Nestled in the heart of North Texas, Keller is a vibrant city that perfectly balances small-town charm with the bustling energy of the Dallas-Fort Worth metroplex. Known for its excellent schools and family-friendly environment, Keller also boasts a thriving local market, including a dynamic alcohol sales scene. This article offers a data-driven analysis of Keller's alcohol sales market, providing valuable insights into the city's consumption patterns.
In the first section, we present a detailed table and analysis of the top alcohol-selling establishments in Keller. Discover which businesses are leading the market and how they stack up against each other. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and offering a geographic perspective on consumer preferences.
Finally, our monthly trends analysis tracks how alcohol sales have evolved over the past year, revealing seasonal fluctuations and emerging trends. Whether you're a business owner, resident, or simply curious about Keller's economic landscape, this comprehensive overview offers a fascinating glimpse into the city's alcohol sales dynamics as of April 2025.
Top 25 Keller Businesses By April 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Shotzee's Bar and Grill
|
$150,453 |
$86,181
|
$2,301
|
$61,971
|
| 2. |
Sky Creek Ranch Golf Club
|
$70,048 |
$23,922
|
$6,314
|
$39,812
|
| 3. |
Keller Tavern
|
$69,517 |
$40,865
|
$2,065
|
$26,587
|
| 4. |
Moviehouse & Eatery
|
$67,484 |
$32,777
|
$17,671
|
$17,036
|
| 5. |
Maria Cuca's Mexican Cuisine
|
$66,398 |
$57,020
|
$1,071
|
$8,307
|
| 6. |
The Local Watering Hole
|
$62,491 |
$27,892
|
$6,103
|
$28,496
|
| 7. |
Old Town Icehouse
|
$55,102 |
$29,038
|
$1,653
|
$24,411
|
| 8. |
Acquario Italian Seafood
|
$49,488 |
$20,703
|
$27,550
|
$1,235
|
| 9. |
Hollywood's Pour Shack
|
$47,619 |
$25,742
|
$667
|
$21,210
|
| 10. |
Hush Keller Inc
|
$46,030 |
$24,716
|
$16,305
|
$5,009
|
| 11. |
Buffalo Wild Wings Grill & Bar
|
$42,825 |
$10,656
|
$525
|
$31,644
|
| 12. |
The Bowden
|
$36,865 |
$9,232
|
$20,031
|
$7,602
|
| 13. |
Funky Baja's Cantina
|
$32,512 |
$29,325
|
$546
|
$2,641
|
| 14. |
Horizon 76 Grille, LLC
|
$32,121 |
$18,845
|
$5,096
|
$8,180
|
| 15. |
Backstreet Bar and Grill
|
$20,253 |
$11,353
|
$288
|
$8,612
|
| 16. |
Lupe's Comida Con Sabor-keller
|
$18,268 |
$14,665
|
$375
|
$3,228
|
| 17. |
Keller Chophouse
|
$17,489 |
$8,511
|
$8,351
|
$627
|
| 18. |
Manny G's
|
$14,201 |
$8,165
|
$99
|
$5,937
|
| 19. |
Mexican Inn Cafe
|
$12,931 |
$9,244
|
$133
|
$3,554
|
| 20. |
Mad Mexican Grill
|
$9,989 |
$8,058
|
$302
|
$1,629
|
| 21. |
Seven Mile Cafe
|
$8,828 |
$3,712
|
$5,062
|
$54
|
| 22. |
Niki's Italian Bistro #2
|
$8,210 |
$2,054
|
$4,107
|
$2,049
|
| 23. |
Kassandra's Mexican Kitchen
|
$7,167 |
$5,245
|
$293
|
$1,629
|
| 24. |
Kaycee's Cafe Grill & Bar
|
$6,867 |
$4,179
|
$39
|
$2,649
|
| 25. |
Outpost 36 Texas Bbq
|
$5,862 |
$3,765
|
$213
|
$1,884
|
Top Alcohol Sellers in Keller: April 2025
In April 2025, Shotzee's Bar and Grill led the pack with impressive total receipts of $150,453. A significant portion of their sales came from liquor, accounting for $86,181. Beer sales also played a major role at $61,971, indicating a strong preference for traditional bar offerings.
Sky Creek Ranch Golf Club and Keller Tavern were nearly neck and neck, with total receipts of $70,048 and $69,517, respectively. Interestingly, Keller Tavern leaned heavily on liquor sales, making up more than half of their revenue. Meanwhile, Sky Creek Ranch balanced their sales with a substantial $39,812 from beer.
The Moviehouse & Eatery and Maria Cuca's Mexican Cuisine followed closely, both boasting over $66,000 in total sales. Moviehouse & Eatery stood out with its diverse beverage distribution, leading in wine sales at $17,671. On the other hand, Maria Cuca's showed a strong preference for liquor, with it constituting a whopping $57,020 of their total sales.
Notably, Acquario Italian Seafood emerged as the leader in wine sales, with $27,550, despite having a lower total receipt of $49,488. This suggests a niche market for wine enthusiasts at this establishment. Meanwhile, Hollywood's Pour Shack maintained a balanced distribution between liquor and beer, with liquor taking a slight lead.
Among the smaller players, Buffalo Wild Wings Grill & Bar held its ground with $42,825 in total sales, driven predominantly by beer sales. Funky Baja's Cantina had a notable $29,325 in liquor sales, making up the bulk of their $32,512 total receipts, showing a strong focus on liquor over other beverages.
Overall, the data highlights a diverse range of preferences across Keller's top establishments, with some focusing heavily on liquor or beer, and others capitalizing on niche wine markets. These insights can be crucial for business owners and real estate investors looking to tap into the local beverage scene.
Keller Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Apr 2025 | 31 | $967,650 |
$520,142
|
$127,798
|
$319,710
|
0.2%
↑
|
| Mar 2025 | 31 | $965,974 |
$535,662
|
$116,260
|
$314,052
|
15.9%
↑
|
| Feb 2025 | 28 | $833,313 |
$462,496
|
$127,226
|
$243,591
|
5.3%
↓
|
| Jan 2025 | 31 | $880,298 |
$479,026
|
$120,546
|
$235,950
|
14.4%
↓
|
| Dec 2024 | 31 | $1,028,869 |
$530,818
|
$132,672
|
$265,209
|
7.6%
↑
|
| Nov 2024 | 31 | $956,504 |
$531,645
|
$142,141
|
$282,718
|
3.4%
↓
|
| Oct 2024 | 31 | $989,965 |
$534,190
|
$127,520
|
$328,255
|
4.4%
↑
|
| Sep 2024 | 31 | $948,109 |
$516,281
|
$123,809
|
$308,019
|
7.6%
↓
|
| Aug 2024 | 31 | $1,025,679 |
$574,072
|
$140,484
|
$311,123
|
8.2%
↑
|
| Jul 2024 | 31 | $947,590 |
$532,639
|
$122,058
|
$292,893
|
2.3%
↓
|
| Jun 2024 | 30 | $969,497 |
$538,080
|
$124,138
|
$307,279
|
6.6%
↓
|
| May 2024 | 29 | $1,038,500 |
$583,391
|
$134,211
|
$320,898
|
0%
↑
|
Overall Sales Trends
Over the past year, Keller’s alcohol sales have experienced some interesting fluctuations. The highest sales were recorded in May 2024, with total receipts hitting a high of $1,038,500. This peak suggests a strong seasonal demand, possibly driven by summer activities or events. Contrastingly, the lowest point was in February 2025, where sales dipped to $833,313, likely due to the post-holiday slump.
Establishment Growth
The number of establishments saw a noticeable increase from 29 in May 2024 to 31 by April 2025. This growth in establishments could indicate a healthy market environment that attracts new businesses. Despite this, the total receipts did not always increase in tandem with the number of establishments, suggesting that existing outlets might be facing more competition.
Sales Mix Dynamics
Liquor consistently dominated the sales mix throughout the year, peaking at $583,391 in May 2024. Wine and beer sales showed more variability, with wine peaking in November 2024 at $142,141. Beer sales were strongest in October 2024, reaching $328,255. This indicates a strong preference for liquor, while beer and wine sales are more seasonally affected.
Monthly Trends and Insights
The last twelve months reveal a pattern of fluctuating sales, with significant spikes in May and December 2024. December's spike could be attributed to holiday festivities. The slight increase in total receipts by April 2025, despite no increase in establishments, suggests a steady recovery or stabilization after the slower winter months.
Market Implications
These trends suggest that Keller’s alcohol market is robust, with potential for growth. The consistent demand for liquor could encourage retailers to focus more on this segment, while the fluctuations in wine and beer suggest opportunities for targeted promotions during peak times. Overall, businesses can capitalize on these insights by timing their inventory and marketing strategies to align with seasonal demands.
Economic Overview
Keller, Texas, offers a dynamic economic landscape characterized by a blend of small businesses and thriving corporate entities. The city is part of the Dallas-Fort Worth metroplex, providing easy access to a vast market and a robust transportation network. Key industries in Keller include healthcare, education, and retail, with a growing emphasis on technology and professional services. The business climate is favorable, with local incentives encouraging startups and established companies to expand within the city.
Economic trends in Keller show a steady increase in both residential and commercial developments. The city's strategic location and proactive economic development programs have attracted a variety of enterprises, contributing to a diversified economy. This growth is supported by Keller's educated workforce and a strong sense of community collaboration.
Cultural Scene
Keller boasts a vibrant cultural scene, enriched by a variety of events and attractions that highlight the city's community spirit. The annual Keller Art Walk is a notable event, drawing artists and visitors from across the region to celebrate the visual arts. The city's commitment to culture is further reflected in its support for local theater productions and music festivals held throughout the year.
The Keller Public Arts Program is a testament to the city's dedication to cultural enrichment, offering residents and visitors a chance to engage with public art installations and exhibitions. Additionally, the Keller Pointe, a multi-purpose recreation center, hosts a range of cultural and educational programs that cater to all ages.
Lifestyle
Living in Keller offers a blend of suburban charm and urban convenience, with a variety of neighborhoods that cater to diverse lifestyles. Popular areas such as Hidden Lakes and Marshall Ridge provide residents with beautiful landscapes and family-friendly amenities. These neighborhoods are known for their excellent schools, parks, and community facilities.
The local entertainment scene in Keller is centered around its burgeoning dining and shopping districts. Old Town Keller, in particular, is a hub of activity, featuring boutique shops, local eateries, and regular community events. With a strong emphasis on outdoor activities, residents enjoy access to extensive trail systems and well-maintained parks, promoting an active and healthy lifestyle.
Future Outlook
Keller's future looks promising, with several development plans set to enhance the city's infrastructure and economic potential. The expansion of transportation networks and commercial spaces is expected to attract more businesses and residents. Strategic urban planning initiatives aim to balance growth with sustainability, ensuring that Keller remains an attractive place to live and work.
Growth trends indicate a continued rise in population, which will likely drive demand for housing and commercial services. The city is investing in modernizing its public amenities and enhancing its educational institutions, preparing for a future that supports innovation and quality of life. With a strong foundation and a forward-thinking approach, Keller is poised to thrive in the coming years.