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Nestled in the heart of Texas, Seguin is a city rich with history and vibrant community life, renowned for its unique charm and cultural significance. As part of the rapidly growing San Antonio metropolitan area, Seguin is not only a hub of historical landmarks but also a thriving economic center. This article delves into a comprehensive, data-driven analysis of Seguin's alcohol sales market, offering insights into the economic fabric of this dynamic city.

In our exploration, we begin with a detailed examination of the top alcohol-selling establishments in Seguin. Through a carefully curated table and analysis, discover which venues lead the pack in sales and what this reveals about local consumer preferences. Next, we break down alcohol sales by zip code, highlighting the areas with the highest sales concentrations and uncovering regional trends that shape Seguin's alcohol market. Finally, our monthly trends analysis offers a snapshot of how alcohol sales have evolved over the past year, providing a clear picture of seasonal peaks and shifts in consumer behavior.

Top 25 Seguin Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Seguin for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Los Cucos Mexican Cafe Xi Inc
$93,133
$65,846
$5,178
$22,109
2.
Chili's Grill & Bar
$53,599
$31,716
$1,134
$20,749
3.
Varsity Inn
$49,629
$31,577
$5
$18,047
4.
Schultz Saloon
$39,115
$23,261
$210
$15,644
5.
The 1908
$37,038
$22,182
$422
$14,434
6.
1916 Bar & Bistro
$35,816
$12,830
$4,316
$18,670
7.
Polecat's
$34,239
$17,309
$33
$16,897
8.
Seguin Bar & Billards
$32,879
$15,529
$0
$17,350
9.
Texas 467 Tavern
$29,901
$12,001
$11
$17,889
10.
Carrigann's
$26,712
$16,486
$0
$10,226
11.
The Power Plant
$25,836
$13,703
$2,403
$9,730
12.
Ihop - Applebee's
$25,132
$13,274
$1,612
$10,246
13.
Seguin Brewing Company LLC
$16,224
$3,144
$2,433
$10,647
14.
A-tan Seguin Sushi and Asian Bistro
$11,831
$4,264
$3,559
$4,008
15.
Highwater
$11,156
$2,408
$0
$8,748
16.
Garcia's Mexican Food Restaurant
$7,922
$5,392
$344
$2,186
17.
El Patron Bar & Grill LLC
$7,262
$2,503
$0
$1,128
18.
Schulze's Pit Room, LLC
$5,849
$5,849
$0
$0
19.
Lulac Seguin Council 682
$4,711
$0
$0
$4,711
20.
El Ranchito Mexican Restaurant
$3,820
$2,220
$204
$1,396
21.
Johnny Pickles Distillery
$1,870
$1,795
$75
$0
22.
Reyna's Mexican Restaurant
$1,556
$1,196
$50
$310
23.
B P O E Seguin #1229
$1,380
$185
$264
$931
24.
Cabana Beverages Inc
$888
$736
$0
$152
25.
Jr Lounge
$446
$0
$0
$446

Top Performers in Seguin's Alcohol Sales

In May 2025, Los Cucos Mexican Cafe XI Inc led the pack with impressive total receipts of $93,133. Their liquor sales alone amounted to $65,846, making them a major player in the city's alcohol market. Notably, their beer sales also contributed significantly with $22,109.

Trailing behind, Chili's Grill & Bar secured the second spot with $53,599 in total receipts. They boasted strong liquor and beer sales, at $31,716 and $20,749 respectively, while keeping wine sales modest at $1,134. The combination of a lively atmosphere and diverse offerings seems to be working in their favor.

Mid-Tier Competitors

Varsity Inn and Schultz Saloon showed competitive figures, with total receipts of $49,629 and $39,115 respectively. Varsity Inn had a significant focus on liquor, raking in $31,577, while Schultz Saloon maintained a balanced approach with $23,261 in liquor sales and $15,644 in beer sales.

The 1908 and 1916 Bar & Bistro also made notable contributions to the market, with receipts of $37,038 and $35,816. The 1908 leaned heavily on liquor, which made up the bulk of their sales at $22,182, whereas 1916 Bar & Bistro showed a more balanced split between liquor and beer.

Emerging and Unique Players

Polecat's and Seguin Bar & Billards are emerging establishments, each generating over $30,000 in total receipts. Polecat's had a nearly even split between liquor and beer, while Seguin Bar & Billards saw a slightly higher preference for beer sales.

It's interesting to note that Schulze's Pit Room, LLC entirely focused on liquor, with all their $5,849 in sales coming from this category. Meanwhile, LULAC Seguin Council 682 exclusively sold beer, achieving $4,711 in sales.

Smaller Venues and Niche Markets

Among the smaller venues, Johnny Pickles Distillery made a unique mark with $1,870 in receipts, primarily from liquor, reflecting a niche focus. Reyna's Mexican Restaurant and Cabana Beverages Inc remained modest contributors, with total sales under $2,000 but showing potential for growth in specialized offerings.

Overall, Seguin's alcohol sales landscape reflects a vibrant mix of large-scale operations and niche markets, with varied focuses across liquor, wine, and beer. This diversity provides potential opportunities for new and existing businesses to tailor their offerings to specific consumer preferences.

Seguin Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Seguin. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 31 $557,944
$305,406
$22,253
$226,654
0%
Apr 2025 32 $558,102
$303,978
$20,684
$228,327
0.6%
Mar 2025 27 $554,858
$305,349
$21,518
$227,991
17.9%
Feb 2025 26 $470,486
$255,933
$19,053
$195,500
8.9%
Jan 2025 31 $516,581
$252,988
$18,366
$190,716
2.4%
Dec 2024 29 $504,530
$278,698
$16,847
$203,318
6.6%
Nov 2024 28 $540,145
$294,825
$15,718
$228,002
6.8%
Oct 2024 30 $579,743
$288,874
$16,129
$228,365
4%
Sep 2024 28 $557,191
$283,064
$15,343
$212,408
2.1%
Aug 2024 27 $568,975
$315,158
$16,408
$235,809
4.6%
Jul 2024 27 $544,047
$305,510
$15,948
$220,439
0.8%
Jun 2024 28 $539,860
$307,070
$15,685
$213,100
0%

Overview of Alcohol Sales in Seguin

Over the past year, Seguin's alcohol sales have seen some interesting fluctuations, with a notable peak in October 2024. During that month, total sales soared to $579,743, driven by strong liquor and beer sales. This suggests that the fall season might be a prime time for alcohol consumption in the area, potentially linked to local events or holiday preparations.

Trends in Establishments and Sales Mix

The number of establishments fluctuated throughout the year, peaking at 32 in April 2025. Interestingly, this increase in establishments coincided with a slight increase in total sales, suggesting a possible correlation between the number of venues and overall alcohol consumption. Liquor consistently dominated sales, accounting for a significant portion of the total receipts each month, with beer following closely behind. Wine, on the other hand, maintained a smaller but steady share.

Seasonal Patterns and Market Insights

Seasonal patterns are evident, with higher sales in the summer and early fall months. For instance, August 2024 registered robust sales of $568,975, likely buoyed by summer festivities and outdoor activities. In contrast, February 2025 experienced a dip, with sales dropping to $470,486, possibly due to post-holiday slowdowns. These fluctuations highlight the importance of strategic planning for businesses to capitalize on peak seasons.

Year-Over-Year Observations

Comparing year-over-year data reveals a stable market with occasional surges. October 2024's sales exceeded those of the previous months, indicating a strong year for the industry in Seguin. The steady rise in liquor sales, alongside beer's resilience, suggests a robust demand for these beverages, while wine remains a niche yet steady market segment.

Overall, Seguin's alcohol sales data paints a picture of a dynamic market influenced by seasonal trends and consumer preferences. Businesses could harness these insights to optimize inventory and marketing strategies, ensuring they're well-positioned to meet demand during peak times.

Economic Overview

Seguin, Texas, is a vibrant city with a robust economic landscape that is anchored by manufacturing, healthcare, and education. The city is home to major employers such as CMC Steel Texas and Guadalupe Regional Medical Center, which significantly contribute to local employment. The business climate in Seguin is characterized by a supportive local government and an active Chamber of Commerce that fosters growth through various incentives and initiatives.

Recent economic trends in Seguin include a surge in residential construction and commercial development, reflecting an increasing demand for housing and services. The city's strategic location along Interstate 10 makes it a convenient hub for logistics and distribution, attracting businesses seeking efficient access to major Texas markets.

Cultural Scene

Seguin boasts a rich cultural scene with a calendar full of events and festivals that draw visitors from across the region. One of the city's standout events is the annual Pecan Fest, celebrating Seguin's title as the "Pecan Capital of Texas" with music, art, and family-friendly activities. The Seguin Heritage Museum and the Texas Theatre are key cultural attractions that offer insights into the city's history and performing arts.

The city also hosts a variety of cultural and heritage events throughout the year, emphasizing its diverse community and vibrant traditions. These festivals not only enhance the quality of life for residents but also provide excellent opportunities for local businesses to engage with the community.

Lifestyle

Seguin offers a charming lifestyle with a blend of small-town warmth and modern amenities. Popular neighborhoods such as Navarro and Meadow Lake provide a range of housing options, from historic homes to new developments. The downtown area is a focal point for entertainment, featuring boutique shops, restaurants, and a lively arts scene.

Residents enjoy a variety of recreational activities, thanks to the city's numerous parks and proximity to the Guadalupe River. Seguin's local character is defined by its friendly atmosphere and a strong sense of community, making it an attractive place for families and professionals alike.

Future Outlook

Seguin's future outlook is promising, with several development plans in place to accommodate and support its growth. The city is investing in infrastructure improvements and expanding its public services to meet the needs of its increasing population. New business parks and residential communities are on the horizon, reflecting Seguin's commitment to sustainable development.

With a focus on innovation and community engagement, Seguin is well-positioned for continued economic prosperity. The city's strategic initiatives aim to attract new industries and enhance its appeal as a destination for investment, ensuring a bright future for its residents and businesses.