that host rotating exhibits and workshops, providing residents and visitors with ample opportunities to engage with the arts. The recent renovation of the City Hall complex includes a cultural arts center, underscoring the city's commitment to fostering a rich cultural environment.
Lifestyle
Missouri City offers a mix of suburban tranquility and urban convenience, making it a popular choice for families and professionals alike. Neighborhoods like Sienna and Riverstone are particularly sought after, known for their beautiful homes, excellent schools, and community amenities such as parks and golf courses.
For entertainment, residents often head to the nearby Sugar Land Town Square, which features a variety of dining, shopping, and entertainment options. The city's numerous parks and recreational facilities also offer ample opportunities for outdoor activities, from hiking and biking to sports leagues and fitness classes.
Future Outlook
Looking to the future, Missouri City is poised for continued growth and development. The city has several large-scale projects in the pipeline, including new residential developments and commercial centers that promise to enhance the local economy and quality of life. Infrastructure improvements, such as road expansions and public transportation upgrades, are also underway to support the city's expanding population.
With a strategic focus on sustainable development and community engagement, Missouri City aims to maintain its reputation as a desirable place to live and work. The city's proactive approach to economic and community planning ensures that it remains a dynamic and vibrant part of the Greater Houston area for years to come.