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Nestled in the heart of Texas, Seguin is a city rich with history and vibrant community life, renowned for its unique charm and cultural significance. As part of the rapidly growing San Antonio metropolitan area, Seguin is not only a hub of historical landmarks but also a thriving economic center. This article delves into a comprehensive, data-driven analysis of Seguin's alcohol sales market, offering insights into the economic fabric of this dynamic city.

In our exploration, we begin with a detailed examination of the top alcohol-selling establishments in Seguin. Through a carefully curated table and analysis, discover which venues lead the pack in sales and what this reveals about local consumer preferences. Next, we break down alcohol sales by zip code, highlighting the areas with the highest sales concentrations and uncovering regional trends that shape Seguin's alcohol market. Finally, our monthly trends analysis offers a snapshot of how alcohol sales have evolved over the past year, providing a clear picture of seasonal peaks and shifts in consumer behavior.

Top 25 Seguin Businesses By June 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Seguin for June 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Los Cucos Mexican Cafe Xi Inc
$84,092
$59,764
$3,901
$20,427
2.
Chili's Grill & Bar
$49,696
$29,627
$926
$19,143
3.
Varsity Inn
$47,392
$29,984
$28
$17,380
4.
Old Times Restaurant & Bar
$44,776
$0
$0
$0
5.
Seguin Schoolyard
$43,259
$17,020
$366
$25,873
6.
The 1908
$42,308
$27,074
$1,045
$14,189
7.
1916 Bar & Bistro
$36,836
$12,839
$4,374
$19,623
8.
Schultz Saloon
$35,634
$20,616
$108
$14,910
9.
Seguin Bar & Billards
$33,523
$16,017
$0
$17,506
10.
The Power Plant
$27,610
$17,009
$1,925
$8,676
11.
Carrigann's
$27,567
$16,568
$0
$10,999
12.
Polecat's
$27,004
$13,345
$11
$13,648
13.
Texas 467 Tavern
$25,584
$10,080
$4
$15,500
14.
Ihop - Applebee's
$25,105
$12,752
$1,921
$10,432
15.
Seguin Brewing Company LLC
$18,929
$4,475
$2,554
$11,900
16.
Highwater
$9,505
$1,921
$0
$7,584
17.
Bar Seguin LLC
$7,250
$0
$0
$0
18.
Garcia's Mexican Food Restaurant
$7,080
$4,603
$315
$2,162
19.
Schulze's Pit Room, LLC
$6,317
$6,317
$0
$0
20.
A-tan Seguin Sushi and Asian Bistro
$5,158
$2,089
$1,363
$1,706
21.
El Patron Bar & Grill LLC
$4,696
$2,348
$0
$1,012
22.
The Wayside
$4,289
$3,444
$329
$516
23.
El Ranchito Mexican Restaurant
$4,024
$2,701
$171
$1,152
24.
Johnny Pickles Distillery
$3,088
$2,762
$326
$0
25.
B P O E Seguin #1229
$2,014
$1,012
$172
$830

Top Performers in Seguin's Alcohol Sales

This June, Los Cucos Mexican Cafe XI Inc took the lead in Seguin with impressive total receipts of $84,092. Their liquor sales topped the list at $59,764, with beer and wine contributing $20,427 and $3,901, respectively. It’s clear that Los Cucos knows how to draw in the crowd for a good time.

Following closely, Chili's Grill & Bar and Varsity Inn secured their spots in the top three. Chili's brought in $49,696, with a strong focus on liquor at $29,627 and beer at $19,143. Meanwhile, Varsity Inn had a slightly lower total of $47,392, but they led in beer sales with $17,380.

Unexpected Trends and Surprises

Interestingly, Old Times Restaurant & Bar reported $44,776 in total receipts without any recorded sales in liquor, wine, or beer. This anomaly is worth investigating as it could indicate a reporting error or a unique business model.

Seguin Schoolyard stands out for its strong beer sales, raking in $25,873, the highest among all establishments. This beer-centric approach seems to resonate well with their clientele.

Mid-Tier Success and Specialties

In the middle tier, The 1908 and 1916 Bar & Bistro showed robust performance with total receipts of $42,308 and $36,836, respectively. The 1908 focused heavily on liquor, while 1916 balanced their sales with a notable $4,374 in wine.

Schultz Saloon and Seguin Bar & Billards also made a mark with total receipts of $35,634 and $33,523. Schultz Saloon leaned more on liquor, whereas Seguin Bar & Billards had a more balanced approach between liquor and beer sales.

Insights for Future Ventures

For those considering business ventures in Seguin, these trends highlight the importance of a strong liquor and beer offering. Establishments like Los Cucos and Seguin Schoolyard demonstrate the potential for high sales with a focus on either liquor or beer.

Overall, understanding these dynamics can help potential bar owners and investors make informed decisions about where to allocate resources and focus their efforts to maximize sales in Seguin’s competitive market.

Seguin Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Seguin. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jun 2025 33 $627,651
$317,045
$19,884
$235,760
4.8%
May 2025 33 $598,629
$320,202
$22,462
$250,734
7.3%
Apr 2025 32 $558,102
$303,978
$20,684
$228,327
0.6%
Mar 2025 27 $554,858
$305,349
$21,518
$227,991
17.9%
Feb 2025 26 $470,486
$255,933
$19,053
$195,500
8.9%
Jan 2025 31 $516,581
$252,988
$18,366
$190,716
2.4%
Dec 2024 29 $504,530
$278,698
$16,847
$203,318
6.6%
Nov 2024 28 $540,145
$294,825
$15,718
$228,002
6.8%
Oct 2024 30 $579,743
$288,874
$16,129
$228,365
4%
Sep 2024 28 $557,191
$283,064
$15,343
$212,408
2.1%
Aug 2024 27 $568,975
$315,158
$16,408
$235,809
4.6%
Jul 2024 27 $544,047
$305,510
$15,948
$220,439
0%

Overall Sales Growth

Over the past year, Seguin has experienced a dynamic shift in alcohol sales, with total receipts hitting a high of $627,651 in June 2025. This marks a 4.85% increase from May 2025, continuing a steady trend of growth since February. It's worth noting that the number of establishments remained constant at 33 from May to June, suggesting that existing venues are pushing sales higher rather than new ones entering the market.

Changes in Sales Mix

While overall sales have climbed, the mix of alcohol types sold in Seguin reveals intriguing patterns. Liquor consistently leads sales, reaching $317,045 in June 2025, despite a slight dip from May. Beer sales have shown resilience, maintaining strong figures, peaking at $235,760 in June. Wine, however, has seen a more volatile journey, with its highest sales of $22,462 in May, followed by a drop in June. This indicates a preference shift or possibly seasonal influences affecting wine consumption.

Seasonal and Monthly Trends

Seasonal trends are evident when examining the data. December 2024 saw a dip in sales, which is unusual for the holiday season, suggesting either market saturation or a shift in consumer behavior. Conversely, the spring months, particularly March through June 2025, show a robust upward trajectory in sales, aligning with warmer weather and likely increased social gatherings.

Market Implications

For businesses, these trends suggest a few strategic opportunities. The consistent growth in liquor and beer sales indicates a stable demand, which can be leveraged through targeted promotions and inventory management. The fluctuation in wine sales suggests a need for a more nuanced approach, possibly focusing on premium offerings or seasonal promotions to capture consumer interest. Additionally, the stable number of establishments alongside rising sales suggests a competitive yet thriving market environment, ideal for both existing players and potential new entrants.

Year-Over-Year Observations

Looking at the year-over-year trends from July 2024 to June 2025, there's a clear upward trajectory in total receipts, despite some monthly fluctuations. This consistent increase reflects a strong consumer base and growing market potential in Seguin. Businesses that adapt to these changing patterns, particularly with strategic offerings and marketing, are likely to capture significant market share in the coming months.

Economic Overview

Seguin, Texas, is a vibrant city with a robust economic landscape that is anchored by manufacturing, healthcare, and education. The city is home to major employers such as CMC Steel Texas and Guadalupe Regional Medical Center, which significantly contribute to local employment. The business climate in Seguin is characterized by a supportive local government and an active Chamber of Commerce that fosters growth through various incentives and initiatives.

Recent economic trends in Seguin include a surge in residential construction and commercial development, reflecting an increasing demand for housing and services. The city's strategic location along Interstate 10 makes it a convenient hub for logistics and distribution, attracting businesses seeking efficient access to major Texas markets.

Cultural Scene

Seguin boasts a rich cultural scene with a calendar full of events and festivals that draw visitors from across the region. One of the city's standout events is the annual Pecan Fest, celebrating Seguin's title as the "Pecan Capital of Texas" with music, art, and family-friendly activities. The Seguin Heritage Museum and the Texas Theatre are key cultural attractions that offer insights into the city's history and performing arts.

The city also hosts a variety of cultural and heritage events throughout the year, emphasizing its diverse community and vibrant traditions. These festivals not only enhance the quality of life for residents but also provide excellent opportunities for local businesses to engage with the community.

Lifestyle

Seguin offers a charming lifestyle with a blend of small-town warmth and modern amenities. Popular neighborhoods such as Navarro and Meadow Lake provide a range of housing options, from historic homes to new developments. The downtown area is a focal point for entertainment, featuring boutique shops, restaurants, and a lively arts scene.

Residents enjoy a variety of recreational activities, thanks to the city's numerous parks and proximity to the Guadalupe River. Seguin's local character is defined by its friendly atmosphere and a strong sense of community, making it an attractive place for families and professionals alike.

Future Outlook

Seguin's future outlook is promising, with several development plans in place to accommodate and support its growth. The city is investing in infrastructure improvements and expanding its public services to meet the needs of its increasing population. New business parks and residential communities are on the horizon, reflecting Seguin's commitment to sustainable development.

With a focus on innovation and community engagement, Seguin is well-positioned for continued economic prosperity. The city's strategic initiatives aim to attract new industries and enhance its appeal as a destination for investment, ensuring a bright future for its residents and businesses.