TABS Report has new features & a fresh new look!

Nestled in the heart of Hunt County, Greenville, Texas, is a vibrant city known for its rich history and growing community. As one of the region's commercial hubs, Greenville offers a unique blend of cultural attractions and economic opportunities. This article delves into the data behind the city's alcohol sales, providing a comprehensive analysis of trends and patterns in this bustling market.

This data-driven exploration begins with a detailed look at the top alcohol-selling establishments in Greenville. Readers will find a table and analysis highlighting where locals and visitors alike are choosing to make their purchases. Following this, we break down alcohol sales by zip code, revealing which areas of Greenville have the highest concentration of sales activity.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year, offering insights into seasonal fluctuations and emerging patterns. Whether you're a local business owner, a resident, or simply interested in market trends, this article provides valuable information about the dynamics of alcohol sales in Greenville as of April 2025.

Top 25 Greenville Businesses By September 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Greenville for September 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Texas Roadhouse
$77,199
$37,572
$4,042
$35,585
2.
Mariachi Mexican Restaurant and Grill
$57,693
$42,934
$186
$14,573
3.
Bottlecap Alley Icehouse Grill
$44,157
$29,551
$608
$13,998
4.
Applebee's Neighborhood Grill & Bar
$38,559
$21,730
$1,121
$15,708
5.
Chili's Grill & Bar
$29,712
$16,648
$715
$12,349
6.
El Palenque Salas
$28,039
$14,682
$35
$13,322
7.
Db's
$21,654
$9,599
$59
$11,996
8.
Dean Hallmark Post No 4011
$16,824
$9,757
$0
$7,067
9.
Snuffer's Restaurant and Bar
$15,429
$5,309
$9,894
$226
10.
Rancho Viejo Mexican Grill
$14,776
$7,916
$232
$6,628
11.
The Brass Rail Club
$14,632
$7,310
$255
$7,067
12.
Red Lobster #0732
$14,064
$9,204
$2,581
$2,279
13.
El Fenix Mexican Restuarant
$13,456
$9,699
$3,543
$214
14.
The Ashen Rose
$13,271
$5,194
$277
$7,800
15.
Oak Creek Country Club Inc
$10,538
$5,258
$1,213
$4,067
16.
American Legion Otho Morgan Post 17
$9,925
$5,323
$0
$4,602
17.
Hangar Bar & Grill
$9,725
$5,208
$8
$4,509
18.
Tamolly's Mexican Restaurant of Texas
$8,123
$6,461
$0
$1,662
19.
Shogun in Greenville
$6,484
$3,073
$1,525
$1,886
20.
Don Toro 1 Latin Cuisine
$5,256
$4,194
$0
$1,062
21.
Seafood Shack El Ray LLC
$4,581
$0
$0
$4,581
22.
Cotton Patch Cafe
$3,451
$1,746
$130
$1,575
23.
Texas Beachclub Bar and Grill
$2,955
$1,403
$0
$1,552
24.
Rib Crib #83
$2,907
$0
$113
$2,794
25.
Mariscoa Del Golfo
$2,394
$0
$0
$2,394

Top Performers in Alcohol Sales

Leading the pack for September 2025, Texas Roadhouse on Interstate Highway 30 notched a notable $77,199 in total receipts. With liquor and beer sales almost neck and neck at $37,572 and $35,585 respectively, this popular spot seems to have tapped into a balanced mix of beverage preferences.

Not far behind, Mariachi Mexican Restaurant and Grill on Wesley Street captured $57,693 in sales. It's interesting to see a heavy lean towards liquor, which made up $42,934 of their total, while beer sales were a modest $14,573.

Rising Stars and Noteworthy Trends

Bottlecap Alley Icehouse Grill is showing strong performance with $44,157 in total receipts, with liquor sales leading at $29,551. This venue seems to be a go-to for liquor enthusiasts, with beer sales trailing behind at $13,998.

Applebee's Neighborhood Grill & Bar and Chili's Grill & Bar maintain their positions as community staples, bringing in $38,559 and $29,712 respectively. Both establishments show a strong balance between liquor and beer sales, reflecting a diverse patronage.

Special Mentions and Unique Insights

For those focusing on beer sales, Seafood Shack El Ray LLC stands out with all $4,581 of their sales derived from beer alone. This indicates a specialized approach that seems to resonate with their customer base.

Meanwhile, Snufer's Restaurant and Bar on Interstate Highway 30 offers an interesting case with a significant portion of their $15,429 total coming from wine sales at $9,894, a rare trend compared to other establishments.

Opportunities for Growth

For investors and business owners eyeing potential growth areas, establishments like The Brass Rail Club and Don Toro 1 Latin Cuisine, with sales hovering around the $14,000 and $5,000 marks, respectively, might present opportunities for strategic marketing or enhancements to boost their numbers.

In summary, Greenville's alcohol sales landscape for September 2025 shows a dynamic range of preferences among patrons, with several establishments excelling in different categories of liquor, wine, and beer. Whether you're looking to enter the market or expand your current operations, there's plenty of data here to inform your next steps.

Greenville Zip Codes By September 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Greenville for September 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75402
24 $411,870
$235,495
$26,251
$150,124
2.
75401
9 $58,855
$24,529
$365
$32,469

Hotspots for Alcohol Sales

When it comes to alcohol sales in Greenville for September 2025, Zip Code 75402 clearly dominates the scene. With a total of $411,870 in sales from 24 establishments, this area accounts for a whopping 87% of the city's total alcohol sales. If you're considering opening a new business, this zip code is definitely the place to be.

Alcohol Preferences by Area

There's a noticeable difference in alcohol preferences between the two zip codes. In 75402, liquor is the top choice, making up 57% of sales, while beer accounts for 36% and wine just 6%. On the other hand, Zip Code 75401 shows a strong preference for beer, which constitutes 55% of its sales, with liquor trailing at 42% and wine barely making a dent at 1%.

Opportunities for New Establishments

The density of establishments is higher in 75402, with 24 businesses sharing a larger market. However, with such high sales figures, there might still be room for new ventures that can offer unique products or experiences. Zip Code 75401, with only 9 establishments, might present an opportunity to tap into the beer-loving market and offer more diverse options.

Interesting Insights

Despite having fewer establishments, Zip Code 75401 shows a distinct preference for beer, which could signal a market trend worth exploring further. Additionally, the minimal wine sales in both areas suggest that wine-centric businesses may need to innovate or diversify to capture more interest. Overall, the data highlights significant opportunities for tailored business strategies in both zip codes.

Greenville Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Greenville. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Sep 2025 33 $470,725
$260,024
$26,616
$182,593
4.2%
Aug 2025 33 $491,408
$277,091
$13,857
$198,968
4.7%
Jul 2025 33 $469,283
$266,174
$13,600
$182,491
2.7%
Jun 2025 32 $482,534
$272,839
$15,368
$194,327
8.3%
May 2025 31 $526,161
$311,840
$14,205
$200,116
25.6%
Apr 2025 32 $706,986
$288,585
$14,494
$403,907
34.8%
Mar 2025 29 $524,618
$306,843
$15,990
$201,785
13.7%
Feb 2025 30 $461,230
$263,486
$16,139
$181,605
8%
Jan 2025 31 $501,150
$254,511
$13,675
$188,188
2%
Dec 2024 29 $511,493
$291,652
$16,069
$203,772
8.3%
Nov 2024 30 $472,244
$267,106
$13,671
$191,467
0%
Oct 2024 30 $472,365
$267,967
$13,968
$190,430
0%

Overview of Alcohol Sales in Greenville

Over the past year, Greenville’s alcohol sales have shown some interesting trends and shifts. The highest sales month was April 2025, with total receipts reaching a whopping $706,986. This spike was largely driven by beer sales, which alone accounted for $403,907, suggesting a strong seasonal demand or perhaps a major local event boosting beer consumption.

Seasonal Trends and Patterns

There seems to be a clear seasonal fluctuation in sales, with a peak in April followed by a steady decline through the summer and into September. The drop in May was significant, with sales plummeting by over 25% compared to April. This decline continued, albeit at a slower rate, into the summer months, aligning with typical post-peak season adjustments.

Sales Mix Insights

The sales mix has remained relatively stable over the year, with liquor consistently being the top contributor to total sales, except in April when beer took the lead. Interestingly, wine sales have remained the smallest segment, with only minor fluctuations. The data suggests that while liquor remains a staple, beer can experience substantial spikes, likely driven by events or seasonal festivities.

Market Dynamics and Implications

The number of establishments selling alcohol has seen some variation, peaking in July with 33 establishments, which coincides with a slight dip in total sales. This suggests that while more establishments are joining the market, they might be sharing a relatively stable customer base, leading to diluted sales per venue. This could indicate a maturing market where new entrants need to differentiate or offer unique experiences to capture market share.

Year-over-Year Observations

Comparing year-over-year data, December 2024 saw a notable high in sales, followed by a similar trend in December 2025, driven by the holiday season. The overall market seems to be growing, with total receipts generally trending upwards, despite the monthly fluctuations. Business owners should note these patterns for strategic planning, especially around peak months like April and December.

Economic Overview

Greenville, Texas, serves as a thriving hub for various industries, with a strong emphasis on manufacturing and agriculture. The city is home to major employers like L3Harris Technologies, which specializes in aerospace and defense manufacturing, bolstering the local economy. Additionally, Greenville's agricultural sector remains robust, supported by the fertile lands of Hunt County that produce cotton, corn, and other crops.

The business climate in Greenville is characterized by a supportive local government and a proactive Chamber of Commerce that encourages entrepreneurship and innovation. Recent trends indicate a growing interest in technology startups, with several new businesses emerging to capitalize on Greenville’s strategic location and skilled workforce.

Cultural Scene

Greenville boasts a vibrant cultural scene, anchored by events such as the annual Hunt County Fair and Livestock Show, which showcases local talents and agricultural prowess. The city is also renowned for its rich musical heritage, celebrated through the Bob Wills Fiddle Festival, which attracts musicians and visitors from across the region.

The Texan Theater, a beautifully restored historic venue, adds to the cultural tapestry by hosting a variety of live performances, including concerts, theater productions, and community events. This commitment to preserving and promoting arts and culture makes Greenville a lively destination for both residents and visitors.

Lifestyle

Greenville offers a diverse range of neighborhoods, each with its own unique character. The downtown area, with its charming historic architecture, serves as a focal point for shopping, dining, and entertainment, while residential areas like Turtle Creek provide a suburban feel with easy access to urban amenities.

The city’s local character is deeply rooted in its community spirit, with numerous parks and recreational facilities available for family-friendly activities. Greenville’s mix of small-town charm and modern conveniences makes it an attractive place for individuals and families seeking a balanced lifestyle.

Future Outlook

Looking ahead, Greenville is poised for continued growth, driven by strategic development plans aimed at enhancing infrastructure and expanding housing options. The city has prioritized projects that improve transportation links, including upgrades to major highways and public transit systems, to accommodate increasing economic activity.

Greenville’s future prospects are bright, with a focus on sustainable development and innovation. The city’s commitment to fostering a dynamic business environment, coupled with its cultural and lifestyle offerings, positions it as an appealing destination for investors, new businesses, and residents alike.