Nestled in the southern tip of Texas, Hidalgo is a vibrant city known for its rich cultural heritage and proximity to the U.S.-Mexico border. As a key player in the Rio Grande Valley, Hidalgo thrives on a dynamic economy with diverse influences that shape its commercial landscape. This article delves into a data-driven analysis of the city's alcohol sales market, providing a comprehensive look at consumption patterns and trends.
In the first section, readers will discover a detailed table and analysis of Hidalgo's top alcohol-selling establishments, revealing which businesses are leading the market. The subsequent section offers a breakdown of alcohol sales by zip code, highlighting areas with the highest concentration of sales and shedding light on local consumer behavior. Finally, a monthly trends analysis will illustrate how alcohol sales have evolved over the past year, offering insights into seasonal variations and market shifts.
Top 25 Hidalgo Businesses By June 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Twin Peaks
|
$291,248 |
$106,366
|
$1,028
|
$183,854
|
2. |
Yard House #8382
|
$248,007 |
$110,296
|
$7,925
|
$129,786
|
3. |
Oak Texas Bar & Grill North Park
|
$212,212 |
$135,522
|
$7,901
|
$68,789
|
4. |
Grand Central Square
|
$198,225 |
$0
|
$0
|
$0
|
5. |
Oak Texas Bar & Grill - Southtown
|
$195,005 |
$107,018
|
$926
|
$87,061
|
6. |
Howling Rabbits Beer Works
|
$193,186 |
$105,138
|
$1,596
|
$86,452
|
7. |
Buffalo Wings & Rings
|
$176,820 |
$84,571
|
$130
|
$92,119
|
8. |
Suerte Bar & Grill Uptown, LLC
|
$168,884 |
$119,431
|
$0
|
$49,453
|
9. |
Ojos Locos Sports Cantina
|
$153,107 |
$57,107
|
$20
|
$95,980
|
10. |
Eddy's Tavern
|
$145,595 |
$71,413
|
$287
|
$73,895
|
11. |
'76 Bar and Kitchen
|
$130,120 |
$98,339
|
$0
|
$31,781
|
12. |
Union Draft House
|
$129,257 |
$39,480
|
$293
|
$89,484
|
13. |
Ojos Locos Sports Cantina
|
$128,132 |
$47,618
|
$0
|
$80,514
|
14. |
Oak Texas Bar and Grill
|
$126,821 |
$74,607
|
$931
|
$51,283
|
15. |
Mcallen Convention Center
|
$124,790 |
$62,337
|
$8,769
|
$53,684
|
16. |
Bubba's 33
|
$116,132 |
$37,304
|
$414
|
$78,414
|
17. |
High Noon
|
$114,748 |
$53,089
|
$0
|
$61,659
|
18. |
Topgolf
|
$112,763 |
$51,865
|
$1,740
|
$59,158
|
19. |
La Doble M
|
$106,418 |
$84,565
|
$13,699
|
$8,154
|
20. |
Santa Fe Steakhouse, Ltd.
|
$104,062 |
$49,550
|
$50,226
|
$4,286
|
21. |
Bourbon St on 10th
|
$101,276 |
$60,795
|
$430
|
$40,051
|
22. |
Pappadeaux Seafood Kitchen
|
$99,015 |
$58,892
|
$20,875
|
$19,248
|
23. |
Tabu Bistro Lounge
|
$96,578 |
$0
|
$0
|
$0
|
24. |
The Dive on 495
|
$92,552 |
$56,468
|
$216
|
$35,868
|
25. |
University Drafthouse Mcallen
|
$91,921 |
$51,435
|
$5,787
|
$34,699
|
Top Performers in Alcohol Sales
In June 2025, Twin Peaks led the pack in Hidalgo with total receipts amounting to $291,248. They boasted impressive beer sales at $183,854, showing their stronghold in the beer market. Yard House #8382 followed with $248,007 in total receipts, with a balanced approach to liquor and beer sales contributing to their success.
Significant Trends and Insights
Oak Texas Bar & Grill North Park made an impactful presence with $212,212 in total receipts, particularly excelling in liquor sales at $135,522. Meanwhile, Grand Central Square surprisingly reported zero sales across all categories, suggesting a potential reporting error or an operational shift.
Diverse Offerings and Strategies
Suerte Bar & Grill Uptown, LLC focused heavily on liquor, raking in $119,431, which made up a lion's share of their total sales. On the other end, Santa Fe Steakhouse, LTD. showcased a strong wine sales figure at $50,226, highlighting their niche market strategy.
Emerging Players and Opportunities
Howling Rabbits Beer Works and Buffalo Wings & Rings both recorded total sales just shy of $200,000, emphasizing a well-rounded selection of liquor and beer. New entrants and smaller venues may find inspiration in these establishments' ability to capture diverse customer preferences.
Conclusion
Overall, the June 2025 data reveals a competitive landscape in Hidalgo's alcohol sales market, with establishments like Twin Peaks and Yard House setting the pace. Diverse strategies in product offerings are evident, from beer-centric approaches to liquor-focused and wine-specialized strategies, catering to varied consumer tastes and highlighting opportunities for business growth and adaptation.
Hidalgo Zip Codes By June 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
78504
|
77 | $2,727,862 |
$1,501,496
|
$90,716
|
$940,725
|
2. |
78501
|
112 | $2,612,294 |
$1,121,834
|
$214,250
|
$737,370
|
3. |
78503
|
47 | $2,149,531 |
$1,101,868
|
$112,128
|
$886,576
|
4. |
78539
|
31 | $721,616 |
$362,119
|
$19,424
|
$340,073
|
5. |
78596
|
22 | $653,778 |
$320,718
|
$9,207
|
$323,853
|
6. |
78572
|
36 | $523,147 |
$236,350
|
$34,074
|
$234,540
|
7. |
78577
|
21 | $484,148 |
$213,850
|
$33,611
|
$235,195
|
8. |
78589
|
13 | $181,289 |
$50,145
|
$5,912
|
$67,471
|
9. |
78599
|
10 | $148,810 |
$68,304
|
$4,520
|
$73,688
|
10. |
78541
|
7 | $90,487 |
$34,237
|
$45
|
$53,221
|
11. |
78570
|
5 | $71,635 |
$35,597
|
$186
|
$35,852
|
12. |
78542
|
5 | $61,972 |
$19,831
|
$60
|
$27,069
|
13. |
78574
|
7 | $54,424 |
$19,128
|
$56
|
$33,565
|
14. |
78576
|
1 | $44,775 |
$0
|
$0
|
$0
|
15. |
78557
|
2 | $40,927 |
$11,742
|
$27
|
$23,158
|
16. |
78573
|
5 | $40,636 |
$16,791
|
$351
|
$23,494
|
17. |
78505
|
1 | $38,712 |
$32,338
|
$4,443
|
$1,931
|
18. |
78516
|
2 | $34,767 |
$13,732
|
$0
|
$21,035
|
19. |
78502
|
1 | $32,213 |
$10,600
|
$48
|
$21,565
|
20. |
78543
|
1 | $25,182 |
$8,451
|
$0
|
$16,731
|
21. |
78538
|
1 | $16,301 |
$5,114
|
$0
|
$11,187
|
22. |
78537
|
2 | $0 |
$0
|
$0
|
$0
|
Top Performers in Alcohol Sales
When it comes to alcohol sales in Hidalgo for June 2025, two zip codes stand out: 78504 and 78501. Zip code 78504 leads the pack with impressive sales of $2,727,862 across 77 establishments, making up 25% of the total sales. Close on its heels is zip code 78501, which recorded $2,612,294 in sales from 112 establishments. These areas undoubtedly have a high concentration of alcohol consumers, presenting a lucrative opportunity for businesses.
Alcohol Preference by Zip Code
The sales mix in these key areas reveals interesting trends. In zip code 78504, liquor dominates the market, accounting for 55% of sales. Meanwhile, in zip code 78501, liquor also leads but with a slightly lower share of 43%, and wine sales are a bit more pronounced at 8%. If you’re planning to cater to these areas, focusing on liquor seems like a smart move, with wine having a small but notable presence in 78501.
Opportunities for New Establishments
With 409 total establishments spread across 22 zip codes, some areas show potential for new ventures. Zip code 78539, despite having 31 establishments, sees a sales mix leaning heavily towards beer (47%), indicating an opportunity for niche liquor or wine vendors. Meanwhile, zip code 78503 has a balanced sales mix but only 47 establishments, suggesting room for growth, especially in wine offerings.
Unique Patterns and Insights
Looking at the sales patterns, zip code 78505 stands out with an unusually high proportion of liquor sales at 84%, despite having just one establishment. This highlights a potential market for premium liquor stores in the area. Additionally, zip code 78576 reported no sales, suggesting either a lack of demand or possible operational issues with the existing establishment. Exploring these areas further could uncover hidden opportunities for savvy business owners.
Hidalgo Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
Jun 2025 | 409 | $10,754,506 |
$5,184,245
|
$529,058
|
$4,108,299
|
14.6%
↓
|
May 2025 | 410 | $12,591,833 |
$6,385,682
|
$608,686
|
$4,879,975
|
6%
↑
|
Apr 2025 | 408 | $11,882,073 |
$6,271,766
|
$591,346
|
$4,805,834
|
0.1%
↓
|
Mar 2025 | 365 | $11,889,804 |
$6,110,090
|
$487,317
|
$5,188,629
|
14.5%
↑
|
Feb 2025 | 368 | $10,387,413 |
$5,341,031
|
$562,221
|
$4,238,361
|
5.4%
↓
|
Jan 2025 | 404 | $10,979,328 |
$5,491,323
|
$620,094
|
$4,283,756
|
11.5%
↓
|
Dec 2024 | 402 | $12,402,147 |
$6,662,129
|
$690,659
|
$4,845,843
|
4.8%
↑
|
Nov 2024 | 405 | $11,836,017 |
$6,089,306
|
$565,384
|
$4,996,960
|
9.9%
↓
|
Oct 2024 | 400 | $13,133,965 |
$6,934,249
|
$647,718
|
$5,480,975
|
10.8%
↑
|
Sep 2024 | 397 | $11,851,126 |
$6,014,682
|
$553,675
|
$5,025,019
|
4.9%
↑
|
Aug 2024 | 389 | $11,298,400 |
$5,785,939
|
$512,522
|
$4,966,828
|
10.3%
↑
|
Jul 2024 | 387 | $10,244,210 |
$5,278,487
|
$516,305
|
$4,420,467
|
0%
↑
|
Overview of Alcohol Sales Trends in Hidalgo
Over the past year, Hidalgo's alcohol sales have experienced a dynamic range of trends, with October 2024 standing out as the month with the highest sales. Total receipts hit a peak of $13,133,965, driven by strong liquor and beer sales. This marked a significant 10.82% increase in total receipts compared to the previous month, reflecting a robust market activity during this period.
Seasonal Trends and Sales Fluctuations
Sales have shown noticeable fluctuations, with high activity in the fall and early winter months, particularly around the holiday season in December 2024. December saw another high in sales, reaching $12,402,147, likely due to holiday festivities and increased consumer spending. In contrast, June 2025 recorded a 14.59% drop from May, with total receipts at $10,754,506, indicating a possible seasonal dip as summer progresses.
Liquor, Beer, and Wine Sales Dynamics
Liquor consistently dominated the sales mix across the year, peaking in October 2024 with $6,934,249 in receipts, highlighting a strong preference for spirits. Beer also maintained a solid presence, with its highest sales in the same month at $5,480,975. Wine sales, although smaller in volume, showed a steady presence, with the highest sales recorded in December 2024 at $690,659, possibly due to holiday celebrations.
Market Insights and Business Implications
The data indicates an interesting pattern where liquor and beer drive the majority of sales, while wine remains a niche yet stable category. The fluctuations suggest a cyclical nature aligned with holidays and seasonal changes, which businesses can leverage for strategic inventory and marketing planning. The slight decline in total establishments by June 2025 suggests a competitive market landscape, potentially impacting smaller players.
Overall, understanding these trends can help businesses in Hidalgo better align their strategies with consumer preferences and seasonal demands, optimizing sales and customer engagement throughout the year.
Economic Overview
Hidalgo, Texas, strategically situated near the US-Mexico border, boasts a dynamic economy heavily influenced by international trade. The city is a key player in the logistics and transportation sectors, benefiting from its proximity to major border crossings. This location advantage has attracted numerous warehouse and distribution centers, enhancing its role as a logistics hub in the region. Additionally, agriculture remains a significant economic driver, with the fertile Rio Grande Valley supporting a diverse range of crops.
In recent years, Hidalgo has witnessed a surge in small businesses and tech-focused startups, spurred by local incentives and a supportive business environment. The city’s economic landscape is further diversified by its manufacturing sector, which continues to expand, providing steady employment opportunities and fostering a vibrant business climate.
Cultural Scene
Hidalgo is renowned for its rich cultural tapestry, celebrated through various festivals and events that draw visitors from across the region. The annual Borderfest, one of Texas's largest cultural festivals, showcases the city's diverse heritage with music, dance, and culinary delights. This event not only celebrates local culture but also strengthens community ties and attracts significant tourism revenue.
The city's cultural vibrancy is also reflected in its art scene, with numerous galleries and public art installations highlighting the area's artistic talent. The State Farm Arena serves as a central venue for concerts and sporting events, making it a cultural cornerstone of Hidalgo's social life.
Lifestyle
Hidalgo offers a unique blend of small-town charm and modern amenities, making it an attractive destination for families and young professionals alike. The city's neighborhoods, such as Las Villas and Old Hidalgo, provide a mix of historic homes and contemporary developments, catering to diverse lifestyle preferences.
Residents enjoy a wide range of recreational activities, from parks and nature trails to vibrant entertainment districts. The city's emphasis on community events and outdoor spaces fosters a welcoming atmosphere, enhancing the overall quality of life for its inhabitants.
Future Outlook
Looking ahead, Hidalgo is poised for continued growth and development, supported by strategic planning and infrastructure investments. The city has outlined ambitious plans to enhance its transportation networks, improve public services, and attract new businesses. These initiatives are designed to accommodate future population growth and bolster the local economy.
With a focus on sustainable development and innovation, Hidalgo is committed to maintaining its competitive edge while preserving its cultural heritage. As a result, the city is well-positioned to attract investors and businesses seeking opportunities in a thriving and culturally rich environment.