Nestled in the heart of North Texas, Keller is a vibrant city that perfectly balances small-town charm with the bustling energy of the Dallas-Fort Worth metroplex. Known for its excellent schools and family-friendly environment, Keller also boasts a thriving local market, including a dynamic alcohol sales scene. This article offers a data-driven analysis of Keller's alcohol sales market, providing valuable insights into the city's consumption patterns.
In the first section, we present a detailed table and analysis of the top alcohol-selling establishments in Keller. Discover which businesses are leading the market and how they stack up against each other. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and offering a geographic perspective on consumer preferences.
Finally, our monthly trends analysis tracks how alcohol sales have evolved over the past year, revealing seasonal fluctuations and emerging trends. Whether you're a business owner, resident, or simply curious about Keller's economic landscape, this comprehensive overview offers a fascinating glimpse into the city's alcohol sales dynamics as of April 2025.
Top 25 Keller Businesses By December 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Shotzee's Bar and Grill
|
$158,970 |
$88,575
|
$2,652
|
$67,743
|
| 2. |
The Local Watering Hole
|
$75,165 |
$34,167
|
$5,894
|
$35,104
|
| 3. |
Maria Cuca's Mexican Cuisine
|
$64,175 |
$53,817
|
$2,259
|
$8,099
|
| 4. |
Acquario Italian Seafood
|
$63,953 |
$27,245
|
$35,427
|
$1,281
|
| 5. |
Keller Tavern
|
$62,601 |
$36,392
|
$1,565
|
$24,644
|
| 6. |
Wabi House
|
$61,602 |
$39,314
|
$9,538
|
$12,750
|
| 7. |
Hush Keller Inc
|
$58,627 |
$30,939
|
$21,358
|
$6,330
|
| 8. |
Old Town Icehouse
|
$57,905 |
$29,371
|
$1,901
|
$26,633
|
| 9. |
The Bowden
|
$56,394 |
$0
|
$0
|
$0
|
| 10. |
Moviehouse & Eatery
|
$53,435 |
$24,787
|
$14,795
|
$13,853
|
| 11. |
Sky Creek Ranch Golf Club
|
$51,300 |
$24,660
|
$4,347
|
$22,293
|
| 12. |
Soho Wine Bar Restaurant
|
$43,354 |
$19,966
|
$22,124
|
$1,264
|
| 13. |
Hollywood's Pour Shack
|
$40,012 |
$23,208
|
$465
|
$16,339
|
| 14. |
Buffalo Wild Wings Grill & Bar
|
$31,397 |
$8,078
|
$314
|
$23,005
|
| 15. |
Keller Chophouse
|
$22,406 |
$12,853
|
$8,983
|
$570
|
| 16. |
Lupe's Comida Con Sabor-keller
|
$21,575 |
$0
|
$0
|
$0
|
| 17. |
Backstreet Bar and Grill
|
$20,073 |
$11,518
|
$284
|
$8,271
|
| 18. |
Manny G's
|
$16,415 |
$9,885
|
$28
|
$6,502
|
| 19. |
Horizon 76 Grille, LLC
|
$14,500 |
$10,242
|
$1,531
|
$2,727
|
| 20. |
Mexican Inn Cafe
|
$12,345 |
$9,470
|
$160
|
$2,715
|
| 21. |
Mad Mexican Grill
|
$10,640 |
$8,232
|
$414
|
$1,994
|
| 22. |
Kassandra's Mexican Kitchen
|
$8,962 |
$7,269
|
$273
|
$1,420
|
| 23. |
Seven Mile Cafe
|
$7,272 |
$3,382
|
$3,863
|
$27
|
| 24. |
Michaels Tobacco of Keller
|
$5,858 |
$4,526
|
$85
|
$1,247
|
| 25. |
Niki's Italian Bistro #2
|
$3,652 |
$1,681
|
$1,624
|
$347
|
Top Performers in Keller's Alcohol Sales
Leading the pack in Keller for December 2025 is Shotzee’s Bar and Grill with a whopping $158,970 in total receipts. Their liquor sales are particularly impressive, accounting for over half of their total income at $88,575, while beer sales are close behind at $67,743. Shotzee’s clearly has a strong hold on the local nightlife scene.
Rising Stars and Unique Offerings
The Local Watering Hole and Maria Cuca’s Mexican Cuisine are also making a splash, with total receipts of $75,165 and $64,175, respectively. Notably, Maria Cuca’s stands out with its high liquor sales, which dominate its revenue, indicating a preference for cocktails among its patrons.
Wine-Focused Venues
Acquario Italian Seafood shows an interesting trend with its focus on wine, leading their sales with $35,427. This makes them a unique venue among the top sellers, as most others heavily rely on liquor sales.
Consistency and Variety
Keller Tavern and Wabi House both remain consistent performers, each generating over $60,000 in total receipts. Wabi House, with its diverse offerings, has a balanced approach with strong liquor and wine sales, appealing to a broad clientele.
Interesting Insights
The Bowden appears on the list with $56,394 in total receipts, yet reports no sales in liquor, wine, or beer, which could indicate event-based revenue rather than regular sales. Meanwhile, SOHO Wine Bar Restaurant emphasizes wine, bringing in $22,124, making it a go-to spot for wine enthusiasts.
Opportunities for Growth
At the lower end of the list, establishments like Niki’s Italian Bistro #2 and Michael’s Tobacco of Keller show room for growth, with total receipts of $3,652 and $5,858, respectively. These spots might consider boosting their marketing efforts or diversifying their drink offerings to capture a larger market share.
Keller Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Dec 2025 | 29 | $1,027,920 |
$522,036
|
$141,578
|
$286,337
|
7.5%
↑
|
| Nov 2025 | 29 | $956,632 |
$522,934
|
$125,988
|
$307,710
|
1.1%
↓
|
| Oct 2025 | 29 | $967,717 |
$528,520
|
$133,655
|
$305,542
|
8.9%
↑
|
| Sep 2025 | 29 | $888,254 |
$482,608
|
$116,071
|
$289,575
|
7.6%
↓
|
| Aug 2025 | 30 | $961,138 |
$536,862
|
$111,932
|
$312,344
|
8.7%
↑
|
| Jul 2025 | 30 | $883,830 |
$488,446
|
$100,809
|
$294,575
|
1%
↓
|
| Jun 2025 | 30 | $892,351 |
$484,357
|
$105,265
|
$302,729
|
19.2%
↓
|
| May 2025 | 30 | $1,104,458 |
$588,210
|
$130,746
|
$340,726
|
14.1%
↑
|
| Apr 2025 | 31 | $967,650 |
$520,142
|
$127,798
|
$319,710
|
0.2%
↑
|
| Mar 2025 | 31 | $965,974 |
$535,662
|
$116,260
|
$314,052
|
15.9%
↑
|
| Feb 2025 | 28 | $833,313 |
$462,496
|
$127,226
|
$243,591
|
5.3%
↓
|
| Jan 2025 | 31 | $880,298 |
$479,026
|
$120,546
|
$235,950
|
0%
↑
|
Overall Sales and Growth Trends
Over the past year, alcohol sales in Keller have shown some interesting patterns. The total receipts in December 2025 were $1,027,920, marking a solid increase of 7.45% from November. This growth reflects a recovery from a slight dip (-1.15%) the previous month. The most significant spike was observed in May 2025, where sales peaked at $1,104,458, a result of a 14.14% increase.
Monthly Establishments Consistency
The number of establishments selling alcohol has remained fairly stable throughout the year, with only minor fluctuations. There was a notable increase in March with 31 establishments, driven by a 10.71% rise from February when establishments were at a low of 28. By year-end, the count stabilized at 29, indicating a resilient market despite these shifts.
Liquor, Wine, and Beer Sales Dynamics
Liquor consistently captured the largest share of sales each month. In December, liquor accounted for $522,036 of the total receipts. Despite some fluctuations, such as a notable dip to $462,496 in February, liquor sales showed an overall positive trend, aligning with the general growth in total receipts.
Wine sales, while less volatile, remained relatively steady throughout the year. The highest wine sales were in May at $130,746, correlating with the overall peak in sales. Meanwhile, beer sales saw significant month-over-month changes, peaking in May at $340,726 and experiencing a subsequent decline in the following months, mirroring the overall market trend.
Market Implications and Insights
The data suggests a robust demand for liquor, with wine and beer also holding significant shares. The peak in May could be attributed to seasonal events or promotions, suggesting potential opportunities for targeted marketing strategies during similar periods. The stable number of establishments indicates a steady market environment, with room for strategic expansions or improvements in service offerings.
Economic Overview
Keller, Texas, offers a dynamic economic landscape characterized by a blend of small businesses and thriving corporate entities. The city is part of the Dallas-Fort Worth metroplex, providing easy access to a vast market and a robust transportation network. Key industries in Keller include healthcare, education, and retail, with a growing emphasis on technology and professional services. The business climate is favorable, with local incentives encouraging startups and established companies to expand within the city.
Economic trends in Keller show a steady increase in both residential and commercial developments. The city's strategic location and proactive economic development programs have attracted a variety of enterprises, contributing to a diversified economy. This growth is supported by Keller's educated workforce and a strong sense of community collaboration.
Cultural Scene
Keller boasts a vibrant cultural scene, enriched by a variety of events and attractions that highlight the city's community spirit. The annual Keller Art Walk is a notable event, drawing artists and visitors from across the region to celebrate the visual arts. The city's commitment to culture is further reflected in its support for local theater productions and music festivals held throughout the year.
The Keller Public Arts Program is a testament to the city's dedication to cultural enrichment, offering residents and visitors a chance to engage with public art installations and exhibitions. Additionally, the Keller Pointe, a multi-purpose recreation center, hosts a range of cultural and educational programs that cater to all ages.
Lifestyle
Living in Keller offers a blend of suburban charm and urban convenience, with a variety of neighborhoods that cater to diverse lifestyles. Popular areas such as Hidden Lakes and Marshall Ridge provide residents with beautiful landscapes and family-friendly amenities. These neighborhoods are known for their excellent schools, parks, and community facilities.
The local entertainment scene in Keller is centered around its burgeoning dining and shopping districts. Old Town Keller, in particular, is a hub of activity, featuring boutique shops, local eateries, and regular community events. With a strong emphasis on outdoor activities, residents enjoy access to extensive trail systems and well-maintained parks, promoting an active and healthy lifestyle.
Future Outlook
Keller's future looks promising, with several development plans set to enhance the city's infrastructure and economic potential. The expansion of transportation networks and commercial spaces is expected to attract more businesses and residents. Strategic urban planning initiatives aim to balance growth with sustainability, ensuring that Keller remains an attractive place to live and work.
Growth trends indicate a continued rise in population, which will likely drive demand for housing and commercial services. The city is investing in modernizing its public amenities and enhancing its educational institutions, preparing for a future that supports innovation and quality of life. With a strong foundation and a forward-thinking approach, Keller is poised to thrive in the coming years.