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Nestled in the heart of Hunt County, Greenville, Texas, is a vibrant city known for its rich history and growing community. As one of the region's commercial hubs, Greenville offers a unique blend of cultural attractions and economic opportunities. This article delves into the data behind the city's alcohol sales, providing a comprehensive analysis of trends and patterns in this bustling market.

This data-driven exploration begins with a detailed look at the top alcohol-selling establishments in Greenville. Readers will find a table and analysis highlighting where locals and visitors alike are choosing to make their purchases. Following this, we break down alcohol sales by zip code, revealing which areas of Greenville have the highest concentration of sales activity.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year, offering insights into seasonal fluctuations and emerging patterns. Whether you're a local business owner, a resident, or simply interested in market trends, this article provides valuable information about the dynamics of alcohol sales in Greenville as of April 2025.

Top 25 Greenville Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Greenville for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Texas Roadhouse
$70,317
$37,351
$3,138
$29,828
2.
Mariachi Mexican Restaurant and Grill
$69,324
$52,692
$298
$16,334
3.
Applebee's Neighborhood Grill & Bar
$51,565
$30,754
$1,888
$18,923
4.
Bottlecap Alley Icehouse Grill
$46,953
$32,515
$462
$13,976
5.
Chili's Grill & Bar
$32,046
$19,589
$731
$11,726
6.
El Palenque Salas
$28,599
$16,398
$5
$12,196
7.
Rancho Viejo Mexican Grill
$22,328
$12,637
$283
$9,408
8.
Dean Hallmark Post No 4011
$21,319
$11,608
$0
$9,711
9.
Db's
$21,197
$10,602
$68
$10,527
10.
The Brass Rail Club
$18,004
$10,578
$170
$7,256
11.
Snuffer's Restaurant and Bar
$17,499
$6,618
$604
$10,277
12.
Hangar Bar & Grill
$17,155
$9,210
$8
$7,937
13.
El Fenix Mexican Restuarant
$16,316
$12,815
$281
$3,220
14.
Oak Creek Country Club Inc
$15,953
$8,957
$1,371
$5,625
15.
Red Lobster #0732
$13,995
$9,470
$2,324
$2,201
16.
The Ashen Rose
$11,392
$4,388
$223
$6,781
17.
American Legion Otho Morgan Post 17
$10,405
$5,958
$0
$4,447
18.
Tamolly's Mexican Restaurant of Texas
$10,032
$8,011
$0
$2,021
19.
Shogun in Greenville
$7,634
$3,720
$1,974
$1,940
20.
Don Toro 1 Latin Cuisine
$5,275
$4,152
$0
$1,123
21.
Seafood Shack El Ray LLC
$3,946
$0
$0
$3,946
22.
Cotton Patch Cafe
$3,461
$1,802
$200
$1,459
23.
Rib Crib #83
$3,301
$0
$133
$3,168
24.
Mariscoa Del Golfo
$3,111
$0
$0
$3,111
25.
Texas Beachclub Bar and Grill
$3,044
$1,421
$0
$1,623

Top Alcohol-Selling Establishments in Greenville

Leading the pack for May 2025 is Texas Roadhouse on Interstate Highway 30, with total receipts just over $70,000. They have a healthy balance across their offerings, with liquor pulling in $37,351 and beer not far behind at $29,828. Meanwhile, wine sales are relatively modest at $3,138.

Close on their heels is Mariachi Mexican Restaurant and Grill on Wesley Street, boasting impressive liquor sales of $52,692, which make up the bulk of their $69,324 total. It's worth noting their wine sales are minimal, highlighting a clear focus on liquor and beer, the latter bringing in $16,334.

Interesting Trends and Notable Players

Applebee's Neighborhood Grill & Bar also performed well, with total receipts of $51,565. Their liquor sales account for the majority at $30,754, while beer sales contribute significantly at $18,923. This indicates a strong preference for mixed drinks and beers among their patrons.

Bottlecap Alley Icehouse Grill, though fourth in total sales, shines in liquor with $32,515, which is a significant portion of their $46,953 total receipts. Their strategy seems to focus heavily on liquor sales, with less emphasis on wine and beer.

Smaller Venues Making an Impact

Among smaller venues, The Brass Rail Club stands out with a nearly even split between liquor and beer, showing a diverse customer preference. Meanwhile, El Fenix Mexican Restaurant has prioritized liquor, with $12,815 out of their $16,316 total coming from these sales.

It's also intriguing to see places like Seafood Shack El Ray LLC and Mariscoa Del Golfo focusing entirely on beer sales, hinting at a niche market or customer base that prefers beer over other alcoholic beverages.

Overall Observations

In Greenville's alcohol sales scene, liquor continues to dominate, particularly at top-performing venues. However, there's a noticeable variation in strategy depending on the establishment, with some focusing nearly exclusively on liquor, while others maintain a balanced mix of offerings. This flexibility likely reflects the diverse tastes and preferences of Greenville's clientele.

Greenville Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Greenville for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75402
23 $470,556
$286,562
$13,870
$170,124
2.
75401
8 $55,605
$25,278
$335
$29,992

Concentration of Alcohol Sales

Greenville's alcohol sales for May 2025 highlight a significant concentration in zip code 75402, where a whopping 89.4% of the total sales occurred. This area houses 23 establishments, making it a bustling hub for alcohol purchases. In comparison, zip code 75401 accounted for just 10.6% of sales with only 8 establishments, indicating a potential opportunity for business expansion.

Differences in Alcohol Preferences

The sales mix provides insights into consumer preferences in these zip codes. In 75402, liquor dominates the scene, making up 61% of sales, followed by beer at 36%, and a surprisingly low 3% for wine. Conversely, 75401 shows a more balanced preference with beer leading at 54%, liquor at 45%, and wine trailing at 1%. These differences could guide businesses in tailoring their inventory to local tastes.

Opportunities for New Establishments

Considering the establishment density, 75402 appears saturated with 23 outlets, yet it continues to attract a significant portion of sales. Meanwhile, 75401, with its lower number of establishments, presents a ripe opportunity for new businesses to capture untapped market potential, especially in wine and liquor sales.

Interesting Patterns and Insights

An interesting pattern emerges in the sales mix of each area. Despite the lower overall sales, 75401's stronger inclination towards beer and a balanced liquor offering might suggest a more diverse consumer base or untapped potential for wine. Entrepreneurs looking to break into the Greenville market should consider these nuances for strategic positioning and product offerings.

Greenville Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Greenville. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 31 $526,161
$311,840
$14,205
$200,116
25.6%
Apr 2025 32 $706,986
$288,585
$14,494
$403,907
34.8%
Mar 2025 29 $524,618
$306,843
$15,990
$201,785
13.7%
Feb 2025 30 $461,230
$263,486
$16,139
$181,605
8%
Jan 2025 31 $501,150
$254,511
$13,675
$188,188
2%
Dec 2024 29 $511,493
$291,652
$16,069
$203,772
8.3%
Nov 2024 30 $472,244
$267,106
$13,671
$191,467
0%
Oct 2024 30 $472,365
$267,967
$13,968
$190,430
1.5%
Sep 2024 30 $479,680
$269,033
$13,985
$196,662
5.1%
Aug 2024 30 $505,722
$291,426
$15,745
$198,551
4.4%
Jul 2024 30 $484,467
$276,139
$12,936
$195,392
8.1%
Jun 2024 30 $527,253
$309,280
$15,779
$202,194
0%

Overview of Alcohol Sales in Greenville

Over the past 12 months, Greenville's alcohol market has experienced some interesting fluctuations. The standout month was April 2025, where the total sales peaked at $706,986, a significant increase of 34.76% from the previous month. This spike was largely driven by a surge in beer sales, which hit $403,907, more than doubling from March. However, May saw a sharp decline, with total receipts dropping by 25.58% to $526,161, indicating potential volatility in consumer demand.

Seasonal Patterns and Establishment Changes

Examining the trend over the year, it appears that alcohol sales tend to increase during certain months. For instance, December 2024 also saw a notable uptick, with total receipts climbing by 8.31% compared to November. This pattern suggests seasonal factors, such as holidays, may significantly influence consumer buying behavior. Additionally, the number of establishments has fluctuated only slightly, peaking at 32 in April before reducing to 31 in May, which might reflect market adjustments to demand shifts.

Shifts in Sales Mix: Liquor, Wine, and Beer

The composition of sales between liquor, wine, and beer reveals some interesting dynamics. While liquor consistently holds the largest share of sales, beer saw a dramatic rise in April, suggesting a temporary shift in consumer preferences or possibly promotional activities that boosted beer sales. Wine remains a small but stable portion of the sales mix, with relatively minor fluctuations, indicating a steady but niche demand.

Market Implications and Future Considerations

For businesses in Greenville's alcohol industry, these trends highlight the importance of anticipating seasonal demand and understanding consumer preferences. The April spike in beer sales and the subsequent drop in May might warrant further investigation into potential causes such as events, promotions, or shifts in consumer trends. Establishments could benefit from aligning their inventory and marketing strategies with these patterns to maximize sales and customer satisfaction.

Economic Overview

Greenville, Texas, serves as a thriving hub for various industries, with a strong emphasis on manufacturing and agriculture. The city is home to major employers like L3Harris Technologies, which specializes in aerospace and defense manufacturing, bolstering the local economy. Additionally, Greenville's agricultural sector remains robust, supported by the fertile lands of Hunt County that produce cotton, corn, and other crops.

The business climate in Greenville is characterized by a supportive local government and a proactive Chamber of Commerce that encourages entrepreneurship and innovation. Recent trends indicate a growing interest in technology startups, with several new businesses emerging to capitalize on Greenville’s strategic location and skilled workforce.

Cultural Scene

Greenville boasts a vibrant cultural scene, anchored by events such as the annual Hunt County Fair and Livestock Show, which showcases local talents and agricultural prowess. The city is also renowned for its rich musical heritage, celebrated through the Bob Wills Fiddle Festival, which attracts musicians and visitors from across the region.

The Texan Theater, a beautifully restored historic venue, adds to the cultural tapestry by hosting a variety of live performances, including concerts, theater productions, and community events. This commitment to preserving and promoting arts and culture makes Greenville a lively destination for both residents and visitors.

Lifestyle

Greenville offers a diverse range of neighborhoods, each with its own unique character. The downtown area, with its charming historic architecture, serves as a focal point for shopping, dining, and entertainment, while residential areas like Turtle Creek provide a suburban feel with easy access to urban amenities.

The city’s local character is deeply rooted in its community spirit, with numerous parks and recreational facilities available for family-friendly activities. Greenville’s mix of small-town charm and modern conveniences makes it an attractive place for individuals and families seeking a balanced lifestyle.

Future Outlook

Looking ahead, Greenville is poised for continued growth, driven by strategic development plans aimed at enhancing infrastructure and expanding housing options. The city has prioritized projects that improve transportation links, including upgrades to major highways and public transit systems, to accommodate increasing economic activity.

Greenville’s future prospects are bright, with a focus on sustainable development and innovation. The city’s commitment to fostering a dynamic business environment, coupled with its cultural and lifestyle offerings, positions it as an appealing destination for investors, new businesses, and residents alike.