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Located in the heart of the Texas Panhandle, Plainview serves as an essential hub for commerce and culture in the region. Known for its rich agricultural heritage, this vibrant city is also home to a dynamic and evolving alcohol sales market. Our latest report dives deep into the data behind this market, offering a comprehensive analysis of how alcohol sales are shaping the local economy.

This data-driven exploration begins with a detailed table and analysis of the top alcohol-selling establishments in Plainview, revealing which businesses are leading the charge in this competitive market. Following this is a breakdown of alcohol sales by zip code, providing insight into which areas of the city have the highest concentration of sales activity. This geographical perspective highlights the diversity of consumption patterns across Plainview.

Finally, our monthly trends analysis tracks how alcohol sales have fluctuated over the past year, offering a nuanced view of seasonal and economic factors influencing consumer behavior. Together, these insights provide a clear picture of Plainview's alcohol landscape, equipping readers with the knowledge to understand current trends and anticipate future developments.

Top 12 Plainview Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Plainview for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Goodfellas Bar and Grill
$40,781
$22,405
$64
$18,312
2.
Chili's Grill & Bar
$36,231
$16,486
$265
$19,480
3.
Goodfellas Bar & Grill
$21,573
$10,616
$0
$10,957
4.
Leal's Mexican Restaurant
$20,658
$11,041
$206
$9,411
5.
El Rincon
$20,060
$8,146
$0
$11,914
6.
Plainview Municipal Country Club
$18,777
$8,898
$638
$9,241
7.
El Patron Bar
$18,281
$8,392
$0
$9,889
8.
Taqueria Jalisco #20
$16,421
$3,672
$0
$12,749
9.
Red Door
$14,325
$4,900
$125
$9,300
10.
B P O E Plainview #1175
$9,223
$4,135
$109
$4,979
11.
Pizza Hut
$3,832
$0
$0
$3,832
12.
Ocho 80
$0
$0
$0
$0

Top Alcohol-Selling Establishments in Plainview

At the top of the list, Goodfellas Bar and Grill on North Interstate 27 leads the pack with total receipts hitting $40,781. Their beer sales are particularly noteworthy, contributing $18,312 to the total, followed by liquor at $22,405. This location clearly dominates the beer and liquor sales scene.

Not far behind, Chili's Grill & Bar also on North Interstate 27, reported total receipts of $36,231. Interestingly, they surpass Goodfellas in beer sales with $19,480, despite lower liquor sales at $16,486. This suggests a strong beer preference among their patrons.

The second Goodfellas Bar & Grill location on Dimmitt Rd also made a significant impact with $21,573 in total receipts. Here, liquor and beer sales are almost evenly split, indicating a balanced demand for both, with no wine sales recorded.

Other notable performers include Leal's Mexican Restaurant and El Rincon, each showing robust sales figures just over $20,000. Leal's has a strong liquor sales presence at $11,041, while El Rincon focuses more on beer with $11,914 in sales.

Plainview Municipal Country Club and El Patron Bar both rounded out the mid-tier performers, with total receipts hovering around the $18,000 mark. Each establishment shows a healthy mix of liquor and beer sales, with minimal or no wine sales.

On the lower end, Pizza Hut reported a modest $3,832 in total receipts, driven entirely by beer sales. Meanwhile, Ocho 80 reported no sales activity, which could be due to a variety of operational factors.

Plainview Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Plainview. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 12 $220,162
$98,691
$1,407
$120,064
4.4%
Nov 2025 12 $230,376
$110,623
$1,681
$118,072
1.4%
Oct 2025 12 $233,586
$103,567
$1,541
$128,478
1.4%
Sep 2025 14 $230,361
$100,470
$4,518
$125,373
1.7%
Aug 2025 12 $234,254
$104,318
$1,379
$128,557
10%
Jul 2025 12 $260,238
$116,952
$1,646
$141,640
16.6%
Jun 2025 12 $223,116
$96,688
$1,222
$125,206
13%
May 2025 12 $256,484
$123,497
$1,077
$131,910
5%
Apr 2025 12 $270,090
$132,184
$1,262
$136,644
11.7%
Mar 2025 12 $305,928
$150,905
$1,771
$153,252
53.1%
Feb 2025 9 $199,800
$99,246
$848
$99,706
22.1%
Jan 2025 12 $256,643
$119,040
$1,098
$136,505
0%

Overview of Alcohol Sales in Plainview

Over the past 12 months in Plainview, alcohol sales have shown some intriguing trends. The year kicked off with a strong January, boasting total receipts of $256,643. However, March was the standout month, achieving a peak in sales with total receipts skyrocketing to $305,928. This surge was likely driven by increased social activities or events during that period, as there was also a notable 33.33% increase in the number of establishments that month.

Seasonal Patterns and Fluctuations

Seasonal fluctuations were evident, with sales dipping in the ensuing months after March's high. By June, total receipts had decreased by 13.01% compared to May. Interestingly, July saw a significant rebound with a 16.64% increase in sales, suggesting a potential link to summer festivities and gatherings. The latter part of the year saw a gradual decline, with December's sales falling by 4.43% from November, indicating a quieter holiday season perhaps due to economic factors or changing consumer preferences.

Shifts in Alcohol Preferences

The sales mix over the year reveals some shifts in consumer preferences. Beer consistently led the pack, peaking at $153,252 in March, indicating its popularity during social events. Liquor followed closely, with its highest sales also in March at $150,905. Despite its smaller market share, wine showed some fluctuations, with a surprising spike to $4,518 in September, hinting at specific events or promotions that month. Overall, beer and liquor have been the primary drivers of sales, while wine remains a niche market.

Market Implications

The trends in Plainview's alcohol sales suggest a resilient market with opportunities for growth, particularly during peak event seasons. The data highlights the potential profitability of increasing beer and liquor offerings, especially during months with high social activity. Businesses may also consider strategies to enhance wine sales, given its sporadic spikes, possibly through targeted marketing or pairing events. Overall, staying attuned to seasonal patterns and consumer preferences will be key for businesses looking to capitalize on these insights.

Economic Overview

Plainview, Texas, serves as a vital economic hub in the Texas Panhandle, primarily driven by agriculture and agribusiness. The city is home to a thriving agricultural industry, with cotton and corn production playing a significant role in its economic landscape. In addition to agriculture, manufacturing and retail trade also contribute to the city’s economic vitality, offering a diverse business climate attractive to both local entrepreneurs and external investors.

The local economy benefits from its strategic location along major transportation routes, providing easy access for distribution and logistics companies. Recent trends indicate a growing interest in renewable energy projects, reflecting a forward-thinking approach to diversification and sustainability.

Cultural Scene

Plainview boasts a vibrant cultural scene that reflects its rich history and community spirit. The city hosts a variety of events and festivals throughout the year, with the annual Running Water Draw Arts & Crafts Festival being a standout. This event attracts artisans and visitors from across the region, showcasing local talent and creativity.

For those interested in exploring the local arts, the Plainview Community Concert Association offers a range of performances, from classical music to contemporary shows. The cultural offerings are further enriched by the Llano Estacado Museum, which provides insights into the area's history and heritage.

Lifestyle

Plainview offers a diverse range of neighborhoods, each with its own unique character. From the historic charm of the downtown area to the more modern subdivisions on the city's outskirts, residents enjoy a variety of living environments. The downtown district is particularly popular for its small-town charm combined with modern amenities, making it a favored spot for young professionals and families alike.

For entertainment, residents and visitors can explore local parks and recreational facilities or enjoy the vibrant dining scene, which features a mix of family-owned restaurants and popular chains. The community’s friendly atmosphere and slower pace of life are often highlighted as key attractions for those seeking a balanced lifestyle.

Future Outlook

Looking forward, Plainview is poised for steady growth, with several development projects in the pipeline aimed at enhancing infrastructure and expanding economic opportunities. The city is actively working to attract new businesses through incentives and supportive policies, fostering an environment conducive to entrepreneurship and innovation.

Future prospects also include the expansion of educational facilities and healthcare services, which are expected to meet the needs of a growing population. With a strategic focus on sustainable development and community engagement, Plainview is set to continue its trajectory as a dynamic and prosperous city in the heart of Texas.