Hidalgo County Alcohol Sales

Top Performers in Hidalgo's Alcohol Sales

Leading the pack is Twin Peaks located at 901 W Expressway 83, boasting impressive total receipts of $304,173. Beer took the lion's share with $192,596, while liquor sales were also significant at $110,369. Wine, however, was a mere $1,208, showing where the customer preferences lie.

Not far behind is Bert Ogden Arena, with total receipts of $266,071. Unlike Twin Peaks, liquor here is the dominant contributor at $134,651, surpassing beer which brought in $130,843. This mix suggests a balanced demand between liquor and beer at event venues.

Insights into Other Key Players

Oak Texas Bar & Grill North Park at 1200 Auburn Ave is noteworthy for its high liquor sales of $143,492, accounting for the majority of its $218,973 total receipts. Meanwhile, Yard House #8382 stands out for its robust beer sales, totaling $114,126, highlighting its niche in the beer market.

Howling Rabbits Beer Works and Hidalgo Arena are in close competition, with total receipts just above $200,000. Both establishments have a strong beer sales component, but Howling Rabbits leads in liquor sales with $109,655, indicating a diverse product offering.

Trends and Notable Observations

Across the board, liquor seems to dominate sales at most venues, with several places like Suerte Bar & Grill Uptown and '76 Bar and Kitchen showing a preference for liquor over beer and wine. This trend suggests a shift towards more premium drink options among consumers.

Interestingly, wine sales are generally low across establishments, with Santa Fe Steakhouse being a rare exception, posting a significant $55,150 in wine sales. This could point to a specific clientele or successful wine marketing strategies at steakhouses.

Strategic Insights for Business

For those looking to enter the market, locations like the 10th Street corridor see a lot of action, with several top sellers clustered there. Also, venues focusing on a diverse alcohol menu, particularly with higher-end liquors, seem to attract higher sales figures. Real estate and business strategies focusing on these trends could tap into lucrative opportunities.

Top Spots for Alcohol Sales in Hidalgo

In October 2025, the top three zip codes leading the charge in alcohol sales in Hidalgo are 78504, 78501, and 78503. Zip code 78504 tops the list with sales reaching $2,930,427 across 82 establishments, boasting a strong preference for liquor, which makes up 54% of sales. Meanwhile, zip code 78501 follows closely with $2,490,152 in sales from 108 establishments, showing a more balanced mix with 47% in liquor and a significant 8% in wine. In zip code 78503, 51% of sales are from liquor, contributing to a total of $2,104,430 from 48 establishments.

Alcohol Preferences by Area

There are noticeable differences in alcohol preferences across Hidalgo. For instance, zip code 78505 stands out with a unique sales mix where 79% of sales are from liquor and 14% from wine, indicating a strong preference for these categories over beer. On the other hand, zip code 78538 shows an overwhelming preference for beer, which constitutes 77% of its sales. These variations suggest tailored stock strategies could be beneficial for establishments in these areas.

Opportunities for New Establishments

With 409 establishments spread across 22 zip codes, some areas like zip code 78557, with only 2 establishments, present opportunities for new entrants. Despite the low number of establishments, this area managed to generate $236,079 in sales, indicating a potential demand for more outlets. Similarly, zip code 78516, with just 2 establishments and a sales mix heavily favoring beer, could also benefit from additional players catering to this preference.

Interesting Patterns and Insights

An interesting pattern emerges in zip code 78576, where the sales mix is evenly split between liquor and wine, with no beer sales reported. This unique preference could indicate a niche market for wine-focused or cocktail-centric venues. Additionally, beer dominates in several zip codes, such as 78543 and 78502, where beer sales are significantly higher than other types of alcohol, suggesting potential for beer-centric promotions or events in these areas.

Overview of Alcohol Sales in Hidalgo

Over the past year, Hidalgo's alcohol sales have shown fascinating dynamics, highlighted by a peak in May 2025 when total receipts reached $12,591,833. This month stood out as a record-breaking period primarily due to a significant surge in liquor sales, which hit $6,385,682. This seasonal spike suggests a potential influence of local events or holidays that might have driven consumption.

Liquor, Wine, and Beer Sales Trends

Liquor has consistently been the top performer in Hidalgo's alcohol market, often accounting for nearly half or more of total sales each month. Interestingly, while liquor sales saw an impressive rise in May, they also experienced fluctuations, such as in February 2025 where they dipped to $5,341,031. Beer sales have remained relatively steady, floating around the $4.4 to $4.8 million range, peaking in March with $5,188,629, likely boosted by social gatherings or sports events.

Wine, although a smaller segment, has shown interesting patterns. Despite being the smallest contributor to total sales, wine sales saw a minor peak in December 2024 at $690,659, possibly tied to holiday celebrations. However, wine has generally maintained a consistent but lower profile compared to liquor and beer.

Changes in Establishments and Market Dynamics

The number of establishments has shown slight variability, with a notable increase in April 2025 when 408 establishments were recorded, up from 365 in March. This jump correlates with increased total receipts in subsequent months, indicating that broader distribution networks might enhance sales performance.

Despite the slight decline in the number of establishments in October 2025 to 409, total receipts climbed by 8.55%, suggesting that individual establishments may have increased their sales efficiency or that consumer demand remained strong. This resilience in sales despite fewer outlets could indicate a robust consumer base or effective marketing strategies.

Implications for the Future

For businesses exploring opportunities in Hidalgo's alcohol market, the strong preference for liquor is a key takeaway, although beer and wine also hold steady niches. The marked increase in sales during certain months points to the potential of leveraging local events or holidays to boost sales.

Understanding these seasonal trends and consumer preferences could provide a competitive edge for businesses looking to maximize their market share. Furthermore, sustaining the number of active establishments appears crucial to maintaining or growing total sales, as a wider distribution network seems to correlate with improved sales figures.