Nestled in the heart of North Texas, Keller is a vibrant city that perfectly balances small-town charm with the bustling energy of the Dallas-Fort Worth metroplex. Known for its excellent schools and family-friendly environment, Keller also boasts a thriving local market, including a dynamic alcohol sales scene. This article offers a data-driven analysis of Keller's alcohol sales market, providing valuable insights into the city's consumption patterns.
In the first section, we present a detailed table and analysis of the top alcohol-selling establishments in Keller. Discover which businesses are leading the market and how they stack up against each other. Next, we break down alcohol sales by zip code, highlighting the areas with the highest concentration of sales and offering a geographic perspective on consumer preferences.
Finally, our monthly trends analysis tracks how alcohol sales have evolved over the past year, revealing seasonal fluctuations and emerging trends. Whether you're a business owner, resident, or simply curious about Keller's economic landscape, this comprehensive overview offers a fascinating glimpse into the city's alcohol sales dynamics as of April 2025.
Top 25 Keller Businesses By June 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Shotzee's Bar and Grill
|
$150,631 |
$83,676
|
$2,237
|
$64,718
|
| 2. |
Sky Creek Ranch Golf Club
|
$73,262 |
$23,380
|
$4,187
|
$45,695
|
| 3. |
Keller Tavern
|
$73,187 |
$43,655
|
$2,441
|
$27,091
|
| 4. |
Maria Cuca's Mexican Cuisine
|
$65,080 |
$56,439
|
$1,005
|
$7,636
|
| 5. |
Moviehouse & Eatery
|
$58,238 |
$27,949
|
$14,142
|
$16,147
|
| 6. |
The Local Watering Hole
|
$55,751 |
$25,199
|
$3,839
|
$26,713
|
| 7. |
Old Town Icehouse
|
$53,156 |
$26,840
|
$1,173
|
$25,143
|
| 8. |
Acquario Italian Seafood
|
$51,631 |
$20,949
|
$29,520
|
$1,162
|
| 9. |
Hush Keller Inc
|
$51,166 |
$25,993
|
$19,778
|
$5,395
|
| 10. |
Hollywood's Pour Shack
|
$44,872 |
$24,167
|
$581
|
$20,124
|
| 11. |
Buffalo Wild Wings Grill & Bar
|
$30,205 |
$7,829
|
$313
|
$22,063
|
| 12. |
Horizon 76 Grille, LLC
|
$28,150 |
$15,954
|
$4,117
|
$8,079
|
| 13. |
Funky Baja's Cantina
|
$19,044 |
$17,436
|
$210
|
$1,398
|
| 14. |
Lupe's Comida Con Sabor-keller
|
$17,541 |
$14,858
|
$227
|
$2,456
|
| 15. |
The Bowden
|
$17,372 |
$8,325
|
$6,996
|
$2,051
|
| 16. |
Keller Chophouse
|
$15,348 |
$8,067
|
$6,630
|
$651
|
| 17. |
Backstreet Bar and Grill
|
$15,239 |
$8,237
|
$208
|
$6,794
|
| 18. |
Manny G's
|
$13,096 |
$8,137
|
$39
|
$4,920
|
| 19. |
Mad Mexican Grill
|
$11,792 |
$9,320
|
$273
|
$2,199
|
| 20. |
Mexican Inn Cafe
|
$11,007 |
$8,505
|
$104
|
$2,398
|
| 21. |
Seven Mile Cafe
|
$8,552 |
$3,209
|
$5,223
|
$120
|
| 22. |
Kassandra's Mexican Kitchen
|
$6,504 |
$5,119
|
$201
|
$1,184
|
| 23. |
Outpost 36 Texas Bbq
|
$5,912 |
$3,751
|
$132
|
$2,029
|
| 24. |
Michaels Tobacco of Keller
|
$5,145 |
$3,252
|
$203
|
$1,690
|
| 25. |
Kaycee's Cafe Grill & Bar
|
$5,048 |
$3,209
|
$40
|
$1,799
|
Top Performers in Keller's Alcohol Sales
Leading the pack in Keller's alcohol sales for June 2025 is Shotzee's Bar and Grill, with total receipts hitting $150,631. It's a standout for liquor sales, which alone brought in $83,676. Beer sales were also robust, contributing $64,718 to their impressive total.
Meanwhile, Sky Creek Ranch Golf Club and Keller Tavern are neck and neck, each with over $73,000 in total receipts. Sky Creek Ranch excels in beer sales with $45,695, while Keller Tavern leans heavily on liquor, bringing in $43,655.
Notable Trends and Insights
At Maria Cuca's Mexican Cuisine, liquor is the clear leader, accounting for $56,439 of their $65,080 total. This establishment shows a strong preference among patrons for spirits over other types of alcohol.
Interestingly, Acquario Italian Seafood has the highest wine sales at $29,520, outpacing its liquor and beer offerings. This suggests a clientele with a taste for fine wines, consistent with the establishment's upscale dining experience.
Emerging Players and Unique Offerings
Lower on the list, but still noteworthy, Funky Baja's Cantina and Lupe's Comida Con Sabor-Keller both feature liquor as their dominant seller, with Funky Baja's achieving $17,436 in liquor sales out of a total $19,044.
For those looking into niche markets, Seven Mile Cafe stands out for its wine sales, totaling $5,223, which is a significant portion of its $8,552 overall receipts. This might point to a unique market segment worth exploring further.
Keller Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2025 | 30 | $892,351 |
$484,357
|
$105,265
|
$302,729
|
19.2%
↓
|
| May 2025 | 30 | $1,104,458 |
$588,210
|
$130,746
|
$340,726
|
14.1%
↑
|
| Apr 2025 | 31 | $967,650 |
$520,142
|
$127,798
|
$319,710
|
0.2%
↑
|
| Mar 2025 | 31 | $965,974 |
$535,662
|
$116,260
|
$314,052
|
15.9%
↑
|
| Feb 2025 | 28 | $833,313 |
$462,496
|
$127,226
|
$243,591
|
5.3%
↓
|
| Jan 2025 | 31 | $880,298 |
$479,026
|
$120,546
|
$235,950
|
14.4%
↓
|
| Dec 2024 | 31 | $1,028,869 |
$530,818
|
$132,672
|
$265,209
|
7.6%
↑
|
| Nov 2024 | 31 | $956,504 |
$531,645
|
$142,141
|
$282,718
|
3.4%
↓
|
| Oct 2024 | 31 | $989,965 |
$534,190
|
$127,520
|
$328,255
|
4.4%
↑
|
| Sep 2024 | 31 | $948,109 |
$516,281
|
$123,809
|
$308,019
|
7.6%
↓
|
| Aug 2024 | 31 | $1,025,679 |
$574,072
|
$140,484
|
$311,123
|
8.2%
↑
|
| Jul 2024 | 31 | $947,590 |
$532,639
|
$122,058
|
$292,893
|
0%
↑
|
Overview of Alcohol Sales Trends in Keller
Over the past year, Keller's alcohol sales have seen some interesting shifts. The total number of establishments has mostly remained stable at around 30 to 31, with May 2025 showing a slight dip to 30 establishments. Despite this, May 2025 was the standout month, marking the peak of sales with total receipts hitting $1,104,458—a 14.14% increase from the previous month.
Seasonal Patterns and Monthly Changes
Sales have shown a see-saw pattern, with significant spikes and drops. For instance, December 2024 and May 2025 both saw impressive sales boosts, likely driven by holiday and seasonal demand. Conversely, sales dipped notably in February 2025, dropping by 5.34%. June 2025 also experienced a significant downturn of 19.2%, which could suggest a post-peak correction following the May high.
Sales Mix: Liquor, Wine, and Beer
When we look at the sales mix, liquor consistently leads, contributing the most to total receipts. In May 2025, liquor sales reached $588,210, significantly boosting the month's performance. Wine and beer, while stable, have seen less dramatic shifts. Beer sales saw a steady increase until May, after which they fell in June, while wine sales peaked in November 2024 at $142,141 but have since stabilized to lower figures.
Market Insights and Implications
The data suggests that Keller's alcohol market is subject to seasonal influences and possibly promotional activities or events that drive up sales in certain months. The predominance of liquor sales indicates a strong consumer preference that businesses might want to capitalize on. The recent downturn in June could be a seasonal lull or a sign of market saturation post-May's high, suggesting that businesses may need to explore additional strategies to maintain momentum.
Economic Overview
Keller, Texas, offers a dynamic economic landscape characterized by a blend of small businesses and thriving corporate entities. The city is part of the Dallas-Fort Worth metroplex, providing easy access to a vast market and a robust transportation network. Key industries in Keller include healthcare, education, and retail, with a growing emphasis on technology and professional services. The business climate is favorable, with local incentives encouraging startups and established companies to expand within the city.
Economic trends in Keller show a steady increase in both residential and commercial developments. The city's strategic location and proactive economic development programs have attracted a variety of enterprises, contributing to a diversified economy. This growth is supported by Keller's educated workforce and a strong sense of community collaboration.
Cultural Scene
Keller boasts a vibrant cultural scene, enriched by a variety of events and attractions that highlight the city's community spirit. The annual Keller Art Walk is a notable event, drawing artists and visitors from across the region to celebrate the visual arts. The city's commitment to culture is further reflected in its support for local theater productions and music festivals held throughout the year.
The Keller Public Arts Program is a testament to the city's dedication to cultural enrichment, offering residents and visitors a chance to engage with public art installations and exhibitions. Additionally, the Keller Pointe, a multi-purpose recreation center, hosts a range of cultural and educational programs that cater to all ages.
Lifestyle
Living in Keller offers a blend of suburban charm and urban convenience, with a variety of neighborhoods that cater to diverse lifestyles. Popular areas such as Hidden Lakes and Marshall Ridge provide residents with beautiful landscapes and family-friendly amenities. These neighborhoods are known for their excellent schools, parks, and community facilities.
The local entertainment scene in Keller is centered around its burgeoning dining and shopping districts. Old Town Keller, in particular, is a hub of activity, featuring boutique shops, local eateries, and regular community events. With a strong emphasis on outdoor activities, residents enjoy access to extensive trail systems and well-maintained parks, promoting an active and healthy lifestyle.
Future Outlook
Keller's future looks promising, with several development plans set to enhance the city's infrastructure and economic potential. The expansion of transportation networks and commercial spaces is expected to attract more businesses and residents. Strategic urban planning initiatives aim to balance growth with sustainability, ensuring that Keller remains an attractive place to live and work.
Growth trends indicate a continued rise in population, which will likely drive demand for housing and commercial services. The city is investing in modernizing its public amenities and enhancing its educational institutions, preparing for a future that supports innovation and quality of life. With a strong foundation and a forward-thinking approach, Keller is poised to thrive in the coming years.